Touit .8/50M: A new all-around lens broadens the Touit family

OBERKOCHEN/Germany, 30.01.2014.

More and more photographers are taking advantage of the growing possibilities afforded by compact system cameras with APS-C sensors. With the Touit 2.8/12 and Touit 1.8/32, ZEISS already offers two lenses with E- and X-mount that suffice in meeting the demands of ambitious photographers. Now, the new ZEISS Touit 2.8/50M expands the Touit family to include longer focal lengths as well as close-up coverage.

The Touit 2.8/50M offers a magnification power of 1:1. As a result, the photographed object appears on the camera sensor in its original size. Details that cannot be seen with the naked eye become impressively visible at short shooting distances. This new Touit is therefore following in very large footsteps: ZEISS macro lenses with a magnification power of 1:2, such as the Makro-Planar T* 2/100 and Makro-Planar T* 2/50, have already established themselves as top macro lenses among SLR lenses.

Thanks to its moderate telephoto focal length, the Touit 2.8/50M is also perfect as a portrait lens. When allowing for a crop factor of 1.5, the angular field corresponds to a full-frame-equivalent focal length of 75 mm. Here, too, the lens's enormous versatility pays off. The lens covers distances from infinity to a magnification power of 1:1. The Touit 2.8/50M is a versatile lens that harmonizes very well with the flexible application of compact APS-C system cameras. Its imaging power makes it an ideal choice for close-ups and portraits.

The Touit 2.8/50M also employs the floating elements design from ZEISS. This enables the lens to achieve a consistently high imaging performance, including up to the minimum object distance (MOD). The exceptional image quality remains consistent, independent of the focus setting. Two aspheres lens elements number three and four deliver an important contribution to the high image quality. Two additional lens elements with low dispersion lens elements number two and nine help ensure that the lateral and longitudinal chromatic aberrations are kept to a minimum.

A round iris with a total of nine blades gives areas of the motif outside the focus a soft and very natural-looking character. Focused objects before a blurry background are clearly accentuated, creating a harmonious and balanced bokeh. Excellent sharpness along all f-stops rounds off the performance spectrum of the Touit 2.8/50M.

The new Touit 2.8/50M is for photographers who already use our other two Touit lenses; it's the ideal complement to their portfolio. Owners of APS-C system cameras with Sony E- or Fujifilm X-mounts who are looking for a new high-end lens will also want to use the Touit 2.8/50M. Whether a photographer has an eye for the smallest details or likes sharp portraits and pleasing bokeh, our new all-around Touit will definitely be at the top of their wish list, says Dr. Michael Pollmann, Product and Program Manager from ZEISS Camera Lenses.

The Touit 2.8/50M with E and X mount will be available worldwide in March 2014. The recommended sales price will be about EUR 755 (excl. VAT.)* or US$ 999 (excl. VAT)*.

The Touit 2.8/50M with E-mount and the Touit lens family

The Touit 2.8/50M with X-mount and the Touit lens family

Technical specifications

Focal length 50 mm

Effective focal length if used on APS-C camera 75 mm

Aperture range f/2.8 f/22

Lens elements / Groups 14/11

Focusing range 0.15 m (6.02 ) infinity

Free working distance 0.05 m (1.97 ) - infinity

Angular field**

(diag. / horiz. / vert.) 31 / 26 / 18

Diameter of image field 28.2 mm (1.11 )

Flange focal distance E-Mount:

18.0 mm (0.71 )

X-Mount:

17.7 mm (0.70 )

Coverage at close range (MOD)** 23.5 x 15.6 mm (0.93 x 0.61 )

Image ratio at MOD 1:1

Filter thread M52 x 0.75

Rotation angle of focusing ring (inf MOD) 720

Diameter max.

(with lens shade) E, X: 75 mm (2.95 )

Diameter of focusing ring E, X: 65 mm (2.56 )

Length (without lens caps) E, X: 91 mm (3.58 )

Length (with lens caps) E: 104 mm (4.09 )

X: 108 mm (4.25 )

Weight (without lens caps) E, X: 290 g (0.64 lbs)

Camera mounts E-mount, X-mount

* Status as of January 30, 2014

** referring to APS-C format

Tobias Brandstetter

Camera and Cine Lenses

Carl Zeiss

Phone: +49 7364 20-4694

Fax: +49 7364 20-4045

E-Mail:

tobias.brandstetter@zeiss.com

Press contact Americas:

Nicole Balle

Camera and Cine Lenses

Phone +1 914 681 7747

E-Mail:

nicole.balle@zeiss.com Number: 0001-2014-ENG PC

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