Sony Unveils its Latest Products at CES 07

Tokyo, Japan - Sony Corporation will unveil its new lineup of products slated for a 2017 release at CES 2017, held from Thursday, January 5 (local time) in Las Vegas, Nevada.

Sony's booth this year will showcase the company's latest offerings and initiatives, centering primarily on products that, with HDR (High Dynamic Range) technology, significantly raise the bar on picture quality. Attendees to the booth will be able to go hands-on with Sony's wide range of products, from home entertainment offerings like 4K HDR TVs and audio equipment that produces detailed, three-dimensional acoustics, to cameras, projectors, and gaming consoles, all of which are designed to expand the ways people can enjoy the entertainment content they care about, and be moved emotionally.

At the Sony press conference held on Wednesday, January 4 (local time), Sony Corporation President and CEO Kazuo Hirai took the stage and introduced the audience to the ever expanding world of HDR-enabled products and content, beginning with the unveiling of the A1 series, Sony's first ever line of 4K BRAVIA OLED TVs. He then touched on Sony's wide array of products that enrich customers' everyday lives and inspire and fulfill their curiosity, as well as the company's initiatives aimed at expanding the possibilities of the consumer electronics realm.

A video of the press conference can be streamed at the following URL:

www.sony.com/ces

Main Products and Prototypes Showcased

Home Entertainment & Sound

Sony has been a driving force in the popularization of HDR,incorporating the technology into its visual and audio products, as well as its content, in order to provide customers with more true to life viewing experiences.

The new A1 series of BRAVIA OLED brings together the best of Sony's unique picture quality technology, including the 4K HDR processor X1 Extreme featured in Sony's flagship ZD9 series. X1 Extreme, which accentuates the visual appeal of 4K HDR content, is capable of drawing out the full potential of self-emitting OLED panels, producing deep blacks and brights that more faithfully capture real world visuals. The A1 series is also equipped with Sony's unique Acoustic SurfaceTM technology that vibrates the display and enables sound to be output directly from the TV screen. By eliminating the speakers ordinarily placed around the periphery of the screen, this series achieves a speaker-less and stand-less form factor. Because sound is emitted from the screen, the picture and sound become as one, heightening the reality of the visuals before you. Moreover, you can enjoy an ideal viewing experience from anywhere in your living room, thanks to the combination of the OLED panel, with its wide viewing angle, and the Acoustic Surface technology which fuses together image and sound.

The BRAVIA XE93 series of 4K HDR TV is equipped with Sony's unique and advanced Slim Backlight Drive+(plus) technology, taking brightness and contrast to even greater heights. Moreover, the 4K HDR processor X1 Extreme features HDR remaster for upscaling standard dynamic range (SDR) content to near 4K HDR quality, as well as a host of other technologies for boosting picture quality for a wide range of content. With X1 Extreme, the XE93 series realizes 4K HDR levels of visual expression with high picture clarity, high contrast, and a wide color. This new BRAVIA TV, when hung against a wall, virtually disappears into it thanks to their stylish form factor, leaving behind nothing but the picture itself.

The Sony booth at CES will feature a display corner highlighting the spread of devices capable of 4K HDR playback. At this corner, visitors can catch a glimpse of visuals from Uncharted 4: A Thiefs End, Gran Turismo Sport, and Horizon Zero Dawn, 4K HDR compatible PlayStation 4 (PS4 ) games, played on BRAVIA. The corner will also showcase Sony's new UBP-X800 4K Ultra HD Blu-ray player and its immersive, high quality 4K HDR visuals. The player supports Hi-Res technology and is capable of playing detailed, nuanced audio that is true to the originally recorded sound.

In the realm of audio equipment, Sony announced a range of new products equipped with cutting-edge technology to enable you to more fully enjoy the impact of 4K HDR. Among these is Sony's new flagship sound bar, the HT-ST5000. This sound bar supports not only Hi-Res, but also the Dolby Atmos next-generation 3D surround sound format that takes immersion to the next level. It also features the unique wave-front control technology of Sony's S-Force PRO Front Surround, which channels sound waves in just the right direction to realize powerful room-filling audio. Additionally, sound professionals at Sony Pictures Entertainment lent their expertise to the HT-ST5000, helping to calibrate audio quality and optimize it for the playback of movies. The new STR-DN1080 multi-channel integrated amplifier is compatible with DTS:X , in addition to Hi-Res and Dolby Atmos, generating sound that moves about freely in three dimensions. The amplifier is equipped with other technologies as well for creating a uniquely Sony acoustic space, including Speaker Relocation, which realizes an optimal acoustic environment even in the limited installation conditions of the home, and Phantom Sound Back, which generates rich surround sound that spreads to every corner of the room.

In addition to the above, Sony will show off the pairing of its Wi-Fi compatible audio products*1 and Android TV-powered Sony 4K HDR TVs that are compatible with Google Home powered by the Google Assistant. With a simple voice command, you can easily stream music through connected audio devices across multiple rooms, or access YouTube TM and music services on your TV. This voice control functionality will be on full display at the Sony booth. Finally, Sony will be exhibiting t

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