Complete
Coverage: Upfronts 2013
RELATED:
ABC:
Reducing Repeats With Limited Series
CBS:
Restocking the Comedy Coffers
Fox:
24 Ways to Retool With Comedy, Spectacle
NBC:
Betting on Olympics, Voice to Launch New Hits
The
CW: Making Noise With Dramas
USA:
Launching Original Half-Hour Comedies
Turner:
Beefing Up Content Collection
ESPN:
We Welcome the Competition
Telemundo:
Batting 1,000 on Original Content
MundoFox:
Bringing The X Factor, Bridge to Hispanic Viewers
Discovery
en Espanol: Introducing a New Programming Genre, Vroom
Click
here to view the fall primetime schedule grid.
Click
here to view pilot clips and trailers from the networks new shows.
STRATEGY: Beat English-language broadcasters at their own game with
younger-skewing series and emphasis on multiplatform programming.
Looking
to strengthen its lead in the U.S. Hispanic marketplace, Univision is targeting
more young viewers.
The top-rated Spanish-language broadcaster will pump more content than ever
into its millennial-skewing UniMas network, including adaptations of popular
English-language series Breaking Bad (Metastasis) and Gossip
Girl (Gossip Girl Acapulco).
Gossip Girl Acapulco will air simultaneously in the U.S. and in Mexico,
the first drama to do so.
Building upon its deals with ABC (Fusion) and Participant Media, Univision has
entered into a strategic partnership with the upcoming young-skewing El Rey
Network, launching in December. El Rey is chaired by filmmaker Robert Rodriguez
and FactoryMade Ventures.
Our partnership in El Rey Network is a testament
to Univisions culture of innovation, the power of our brand to live in both
languages and our constant quest to ensure we remain the ultimate resource for
all Hispanics tastes and preferences, said Univision Communications president
& CEO Randy Falco.
During last weeks upfront presentation, Rodriguez touted a series based on his
film From Dusk Till Dawn, which he will write, produce and direct. He
also announced another series from Alex Kurtzman and Roberto Orci (Star Trek
and Transformers), which will start development at the end of June.
The El Rey Network is going to be the home of kickass entertainment, Rodriguez
told the audience.
During Univisions
upfront call with reporters, Univision Networks president Cesar Conde took a
shot at the English-language networks: While were rapidly climbing in ratings
and popularity, the Big Four Englishlanguage networks are experiencing
significant ratings declines, he said, noting that season-to-date, those
networks are down 11% in total viewers.
At the upfront, Falco starred in a mock version of AT&Ts Its Not
Complicated spot, poking fun at English- language nets seeking more dollars
while ratings dip.
For its main Univision network, the company is putting an emphasis on
multimedia programming. The companys two new telenovelas will feature
multiplatform elements. Televisas La Tempestad (The Storm) will
have parallel story lines across television, digital and social media. The
other telenovela, Mentir para Vivir, will feature behind-the-scenes
content on UVideos and other social media platforms.
Univisions Deportes Network is looking to ramp up its sports footprint, saying
it will broadcast more live soccer than any other sports network regardless of
language. This summer, during what Univision is calling 90 Dias de Delirio (90
Days of Madness), Univision Deportes will air over 100 games and more than
3,000 hours of live soccer.
E-mail comments to tim.baysinger@gmail.com
and follow him on Twitter: @tim_bays
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