Adam Day, Jason Land Discuss Telstra/PSSI Relationship By Ken Kerschbaumer, Editorial Director
Thursday, July 29, 2021 - 8:00 am
Print This Story | Subscribe
Story Highlights
Earlier this month Telstra Broadcast Services and PSSI Global Services announced that they were working together on a BOC at PSSI's Pittsburgh, PA facility that allows TBS to add U.S.-based managed services including operations, monitoring, bookings, and technical services to its overall Telstra Global Media Network (GMN) offerings. The move also expands Telstra's existing broadcast operations portfolio which includes facilities in London, Hong Kong, and Sydney. SVG caught up with Adam Day, Head of Enterprise, Technology and Broadcast Sales, Telstra, and Jason Land, Vice President, Strategic Television at PSSI to learn more about the deal.
How did this relationship come about?
Adam Day says Telstra's deal with PSSI will make a difference for both Telstra and PSSI clients.
Day: PSSI has been a customer of ours for several years, and we only saw that accelerate through the pandemic which was surprising on one hand but also certainly really encouraging to see. There are some cool joint opportunities as PSSI brought us to some of their flagship customers as well as an alternative delivery method. So, it's been a partnership that evolved from that of supplier into more of that true partnership where we both seen some important value for both of us. It's almost like a perfect storm in my view that we've come together and now we PSSI is acting as that operational function for us in the United States which is really important.
Land: I lead our strategic television team that does major events and we've been working with Telstra for years, particularly for Asia Pacific distribution. And then just at the time when we acquired our teleport in Pittsburgh, they were building out their GMN fiber network and we were looking for ways to increase connectivity and we got together with them and put a port on their GMN network in our facility. And we've just been going gangbusters with that. Um, and then we just kind of decided this is a partnership that is meant to be.
Jason, how has the PSSI facility changed and evolved for this deal?
Jason Land of PSSI Global Services say Telstra's BOC will help PSSI expand its service offerings.
From an infrastructure perspective we've increased the capacity that's coming into the building, and we have a load support. They have a unique redundancy philosophy and we've had added some monitoring and QC stations and routing stations specifically for events that we're doing with Telstra. And then from an operational perspective we have their network management system in house and their scheduling system in house and certainly just push-button access to communicate with all their facilities.
Adam, can you talk about the challenge of transforming the perception of what Telstra is, given the strong association with Australia?
It's interesting because obviously we are most well-known as being the largest telecom technology company in Australia, but we've been operating internationally for 70 years. And we've been in North America for 25 years, building our brand by leveraging submarine cable system assets that connects America and Europe back into Asia and within the Asia Pacific region. So, we've had a lot of success with the bigger technology companies who are building those production networks to deliver content and streaming services, gaming, and those sorts of industries that are very much anchored in North America. And we've been doing many flagship things and national events with a long standing pedigree like the Olympic games, Rugby World Cup, and tennis and distributing them to the world.
It's been really important for us in the last couple of years to spend some time really making sure that we're putting the right investments into growing our network to give us the ability to do even more events and, certainly the last 12 months has been the biggest year for investment in North America that we've probably ever had. We've been building into other partners that allow us to get into very strategic locations around north America and the rest of the world, be those stadiums, venues, etc. where we can bring some lucrative content onto our network quite easily and then distribute it to the rest of the world.
A few years back conversations around transmission services focused a lot on the pipe. But Telstra has focused a lot on building other value, like expertise, people, and teams. Adam, can you discuss that evolution?
Day: The foundation of our broadcast business is our global media network and a lot of the submarine cable assets around the world. Sometimes that's the forgotten part of the infrastructure, but it provides the underlying platform that we built our media network. And clearly that media network comes with a whole bunch of other very technical cutting edge technology and hardware that sits on it.
But earlier this year we announced the acquisition of Media Cloud in London and that gives us some cool technology around cloud services, managed streaming services, and IP-based delivery that compliments what we're able to do from a fiber connectivity or satellite connectivity perspective.
We certainly look to be one of those companies that are innovating in the market so we can come to our customers and partners and say we're don't just offer one form of transport for your international distribution to get your content around the world. We've got many layers that we can offer, including that IP and cloud-based delivery, which is exciting. And then PSSI here in North America gives us that added layer of services, operational maintenance, and support that our customers we
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...
19/05/2026
Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...
19/05/2026
Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...
19/05/2026
PlayBox Technology today announced the launch of Celebro Play, a browser-based media orchestration platform designed specifically for broadcast facilities and p...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
Adam Day, Jason Land Discuss Telstra/PSSI Relationship By Ken Kerschbaumer, Editorial Director 
