Sony Pixel Power calrec Sony

How to maximise business objectives using hybrid cloud architecture

31/03/2020

-- --

SCREEN AFRICA EXCLUSIVE:

Written by Jerome Wauthoz, vice president of products, Tedial

The cloud has had a major impact on broadcast workflows, with media companies moving their infrastructure to the cloud or private data centres in a bid to simplify workflows and reduce costs. Many broadcasters are now looking to a hybrid cloud approach, which leverages a mixed computing storage and services environment that combines on-premises infrastructure (and/or private cloud services) and a public cloud such as Amazon Web Services (AWS) or Microsoft Azure with orchestration between these various platforms.

In the IABM's executive keynote speech at last year's IBC, the organisation said that over 47 percent of media companies are deploying public cloud services, up from 39 percent in 2018. The question to ask now is: How can your media facility benefit from a hybrid cloud environment?

Maximise storage opportunities, reduce costs and increase value

The hybrid cloud offers broadcasters the ability to meet business objectives quickly while maintaining full control of media archives and costs. It also ensures a low-risk transition into the cloud by moving the operation in line with business needs. Sensitive data and valuable content can be secured on-premises under company control in a safe IT environment with multiple security layers.

Hybrid cloud architecture also reduces the total cost of ownership. CAPEX is lower, as the upfront investment is calculated based on the nominal usage and not for peaks, which allows the broadcaster to keep the investment at the desired level. In 2020, on-premises costs of deep archive management (tape library) will continue to be lower than the public cloud as the download costs from the public cloud are still a key factor when production teams require constant download (either full or partial) from the archive. This is especially true when UHD content is considered.

By using computing storage and services architecture that combines the privacy and security of a private cloud with the scalability of a public cloud, users benefit from orchestration among various platforms and multiple sites. They can store sensitive data and high-value, high-resolution content on-premises, inside a secure IT environment that's not accessible outside their facility and fully under the control of their IT team, all the while less critical operations can be deployed and run in the cloud. This provides flexibility, as burst or peak demands in business operations can also be quickly deployed and run in the cloud. This means that media companies pay only for the period of time required by the additional business operations. High-cost services such as storage for archiving can benefit from the ability to tailor operations to the business cost criteria.

Using hybrid cloud architecture also means that optimisation and control of bandwidth: latency is improved, as is the prioritisation of ingest and delivery workflows. Low-res data can be accessed from the public cloud from anywhere in the world, at any time providing the same quality of service for end users thanks to public cloud geographical deployments. Media companies can move business processes to the cloud at their own pace, as their business grows. Their business is future-proofed as cloud technology will evolve faster than the technology used on-premises or in a private data centre.

Also because cloud costs evolve over time, the split between the on-premises versus cloud business operations can be reviewed frequently to keep costs under control.

Hybrid cloud allows the transition of certain processes into the cloud with minimum risk as the workflows can move seamlessly without affecting normal operation. This assists the customer with the change management process.

Another key benefit is the capability to test new ideas and deploy new workflows or new solutions outside of the current primary workflows, without affecting normal operation, using the latest cutting-edge cloud technology and only for the duration of the test. If the test is successful, then it can be integrated as part of regular operations. If the test is unsuccessful the project is simply discarded, and the facility has only incurred the cost associated with the time and infrastructure used to carry out the test.

The hybrid cloud allows the integration of updated cloud AI tools for automatic content enrichment. AI tools will improve considerably in the incoming years and executing them from the cloud will guarantee the most up-to-date version is always used.

Cloud is also ideal for content delivery, as many delivery services are currently running in the cloud and customers can securely access content due to the native cloud security mechanisms.

Meeting technology demands now and in the future

To take advantage of hybrid cloud architecture media companies need a dynamic content management solution that transparently manages various tiers across departments, locations or in the cloud. This includes on-premises live storage, nearline storage, deep archive tape libraries or public cloud storage such as AWS S3 or AWS Glacier. This technology should enable media companies to efficiently operate using their chosen current architecture with the capability to evolve as future operational and commercial factors change.

Tedial's Evolution MAM is built with aSTORM, a dynamic storage management solution that is agnostic to storage tiers (on-premises live storage, nearline storage, deep archive tape libraries or public cloud storage). aSTORM provides the link' between various storage and hosting scenarios available today and in the future.

Using logical storage groups and rules defined within each group, the technology seamlessly moves, backs up and restores content when and where required. Live content can be kept on online storag
LINK: https://www.screenafrica.com/2020/03/31/technology/storage-asset-manag...
See more stories from screenafrica

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

17/06/2026

EVS Achieves EcoVadis Gold Medal, Ranking in Top 5% of Companies Globally

EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...

17/06/2026

Chyron Releases Weather 2.4 with Updated DataFlow Module

Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...

17/06/2026

VSiN Launches Best Bets TV, a 24/7 FAST Channel

VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...

17/06/2026

Snapchat and Team Whistle Launch World Cup Creator Program Across Miami, New York, and Los Angeles

DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...

17/06/2026

LiveU Supporting Broadcast and Public Safety Operations for Summer of Soccer

LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...

17/06/2026

NATAS Announces Two New Board Members and COO Promotion

The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...

17/06/2026

Akta Brings AI-First Cloud Video Workflows to Oracle Cloud Infrastructure

Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...

