Tokyo, Japan - Sony Corporation will unveil its new lineup of products slated for a 2017 release at CES 2017, held from Thursday, January 5 (local time) in Las Vegas, Nevada.
Sony's booth this year will showcase the company's latest offerings and initiatives, centering primarily on products that, with HDR (High Dynamic Range) technology, significantly raise the bar on picture quality. Attendees to the booth will be able to go hands-on with Sony's wide range of products, from home entertainment offerings like 4K HDR TVs and audio equipment that produces detailed, three-dimensional acoustics, to cameras, projectors, and gaming consoles, all of which are designed to expand the ways people can enjoy the entertainment content they care about, and be moved emotionally.
At the Sony press conference held on Wednesday, January 4 (local time), Sony Corporation President and CEO Kazuo Hirai took the stage and introduced the audience to the ever expanding world of HDR-enabled products and content, beginning with the unveiling of the A1 series, Sony's first ever line of 4K BRAVIA OLED TVs. He then touched on Sony's wide array of products that enrich customers' everyday lives and inspire and fulfill their curiosity, as well as the company's initiatives aimed at expanding the possibilities of the consumer electronics realm.
A video of the press conference can be streamed at the following URL:
www.sony.com/ces
Main Products and Prototypes Showcased
Home Entertainment & Sound
Sony has been a driving force in the popularization of HDR,incorporating the technology into its visual and audio products, as well as its content, in order to provide customers with more true to life viewing experiences.
The new A1 series of BRAVIA OLED brings together the best of Sony's unique picture quality technology, including the 4K HDR processor X1 Extreme featured in Sony's flagship ZD9 series. X1 Extreme, which accentuates the visual appeal of 4K HDR content, is capable of drawing out the full potential of self-emitting OLED panels, producing deep blacks and brights that more faithfully capture real world visuals. The A1 series is also equipped with Sony's unique Acoustic SurfaceTM technology that vibrates the display and enables sound to be output directly from the TV screen. By eliminating the speakers ordinarily placed around the periphery of the screen, this series achieves a speaker-less and stand-less form factor. Because sound is emitted from the screen, the picture and sound become as one, heightening the reality of the visuals before you. Moreover, you can enjoy an ideal viewing experience from anywhere in your living room, thanks to the combination of the OLED panel, with its wide viewing angle, and the Acoustic Surface technology which fuses together image and sound.
The BRAVIA XE93 series of 4K HDR TV is equipped with Sony's unique and advanced Slim Backlight Drive+(plus) technology, taking brightness and contrast to even greater heights. Moreover, the 4K HDR processor X1 Extreme features HDR remaster for upscaling standard dynamic range (SDR) content to near 4K HDR quality, as well as a host of other technologies for boosting picture quality for a wide range of content. With X1 Extreme, the XE93 series realizes 4K HDR levels of visual expression with high picture clarity, high contrast, and a wide color. This new BRAVIA TV, when hung against a wall, virtually disappears into it thanks to their stylish form factor, leaving behind nothing but the picture itself.
The Sony booth at CES will feature a display corner highlighting the spread of devices capable of 4K HDR playback. At this corner, visitors can catch a glimpse of visuals from Uncharted 4: A Thiefs End, Gran Turismo Sport, and Horizon Zero Dawn, 4K HDR compatible PlayStation 4 (PS4 ) games, played on BRAVIA. The corner will also showcase Sony's new UBP-X800 4K Ultra HD Blu-ray player and its immersive, high quality 4K HDR visuals. The player supports Hi-Res technology and is capable of playing detailed, nuanced audio that is true to the originally recorded sound.
In the realm of audio equipment, Sony announced a range of new products equipped with cutting-edge technology to enable you to more fully enjoy the impact of 4K HDR. Among these is Sony's new flagship sound bar, the HT-ST5000. This sound bar supports not only Hi-Res, but also the Dolby Atmos next-generation 3D surround sound format that takes immersion to the next level. It also features the unique wave-front control technology of Sony's S-Force PRO Front Surround, which channels sound waves in just the right direction to realize powerful room-filling audio. Additionally, sound professionals at Sony Pictures Entertainment lent their expertise to the HT-ST5000, helping to calibrate audio quality and optimize it for the playback of movies. The new STR-DN1080 multi-channel integrated amplifier is compatible with DTS:X , in addition to Hi-Res and Dolby Atmos, generating sound that moves about freely in three dimensions. The amplifier is equipped with other technologies as well for creating a uniquely Sony acoustic space, including Speaker Relocation, which realizes an optimal acoustic environment even in the limited installation conditions of the home, and Phantom Sound Back, which generates rich surround sound that spreads to every corner of the room.
In addition to the above, Sony will show off the pairing of its Wi-Fi compatible audio products*1 and Android TV-powered Sony 4K HDR TVs that are compatible with Google Home powered by the Google Assistant. With a simple voice command, you can easily stream music through connected audio devices across multiple rooms, or access YouTube TM and music services on your TV. This voice control functionality will be on full display at the Sony booth. Finally, Sony will be exhibiting t
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
08/12/2025
DENVER MediaKind, a global provider of cloud-based video streaming technology announced today that it is acquiring the video business of Harmonic Inc. for appro...
08/12/2025
NEW YORK Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the ...
08/12/2025
Marshall Electronics showcases the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at ISE 2026 (Booth 4N900). Designed for users seeking high-quality ...
08/12/2025
Cinnafilm today announced the immediate availability of IPx LIVE and Tachyon LIVE, delivering broadcast-grade, real-time IP video transcoding and motion-compens...
08/12/2025
Following a successful 45th anniversary year in 2024, Hiltron reports increasing demand for its wide range of satellite communication equipment manufacturing, p...
08/12/2025
Eurovision winner Niamh Kavanagh is the first celebrity to be revealed for the s...
08/12/2025
Changing children's lives for good: A staggering 4.6 million raised in the 2025 appeal
The people of Ireland and people all over the world have once again...
08/12/2025
It's murder on the dancefloor as The Traitors Ireland legend Paudie Moloney ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
Tokyo, Japan - Sony Corporation will unveil its new lineup of products slated for a 2017 release at CES 2017, held from Thursday, January 5 (local time) in Las Vegas, Nevada.
