-- --
SCREEN AFRICA EXCLUSIVE:
Written by Jerome Wauthoz, vice president of products, Tedial
The cloud has had a major impact on broadcast workflows, with media companies moving their infrastructure to the cloud or private data centres in a bid to simplify workflows and reduce costs. Many broadcasters are now looking to a hybrid cloud approach, which leverages a mixed computing storage and services environment that combines on-premises infrastructure (and/or private cloud services) and a public cloud such as Amazon Web Services (AWS) or Microsoft Azure with orchestration between these various platforms.
In the IABM's executive keynote speech at last year's IBC, the organisation said that over 47 percent of media companies are deploying public cloud services, up from 39 percent in 2018. The question to ask now is: How can your media facility benefit from a hybrid cloud environment?
Maximise storage opportunities, reduce costs and increase value
The hybrid cloud offers broadcasters the ability to meet business objectives quickly while maintaining full control of media archives and costs. It also ensures a low-risk transition into the cloud by moving the operation in line with business needs. Sensitive data and valuable content can be secured on-premises under company control in a safe IT environment with multiple security layers.
Hybrid cloud architecture also reduces the total cost of ownership. CAPEX is lower, as the upfront investment is calculated based on the nominal usage and not for peaks, which allows the broadcaster to keep the investment at the desired level. In 2020, on-premises costs of deep archive management (tape library) will continue to be lower than the public cloud as the download costs from the public cloud are still a key factor when production teams require constant download (either full or partial) from the archive. This is especially true when UHD content is considered.
By using computing storage and services architecture that combines the privacy and security of a private cloud with the scalability of a public cloud, users benefit from orchestration among various platforms and multiple sites. They can store sensitive data and high-value, high-resolution content on-premises, inside a secure IT environment that's not accessible outside their facility and fully under the control of their IT team, all the while less critical operations can be deployed and run in the cloud. This provides flexibility, as burst or peak demands in business operations can also be quickly deployed and run in the cloud. This means that media companies pay only for the period of time required by the additional business operations. High-cost services such as storage for archiving can benefit from the ability to tailor operations to the business cost criteria.
Using hybrid cloud architecture also means that optimisation and control of bandwidth: latency is improved, as is the prioritisation of ingest and delivery workflows. Low-res data can be accessed from the public cloud from anywhere in the world, at any time providing the same quality of service for end users thanks to public cloud geographical deployments. Media companies can move business processes to the cloud at their own pace, as their business grows. Their business is future-proofed as cloud technology will evolve faster than the technology used on-premises or in a private data centre.
Also because cloud costs evolve over time, the split between the on-premises versus cloud business operations can be reviewed frequently to keep costs under control.
Hybrid cloud allows the transition of certain processes into the cloud with minimum risk as the workflows can move seamlessly without affecting normal operation. This assists the customer with the change management process.
Another key benefit is the capability to test new ideas and deploy new workflows or new solutions outside of the current primary workflows, without affecting normal operation, using the latest cutting-edge cloud technology and only for the duration of the test. If the test is successful, then it can be integrated as part of regular operations. If the test is unsuccessful the project is simply discarded, and the facility has only incurred the cost associated with the time and infrastructure used to carry out the test.
The hybrid cloud allows the integration of updated cloud AI tools for automatic content enrichment. AI tools will improve considerably in the incoming years and executing them from the cloud will guarantee the most up-to-date version is always used.
Cloud is also ideal for content delivery, as many delivery services are currently running in the cloud and customers can securely access content due to the native cloud security mechanisms.
Meeting technology demands now and in the future
To take advantage of hybrid cloud architecture media companies need a dynamic content management solution that transparently manages various tiers across departments, locations or in the cloud. This includes on-premises live storage, nearline storage, deep archive tape libraries or public cloud storage such as AWS S3 or AWS Glacier. This technology should enable media companies to efficiently operate using their chosen current architecture with the capability to evolve as future operational and commercial factors change.
Tedial's Evolution MAM is built with aSTORM, a dynamic storage management solution that is agnostic to storage tiers (on-premises live storage, nearline storage, deep archive tape libraries or public cloud storage). aSTORM provides the link' between various storage and hosting scenarios available today and in the future.
Using logical storage groups and rules defined within each group, the technology seamlessly moves, backs up and restores content when and where required. Live content can be kept on online storag
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
-- -- 
