Sony Pixel Power calrec Sony

How to maximise business objectives using hybrid cloud architecture

31/03/2020

-- --

SCREEN AFRICA EXCLUSIVE:

Written by Jerome Wauthoz, vice president of products, Tedial

The cloud has had a major impact on broadcast workflows, with media companies moving their infrastructure to the cloud or private data centres in a bid to simplify workflows and reduce costs. Many broadcasters are now looking to a hybrid cloud approach, which leverages a mixed computing storage and services environment that combines on-premises infrastructure (and/or private cloud services) and a public cloud such as Amazon Web Services (AWS) or Microsoft Azure with orchestration between these various platforms.

In the IABM's executive keynote speech at last year's IBC, the organisation said that over 47 percent of media companies are deploying public cloud services, up from 39 percent in 2018. The question to ask now is: How can your media facility benefit from a hybrid cloud environment?

Maximise storage opportunities, reduce costs and increase value

The hybrid cloud offers broadcasters the ability to meet business objectives quickly while maintaining full control of media archives and costs. It also ensures a low-risk transition into the cloud by moving the operation in line with business needs. Sensitive data and valuable content can be secured on-premises under company control in a safe IT environment with multiple security layers.

Hybrid cloud architecture also reduces the total cost of ownership. CAPEX is lower, as the upfront investment is calculated based on the nominal usage and not for peaks, which allows the broadcaster to keep the investment at the desired level. In 2020, on-premises costs of deep archive management (tape library) will continue to be lower than the public cloud as the download costs from the public cloud are still a key factor when production teams require constant download (either full or partial) from the archive. This is especially true when UHD content is considered.

By using computing storage and services architecture that combines the privacy and security of a private cloud with the scalability of a public cloud, users benefit from orchestration among various platforms and multiple sites. They can store sensitive data and high-value, high-resolution content on-premises, inside a secure IT environment that's not accessible outside their facility and fully under the control of their IT team, all the while less critical operations can be deployed and run in the cloud. This provides flexibility, as burst or peak demands in business operations can also be quickly deployed and run in the cloud. This means that media companies pay only for the period of time required by the additional business operations. High-cost services such as storage for archiving can benefit from the ability to tailor operations to the business cost criteria.

Using hybrid cloud architecture also means that optimisation and control of bandwidth: latency is improved, as is the prioritisation of ingest and delivery workflows. Low-res data can be accessed from the public cloud from anywhere in the world, at any time providing the same quality of service for end users thanks to public cloud geographical deployments. Media companies can move business processes to the cloud at their own pace, as their business grows. Their business is future-proofed as cloud technology will evolve faster than the technology used on-premises or in a private data centre.

Also because cloud costs evolve over time, the split between the on-premises versus cloud business operations can be reviewed frequently to keep costs under control.

Hybrid cloud allows the transition of certain processes into the cloud with minimum risk as the workflows can move seamlessly without affecting normal operation. This assists the customer with the change management process.

Another key benefit is the capability to test new ideas and deploy new workflows or new solutions outside of the current primary workflows, without affecting normal operation, using the latest cutting-edge cloud technology and only for the duration of the test. If the test is successful, then it can be integrated as part of regular operations. If the test is unsuccessful the project is simply discarded, and the facility has only incurred the cost associated with the time and infrastructure used to carry out the test.

The hybrid cloud allows the integration of updated cloud AI tools for automatic content enrichment. AI tools will improve considerably in the incoming years and executing them from the cloud will guarantee the most up-to-date version is always used.

Cloud is also ideal for content delivery, as many delivery services are currently running in the cloud and customers can securely access content due to the native cloud security mechanisms.

Meeting technology demands now and in the future

To take advantage of hybrid cloud architecture media companies need a dynamic content management solution that transparently manages various tiers across departments, locations or in the cloud. This includes on-premises live storage, nearline storage, deep archive tape libraries or public cloud storage such as AWS S3 or AWS Glacier. This technology should enable media companies to efficiently operate using their chosen current architecture with the capability to evolve as future operational and commercial factors change.

Tedial's Evolution MAM is built with aSTORM, a dynamic storage management solution that is agnostic to storage tiers (on-premises live storage, nearline storage, deep archive tape libraries or public cloud storage). aSTORM provides the link' between various storage and hosting scenarios available today and in the future.

Using logical storage groups and rules defined within each group, the technology seamlessly moves, backs up and restores content when and where required. Live content can be kept on online storag
LINK: https://www.screenafrica.com/2020/03/31/technology/storage-asset-manag...
See more stories from screenafrica

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

19/08/2026

Henry Alexander Joins BCE as Sales Director

Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...

