
Analog Way has acquired Finland based media server manufacturer Picturall, adding high performance server products to its portfolio of video processors.
Adrien Corso, Analog Way's CEO, said: We are pleased to welcome Picturall s team in the Analog Way group. They are young veterans of the media server industry and genuine experts of media management technologies. We are proud to expand our product portfolio with Picturall's media server solutions.
Their reputation for reliability and high performance perfectly aligns with our product development philosophy.
Jay Gonzalez, Analog Way president of the Americas, added: Picturall's acquisition will ultimately enable us to deliver unparalleled AV experiences across multiple AV sectors.
Speaking to InAVate after the announcement was made, we asked Adrien Corso, Analog Way's CEO which specific sectors does Analog Way hope to become stronger in as a result of this acquisition?
With Picturall's media servers in its portfolio, Analog Way will be able to offer a larger range of products to its traditional customers in staging and fix installations. In these markets, Analog Way will now be in a position to deliver turn-key solutions, combining media servers, live switchers and show controllers. Picturall's solutions will also enable Analog Way to cover new markets and applications not requiring its current technologies.
What are the company's intentions regarding the Picturall brand, its staff and its offices/manufacturing facilities? Analog Way acquired Picturall with the intention to use their R&D expertise in GPU and media management technologies. Further to the acquisition, Picturall and its staff will remain in Finland and will become Analog Way's main Competence Centre for media servers, said Corso. Picturall's team will benefit from Analog Way's larger investment capacity and will receive additional resources to fulfill its missions. Picturall's hardware design and assembly operations will be progressively relocated to France, where Analog Way's AV processors are design and produced. Analog Way will capitalise on Picturall's brand name in the future to underline that, with Picturall, Analog Way has acquired a priceless 10-year experience in the field of media server technologies. Thus, all future media server designed by the group will inherit the best of the two companies' know-hows, and will keep a Picturall brand tag on them to claim it.
What change is this likely to have on the Analog Way and Picturall distribution networks? Picturall's distribution network should smoothly blend with Analog Way's through 2018, said said Corso. Picturall's sales efforts were so far concentrated on a limited number of territories, which will ease the process. The situation is being assessed case by case, but in general terms, this acquisition will be an opportunity for some of Analog Way's distributors to step into the media server business and for some of Picturall's existing partners the occasion to forge deeper ties with Analog Way.
Are there any intentions for integration of Analog Way and Picturall products and IP into packaged systems or perhaps even new products? As of today, Analog Way will start promoting Picturall media servers and will market them together with its current range of products: Analog Way's Vertige and RCU show controllers can already control Picturall's media servers together with groups of its Livecore and Midra switchers, said said Corso. Analog Way and Picturall's R&D teams have been already cooperating for months, before the acquisition was even finalized. They are sharing their complementary expertise and are supporting each other today as one team. Analog Way's future media server offering will definitely benefit from this synergy.
Does either company have specific regional strengths that will be used to improve the exposure of either brand in a target country or region? Picturall media servers business will benefit from Analog Way's international presence and ability to provide optimal customer service, training, presales and commissioning worldwide, said said Corso. Picturall has been focusing its sales efforts on the Asian market for a long time and is now well established in some Asia countries: this is a strength that Analog Way may be able to leverage in the future.
The spokesperson confirmed both companies will exhibit together at ISE 2018.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...