Today at Apple Bringing New Experiences to Every Apple Store

Today at Apple Bringing New Experiences to Every Apple Store New Programs Launch Globally in May CUPERTINO, California April 25, 2017 Apple today announced plans to launch dozens of new educational sessions next month in all 495 Apple Stores ranging in topics from photo and video to music, coding, art and design, and more. The hands-on sessions, collectively called "Today at Apple," will be led by highly-trained team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programmes.

"At the heart of every Apple Store is the desire to educate and inspire the communities we serve," said Angela Ahrendts, Apple's senior vice president of Retail. " Today at Apple is one of the ways we're evolving our experience to better serve local customers and entrepreneurs. We're creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins."

The free programmes focus on the features of Apple products customers love most, across all skill levels and ages. For example, an iPhone user interested in photography can start with six How To sessions that cover shooting, organizing, editing, and more. More advanced photographers can join experiential Photo Walks that leave the store to dive into techniques including light and shadow, portraits and storytelling. Going further, a Photo Lab features accomplished photographers on topics such as capturing candids, building a brand on social media or simply sharing their perspective.*

Apple will also offer special programmes for families and educators. Teachers can come together for Teacher Tuesday to learn new ways to incorporate technology into their classrooms, or aspiring coders of all ages can learn how to code in Swift, Apple's programming language for iOS and Mac apps.** Families can join weekend Kids Hour sessions ranging from music making to coding with robots. Small business owners can engage with global and local entrepreneurs in the new Business Circuits programme.*

Many sessions will be taught by new Creative Pros, the liberal arts equivalent to Apple's technical Geniuses. Each Creative Pro is an expert in one or more areas of the arts, and highly trained to pass along their knowledge to Apple users of all levels.

"Today at Apple" Programming

"Today at Apple" offers programmes with more than 60 different sessions in creative skills, including:

LINK:	https://www.apple.com/uk/pr/library/2017/04/25-Today-at-Apple-Bringing...
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