19/08/2026

iWedia Announces Advanced Android DRAM Optimisation Proce...

iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...

19/08/2026

NTP Technology announces ST 2110-30-RAVENNA 128-channel A...

NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...

19/08/2026

ORF goes full IP with Net Insight in nationwide network o...

Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...

19/08/2026

Coventry City Trophy Parade Extends LiveU LIQ Beyond the...

LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...

19/08/2026

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF Brie Clayton August 18, 2026 0 Comments Filming endangered turtles required camera...

19/08/2026

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control Basic

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...

19/08/2026

ABC Files First Amendment Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nielsen: Fox and NBCUniversal Score with FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

ESPN Co-Founder Bill Rasmussen Dies At 93

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Study: NBA Ad Revenue Hit $2.1 Billion Last Season

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nexstar's WNCN Donates ENG Van for Training

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Riedel Brings Professional Live Production Into the Class...

Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...

19/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...

19/08/2026

EMAM together with PlayBox Neo and SNEWS launch combined...

Integrated platform melds media asset management, playout automation and newsroom workflows EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...

19/08/2026

Screen Australia releases the Private Investment Toolkit to strengthen screen industry financing pathways

Screen Australia releases the Private Investment Toolkit to strengthen screen in...

19/08/2026

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...

19/08/2026

RT TO AIR HISTORIC KATIE TAYLOR FIGHT IN CROKE PARK

On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...

18/08/2026

SportStream 2026 Virtual Event Set for September 15-17

SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...

18/08/2026

IBC 2026: BeckTV to Debut BeckFlow Documentation Platform

BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53). BeckFlow is a web-based schematic documentation...

18/08/2026

IBC 2026: Boland Communications to Introduce ST 2110 Option for 4K Monitors

Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...

18/08/2026

Seattle Seahawks Integrate Dolby OptiView with Dolby Vision for Fan Streaming

Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...

18/08/2026

Insights from BMG's Graham Taylor on the Role of a Sports Producer in Live Broadcast Production

For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...

18/08/2026

TMRW Sports Names Rufus Hack as President of Golf

TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...

18/08/2026

SMT To Deliver Race Technology for Freedom 250 IndyCar Broadcast

SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...

18/08/2026

HMA's Creator Collective Pairs Digital Creators, Beat Writers in New Model for Local-Sports Coverage

The live, YouTube-native roundtables combine fan voices, credentialed reporters,...

18/08/2026

Behind The Mic: FOX Sports Shares Broadcast Lineup for 2026 NFL Season and College Football Season

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/08/2026

Miami Heats Ed Filomia on Rebuilding Kaseya Centers Video Infrastructure and 29 Years With the Heat

The industry legend sounds off on replacing the Heat's iconic Medusa score...

18/08/2026

Bill Rasmussen, ESPN Founder and Sports Broadcasting Hall of Famer, Dies at 93

William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...

18/08/2026

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...

18/08/2026

American Association of Professional Baseball Adds SI TV as Broadcast Partner

The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...

18/08/2026

Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...

18/08/2026

Diversified Launches Global Managed Services Practice

Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...

18/08/2026

Appear Completes REMI Proof of Concept with Thoroughbred Racing Productions

Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...

18/08/2026

IBC 2026: Riedel Implements Live Production Infrastructure at Edith Cowan University

Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...

18/08/2026

Panoramic from Panorama Labs

Company launch with stereo-imaging tool Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...

18/08/2026

Focusrite extend Control 2 support

Control software now available for older interfaces Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...

18/08/2026

Call for the 20th Annual South African Film and Television Awards (SAFTAs20) Jury

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

18/08/2026

Corridor Television Pays $27,000 for Violating FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Disney's ABC Files First Amendment Lawsuit Against the FCC

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Lightware Integrates with SpectralBot to Accelerate AV Tr...

Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...

18/08/2026

Command Frame for After Effects

Command Frame for After Effects Scott Black August 18, 2026 0 Comments Free download, demonstrations, hands-on tests, and creator resources Want to t...

18/08/2026

Dot Group to show how cutting carbon cuts cost - live at...

At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...

18/08/2026

Blue Lucy launches Connected Value Audit

New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow. W...

18/08/2026

Media Utilities transitions to Media Utilities - a DigiNe...

Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...

18/08/2026

Appear demonstrates broadcast-grade REMI production over...

Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure Appear ASA (Appear, OSE:APR), a g...

18/08/2026

Stingr brings frictionless second-screen interaction to I...

Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026. The second screen has never really wor...