Sony Pixel Power calrec Sony

How to maximise business objectives using hybrid cloud architecture

31/03/2020

-- --

SCREEN AFRICA EXCLUSIVE:

Written by Jerome Wauthoz, vice president of products, Tedial

The cloud has had a major impact on broadcast workflows, with media companies moving their infrastructure to the cloud or private data centres in a bid to simplify workflows and reduce costs. Many broadcasters are now looking to a hybrid cloud approach, which leverages a mixed computing storage and services environment that combines on-premises infrastructure (and/or private cloud services) and a public cloud such as Amazon Web Services (AWS) or Microsoft Azure with orchestration between these various platforms.

In the IABM's executive keynote speech at last year's IBC, the organisation said that over 47 percent of media companies are deploying public cloud services, up from 39 percent in 2018. The question to ask now is: How can your media facility benefit from a hybrid cloud environment?

Maximise storage opportunities, reduce costs and increase value

The hybrid cloud offers broadcasters the ability to meet business objectives quickly while maintaining full control of media archives and costs. It also ensures a low-risk transition into the cloud by moving the operation in line with business needs. Sensitive data and valuable content can be secured on-premises under company control in a safe IT environment with multiple security layers.

Hybrid cloud architecture also reduces the total cost of ownership. CAPEX is lower, as the upfront investment is calculated based on the nominal usage and not for peaks, which allows the broadcaster to keep the investment at the desired level. In 2020, on-premises costs of deep archive management (tape library) will continue to be lower than the public cloud as the download costs from the public cloud are still a key factor when production teams require constant download (either full or partial) from the archive. This is especially true when UHD content is considered.

By using computing storage and services architecture that combines the privacy and security of a private cloud with the scalability of a public cloud, users benefit from orchestration among various platforms and multiple sites. They can store sensitive data and high-value, high-resolution content on-premises, inside a secure IT environment that's not accessible outside their facility and fully under the control of their IT team, all the while less critical operations can be deployed and run in the cloud. This provides flexibility, as burst or peak demands in business operations can also be quickly deployed and run in the cloud. This means that media companies pay only for the period of time required by the additional business operations. High-cost services such as storage for archiving can benefit from the ability to tailor operations to the business cost criteria.

Using hybrid cloud architecture also means that optimisation and control of bandwidth: latency is improved, as is the prioritisation of ingest and delivery workflows. Low-res data can be accessed from the public cloud from anywhere in the world, at any time providing the same quality of service for end users thanks to public cloud geographical deployments. Media companies can move business processes to the cloud at their own pace, as their business grows. Their business is future-proofed as cloud technology will evolve faster than the technology used on-premises or in a private data centre.

Also because cloud costs evolve over time, the split between the on-premises versus cloud business operations can be reviewed frequently to keep costs under control.

Hybrid cloud allows the transition of certain processes into the cloud with minimum risk as the workflows can move seamlessly without affecting normal operation. This assists the customer with the change management process.

Another key benefit is the capability to test new ideas and deploy new workflows or new solutions outside of the current primary workflows, without affecting normal operation, using the latest cutting-edge cloud technology and only for the duration of the test. If the test is successful, then it can be integrated as part of regular operations. If the test is unsuccessful the project is simply discarded, and the facility has only incurred the cost associated with the time and infrastructure used to carry out the test.

The hybrid cloud allows the integration of updated cloud AI tools for automatic content enrichment. AI tools will improve considerably in the incoming years and executing them from the cloud will guarantee the most up-to-date version is always used.

Cloud is also ideal for content delivery, as many delivery services are currently running in the cloud and customers can securely access content due to the native cloud security mechanisms.

Meeting technology demands now and in the future

To take advantage of hybrid cloud architecture media companies need a dynamic content management solution that transparently manages various tiers across departments, locations or in the cloud. This includes on-premises live storage, nearline storage, deep archive tape libraries or public cloud storage such as AWS S3 or AWS Glacier. This technology should enable media companies to efficiently operate using their chosen current architecture with the capability to evolve as future operational and commercial factors change.

Tedial's Evolution MAM is built with aSTORM, a dynamic storage management solution that is agnostic to storage tiers (on-premises live storage, nearline storage, deep archive tape libraries or public cloud storage). aSTORM provides the link' between various storage and hosting scenarios available today and in the future.

Using logical storage groups and rules defined within each group, the technology seamlessly moves, backs up and restores content when and where required. Live content can be kept on online storag
LINK: https://www.screenafrica.com/2020/03/31/technology/storage-asset-manag...
See more stories from screenafrica

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

09/06/2026

Kiswe Expands Partnership With ONE Championship To LaunchGlobal Subscription Platform

Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...

09/06/2026

SiriusXM to Carry All 104 FIFA World Cup 2026 Matches via FOX Sports Commentary

SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...

09/06/2026

EVS Broadcast Equipment Rebrands as EVS

EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...

09/06/2026

FOX and NFL Announce Multi-Year Agreement for NFL Coverage in Mexico Starting in 2026

Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...

