Sony Pixel Power calrec Sony

Adam Day, Jason Land Discuss Telstra/PSSI Relationship

29/07/2021

Adam Day, Jason Land Discuss Telstra/PSSI Relationship By Ken Kerschbaumer, Editorial Director

Thursday, July 29, 2021 - 8:00 am

Print This Story | Subscribe

Story Highlights

Earlier this month Telstra Broadcast Services and PSSI Global Services announced that they were working together on a BOC at PSSI's Pittsburgh, PA facility that allows TBS to add U.S.-based managed services including operations, monitoring, bookings, and technical services to its overall Telstra Global Media Network (GMN) offerings. The move also expands Telstra's existing broadcast operations portfolio which includes facilities in London, Hong Kong, and Sydney. SVG caught up with Adam Day, Head of Enterprise, Technology and Broadcast Sales, Telstra, and Jason Land, Vice President, Strategic Television at PSSI to learn more about the deal.

How did this relationship come about?

Adam Day says Telstra's deal with PSSI will make a difference for both Telstra and PSSI clients.

Day: PSSI has been a customer of ours for several years, and we only saw that accelerate through the pandemic which was surprising on one hand but also certainly really encouraging to see. There are some cool joint opportunities as PSSI brought us to some of their flagship customers as well as an alternative delivery method. So, it's been a partnership that evolved from that of supplier into more of that true partnership where we both seen some important value for both of us. It's almost like a perfect storm in my view that we've come together and now we PSSI is acting as that operational function for us in the United States which is really important.

Land: I lead our strategic television team that does major events and we've been working with Telstra for years, particularly for Asia Pacific distribution. And then just at the time when we acquired our teleport in Pittsburgh, they were building out their GMN fiber network and we were looking for ways to increase connectivity and we got together with them and put a port on their GMN network in our facility. And we've just been going gangbusters with that. Um, and then we just kind of decided this is a partnership that is meant to be.

Jason, how has the PSSI facility changed and evolved for this deal?

Jason Land of PSSI Global Services say Telstra's BOC will help PSSI expand its service offerings.

From an infrastructure perspective we've increased the capacity that's coming into the building, and we have a load support. They have a unique redundancy philosophy and we've had added some monitoring and QC stations and routing stations specifically for events that we're doing with Telstra. And then from an operational perspective we have their network management system in house and their scheduling system in house and certainly just push-button access to communicate with all their facilities.

Adam, can you talk about the challenge of transforming the perception of what Telstra is, given the strong association with Australia?

It's interesting because obviously we are most well-known as being the largest telecom technology company in Australia, but we've been operating internationally for 70 years. And we've been in North America for 25 years, building our brand by leveraging submarine cable system assets that connects America and Europe back into Asia and within the Asia Pacific region. So, we've had a lot of success with the bigger technology companies who are building those production networks to deliver content and streaming services, gaming, and those sorts of industries that are very much anchored in North America. And we've been doing many flagship things and national events with a long standing pedigree like the Olympic games, Rugby World Cup, and tennis and distributing them to the world.

It's been really important for us in the last couple of years to spend some time really making sure that we're putting the right investments into growing our network to give us the ability to do even more events and, certainly the last 12 months has been the biggest year for investment in North America that we've probably ever had. We've been building into other partners that allow us to get into very strategic locations around north America and the rest of the world, be those stadiums, venues, etc. where we can bring some lucrative content onto our network quite easily and then distribute it to the rest of the world.

A few years back conversations around transmission services focused a lot on the pipe. But Telstra has focused a lot on building other value, like expertise, people, and teams. Adam, can you discuss that evolution?

Day: The foundation of our broadcast business is our global media network and a lot of the submarine cable assets around the world. Sometimes that's the forgotten part of the infrastructure, but it provides the underlying platform that we built our media network. And clearly that media network comes with a whole bunch of other very technical cutting edge technology and hardware that sits on it.

But earlier this year we announced the acquisition of Media Cloud in London and that gives us some cool technology around cloud services, managed streaming services, and IP-based delivery that compliments what we're able to do from a fiber connectivity or satellite connectivity perspective.

We certainly look to be one of those companies that are innovating in the market so we can come to our customers and partners and say we're don't just offer one form of transport for your international distribution to get your content around the world. We've got many layers that we can offer, including that IP and cloud-based delivery, which is exciting. And then PSSI here in North America gives us that added layer of services, operational maintenance, and support that our customers we
LINK: https://www.sportsvideo.org/2021/07/29/adam-day-jason-land-discuss-tel...
See more stories from svg

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

12/07/2025

TV Station Groups Launch Texas Flood Relief Efforts

As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...

