
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive Experience for Daytona, The PLAYERS, and March Madness Immersive lens and spatial audio are new technology being developed By Jason Dachman, Editorial Director, U.S.
Thursday, March 13, 2025 - 2:58 pm
Print This Story | Subscribe
Story Highlights
The world of immersive entertainment is evolving rapidly, and Cosm is at the forefront of redefining how fans experience live sports via its Shared Reality venues in L.A. and Dallas featuring immersive an 87-foot diameter LED dome and 150-foot-wide LED display. From courtside seats at the NBA Finals and World Series to front-row views of the UFC and Super Bowl LIX, Cosm pushes the boundaries of what it means to be there without physically being there. Now the company is taking on a variety of new challenges, including NASCAR's Daytona 500 last month, the PGA TOUR's PLAYERS Championship this week, and the NCAA Men's and Women's Basketball Tournaments beginning next week.
SVG sat down the Devin Poolman, chief product and technology officer, Cosm, to explore how Cosm approached its first NASCAR event at Daytona, its expansion into golf at THE PLAYERS Championship, the company's ambitious plans for March Madness, and how its proprietary technology is shaping the future of sports viewing both inside and outside its venues. From custom-built immersive lenses to innovative audio-capture techniques, Poolman discusses how the company's technology not only serves the Cosm experience but also benefits leagues and broadcasters.
Cosm's Devin Poolman: We look at everything we're doing right now as Phase 1, and we're excited to build up [our portfolio of] events.
Let's start with Daytona. Obviously, motorsports and larger speedways are very different from many of the sports Cosm has covered thus far. Why did it make sense to deliver NASCAR in the Cosm experience?
It's a less obvious fit [for the Cosm experience], for sure, but there are huge opportunities with [NASCAR] as well. [For] events that are more intimate, Cosm experience can bring a level of visceral reality: UFC is a great example; you are truly in the midst of it. Other [events] bring you the grandeur of the live environment or iconic destination: Daytona is very much that.
The same goes for NFL stadiums or the World Series at Dodger Stadium and Yankee Stadium. Those are less obviously made for immersive capture in that you think you want to be close. But the other part of immersive capture is, you want a sense of place; you want to feel like you're there. Those factors - being up close and having a sense of place - can play together and make an event great.
I thought Daytona was incredible because you felt like you were in the grandstand. Our team captured the essence of that event and gave you that feeling like you're incredibly, even uncomfortably close to the action while still giving you the excitement of being in the grandstand.
How did your production strategy change in covering Daytona compared with stick-and-ball sports?
I think the biggest difference was that Daytona gave us an opportunity to push the boundaries in terms of audio. I always say that we're still in the early days of finding ways to drive the experience forward. [With] Daytona, we wanted to capture not just the visuals of being on the turn but the thrill of that audio as well.
The Cosm experience gave fans feeling of being in grandstand at the Daytona 500.
In a typical production, we're relying on the broadcaster to provide a great 5.1 audio mix. But we knew that, for the NASCAR experience, just having the announcers and the program audio coming in from the broadcaster - FOX, in this case - wouldn't be enough to capture the experience of sitting on that turn watching cars flying by. Especially, if FOX is covering pit lane and you're supposed to be sitting on turn watching these cars fly by 200 mph, there's going to be a total disconnect if you don't have the sound of the cars.
Our team worked hand in hand with FOX to pull all their unique audio stems and create a per-camera mix of audio, so we could cut around the track, covering a few corners as well as that high wide shot.
We did a custom immersive-audio mix on a per-camera basis and brought that into the Cosm experience. The sound was amazing, but it was the first time we were trying that on the ground so we were building the plane as we were flying. Thankfully, we have an awesome team, and they did a great job. After the first few laps, the audio was great.
What was the camera-coverage plan for Daytona?
For Daytona, we used a single capture system, typically four or five cameras and an onsite crew. Daytona was three shots on the corner and a high wide, as well as a secondary high wide, and we had audio stems for each of those positions. We're looking forward to doing more NASCAR in the future.
You're starting another chapter again this week with golf at THE PLAYERS Championship. How are you bringing a sprawling golf course to the Cosm immersive experience?
This will be our first golf tournament, and golf presents a unique challenge because, unlike with most of the events we cover (even a big racetrack like Daytona), there isn't one place where all the action is taking place. Instead of one vantage point, there are 18 or more events going on at once. It's up to us to find the best way to capture the action.
We're going to try to give the fans the best of both worlds, similar to the old days of going to the baseball game and bringing a handheld radio so you could be there in person but also follow the storyline of the broadcaster. That's going to be the focus for golf.
Just like going to the tournament [in person], you're going to pick your hole. The good news is,
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
02/04/2026
Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including:
New advances i...
