
Global Internet Protocol (IP) traffic will increase nearly three-fold over the next five years due to more internet users and devices, faster broadband speeds and more video viewing, reports Cisco.
The Cisco Visual Networking Index Global Forecast and Service Adoption report for 2013 to 2018 predicts that IP traffic for fixed and mobile connections is expected to reach an annual run rate of 1.6 zettabytes* - more than one and a half trillion gigabytes per year by 2018. The projected annual IP traffic for 2018 will be greater than all IP traffic that has been generated globally from 1984 - 2013 (1.3 zettabytes).
The Middle East and Africa (MEA) region will continue to be the fastest growing IP traffic region from 2013 - 2018 with a five-fold growth and a 38% compound annual growth rate (CAGR).
Mobile and portable devices other than PCs will drive the majority of traffic by 2018. In 2013, 33% of IP traffic originated with non-PC devices, however, by 2018, the non-PC share of IP traffic will grow to 57%. PC-originated traffic will grow at a 10% CAGR, while other devices/connections will have higher traffic growth rates over the forecast period including TVs (18%), tablets (74%), smartphones (64%) and machine-to-machine connections (84%).
Wi-Fi and mobile-connected devices will generate 61% of IP traffic by 2018. Wi-Fi will be 49% and cellular will be 12%. Fixed traffic will be only 39% of total IP traffic by 2018. In comparison, Wi-Fi was 41%; cellular was 3%; and fixed was 56% in 2013.
Wi-Fi and mobile-connected devices will generate 76% of internet traffic by 2018, Wi-Fi will be 61% and cellular will be 15%. Fixed traffic will be only 24% of total internet traffic by 2018. In comparison, Wi-Fi was 55%; cellular was 4%; and fixed was 41% in 2013.
With the FIFA World Cup 2014 already in full swing, millions of people are expected to view games and/or highlights via the internet. Video streaming and IP broadcast of the World Cup is anticipated to generate 4.3 exabytes of IP traffic, which is three times the amount of monthly IP traffic currently generated by Brazil (this year's World Cup host city). In addition, internet traffic generated by the 60,000 people in a stadium and travelling to games is forecasted to surpass the busy-hour** traffic from all 94 million smartphone subscribers in Brazil.
Global IP traffic is expected to reach 132 exabytes per month by 2018, which is the equivalent to:
8.8 billion screens streaming the FIFA World Cup final game in Ultra-HD/4K at the same time;
5.5 billion people binge-watching Game of Thrones Season 4 via video-on-demand in HD or 1.5 billion watching in Ultra-HD/4K;
4.5 trillion YouTube clips; and
940 quadrillion text messages.
*A zettabyte is equal to 1,000 exabytes and precedes the yottabyte unit of measurement.
** Busy-hour is a 60-minute period with the maximum total traffic load in a given 24-hour period.
www.cisco.com
This story also appears on IBC's Content Everywhere.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/02/2026
With Software Defined Broadcasting more established in Milan Cortina look for Los Angeles 2028 to have less hardware and more cloud-based software systems...
21/02/2026
The SVP of Olympic Operations on turning CAD drawings into reality, building tru...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/02/2026
Back to All News
Netflix Unveils the Trailer of Accused', A Psychological ...
20/02/2026
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...
20/02/2026
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...
20/02/2026
Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...
20/02/2026
ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...
20/02/2026
As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...
20/02/2026
ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...
20/02/2026
Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...
20/02/2026
Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling.
PAINT 1...
20/02/2026
With full squad workouts underway, MLB Network's live Spring Training game s...
20/02/2026
Tech enhancements, marquee productions are expected to take advantage of a summe...
20/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
20/02/2026
Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...
20/02/2026
Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...
20/02/2026
Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...
20/02/2026
BBC Sport's presence at the 2026 Winter Games is centred around a significan...
20/02/2026
BBC Sport is bringing together its linear TV and streaming digital arms in a str...
20/02/2026
To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...
20/02/2026
Just in time for the start of Apple TV's inaugural season as the exclusive U...
20/02/2026
One big challenge was to depict the character of each of very different and wide...
20/02/2026
(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...
20/02/2026
In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...
20/02/2026
Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM
Love may have filled the airwaves last week for Valentine's Day, and we've just c...
20/02/2026
NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...
20/02/2026
NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...
20/02/2026
Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...
20/02/2026
Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...
20/02/2026
Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...
20/02/2026
PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...
20/02/2026
Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...
20/02/2026
SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....
20/02/2026
Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...