12/07/2025

DirecTV Adds ViX Premium With Ads to MiEspaol Genre Pack

EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...

11/07/2025

2025 Sundance Institute Producers Lab Fellows Announced

PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...

11/07/2025

Superman' Filmmaker James Gunn Reveals the Playlists Inspired by Your Favorite Characters

If you've ever wondered what might be playing in Clark Kent's headphones...

11/07/2025

L3Harris Delivers First P-8A Poseidon Aircraft to US Navy

L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...

11/07/2025

WETA Launches WETA+ Free Streaming Service

ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...

11/07/2025

TV Tech's Top Regulatory Stories of 2025

The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...

11/07/2025

Calrec to Feature Suite of Interconnected Audio Solutions at IBC2025

Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...

11/07/2025

Encompass Supports DAZN's Coverage of 2025 FIFA Club World Cup

LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...

11/07/2025

SBE Survey: Certified Broadcast Engineers Earn More

Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....

11/07/2025

SmallHD Unveils Quantum 27 OLED Monitor

CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...

11/07/2025

Tegna Will Pay $225K to Settle FCC Investigation

The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...

11/07/2025

Sens. Markey, Lujn Again Call for FCC Vote on Paramount-Skydance Merger

WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...

11/07/2025

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbert

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...

11/07/2025

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks Adjusts Broadcast Booths for Rangers, Devils

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...

11/07/2025

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Clients' Needs With Scalable Cloud-Based Storage

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...

11/07/2025

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transition to the Cloud

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...

11/07/2025

A Journey HOME: University of Nebraska's HuskerVision Goes IP

A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff Friday, July 1...

11/07/2025

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimbledon

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...

11/07/2025

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-Serrano 3 Card at MSG

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...

11/07/2025

'Too Hot to Handle: Italy' Is Coming on July 18 Only on Netflix

Back to All News Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix Entertainment 11 July 2025 GlobalItaly Link copied to clipboard July 11, 20...

11/07/2025

Netflix Will Release 'Death Inc.' Seasons 1, 2 and 3

Back to All News Netflix Will Release Death Inc. Seasons 1, 2 and 3 Entertainment 11 July 2025 GlobalSpain Link copied to clipboard Season 1 Season 2 Se...

11/07/2025

AI and Multimedia Authenticity Standards Collaboration

AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit The...

11/07/2025

A Gaming GPU Helps Crack the Code on a Thousand-Year Cultural Conversation

Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia. From Tang Dynasty trade routes to Renaissance pa...

10/07/2025

Taliban repression silences award-winning Afghan woman journalist

The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...

10/07/2025

A New Report Puts Aussie Artists in the Spotlight

Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...

10/07/2025

Spotify Toasts Oasis's Return With Exclusive Ways for Fans to Get Closer to the Music That Defined a Generation

This is not a drill: Oasis is back on the road-marking its first live performanc...

10/07/2025

Spotify and Youth Music Open Doors for Future Artists

The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...

10/07/2025

Nielsen Appoints Richard Pacheco as Head of Global Partnerships

NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...

10/07/2025

Sponsored: Robotic Deployments Are Transforming Local News

Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...

10/07/2025

Stuttgart Media University Upgrades Studio with Lawo mc56

Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...

10/07/2025

SMPTE Opens Early Bird Registration for Media Technology Summit

The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...

10/07/2025

TNDV Television Launches Aspiration 35 to Support Cinematic Workflows

NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....

10/07/2025

Key Code Education Launches Beginner, Intermediate Training Courses

BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...

10/07/2025

Actus Digital to Show Actus X Intelligent Monitoring With AI at IBC2025

HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...

10/07/2025

Comments on FCC Ownership Rules Due in August

The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...

10/07/2025

Netflix Presents the Official Trailer for 'Superestar'

Back to All News Netflix Presents the Official Trailer for SuperestarPlay Video Play Video Entertainment 10 July 2025 GlobalSpain Link copied to clipboard...

10/07/2025

From Terabytes to Turnkey: AI-Powered Climate Models Go Mainstream

In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...

10/07/2025

Indonesia on Track to Achieve Sovereign AI Goals With NVIDIA, Cisco and IOH

As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...

10/07/2025

VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing

10 Jul 2025 VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...

10/07/2025

5G for All? What the DFL's Use of Easy5G, RefCam Could Mean for Events in the Future

5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...

10/07/2025

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-15

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...

10/07/2025

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New Era

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...

10/07/2025

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions In-House

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...

10/07/2025

FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First Production

FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...

10/07/2025

SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint Venture Targeting Local-Sports-Media Market

SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...