Analog Way has acquired Finland based media server manufacturer Picturall, adding high performance server products to its portfolio of video processors.
Adrien Corso, Analog Way's CEO, said: We are pleased to welcome Picturall s team in the Analog Way group. They are young veterans of the media server industry and genuine experts of media management technologies. We are proud to expand our product portfolio with Picturall's media server solutions.
Their reputation for reliability and high performance perfectly aligns with our product development philosophy.
Jay Gonzalez, Analog Way president of the Americas, added: Picturall's acquisition will ultimately enable us to deliver unparalleled AV experiences across multiple AV sectors.
Speaking to InAVate after the announcement was made, we asked Adrien Corso, Analog Way's CEO which specific sectors does Analog Way hope to become stronger in as a result of this acquisition?
With Picturall's media servers in its portfolio, Analog Way will be able to offer a larger range of products to its traditional customers in staging and fix installations. In these markets, Analog Way will now be in a position to deliver turn-key solutions, combining media servers, live switchers and show controllers. Picturall's solutions will also enable Analog Way to cover new markets and applications not requiring its current technologies.
What are the company's intentions regarding the Picturall brand, its staff and its offices/manufacturing facilities? Analog Way acquired Picturall with the intention to use their R&D expertise in GPU and media management technologies. Further to the acquisition, Picturall and its staff will remain in Finland and will become Analog Way's main Competence Centre for media servers, said Corso. Picturall's team will benefit from Analog Way's larger investment capacity and will receive additional resources to fulfill its missions. Picturall's hardware design and assembly operations will be progressively relocated to France, where Analog Way's AV processors are design and produced. Analog Way will capitalise on Picturall's brand name in the future to underline that, with Picturall, Analog Way has acquired a priceless 10-year experience in the field of media server technologies. Thus, all future media server designed by the group will inherit the best of the two companies' know-hows, and will keep a Picturall brand tag on them to claim it.
What change is this likely to have on the Analog Way and Picturall distribution networks? Picturall's distribution network should smoothly blend with Analog Way's through 2018, said said Corso. Picturall's sales efforts were so far concentrated on a limited number of territories, which will ease the process. The situation is being assessed case by case, but in general terms, this acquisition will be an opportunity for some of Analog Way's distributors to step into the media server business and for some of Picturall's existing partners the occasion to forge deeper ties with Analog Way.
Are there any intentions for integration of Analog Way and Picturall products and IP into packaged systems or perhaps even new products? As of today, Analog Way will start promoting Picturall media servers and will market them together with its current range of products: Analog Way's Vertige and RCU show controllers can already control Picturall's media servers together with groups of its Livecore and Midra switchers, said said Corso. Analog Way and Picturall's R&D teams have been already cooperating for months, before the acquisition was even finalized. They are sharing their complementary expertise and are supporting each other today as one team. Analog Way's future media server offering will definitely benefit from this synergy.
Does either company have specific regional strengths that will be used to improve the exposure of either brand in a target country or region? Picturall media servers business will benefit from Analog Way's international presence and ability to provide optimal customer service, training, presales and commissioning worldwide, said said Corso. Picturall has been focusing its sales efforts on the Asian market for a long time and is now well established in some Asia countries: this is a strength that Analog Way may be able to leverage in the future.
The spokesperson confirmed both companies will exhibit together at ISE 2018.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
Analog Way has acquired Finland based media server manufacturer Picturall, adding high performance server products to its portfolio of video processors. 
