Analog Way has acquired Finland based media server manufacturer Picturall, adding high performance server products to its portfolio of video processors.
Adrien Corso, Analog Way's CEO, said: We are pleased to welcome Picturall s team in the Analog Way group. They are young veterans of the media server industry and genuine experts of media management technologies. We are proud to expand our product portfolio with Picturall's media server solutions.
Their reputation for reliability and high performance perfectly aligns with our product development philosophy.
Jay Gonzalez, Analog Way president of the Americas, added: Picturall's acquisition will ultimately enable us to deliver unparalleled AV experiences across multiple AV sectors.
Speaking to InAVate after the announcement was made, we asked Adrien Corso, Analog Way's CEO which specific sectors does Analog Way hope to become stronger in as a result of this acquisition?
With Picturall's media servers in its portfolio, Analog Way will be able to offer a larger range of products to its traditional customers in staging and fix installations. In these markets, Analog Way will now be in a position to deliver turn-key solutions, combining media servers, live switchers and show controllers. Picturall's solutions will also enable Analog Way to cover new markets and applications not requiring its current technologies.
What are the company's intentions regarding the Picturall brand, its staff and its offices/manufacturing facilities? Analog Way acquired Picturall with the intention to use their R&D expertise in GPU and media management technologies. Further to the acquisition, Picturall and its staff will remain in Finland and will become Analog Way's main Competence Centre for media servers, said Corso. Picturall's team will benefit from Analog Way's larger investment capacity and will receive additional resources to fulfill its missions. Picturall's hardware design and assembly operations will be progressively relocated to France, where Analog Way's AV processors are design and produced. Analog Way will capitalise on Picturall's brand name in the future to underline that, with Picturall, Analog Way has acquired a priceless 10-year experience in the field of media server technologies. Thus, all future media server designed by the group will inherit the best of the two companies' know-hows, and will keep a Picturall brand tag on them to claim it.
What change is this likely to have on the Analog Way and Picturall distribution networks? Picturall's distribution network should smoothly blend with Analog Way's through 2018, said said Corso. Picturall's sales efforts were so far concentrated on a limited number of territories, which will ease the process. The situation is being assessed case by case, but in general terms, this acquisition will be an opportunity for some of Analog Way's distributors to step into the media server business and for some of Picturall's existing partners the occasion to forge deeper ties with Analog Way.
Are there any intentions for integration of Analog Way and Picturall products and IP into packaged systems or perhaps even new products? As of today, Analog Way will start promoting Picturall media servers and will market them together with its current range of products: Analog Way's Vertige and RCU show controllers can already control Picturall's media servers together with groups of its Livecore and Midra switchers, said said Corso. Analog Way and Picturall's R&D teams have been already cooperating for months, before the acquisition was even finalized. They are sharing their complementary expertise and are supporting each other today as one team. Analog Way's future media server offering will definitely benefit from this synergy.
Does either company have specific regional strengths that will be used to improve the exposure of either brand in a target country or region? Picturall media servers business will benefit from Analog Way's international presence and ability to provide optimal customer service, training, presales and commissioning worldwide, said said Corso. Picturall has been focusing its sales efforts on the Asian market for a long time and is now well established in some Asia countries: this is a strength that Analog Way may be able to leverage in the future.
The spokesperson confirmed both companies will exhibit together at ISE 2018.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
Yamaha C7 captured in Nashville
Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...
18/03/2026
Bass-enhancement plug-in upgraded
Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...
18/03/2026
Mix-reference plug-in overhauled
iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...
18/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
18/03/2026
Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...
18/03/2026
London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart...
18/03/2026
Wednesday 18 March 2026
BAFTA winner James McAvoy to star in Sky Original serie...
18/03/2026
Wednesday 18 March 2026
Sky Sports and Zuffa Boxing announce multi-year agreement for the UK and Ireland
Sky Sports and Zuffa Boxing have announced a new mult...
18/03/2026
Wednesday 18 March 2026
Sky Unveils Poster and Trailer for Original Feature Fil...
Analog Way has acquired Finland based media server manufacturer Picturall, adding high performance server products to its portfolio of video processors. 
