
(19/07/2014) George Strait holds the record for the most number one country music hits 44 top charters since 1981 of all time. So it only makes sense that the final show of this music icon's national touring career would also set a record for attendance. Nearly 105,000 fans attended Strait's June 7 concert at AT&T Stadium, eclipsing the Rolling Stones' previous attendance record of 87,500 for the venue in 1981, coincidentally the same year everyone's favorite singing cowboy launched his professional career.
Dallas-based Onstage Systems, which has been rigging sound reinforcement for Strait's tours since the beginning of his performing days, pulled out all the stops for the final date on the tour, dubbed The Cowboy Rides Away, powering up a massive L-ACOUSTICS K1/K2 loudspeaker system to fill the stadium, home to the Dallas Cowboys.
K1 is the premier stadium line array system and we've had tremendous success with it in large venues, indoors and out, says Eric Thomas, Onstage Systems' audio department lead. There really is no other system that would get the job done for a show like this and provide the sonic signature that we love. Plus, we were really excited to be using K2 for the first time as well.
With 105,000 seats, AT&T Stadium is the hugest of venues, says George Olson, Strait's FOH engineer since 2007. It's safe to say things are bigger in Texas, and when it comes to musicians, no one here is bigger than George Strait, so we needed a room this large to fit his fans. But it's a very difficult venue to try to work in. It has to be one of the world's loudest places with the longest decay time I have ever mixed. That's why the K1/K2 system was ideal. The K1 with its sheer horsepower and throw was perfect for the bowl seats while the K2, with its identical sound and ability to get 10 degrees of down, was exceptional for the closer floor seats. L-ACOUSTICS has long been a great partner and friend, and I could not have asked for a better system or crew.
Like most of Strait's shows in recent years, the stage for the final tour stop was centrally located on the stadium floor and set up in-the-round. To deliver superb coverage to audiences seated on multiple levels in a full 360 degrees, Onstage Systems deployed a total of 226 L-ACOUSTICS enclosures.
The primary equipment complement for the evening included 104 K1 and 48 K2 line source array enclosures flown in eight arrays around the Jumbotron, 48 SB28 and eight K1-SB subs, and 30 LA-RAK amplifier racks for a total of 90 LA8 amplified controllers flown with the arrays.
The system goal with K2, notes Thomas, was having a bigger, beefier box with the same 110-degree horizontal pattern that never felt like you were walking into two different PAs. It worked great!
Olson doesn't underestimate the assistance he received from Onstage Systems' Thomas and L-ACOUSTICS' Scott Sugden in designing the system. I always start with a system design in SOUNDVISION. With this tool, I have a great idea of the response of the system before we even bring it out of the trucks, and, when tuning, I have a response curve that I try to achieve every day. When we get it right, the mix just falls into place. The use of L-ACOUSTICS products makes the job very easy.
All the effort to achieve pristine sound in the mammoth house was appreciated not only by the 104,793 fans, but also the special guests taking the stage throughout the 41-song concert to duet with Strait. The stars included Kenny Chesney, Martina McBride, Alan Jackson, Faith Hill, Vince Gill, Miranda Lambert, Sheryl Crow and Eric Church, as well as Strait's son Bubba, all there to pay their respect.
The June 7 show, itself, set a single-date record in ticket sales of $18.2 million, according to Billboard. Strait's farewell tour's 44 shows over a two-year span reportedly grossed in excess of nearly $100 million.
While Strait may have retired from touring nationally, he's not ready to fully kick back, so one can expect to see King George still performing on occasion for special performances.
About L-ACOUSTICS
Founded in 1984 by Dr Christian Heil, L-ACOUSTICS is a leading innovator and manufacturer of high-performance loudspeakers, amplifiers and signal processing devices for touring and installed sound markets. Known around the globe for pioneering and championing the modern line array loudspeaker concept with V-DOSC, the company has received numerous accolades for its K1, K2, KUDO, KARA, KIVA, ARCS, XT coaxial loudspeaker systems and SB line of subwoofer enclosures, all powered and processed with the LA4X and LA8 amplified controllers in fulfillment of a total system approach.
Most recent headlines
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...
11/12/2025
The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....
11/12/2025
The L3Harris demonstration united tactical communications devices, counter-UAS c...
11/12/2025
Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain.
With an unrelenting commitment to excellence, our...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
11/12/2025
WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....
11/12/2025
MOUNTAIN VIEW, Calif. In a move that highlights the growing competition between broadcasters and CTV platforms for local advertising, LG Ad Solutions has announ...
11/12/2025
Boston Conservatory Earns Several Best of Accolades in 2025 Highlights include a faculty Grammy win, a seventh consecutive year on Playbill's list of co...
11/12/2025
RASTATT, Germany Lawo and the Society of Motion Picture and Television Engineers (SMPTE) have partnered to launch the SMPTE ST 2110 Practical Lab, an immersive ...
11/12/2025
PHILADELPHIA Comcasts Xfinity operating brand has announced the launch of new national video plans with all-in pricing that the operator said will provide custo...
11/12/2025
After eight years of declines, MoffettNathansons new Cord Cutting Monitor for Q3 2025 shows that pay TV subscribers to linear TV packages rose by 303,000, the f...
11/12/2025
Happy Holidays from Berklee Enjoy this years holiday student-performance video.
December 10, 2025
By
Office of the President
Dear Berklee community,
As w...
11/12/2025
Unveiling what it describes as the most capable model series yet for professional knowledge work, OpenAI launched GPT-5.2 today. The model was trained and deplo...
11/12/2025
11 Dec 2025
VEON's Banglalink Receives Regulatory Approval to Launch Digita...
11/12/2025
Thursday 11 December 2025
Sky Arts paints a picture of Britain's beauty as ...
11/12/2025
Back to All News
Meet the Most Relatable Hero This Holiday: Main Trailer and Po...
11/12/2025
Back to All News
High Tides: Netflix Shares Release Date Final Season
Credit: Netflix / Thomas Nolf
Entertainment
11 December 2025
GlobalNetherlandsBelgium...
11/12/2025
Back to All News
Made in Texas: How Netflix House Dallas Is Leaving a Lasting Footprint
From left to right: America's Sweethearts: Dallas Cowboys Cheerl...
11/12/2025
Back to All News
The Second Part of One Hundred Years of Solitude Will Arrive i...
11/12/2025
It's not every day we're asked to create a website for a classical musician!
So, we were delighted to help pianist Georgina Duncan as she embarks on he...
11/12/2025
The Hollywood Professional Association (HPA) today announced additional programm...
11/12/2025
It's beginning to look a lot like Christmas!
Irish golfing hero Shane Lowry...
11/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier ti...
11/12/2025
Hunters, saddle up - adventure awaits in the cloud.
Journey into the world of M...
11/12/2025
Sash is ready to samba as Fair City star Stephanie Kelly is revealed as the late...
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
10/12/2025
Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...
10/12/2025
Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor
Wednes...
10/12/2025
The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor
Wednesday, De...