Sony Pixel Power calrec Sony

IBC 2021 Set to Re-energise the Media, Entertainment and Technology Industry

01/05/2021

Unveils plans for a live event in Amsterdam in September 2021, with fall-back option of December 2021

Creates hybrid event strategy to widen the reach of the IBC experience, putting the best of the live show online

Launches latest 2021 show floor plan with 30,000 sqm of space already booked

Building on its mission of Empowering Content Everywhere and serving the media, entertainment and technology industry, IBC has announced its strategic plan for 2021, focusing on the return of a live event in Amsterdam this year. IBC revealed plans to deliver a hybrid (physical and digital) event from 10th - 13th September 2021 and unveiled a fall-back option in early December 2021.

IBC Show 2021 aims to help the industry to re-engage after a very challenging year. We have a deep sense of purpose and focus on being the catalyst for the industry to come back from the pandemic - and as always, to create an event that is by the industry, for the industry . Our priority is to get back to doing business in a way that keeps everyone safe. We want to be transparent and fair with everyone and that's why we are making our plans for this year clear now, said Michael Crimp, Chief Executive of IBC. We are all navigating the complexities of a global pandemic. While we are optimistic about the return of a live show this year, we are also realistic about the hurdles we need to overcome and are closely tracking the macro factors that will impact people's ability and willingness to return to mass gatherings.

IBC has put in place plans to address different scenarios and agreed with the RAI and IBC stakeholders to move the show to 3rd - 6th December 2021 if needed. A decision on whether the show will take place in September or move to December will be announced between the end of May and the beginning of June, ensuring exhibitors and attendees have enough time to adjust their plans accordingly and minimise cost and disruption.

Crimp added, IBC has always been about bringing the industry together and so many people tell me how much they have missed live events, not just for the face-to-face conversations, but those chance meetings in the coffee queue or waiting for the tram or a taxi. In the current environment, IBC 2021 will not be to the same scale as the 2019 event. We anticipate a drop off in long haul travel. However, we believe there will be a strong attendance form IBC's core European audience. IBC 2021 won't be as big, but we will make sure it is just as good. We are genuinely looking forward to seeing as many people as possible in Amsterdam in September, or December, this year.

As part of a commitment to reaching a wider audience, those unable to travel to Amsterdam will be able to enjoy the best of the live show via IBC's digital platforms. This hybrid approach will create new opportunities to share insights and information to the global media and technology community online.

Our focus is on collaborating with our customers to achieve the best possible results by driving conversations and lead generation, both through a live event and online, said Steve Connolly, Director at IBC. We have seen incredible optimism and support from our customers who like us are keen to get back to doing business. We have already reached 60% of stand bookings compared to 2019, with 650 stands and 30,000 sqm of space now booked across 13 halls.

Key features of IBC 2021 include:

A new IBC Showcase Theatre in Hall 12, with content streamed live to IBC's digital platforms.

Four new free to attend content hubs on the show floor, dedicated to Production & Post, Live & Remote Production, Direct to Consumer/ OTT and Content Supply Chain. The sessions from these hubs will also be available on the IBC digital event platform.

A new, purpose-built home for the Content Everywhere Hub in Hall 5.

Today, IBC has also publicly released the current show floor plan for the 2021 event: https://show.ibc.org/floorplans
LINK: https://hpaonline.com/ibc-2021-set-to-re-energise-the-media-entertainm...
See more stories from hpa

Most recent headlines

27/11/2025

Vizrt Launches Viz One 8.1 With AI-Powered Features

LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...

27/11/2025

Prime Video Debuts AI-Powered Video Recaps

Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...

27/11/2025

Sky unveils first look image from high-stakes action thriller Prisoner, coming 2026

Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...

27/11/2025

Sky Arts Reveals the Nations Greatest Basslines and Queen Reign Supreme

Thursday 27 November 2025 Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme The UK's most iconic basslines have been revealed...

27/11/2025

Stranger Things 5': Prepare for One Last Adventure With Our Final Season Coverage Guide

Back to All News Stranger Things 5': Prepare for One Last Adventure With O...

27/11/2025

Elastic Compute for a Sustainable Media Industry

The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...

27/11/2025

Arqiva Achieves Five-Star GRESB Rating

Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership Winchester, UK, 27 November 202...

