Sellers on Amazon Ready for Busy Holiday Season

Sellers on Amazon Ready for Busy Holiday Season

50 percent of units sold on Amazon are from sellers, small businesses and entrepreneurs

Seller Fulfilled Prime program has added more than 6 million new items for Prime members with free two-day or next-day shipping in the U.S., U.K., France, Germany and Japan

Automated pricing, deals scheduling and seller mobile app make this holiday season easier for businesses selling on Amazon

SEATTLE--(BUSINESS WIRE)--Nov. 17, 2016-- Amazon (NASDAQ: AMZN) predicts record-setting sales this year from businesses selling on Amazon as they prepare for a busy holiday season. To help keep up with demand, sellers will benefit from the Fulfillment by Amazon (FBA) service and growing Seller Fulfilled Prime program to reach tens of millions of Amazon Prime members worldwide. The Seller Fulfilled Prime program has already made more than 6 million new items available to Prime members across the U.S., U.K., France, Germany and Japan.

We're dedicated to making the fulfillment technology that Amazon develops available to sellers, said Peter Faricy, VP for Amazon Marketplace. The FBA service and Seller Fulfilled Prime program are the greatest opportunities in e-commerce for sellers to easily reach loyal Prime members and expand their business. We are proud that we are empowering so many retailers to grow their business, many of them small businesses and entrepreneurs. In fact, 50 percent of the total units sold on Amazon are from sellers.

FBA enables sellers to attract Prime members by having Amazon store and ship their products directly to customers while offering Prime benefits, including FREE two-day or next-day shipping and simple exporting around the world. With Seller Fulfilled Prime, sellers who are able to meet a high bar for shipping speed and customer service can have their items badged as Prime eligible, and ship their own orders at Prime speed directly to customers.

This holiday season sellers will also be taking advantage of new and enhanced tools designed to help meet the demand:

Easy deal scheduling: The Recommended Deals tool allows sellers worldwide to submit Lightning Deals in just two-clicks. Sellers have used the tool to increase the number of deals offered to customers by more than 500 percent this year.

Automated pricing: Through the Automated Pricing tool, sellers can manage and automatically adjust prices on items based on seller-specified rules. Sellers can peg their prices to the Buy Box price or the lowest price, and Amazon will automatically adjust pricing. Sellers have reported the tool can reduce the amount of time spent managing pricing by up to 80 percent per week.

Expanded features on the Amazon seller mobile app: The Amazon seller mobile app includes Selling Coach recommendations that help sellers quickly make pricing changes, visual search capability to help source and list items and Photo Studio to capture and retouch product photos from a mobile device. Sellers using the app have experienced an average lift in gross sales by more than 20 percent.

Fulfillment by Amazon and Seller Fulfilled Prime have been a big advantage for our business. The programs have helped us increase sales this year by more than 30 percent month-over-month, said Jeff McDonald, CEO and founder of Raw Paws Pet Food. Seller Fulfilled Prime in particular has enabled us to expand product options for customers to offer different varieties and pack sizes of our all-natural dog and cat chews and treats.

In 2016, Fulfillment by Amazon has helped us reach more Prime members, increasing our sales by more than 100 percent, said Jennifer McMillan, Founder of First State Trade. Our business specializes in toys and keeping inventory in-stock is critical during the holiday season. The combination of FBA and Selling Coach helps us carefully manage inventory so customers can always get the items they want with two-day or next-day shipping.

Last year on Cyber Monday, sellers on Amazon received orders for more than 23 million items, a more than 40 percent increase year-over-year. In 2015, FBA delivered more than 1 billion items to customers worldwide.

Businesses interested in selling on Amazon and Fulfillment by Amazon can visit us for more details at http://services.amazon.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

This press release contains forward-looking statements are inherently difficult to predict. Actual results could differ materially for a variety of reasons, including, in addition to the factors discussed above, the amount that Amazon.com invests in new business opportunities and the timing of those investments, the mix of products and services sold to customers, the mix of net sales derived from products as compared with services, the extent to which we owe income taxes, competition, management of growth, potential fluctuations in operating results, international growth and expansion, the outcomes of legal proceedings and claims, fulfillment, sortation, delivery, and data center optimization, risks of inventory management, seasonality, the degree to which the Company enters into, maintains, and develops commercial agreements, acquisitions and strategic transactions, payments risks, and risks of fulfillment throughput and productivity. Other risks and uncertainties include, among others, risks related to new products, services, and technologies, system interruptions, government regulation an

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