InnovateUK and EU Approve 1.2 Million in Funding for Immersive Technology from Disguise

InnovateUK and EU Approve £1.2 Million in Funding for Immersive Technology from Disguise

Brie Clayton October 22, 2024

0 Comments

Disguise Joins the BBC, ARRI and More as Part of MAX-R Alliance to Develop New Technology

Disguise, an HPA-Award-winning immersive experience company, has received £1.2 million in funding from Innovate UK and the EU as part of a larger investment into MAX-R - an alliance of companies dedicated to advancing virtual production, extended reality, virtual reality and metaverse technologies.

The MAX-R alliance - which is made up of Disguise, the BBC, ARRI, Improbable, Brainstorm, Foundry, FilmLight, The University of Hasselt, Universitat Pompeu Fabra, CREW and FilmAkademie Baden-Wurtumberg - has already announced its first developments. For Disguise, these are primarily focused on streamlining productions so that filmmakers, live events experts, broadcasters and more can use immersive technologies with fewer license requirements and costs. This will open up the creative possibilities for mid-to-low-budget productions, helping to make virtual production and extended reality technology available to projects like shorts, ads and corporate presentations.

Upgraded version of Porta in Disguise Designer

Disguise's new MAX-R technology developments include: RSConnect - connect your live events to metaverse platforms and more using a new protocol that allows for the transfer of audio, visual media and metadata from Disguise's Designer software into a third-party system.

Depth Reprojection - capture more exciting cinematography on a virtual production set by improving depth estimations. This results in a more realistic 3D background, even when the camera perspective shifts.

OCIO Interface in Designer

OCIO - define your own color space on a virtual production set, helping you seamlessly integrate your shots into visual effects pipelines.

Reimaging 2.0 - reduce downtime when configuring your media servers. Initial results from Reimaging 2.0 offer an 83-84% decrease in time needed for a 10-server bank to be completely reimaged, streamlining the setup for large productions and enabling teams to get back to work faster than previously possible.

Disguise RenderStream Connect streaming on-stage humans into the metaverse

Porta - enhance the level of control that's available to on-set operators with software that offers more experimental transitions, scheduling and content manipulation options.

MAX-R will offer exciting new opportunities to broaden the way creators and audiences craft, present and interact with digital realities, says Disguise Chief Collaboration Officer Abi Bowman. By offering an array of tools to streamline existing ways of working or facilitate exciting new ones, we're making sure that the next generation of content creators have the tools they need to make the virtual world look and feel as real as the physical one.

Disguise RSConnect streaming a live event into the Improbable metaverse from an LED stage

October 22, 2024Hiroshi Okuyama Film My Sunshine Shot and Graded Using Blackmagic Design ProductsBlackmagic Pocket Cinema Camera 4K used to shoot Director Hiroshi Okuyamas latest film. Blackmagic Design

October 22, 2024Digital Domain Relaunches Advertising Experiences Group With New HiresDigital Domain, a pioneer in visual effects and immersive experiences, announces the

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--

LINK:	https://creativecow.net/innovateuk-and-eu-approve-1-2-million-in-fundi...
	See more stories from creativecow

Most recent headlines