--
1. Video Can Be Everywhere The world is still a big place and unfortunately the average training budget does not stretch to visiting all of a large organization's locations to train employees face to face. As the world's time zones make it anti-social to deliver live training via video conferencing - not to mention the agonizing problems of video conferencing, sharing pre-recorded video of your training is the next best thing.
Whilst delegates can't ask questions live during the session, there are some great advantages for the corporate enterprise in delivering learning in this way. Keeping costs down is a given, but how about ensuring all training is delivered consistently, on-brand and on-message every time?
Assuming you've got a sure-fire way of delivering the video content to everyone that needs it, you can even analyze who watched the content and for how long to ensure messages have been safely delivered to the right people. You can't guarantee the audience will actually listen, but nor can you in a live classroom environment, right?!
2. Video Engages Like Nothing Else Without just doling out the much-overused a picture is worth a thousand words' clich , it has long been accepted in training and development circles that the brain finds it easier to comprehend messages in visual form, rather than through verbal communication.
Video is often used to reinforce learning in conjunction with other traditional training mediums, but how many trainers are producing their own video to convey the very specific learning that it wishes to pass on? Corporate training is starting to look at video as a viable method for providing learning modules to a vast number of staff.
3. Video Tells The Story Storytelling is a popular method in training as it is scientifically proven to both engage the learner and make the lesson more memorable. So any training material delivered via video should also look to offer some sort of narrative.
A strong video narrative will not only make the investment in video training more worthwhile, but it will also help give the video a quality more akin to professional television broadcasting. We've all experienced the pain of a badly produced training video!
4. Video Offers Organization-wide Consistency Consider the Training Director faced with the challenge of informing tens of thousands of staff across the world about a new product or feature update. Time is probably not on their side, and it's important that everyone learns at the same time, and that they all hear the same message.
Localized training can't ensure that every member of staff receives exactly the same information, so there's a risk that the organization's customer will get slightly different information. Worse case scenario - an organization's global customer base is confused and starts to doubt a trusted brand.
Video is the sure fire way to ensure this problem doesn't happen.
5. Video Makes Learning Fun It's the nature of any human born from the mid 19th Century onwards to expect video to be entertaining. Generations have grown up with the expectation that the moving image will make them laugh, make them cry, take them away from the real world and allowing their brains to be carried somewhere else.
So it stands to reason that anyone using video in training must ensure that the learner enjoys the experience. Not only will their capacity for content be increased, but also the knowledge shared stands more of a chance of being retained.
6. Video Is Not As Expensive As You Think In recent years the cost of video has fallen dramatically due to maturity in the video equipment market combined with a rapid rise in general production values. The latest phones can now shoot 4K video, which is way better than most TV companies can manage right now!
Once your training masterpiece has been filmed, large organizations are turning to the Cloud to store, move, share and generally manage their video library. Cloud solutions offer so much flexibility and agility that it makes sense to consider an online video platform, rather than investing in rapidly out-dated on-premise technology.
Related posts:
Why Adopting the Cloud is Like Training a Rambunctious Puppy! If you've ever deployed a cloud application into your organization, the speed at which the team can be up and running and using it is simply incredible. The speed at which it can cause absolute...
5 Things Your Producer Will Never Understand 1. Three letter acronyms I bet you the Greek national debt there isn't a Producer on the planet that understands the three letter acronym, particularly the technical ones. Partly because they are delivered by engineers, whose...
Retaining Brand Control in a World of Online Video With the increasing popularity of online corporate videos, it's important that brands retain control and make the most of the invaluable benefits of video. MARK OVERINGTON, PRESIDENT OF AFRAME, NORTH AMERICA Mobile video traffic is...
4 Qualities Every Successful Corporate Video Needs To Have Want to get more value from corporate video? More views? More engagement? More buyers? Check out our breakdown of essential qualities every successful corporate video needs to have: Pick a purpose Think about the last...
-- -- --
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
-- 