27/11/2025

Retail Media Audits Explained: What Networks Need to Know

What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...

27/11/2025

Katie Taylor, Rachael Blackmore and Arthur Gourounlian among the guests on this week's Late Late Show

World champion boxer and Irish sporting icon Katie Taylor will be in studio this...

27/11/2025

Tonight on RT Prime Time, serious child protection concerns emerge over online gaming platform, Roblox

Roblox, one of the world's most popular online gaming platforms for primary ...

27/11/2025

The Ultimate Black Friday Deal Is Here

Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...

26/11/2025

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Featuring NFL, NBA, and Golf

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...

26/11/2025

Inside the Archives: Winter Is in the Air and in Our Festival Films

A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...

26/11/2025

10 Book Podcasts You Can't Miss

Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...

26/11/2025

JioStar and Nielsen Unveil Breakthrough Cross-Screen MeasurementStudy, Redefining Advertising Effectiveness in Live Sports

Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...

26/11/2025

ITN Deploys IP-Based Production Control Room

LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....

26/11/2025

YouTube TV, TelevisaUnivision End Lengthy Blackout

MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...

26/11/2025

OpenDrives Bridges the Gap Between IT and Creatives with...

OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...

26/11/2025

Disguise to Showcase Future of Event Visuals at LDI 2025

Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...

26/11/2025

HighField AI Expands Global Channel Partner Network to Ac...

HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...

26/11/2025

Mono Streaming selects PlayBox Neo to manage English Prem...

As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...

26/11/2025

Bell Centre arena in Montreal elevates fan experience wit...

Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...

26/11/2025

Vizrt launches AI-powered advances for speed and accuracy...

Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...

26/11/2025

ITN Launches Low-Latency IP Control Room Powered by Teche...

ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...

26/11/2025

Ikegami Maintains Initiative in Broadcast Systems Develop...

Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...

26/11/2025

Fubo, NBCUniversal Trade Barbs in Carriage Dispute

Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....

26/11/2025

Global Sports Rights Spending to Top $78 Billion in 2030

LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...

26/11/2025

Vubiquity Earns AWS Media & Entertainment Competency Status

LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...

26/11/2025

Comcast Pays $1.5 Million to Settle FCC Data Breach Probe

WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...

26/11/2025

Berklee Named to the Hollywood Reporters Top Music Schools List

Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...

26/11/2025

Animated Series Love Through a Prism' Casts New Light on Romance Between Aristocrat and Exchange Student in London

Back to All News Animated Series Love Through a Prism' Casts New Light on ...

26/11/2025

NALIP Unveils Fifth Cohort of Director Incubator

Back to All News NALIP Unveils Fifth Cohort of Director Incubator Social Impact 26 November 2025 United States Link copied to clipboard The National Assoc...

26/11/2025

YouView Achieves Greenly Gold Certification for Sustainability

YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025 YouView is proud to announce a Gold Certification award from Greenly for our perform...

26/11/2025

Netflix Deepens Partnership with Taiwan's 62nd Golden Horse Film Festival, Launches New Talent and Storytelling Initiatives

Back to All News Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...

25/11/2025

Tracy Bonareri Onchoke: Winner, Young Journalist Award 2025

Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025. The 26-year-old-sele...

25/11/2025

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES Network

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...

25/11/2025

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, Cost-Effective Alternatives

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...

25/11/2025

Analysis: Is Baller League Really the Future of Sport?

Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large Tuesday, November 25, 2025 - 10:10 Print This Story With KSI on...

25/11/2025

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale Events with SOS Global

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...

25/11/2025

SVG Summit 2025 Preview: SVG Women's Sports Workshop

SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay Tuesday, November 25, 2025 - 10:27 am Print This Story | Subscribe Story Highlig...

25/11/2025

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of the CDN and Prioritizing Throughput

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...

25/11/2025

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as the Primary Angle and More Madden Elements

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...

25/11/2025

Sauna Is an Intimate Exploration of Queer Love and Identity

Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...

25/11/2025

5 Reasons to Try Spotify Premium This Holiday Season

The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...

25/11/2025

New Study Reveals Australians Love Discovering New Music

Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...

25/11/2025

Why Use a SIM Card With The SNYPER-5G

Applicable Products Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...

25/11/2025

Lionsgate and Nielsen expand partnership to deliver first-ever combined FAST channel and digital network measurement

Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...