09/06/2026

FOX Sports and ReachTV to Carry All 104 FIFA World Cup 2026 Matches Across U.S. Airports

FOX Sports and ReachTV, an airport media network, have announced an agreement to...

09/06/2026

Cosm Atlanta Opens with Private Preview, Public Opening Set for June 10

Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...

09/06/2026

NESN Wins Five New England Emmy Awards

NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award. These awards reflect the passion...

09/06/2026

Ateme Referenced by Apple at WWDC26 for Apple Immersive Video Workflow Support

Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26). Atem...

09/06/2026

Axel Springer Deploys Bitmovin Player Web X for WELT Audio News Experience

Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...

09/06/2026

Grass Valley and Lawo Announce Technology Collaboration on AMPP and HOME Integration

Grass Valley and Lawo have announced a technology collaboration to validate orch...

09/06/2026

LiveU Deploys Remote VAR for Oceania Football Confederation, First in Pacific Islands

LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...

09/06/2026

Globecast Launches Content Exchange Platform Powered by Oracle Cloud Infrastructure

Globecast has announced the launch of its Content Exchange platform, powered by ...

09/06/2026

OT7 Championship Weekend to Air on NBC and Peacock for First Time

NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...

09/06/2026

UFC Freedom 250: Inside the One-in-a-Lifetime Production Behind the White House Fight Card

We're in three different locations, three different production teams. Coveri...

09/06/2026

Murray States Brandon Banks on Firing Up Racers Basketball Fans Through Creative Video

The intro video for Men's Basketball won Outstanding In-Venue Video in the C...

09/06/2026

SVG Sit-Down, Part 2: FIFA's Oscar Sanchez, HBS's Paul King Dive Deep Into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

09/06/2026

Designing the Modern Scorebug: How Broadcast Graphics Teams Are Rethinking the Most Important Element On Screen

Since their debut, the clock-and-score graphic has drawn the affinity and ire of...

09/06/2026

Watch LE SSERAFIM's PURE FLOWERS LIVE Performance Videos and Fan Q&A, Only on Spotify

Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...

09/06/2026

Watch RADAR UK Artist Skye Newman Perform Live in London for Her SE9' Album Launch

Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...

09/06/2026

Announcement from Wayne Jones Audio

Company to cease operating on 30 June 2026 Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...

09/06/2026

bigBASS from fedDSP

Increases low-end weight and character The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...

09/06/2026

Fender Studio Pro 8.1 arrives

Introduces AI Studio Assistant, Moises Studio integration & more Fender Studio have just announced the launch a significant update that brings an array of n...

09/06/2026

Call for Sediba Scriptwriting Training Programme Bloemfontein, Free State

The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...

09/06/2026

BBC Casts Edward Bluemel As Poirot In Hercule,' As BritBox Boards Agatha Christie Remake In U.S.

The BBC has found its Hercule Poirot. After Deadline revealed last month that t...

09/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

09/06/2026

Andrew Beaudet Joins Brompton as Head of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Deploys Mediagenix Platform To Modernize Scheduling

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Modernizes Content Supply Chain and Chann...

A project aimed at modernizing scheduling operations across Mediaset's channel portfolio Mediagenix, a global leader in smart content solutions to profitab...

09/06/2026

ACT Entertainment Debuts tvONE 4RU CALICO PRO at InfoComm...

tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...

09/06/2026

Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Valencia's 2026 Commencement

Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...

09/06/2026

Comcast Advertising Adds Purchasing Data from Affinity Solutions

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Midwich to Distribute Miri Technologies in North America

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Nielsen: North American Soccer Fans Jump to More Than 136 Million

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Grass Valley and Lawo Collaborate to Advance Open Dynamic...

Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice. Grass Valley and ...

09/06/2026

Bitmovin Player Web X Powers Axel Springer New Audio News...

Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...

09/06/2026

LiveU Delivers First Remote VAR Deployment Across the Pac...

LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...

09/06/2026

Sam Craig Joins Grass Valley as VP, Global Pre-Sales

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Arkansas TV Will Continue to Air PBS Programming

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Glensound to Show DARK22M Network Audio Interface at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

EVS Rebrands, Trims Its Name

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

FCC Announces Tentative Agenda for June 25 Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Two Alumni Win Tony Awards

Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively. June 8, 2026 By Tori Donahue ...

09/06/2026

X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Presses

X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Pre...

09/06/2026

VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer

09 Jun 2026 VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer Dubai and New York, June 9, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital oper...

09/06/2026

Katie Price: Nothing to Hide, a candid and unfiltered account of three decades in the spotlight, coming to Sky and NOW on 8 July

Tuesday 9 June 2026 Katie Price: Nothing to Hide, a candid and unfiltered accou...

09/06/2026

Netflix Unveils First Images And Poster For Wrath, A New Brazilian Series Premiering July 29

Back to All News Netflix Unveils First Images And Poster For Wrath, A New Brazi...

09/06/2026

ENNI Will Be Using AEP.EnerS4 Billing Solution

Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution Arvato Systems to implement transformation project for SAP S/4HANA Ut...