
Amazon Makes Its Highly-Anticipated Thursday Night Football Debut New way to watch TNF offers multiple language feeds and a pregame show designed to get you buying By Brandon Costa, Director of Digital
Thursday, September 28, 2017 - 6:04 pm
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Tonight is the big night as Thursday Night Football makes its highly-anticipated debut on Amazon Prime Video. The digital media platform will stream a total of 11 NFL games this season to the Amazon Prime Video app which is available on smart TVs, game consoles, set top boxes, mobile phones, and connected devices, like Amazon Fire TV. It all begins with tonight's Bears-Packers game (8:25 p.m. ET) and the company has lined up a collection of language feeds, its own pregame show, and a flurry of features unique to the Alexa.
Thursday Night Football debuts on Amazon Prime Video with tonight's Bears-Packers game.
Amazon is expected, by many, to be a major player in sports rights battles to come and while this Thursday Night Football offering is not an exclusive broadcast window (games will still air on linear television on CBS and NBC), this could potentially be a dramatic first step for a company that may line up alongside the likes of Facebook, Google, and Twitter to battle traditional media companies for big league sports rights in the United States when the next round of rights deals emerge at the start of the next decade.
With Thursday Night Football streaming to over 200 countries through Prime Video, Amazon is offering a modest collection of alternate language feeds for its international audience. To start, the company will be offering feeds in U.K. English, Spanish, and Brazilian Portuguese, in addition to the standard CBS production being distributed here in the United States.
The visual of each feed will be the same, but each channel will have its own play-by-play commentator and analyst. To access the feature, users simply need to select the audio track of their choosing within the Amazon Prime Video player on the device they are using.
Prior to kickoff, Amazon will also produce its own pregame show, and this is where things get truly Amazon. The Amazon Thursday Night Football Kickoff Show is being described as a shopable live stream show that will air on the Amazon Prime Video app, as well as the Amazon home page. On the show, Australian celebrity chef Curtis Stone and former NFL player Tiki Barber will host segments around planning the ultimate tailgating party. The show is meant to be a driver to get viewers at home to purchase items like officially licensed team apparel, houseware, grilling equipment, and more through their Amazon Prime accounts.
Lastly, Amazon also launched a new Alexa NFL Trivia skill back on September 19. The company will offer fans five new trivia questions every day leading up through Christmas Day. The questions are hosted by Oakland Raiders running back Marshawn Lynch.
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