02/04/2026
WUPPERTAL, Germany April 1, 2026 Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone...
02/04/2026
Encompass Digital Media and Techex have today announced new, fully managed, cloud-native Master Control services designed to meet the growing operational demand...
02/04/2026
Avid today announced it will showcase new innovations designed to help media companies win in the new media economy at NAB Show 2026 (April 18 22, Las Vegas Co...
02/04/2026
PlayBox Neo helps AIS PLAY kick-off premier football content direct to fans
PlayBox Neo has provided MIMO Tech with a brand-new major installation to extend it...
02/04/2026
Globo has transitioned its primary content distribution to Secure Reliable Transport over a fully IP-based managed backbone using Synamedia's Quortex PowerV...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/04/2026
Student Spotlight: Al-Fadl Salem The Danish singer recently performed for the queen of Denmark.
April 1, 2026
By
Editorial Staff
Image by Junia Morrow
Wh...
02/04/2026
Taku Hirano's Career Is Defined by Identity Whether he's performing, composing, teaching, or developing instruments, the do-it-all percussionist sees ...
02/04/2026
2FM Breakfast to extend on weekday mornings from 6am to 10am
Doireann Garrihy m...
02/04/2026
RT News & Current Affairs is pleased to announce the appointment of RT Radio 1 reporter, Barry Lenihan, as Political Correspondent.
Barry has reported across...
02/04/2026
No joke - GFN Thursday is skipping the tricks and heading straight into the games. April kicks off with ten new titles, bringing fresh adventures to GeForce NOW...
01/04/2026
As sports media organization continue to seek out new ways to streamline their p...
01/04/2026
The SVG GFX Forum hit New York City earlier this month for a day packed with sessions focused on the creative strategy and technology behind today's cutting...
01/04/2026
This year, Spotify celebrates the five-year anniversary of EQUAL, our global pro...
01/04/2026
Analogue-style tape splicing in the digital domain
In this era of digital recording and multiple layers of Undo, it seems that the fading art of tape splici...
01/04/2026
Latest release introduces new Orbita Engine
Zero G's latest release marks the start of a new series of libraries, as well as introducing an all-new engi...
01/04/2026
Until now, one format has largely been left behind
Warm Audio's extensive product range includes modern-day recreations of all manner of sought-after s...
01/04/2026
A piano with glass vessels for strings!
The Crow Hill Company's recently released Gong Piano offered a refreshing new take on piano libraries, harnessin...
01/04/2026
Remote Streaming Studio Condenser
Aim Audio have just revealed their latest creation, the ESSENCE RS Remote Streaming Studio Condenser, which becomes the wo...
01/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/04/2026
Bilbao, April 1st, 2026 - AgileTV, a leading provider of end-to-end TV technolog...
01/04/2026
Green Hippo is excited to announce the launch of its new Hippotizer Media Server training courses at Pixel Academy, a purpose built AV learning hub combining ha...
01/04/2026
TAG Video Systems, a global leader in IP-native broadcast monitoring, multiviewing, and quality control, today announced a collaboration with Oracle Cloud Infra...
01/04/2026
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at the Caesars Superdome in New Orleans, wher...
01/04/2026
AgileTV, a leading provider of end-to-end TV technology solutions, has deployed next , the new IPTV platform of the Austrian telco LIWEST, marking the first st...
01/04/2026
LTN, a leader in fully managed IP video transport, and Ateme, a global leader in video compression and delivery solutions, today announced a collaboration integ...
01/04/2026
Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator
Deepa Subramaniam April 1, 2026
0 Comments
I'm excited to share that...
01/04/2026
Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live P...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Op...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/04/2026
Victoria Mon t Brings the Multi-Hyphenate Mindset to Career Jam 2026 The Grammy-winning singer, songwriter, and producer shared how versatility and self-inves...
01/04/2026
UKTV today announces that Jonathan Newman has formally stepped into the role of ...
01/04/2026
A New Season of Expression: Save 30% On Ivory 3There are moments in music when everything changes-when new ideas break through and redefine what's possible....
01/04/2026
Wuppertal April 1, 2026
Binghamton University Strengthens Student Run Producti...
01/04/2026
Back to All News
A Demon Falls for a Human in Long Vacation: Netflix Greenlight...
01/04/2026
Back to All News
All WWE Is Now Live Only on Netflix in Italy
Entertainment
01 April 2026
GlobalItaly
Link copied to clipboard
ALL WWE IS NOW LIVE
ON NET...
01/04/2026
Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery SAN JOSE, Calif. - April 1, 2026 - Harmonic (NASDAQ: ...
01/04/2026
Rugby fans won't miss a moment of the action this spring, with full Women...