![](//www.4rfv.com/images/no_image.jpg)
--
1. Video Can Be Everywhere The world is still a big place and unfortunately the average training budget does not stretch to visiting all of a large organization's locations to train employees face to face. As the world's time zones make it anti-social to deliver live training via video conferencing - not to mention the agonizing problems of video conferencing, sharing pre-recorded video of your training is the next best thing.
Whilst delegates can't ask questions live during the session, there are some great advantages for the corporate enterprise in delivering learning in this way. Keeping costs down is a given, but how about ensuring all training is delivered consistently, on-brand and on-message every time?
Assuming you've got a sure-fire way of delivering the video content to everyone that needs it, you can even analyze who watched the content and for how long to ensure messages have been safely delivered to the right people. You can't guarantee the audience will actually listen, but nor can you in a live classroom environment, right?!
2. Video Engages Like Nothing Else Without just doling out the much-overused a picture is worth a thousand words' clich , it has long been accepted in training and development circles that the brain finds it easier to comprehend messages in visual form, rather than through verbal communication.
Video is often used to reinforce learning in conjunction with other traditional training mediums, but how many trainers are producing their own video to convey the very specific learning that it wishes to pass on? Corporate training is starting to look at video as a viable method for providing learning modules to a vast number of staff.
3. Video Tells The Story Storytelling is a popular method in training as it is scientifically proven to both engage the learner and make the lesson more memorable. So any training material delivered via video should also look to offer some sort of narrative.
A strong video narrative will not only make the investment in video training more worthwhile, but it will also help give the video a quality more akin to professional television broadcasting. We've all experienced the pain of a badly produced training video!
4. Video Offers Organization-wide Consistency Consider the Training Director faced with the challenge of informing tens of thousands of staff across the world about a new product or feature update. Time is probably not on their side, and it's important that everyone learns at the same time, and that they all hear the same message.
Localized training can't ensure that every member of staff receives exactly the same information, so there's a risk that the organization's customer will get slightly different information. Worse case scenario - an organization's global customer base is confused and starts to doubt a trusted brand.
Video is the sure fire way to ensure this problem doesn't happen.
5. Video Makes Learning Fun It's the nature of any human born from the mid 19th Century onwards to expect video to be entertaining. Generations have grown up with the expectation that the moving image will make them laugh, make them cry, take them away from the real world and allowing their brains to be carried somewhere else.
So it stands to reason that anyone using video in training must ensure that the learner enjoys the experience. Not only will their capacity for content be increased, but also the knowledge shared stands more of a chance of being retained.
6. Video Is Not As Expensive As You Think In recent years the cost of video has fallen dramatically due to maturity in the video equipment market combined with a rapid rise in general production values. The latest phones can now shoot 4K video, which is way better than most TV companies can manage right now!
Once your training masterpiece has been filmed, large organizations are turning to the Cloud to store, move, share and generally manage their video library. Cloud solutions offer so much flexibility and agility that it makes sense to consider an online video platform, rather than investing in rapidly out-dated on-premise technology.
Related posts:
Why Adopting the Cloud is Like Training a Rambunctious Puppy! If you've ever deployed a cloud application into your organization, the speed at which the team can be up and running and using it is simply incredible. The speed at which it can cause absolute...
5 Things Your Producer Will Never Understand 1. Three letter acronyms I bet you the Greek national debt there isn't a Producer on the planet that understands the three letter acronym, particularly the technical ones. Partly because they are delivered by engineers, whose...
Retaining Brand Control in a World of Online Video With the increasing popularity of online corporate videos, it's important that brands retain control and make the most of the invaluable benefits of video. MARK OVERINGTON, PRESIDENT OF AFRAME, NORTH AMERICA Mobile video traffic is...
4 Qualities Every Successful Corporate Video Needs To Have Want to get more value from corporate video? More views? More engagement? More buyers? Check out our breakdown of essential qualities every successful corporate video needs to have: Pick a purpose Think about the last...
-- -- --
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...