Sony Pixel Power calrec Sony

Startup Green Lights AI Analytics to Improve Traffic, Pedestrian Safety

11/03/2021

For all the attention devoted to self-driving cars, there's another, often-overlooked, aspect to transportation efficiency and safety: smarter roads.

Derq, a startup operating out of Detroit and Dubai, has developed an AI system that can be installed on intersections and highways. Its AI edge appliance uses NVIDIA GPUs to process video and other data from cameras and radars to predict crashes before they happen and to warn connected road users. It can also understand roadways better, with applications ranging from accurate traffic counts to predicting spots on roads that are most prone to crashes.

Derq CEO and co-founder Georges Aoude says his fascination with automotive safety systems stretches back to long weekend drives with his family to visit relatives. He'd wonder why these fast-moving hunks of metal didn't collide more often.

Time revealed to him that vehicles frequently do, sometimes to deadly effect. In fact, 1.35 million people around the globe perish in auto accidents every year, and millions more are seriously injured.

Many of our team members have been touched by deadly road crashes, said Aoude, who himself has lost two relatives on the roads. This only makes us more determined to get our technology out there to make roadways safer for all.

As a scholar at MIT, Aoude worked on autonomous satellites and then drone safety, before doing his Ph.D. work on autonomous vehicles. During his graduate work, he began to envision smart cities that work in tandem with autonomous vehicles, and the seed for Derq was planted. Along the way, he received a patent for AI systems that can predict dangerous behaviors.

Dissecting an Intersection For its initial use case, Derq zeroed in on intersection and pedestrian safety. It chose to test its technology at a busy downtown street crossing considered one of Detroit's most dangerous. The intersection had no cameras or radars, so Derq procured those and began its monitoring work.

For the past three years, it's been capturing and training footage of tens of thousands of vehicles and road users a day, 24/7, at that intersection. In addition to predicted red-light violations and dangerous pedestrian movements, the company has been using that data to refine its AI models. As it monitors more intersections and roadways, Derq is constantly expanding its models. All data is anonymized, and no personal information from road users is ever collected or stored.

Those models can determine which actions have the potential to cause crashes and which don't, and Derq strives for over 95 percent accuracy. Incidents considered high risk are uploaded to Derq's GPU cloud instance for further analysis and documentation. Eventually, the system will be able to notify connected and autonomous cars and warn them of impending dangers.

If the driver detects someone is running a red light, that's too late, Aoude said. If you tell the driver two seconds in advance, they now have the chance to react and avoid the collision.

The Detroit test demonstrated that the system was able to identify potential crashes effectively. Having seen the technology, the Michigan Department of Transportation has expanded its engagement with Derq, which was recently awarded a federal project to deploy its technology at 65 key intersections along 25 miles of connected roads in the Motor City.

Derq has also been deploying its technology in Dublin, Ohio, a suburb of Columbus, and in Las Vegas, and is running a pilot with California Department of Transportation. It's in discussions with cities in Florida and Texas, as well as in Canada. Further afield, it's deployed its systems in Dubai and is working with the road and transport agency there on expanding that deployment as well.

Choosing the Right GPU Derq's edge units are equipped with NVIDIA GPUs and hardware acceleration that enable them to process large amounts of internet of things data in real time. It's developing for a variety of GPUs, including the NVIDIA RTX, T4, and Jetson Nano, AGX Xavier and TX2.

But GPUs are just one part of Derq's relationship with NVIDIA. As a member of the NVIDIA Inception program for AI startups, Aoude said Derq has had an Inception team visit the company's Dubai office to provide support such as how to optimize their use of GPUs. They're also in the process of being incorporated into the NVIDIA Metropolis smart spaces AI platform, which Aoude said will be a great platform to help us scale.

The company has focused its product on two main unit sizes. A basic unit runs a single application - think of a box that's deployed at a pedestrian crosswalk - a perfect pairing for a Jetson AGX Xavier. More elaborate boxes, which run more apps on more camera streams at complex and busy intersections, will rely on the more powerful NVIDIA T4 or RTX GPUs.

Derq will also provide traffic planners and engineers with valuable statistics and intelligence, such as real-time graphs, incident notifications and heatmaps, that can help them assess and improve road safety. The system also can provide forensics for government agencies and insurance companies investigating crashes, an area that the company is exploring with insurance providers.

Going forward, Aoude said Derq plans to scale quickly through partnerships with cities, smart infrastructure, and autonomous vehicle firms so that it can get its technology deployed as widely as possible before autonomous vehicles hit the roadways in large numbers.

We can't do it on our own, he said. We need forward-thinking cities and collaborative partners, and get ready to scale deployments together, to achieve vision zero - eliminating all road fatalities.
LINK: https://blogs.nvidia.com/blog/2021/03/11/derq-startup-traffic-pedestri...
See more stories from nvidia

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

03/11/2025

How Will the FCC's Busy Fall Agenda Impact Broadcasters?

In less than two weeks during late September and early October, the Federal Communications Commission acted on two proposed rulemakings that could have an enorm...

03/11/2025

NAB's Josh Miely Named VP of Technology, Programming and Education

Josh Miely is returning to a more hands-on radio and TV role with the National Association of Broadcasters....

03/11/2025

All You Need to Know About MXL

Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...

