Brickyard VFX and General Gau Help JetBlue Soar

Brickyard VFX, a bi-coastal VFX and animation studio, and General Gau, its in-house arm for custom character-based content, recently completed work on JetBlue Airways Air on the Side of Humanity campaign via Mullen. The three-spot campaign engages viewers and conveys the JetBlue experience in a fresh and witty way -- through pigeons, the ultimate frequent fliers, discussing the desire to be treated with some respect and humanity amid the plights of modern air travel. The spots launched this fall in Boston.

Brickyards main task was creating entirely CG pigeons for the opening soaring shots in :60 Air on the Side of Humanity and :30 Grounded. General Gaus Anders Beer filmed hero plates of the pigeons and provided on-set VFX supervision. Then Brickyard and General Gau artists, led by Geoff McAuliffe and Beer, created two digital hero pigeons using Autodesk Maya with V-Ray. The team also composited plates of real pigeons, captured against a green screen, throughout these two spots and the third spot, :30 Out of the Blue.

Offering flexibility was key in this project, in order to successfully illustrate the different stories, said Brickyard VFX executive producer Kirsten Andersen. Some shots just required compositing in the real pigeons, some shots required compositing in the real pigeons plus making a subtle change, such as the direction one pigeons head was pointing, and then some shots just couldnt be achieved through live action and required full CG. Our talented team delivered whatever was needed.

The Air on the Side of Humanity campaign marks Brickyards latest collaboration with Mullen for JetBlue, a relationship dating back several years, and with Hungry Man director Hank Perlman, who recently tapped Brickyard to develop the first fully CG Chester Cheetah for a nationwide Cheetos campaign.

About Brickyard VFX

Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. For company information please contact or visit http://www.brickyardvfx.com.

Credits: JetBlue Air on the Side of Humanity

Agency: Mullen

SVP, Executive Creative Director: Tim Vaccarino

SVP, Executive Creative Director: Dave Weist

SVP, Group Creative Director: Dylan Bernd

Senior Copywriter: Jack Collier

Senior Art Director: Dan Madsen

Executive Director of Integrated Production: Liza Near

Director of Broadcast: Zeke Bowman

Agency Producer: Vera Everson

Production Company: Hungry Man

Director: Hank Perlman

Executive Producer: Mino Jarjoura

Producer: Martha English

Production Supervisor: Lucy Sheridan

Director of Photography: Tom Richmond

Visual Effects: Brickyard VFX

VFX Executive Producer: Kirsten Andersen

Lead VFX Artist: Geoff McAuliffe

VFX Artists: Andy Diefenbach, Peter Bullis, Robin Hobart, Gina Downing, Jimi Simmons, Kevin McDonald, Sean Mclean

Digital Artist: Evan E. Richards

Character Design and Animation Co.: General Gau

Animation Director: Anders J.L. Beer

Animator: Brian White, Evan Richards

CG Supervisor: Brian White

Editorial: PS260

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LINK:	http://news.creativecow.net/story/873953...
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