
Analog Way has acquired Finland based media server manufacturer Picturall, adding high performance server products to its portfolio of video processors.
Adrien Corso, Analog Way's CEO, said: We are pleased to welcome Picturall s team in the Analog Way group. They are young veterans of the media server industry and genuine experts of media management technologies. We are proud to expand our product portfolio with Picturall's media server solutions.
Their reputation for reliability and high performance perfectly aligns with our product development philosophy.
Jay Gonzalez, Analog Way president of the Americas, added: Picturall's acquisition will ultimately enable us to deliver unparalleled AV experiences across multiple AV sectors.
Speaking to InAVate after the announcement was made, we asked Adrien Corso, Analog Way's CEO which specific sectors does Analog Way hope to become stronger in as a result of this acquisition?
With Picturall's media servers in its portfolio, Analog Way will be able to offer a larger range of products to its traditional customers in staging and fix installations. In these markets, Analog Way will now be in a position to deliver turn-key solutions, combining media servers, live switchers and show controllers. Picturall's solutions will also enable Analog Way to cover new markets and applications not requiring its current technologies.
What are the company's intentions regarding the Picturall brand, its staff and its offices/manufacturing facilities? Analog Way acquired Picturall with the intention to use their R&D expertise in GPU and media management technologies. Further to the acquisition, Picturall and its staff will remain in Finland and will become Analog Way's main Competence Centre for media servers, said Corso. Picturall's team will benefit from Analog Way's larger investment capacity and will receive additional resources to fulfill its missions. Picturall's hardware design and assembly operations will be progressively relocated to France, where Analog Way's AV processors are design and produced. Analog Way will capitalise on Picturall's brand name in the future to underline that, with Picturall, Analog Way has acquired a priceless 10-year experience in the field of media server technologies. Thus, all future media server designed by the group will inherit the best of the two companies' know-hows, and will keep a Picturall brand tag on them to claim it.
What change is this likely to have on the Analog Way and Picturall distribution networks? Picturall's distribution network should smoothly blend with Analog Way's through 2018, said said Corso. Picturall's sales efforts were so far concentrated on a limited number of territories, which will ease the process. The situation is being assessed case by case, but in general terms, this acquisition will be an opportunity for some of Analog Way's distributors to step into the media server business and for some of Picturall's existing partners the occasion to forge deeper ties with Analog Way.
Are there any intentions for integration of Analog Way and Picturall products and IP into packaged systems or perhaps even new products? As of today, Analog Way will start promoting Picturall media servers and will market them together with its current range of products: Analog Way's Vertige and RCU show controllers can already control Picturall's media servers together with groups of its Livecore and Midra switchers, said said Corso. Analog Way and Picturall's R&D teams have been already cooperating for months, before the acquisition was even finalized. They are sharing their complementary expertise and are supporting each other today as one team. Analog Way's future media server offering will definitely benefit from this synergy.
Does either company have specific regional strengths that will be used to improve the exposure of either brand in a target country or region? Picturall media servers business will benefit from Analog Way's international presence and ability to provide optimal customer service, training, presales and commissioning worldwide, said said Corso. Picturall has been focusing its sales efforts on the Asian market for a long time and is now well established in some Asia countries: this is a strength that Analog Way may be able to leverage in the future.
The spokesperson confirmed both companies will exhibit together at ISE 2018.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
04/08/2026
Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...
04/08/2026
New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...
04/08/2026
Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...
04/08/2026
Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...
04/08/2026
Platform updates target cloud-based production, high-density ST 2110 monitoring,...
04/08/2026
LMG will take control of Gravity Media's U.S. mobile-unit fleet as the compa...
04/08/2026
Amp-modelling rigs get major upgrade
HeadRush have recently released a major firmware update that brings some powerful new features to their Prime, Core and...
04/08/2026
Generate a choir from a single voice track
Following years of development, Am I Audio have just officially launched their debut plug-in. Created in collabor...
04/08/2026
Official EMT-endorsed reverbs now available to all
Two more of Universal Audio's renowned UAD plug-ins have just gained new native versions that can be ...
04/08/2026
SBS helps Australians understand why every Census counts
Media releases
As Australia prepares for the 2026 Census on Tuesday 11 August, SBS is helping ensur...
04/08/2026
Canada invests in the future of HF communications with Rohde & Schwarz solutions After selection by the Canadian Department of National Defence (DND) as the p...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Tuesday 4 August 2026
Sky Sports agrees deal with SANZAAR for international rugby rights 2026 - 2030
The deal means Sky will have exclusive rights to the inau...
04/08/2026
Kill Tony Launches on Supercast, Giving Fans Premium & Ad-Free Access to Comedy&...
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...