03/11/2025

The Battle to Protect Broadcast Content From AI Has Just Begun

As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...

03/11/2025

Gary Snow Plans to Retire From Wheatstone

Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....

03/11/2025

Hybrid, AI Are Guiding the Measurement of TV Viewership

In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...

03/11/2025

Brand New RT Documentary Series Tonight New RT Documentary Series Trackers: The People v The Banks

They've made that decision and ruined an awful lot of people's lives. ...

02/11/2025

Space42 Expands Earth Observation Constellation, Foresight, with Launch of Three New SAR Satellites

Abu Dhabi, UAE November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...

01/11/2025

Thunderbolt 3 and Symphony MkII

Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...

01/11/2025

Expanding Symphony Desktop Using ADAT

How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...

01/11/2025

aconnic AG releases Half Year Financial Report 2025 and implements Change Measures

aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...

01/11/2025

tvONE and Matrox Video Partner to Deliver Flawless AV-ove...

tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...

01/11/2025

CJP Broadcast Joins Grass Valley Partner Programme to Str...

CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...

01/11/2025

TAG Video Systems Earns Dual Recognition for ESG Initiati...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...

01/11/2025

Operative Announces New CEO to Drive Next Phase of Growth

Michael Napodano Appointed New CEO Of Operative Media Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...

01/11/2025

Cine Gear Expo Atlanta 2025 Success at Trilith Studios

Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...

01/11/2025

Christopher Ross BSC and 300 Asteras Light the Border Cro...

Photo courtesy of Peacock and Sky Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...

01/11/2025

ITN, Magnite Launch New Private Marketplace for Local Linear TV

NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...

31/10/2025

FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streaming Services for In-Market Viewers

FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...

31/10/2025

NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, Jockey Cams, RF Super-Mo

NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...

31/10/2025

Tribute: Remembering Segomotso Keorapetse (28 May 1968 22 October 2025)

FOR IMMEDIATE RELEASE 30 October 2025 It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...

31/10/2025

Nexstar Extends Chairman and CEO Perry Sook Through 2029

IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...

31/10/2025

Late Night Thrives on Social Media With Billions of Views in 2025

While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...

31/10/2025

Disney Programming Dropped From YouTube TV

The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....

31/10/2025

tvONE Integrates CALICO PRO Video Processing With Matrox ConvertIP Series

CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...

31/10/2025

IAB Urges Standards for CTV Ad Measurement

NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...

31/10/2025

Late Night Shows Thrive on Social Media with Billions of Views in 2025

While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...

31/10/2025

Berklee Celebrates the Inauguration of President Jim Lucchese

Berklee Celebrates the Inauguration of President Jim Lucchese In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...

31/10/2025

Family, Food, and Films: Netflix's 'Dining with the Kapoors' Arrives November 21

Back to All News Family, Food, and Films: Netflix's Dining with the Kapoors...

31/10/2025

DPA 4055 Featured in Technologies for Worship Magazine

The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...

31/10/2025

RT Raidi na Gaeltachta Award 2025 to be presented to Piln N Chiarin

The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...

31/10/2025

Share the magic: RT lyric fm Choirs for Christmas Competition 2025 open for submissions

RT lyric fm is calling for choirs across Ireland to share their festive music-m...

31/10/2025

Dnall Mac Ruair, Cuan Seireadin and Ts ite among the winners at the Oireachtas Communications Awards 2025

Three awards were presented to RT Raidi na Gaeltachta broadcasters at the Oire...

31/10/2025

RT is Supporting 29 Arts and Cultural Events across Ireland this November

RT continues its proud tradition of championing Ireland's vibrant arts and cultural landscape through its RT Supporting the Arts initiative. This November...

31/10/2025

RT selects Irish independent production company to produce Christian Worship on RT One and RT Player

RT selects Irish independent production company to produce Christian Worship on...

31/10/2025

Korea Joins AI Industrial Revolution: NVIDIA CEO Jensen Huang Unveils Historic Partnership at APEC Summit

Amidst Gyeongju, South Korea's ancient temples and modern skylines, Jensen H...

30/10/2025

Midwich Secures UK & Ireland Distribution Deal with X2O Media To Revolutionize Hybrid Learning

Midwich has signed a UK and Ireland distribution deal with X2O Media, a worldwid...

30/10/2025

SVG Students To Watch: Sam Newitt, Kansas State University

SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...

30/10/2025

SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel's Early Success

SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...

30/10/2025

SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas State University

SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...

30/10/2025

Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Board Chairman

Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...

30/10/2025

NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distribution

NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...

30/10/2025

FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming Services for In-Market Viewers

FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...

30/10/2025

If I Had Legs, I'd Kick You, East of Wall, and More Sundance Institute-Supported Films Nominated for 35th Gotham Awards

As the year comes to a close, we can feel the invigorating wind sweeping in for ...

30/10/2025

Give Me the Backstory: Get to Know Max Walker-Silverman, the Writer-Director of Rebuilding

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

30/10/2025

Excellent training at SGL Carbon's Bonn site

The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...

30/10/2025

SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist

SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist 29 October, 2025 Media releases SBS, NITV and Screen Australia are excited to unve...

30/10/2025

Remarks for the 2025 APEC CEO Roundtable

Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...