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More than a hundred industry partners and members of the media recently attended the opening of the CODA Audio Beijing Operations Centre. The Centre which took a year to prepare was created by CODA's Chinese distributor Tongbo, and is located in the Beijing Zuiku International Cultural and Creative Park.
Beijing is the cultural centre of China, possessing a rich variety of concert halls, opera houses, sports venues, film and television production facilities, research institutes and universities, and it was important to Tongbo's strategy to create a high-level development space in the Capital to present CODA Audio as a leading global audio brand. As China emerges from the Coronavirus pandemic, there is a strong sense of opportunity, something for which Tongbo wished to be fully prepared.
Mr Zhou Wenbao, President of Tongbo Electronic Engineering Co. Ltd commented:
The establishment of the new Centre is part of our long-term strategy for the Chinese market. We believe it will further enhance CODA Audio's reach and enable us to offer in-depth professional service and support for the whole country.
The Operations Centre comprises three principal spaces. A ground floor exhibition hall covering an area of 200 sqm displays the full range of CODA Audio's products from every angle, whilst on the first floor, another 100+ sqm hall allows for daily demonstrations of specific products with which customers can interact. A China-themed VIP Lounge of around 40 sqm, designed for receptions and further product showcasing, completes the picture.
Paul Ward, Director of Global Sales for CODA Audio adds:
The CODA Audio Operations Centre in Beijing is a real statement of intent from Tongbo, and we are delighted with their tremendous commitment to the CODA brand. The company has already achieved great things as our distributor in China this superb development is certain to further cement our frontline presence in this valuable and ever-growing market.
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