17/06/2026

SVG Students to Watch: Nicholas Stafford, Texas Southern University

This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...

17/06/2026

InfoComm 2026: Audio-Technica Brings New Wireless, Networked Audio, and Certified Conferencing Solutions

Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...

17/06/2026

SNS Positions AI Suite as On-Premise Answer to Video Indexing and Search Demands

SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...

17/06/2026

Providius Announces Providius Direct for Network Troubleshooting on NETGEAR Pro AV Switches

Providius has announced Providius Direct, a workflow for investigating network i...

17/06/2026

NEP Launches NEP Platform Software Orchestration System, Selects Bridge Technologies VB440

NEP Group has announced the commercial availability of NEP Platform, a software ...

17/06/2026

BBright White Paper: SRT vs. RIST for Professional Video Contribution and Distribution

A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...

17/06/2026

Bango Research: 51% of Gen Z Say Highlights Are Replacing Live Games

New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...

17/06/2026

SMPTE Opens Entire Standards Library to Public at No Cost

SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...

17/06/2026

MediaKind Completes Merger with Harmonic's Video Business, Creating Independent Video Infrastructure Heavyweight

Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...

17/06/2026

Omaha Productions to Produce 2026 World Series of Poker Main Event Coverage for ESPN

Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...

17/06/2026

SoundBridge 3.1.0 now available

New features, changes & bug fixes SoundBridge have just released another update for their remote collaboration-focused DAW - reviewed here in SOS March 2026...

17/06/2026

Fryette launch the Valvulator Mini

Valve-based front end for digital & modelling rigs The latest addition to Fryette's product range delivers a packed-down, pedalboard-friendly version of...

17/06/2026

The Biggest UK Pro Audio Show In 20 Years!

GearExpo UK - 27 June 2026 Sound On Sound are proud to announce GearExpo UK, a major new recording and music technology exhibition in London! This is the bi...

17/06/2026

Genelec introduce the 9402A System Management Device

SAM monitoring line-up gains Dante and AES67 support The latest expansion of Genelec's UNIO monitoring ecosystem introduces a new device that provides D...

17/06/2026

The R&SPR300 portable receiver from Rohde & Schwarz sets new standards in spectrum monitoring

The R&S PR300 portable receiver from Rohde & Schwarz sets new standards in spect...

17/06/2026

Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial opportunities in electronic warfare and defense

Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...

17/06/2026

NABLF Graduates Its 2026 Broadcasting Leadership Training Class

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

ABC and ESPN Score Most-Watched NBA Finals Since 1998

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Smartly, Roku Bring Social Performance Tools to CTV

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Pliant Technologies Debuts Crewcom Flex at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

The Immersive Supervisor Emerges as Hollywood's Next Production Role

The Immersive Supervisor Emerges as Hollywood's Next Production Role Brie Clayton June 17, 2026 0 Comments Above image: On set live immersive revi...

17/06/2026

Vertical Musical Playback Shot with Blackmagic PYXIS 6K

Vertical Musical Playback Shot with Blackmagic PYXIS 6K Brie Clayton June 17, 2026 0 Comments Large format sensor and DaVinci Resolve workflow used fo...

17/06/2026

DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Production Workflows

DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Pro...

17/06/2026

Spectrum Awards $1.1 Million in Digital Education Grants

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

XR Sports Alliance Adds New Members

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

AIMS Launches Free Online IPMX Training Series

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Kiloview Partners with SFM to Expand AV-over-IP Solutions...

Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...

17/06/2026

Kiloview Launches U4 IP Video Dock Bringing Professional...

Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...

17/06/2026

Half Year, Half Off! Ivory II Summer Sale is Here

Save 50% on All Ivory II Pianos and Collections Were halfway through the year, and we're cutting prices in half for the Ivory II Summer Sale! For a limite...

17/06/2026

Two in three fans will connect to venue WiFi this World Cup, Sky Business research reveals

Wednesday 17 June 2026 Two in three fans will connect to venue WiFi this World ...

17/06/2026

Visibility builds credibility - the tools you use every day...

Visibility builds credibility - the tools you use every day, now visible on your LinkedIn profile Published on Jun 17, 2026 Categories: Company News, Product ...

17/06/2026

Harmonic Completes Divestiture of Video Business to MediaKind

Transaction Positions Harmonic as a Pure-Play Broadband Company SAN JOSE, Calif. - June 17, 2026 - Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtual...

17/06/2026

FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Platform, Powered by FOX AdStudio

FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Pl...

17/06/2026

Building resilience in an era of compounding threats

How SGN is future-proofing critical national infrastructure with Arqiva Managed Connectivity. When disruption becomes the norm As Storm Eunice tore across the ...

17/06/2026

Good Vibrations hit Dublin and Limerick as RT Concert Orchestra plays the music of the Beach Boys

The RT Concert Orchestra will bring the timeless music of The Beach Boys to aud...

17/06/2026

June 16, 2026

Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...

16/06/2026

Thomson launches new learning App

Thomson's highly regarded expert-led online learning courses are now easier to access on the go via our new App. Available now on Google Play Store, the J...

16/06/2026

Neumann MT 48 Receives Major Firmware 2.0 Update

Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...

16/06/2026

TVNewsCheck Opens Nominations for 2027 Women in Technology Awards

TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...