Sony Pixel Power calrec Sony

Adam Day, Jason Land Discuss Telstra/PSSI Relationship

29/07/2021

Adam Day, Jason Land Discuss Telstra/PSSI Relationship By Ken Kerschbaumer, Editorial Director

Thursday, July 29, 2021 - 8:00 am

Print This Story | Subscribe

Story Highlights

Earlier this month Telstra Broadcast Services and PSSI Global Services announced that they were working together on a BOC at PSSI's Pittsburgh, PA facility that allows TBS to add U.S.-based managed services including operations, monitoring, bookings, and technical services to its overall Telstra Global Media Network (GMN) offerings. The move also expands Telstra's existing broadcast operations portfolio which includes facilities in London, Hong Kong, and Sydney. SVG caught up with Adam Day, Head of Enterprise, Technology and Broadcast Sales, Telstra, and Jason Land, Vice President, Strategic Television at PSSI to learn more about the deal.

How did this relationship come about?

Adam Day says Telstra's deal with PSSI will make a difference for both Telstra and PSSI clients.

Day: PSSI has been a customer of ours for several years, and we only saw that accelerate through the pandemic which was surprising on one hand but also certainly really encouraging to see. There are some cool joint opportunities as PSSI brought us to some of their flagship customers as well as an alternative delivery method. So, it's been a partnership that evolved from that of supplier into more of that true partnership where we both seen some important value for both of us. It's almost like a perfect storm in my view that we've come together and now we PSSI is acting as that operational function for us in the United States which is really important.

Land: I lead our strategic television team that does major events and we've been working with Telstra for years, particularly for Asia Pacific distribution. And then just at the time when we acquired our teleport in Pittsburgh, they were building out their GMN fiber network and we were looking for ways to increase connectivity and we got together with them and put a port on their GMN network in our facility. And we've just been going gangbusters with that. Um, and then we just kind of decided this is a partnership that is meant to be.

Jason, how has the PSSI facility changed and evolved for this deal?

Jason Land of PSSI Global Services say Telstra's BOC will help PSSI expand its service offerings.

From an infrastructure perspective we've increased the capacity that's coming into the building, and we have a load support. They have a unique redundancy philosophy and we've had added some monitoring and QC stations and routing stations specifically for events that we're doing with Telstra. And then from an operational perspective we have their network management system in house and their scheduling system in house and certainly just push-button access to communicate with all their facilities.

Adam, can you talk about the challenge of transforming the perception of what Telstra is, given the strong association with Australia?

It's interesting because obviously we are most well-known as being the largest telecom technology company in Australia, but we've been operating internationally for 70 years. And we've been in North America for 25 years, building our brand by leveraging submarine cable system assets that connects America and Europe back into Asia and within the Asia Pacific region. So, we've had a lot of success with the bigger technology companies who are building those production networks to deliver content and streaming services, gaming, and those sorts of industries that are very much anchored in North America. And we've been doing many flagship things and national events with a long standing pedigree like the Olympic games, Rugby World Cup, and tennis and distributing them to the world.

It's been really important for us in the last couple of years to spend some time really making sure that we're putting the right investments into growing our network to give us the ability to do even more events and, certainly the last 12 months has been the biggest year for investment in North America that we've probably ever had. We've been building into other partners that allow us to get into very strategic locations around north America and the rest of the world, be those stadiums, venues, etc. where we can bring some lucrative content onto our network quite easily and then distribute it to the rest of the world.

A few years back conversations around transmission services focused a lot on the pipe. But Telstra has focused a lot on building other value, like expertise, people, and teams. Adam, can you discuss that evolution?

Day: The foundation of our broadcast business is our global media network and a lot of the submarine cable assets around the world. Sometimes that's the forgotten part of the infrastructure, but it provides the underlying platform that we built our media network. And clearly that media network comes with a whole bunch of other very technical cutting edge technology and hardware that sits on it.

But earlier this year we announced the acquisition of Media Cloud in London and that gives us some cool technology around cloud services, managed streaming services, and IP-based delivery that compliments what we're able to do from a fiber connectivity or satellite connectivity perspective.

We certainly look to be one of those companies that are innovating in the market so we can come to our customers and partners and say we're don't just offer one form of transport for your international distribution to get your content around the world. We've got many layers that we can offer, including that IP and cloud-based delivery, which is exciting. And then PSSI here in North America gives us that added layer of services, operational maintenance, and support that our customers we
LINK: https://www.sportsvideo.org/2021/07/29/adam-day-jason-land-discuss-tel...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

15/04/2026

Panasonic, NEP Partner on IP-Based Live Production

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Encompass Digital Media Powers Global Cloud Transformatio...

Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, is proud to announce its central role in the digital trans...

15/04/2026

Viaccess-Orca Powers MasOranges Multi-Brand TV Expansion...

VO Integrates Client-Side and Server-Side Ad Technologies with its Secure Video Player and Segmentation Tools, Leveraging Broadpeak's SSAI and BPK SmartLib ...

15/04/2026

TMT Insights Unveils AI at NAB 2026

TMT Insights, a leader in professional services and software development for the media and entertainment (M&E) industry, today announced the launch of TMT AI at...

15/04/2026

Encompass Digital Media and Oracle Cloud Infrastructure E...

Encompass Digital Media, a global leader in managed broadcast and cloud-based media services, today announced an expanded partnership with Oracle Cloud Infrastr...

15/04/2026

Middleman Software Debuts PhaseLock Technology and Expand...

Middleman Software, a leading provider of signaling and synchronization solutions for broadcast and streaming workflows, today announced it will unveil PhaseLoc...

15/04/2026

Deity Announces PR-4 Compact Field Recorder

Deity Microphones today announced the PR-4, a compact six-track field recorder featuring four inputs, 32-bit float recording, advanced routing, and a workflow-f...

15/04/2026

Blackmagic Design Announces Fairlight Live

Blackmagic Design Announces Fairlight Live Brie Clayton April 15, 2026 0 Comments Powerful software-based live audio mixer with support for SMPTE-2110...

15/04/2026

Haivision Launches Falkon X4 5G Transmitters

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

JB&A Spotlights Exhibitors Ahead of Pre-NAB 2026 Technology Event

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Wave Central, EVS Announce SMPTE ST 2110 Interop Collaboration

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Top Reason for Subscribing to Pay TV Is Live News and TV, Survey Finds

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

NAB Leadership Foundation Honors Outstanding Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Wisycom Expands MPR60 With New Multichannel IFB Mode

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Thomas Riedel Acquires Premium Manufacturer ARRI

Strategic Alignment With the Riedel Group for Innovation and Growth Thomas Riedel, founder and owner of Riedel Communications and the Riedel Group, has acqui...

15/04/2026

Iyuno Deploys SDVI Rally Platform to Accelerate and Scale...

SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company's Rally platform has been deployed by Iyuno Media...

15/04/2026

Frequency Leads the Industry in Live Local News on FAST

Frequency, the engine behind many of the worlds leading streaming television channels, has become the platform of choice for leading U.S. broadcasters bringing ...

15/04/2026

Harmonic Introduces Breakthrough AI Orchestration Service...

New Service Simplifies Integration of AI Applications with Exceptional Reliability and Security SAN JOSE, Calif. April 14, 2026 Harmonic (NASDAQ: HLIT) t...

15/04/2026

VIDI and Media Links Bring Scalable IP Transport to Germa...

During the 2025 off-season, VIDI completed a major upgrade of the broadcast infrastructure across all 36 stadiums in Germany's 1st and 2nd Bundesliga. The p...

15/04/2026

Clear-Com Introduces Transformational Arcadia and Eclipse...

Clear-Com announced significant updates to its award-winning Arcadia Central Station as well as enhancements to the Eclipse HX Digital Matrix System now runn...

15/04/2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026 Brie Clayton April 15, 2026 0 Comments New system removes PTZ pan restric...

15/04/2026

LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File Workflow Integration

LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File...

15/04/2026

This 24-Hour Performance Art Piece Needs Your Participation

This 24-Hour Performance Art Piece Needs Your Participation Keefer Glenshaws latest project is about collaborating with the Berklee community and beyond. Apr...

15/04/2026

RT announces new crime drama The Yank starring Kate Mulgrew and Colm Meaney

Two Cities Television and Keeper Pictures to produce six-part series in association with Screen Ireland for RT and ITV Studios RT has commissioned Two Citie...

15/04/2026

RT unveils The Signal' a specially commissioned 60-second film to celebrate RT100

RT 100 RT unveils The Signal' a specially commissioned 60-second film ...

15/04/2026

New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs

The NAB Show 2026 trade show, running April 18-22 in Las Vegas, is set to showcase a wave of new features and optimizations for top video editing applications. ...

14/04/2026

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 Playout and Live News Workflows

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...

14/04/2026

NAB 2026: Haivision Launches Falkon X4 5G Mobile Video Transmitter

Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026. ...

14/04/2026

SVG New Sponsor Spotlight: Stripe TVs Matthew Pavey on Making Live-Production Tech More Portable, Intuitive, and Accessible

Founded by veterans of the production-truck world, Stripe TV was born out of a d...

14/04/2026

Studio Berlin Adds LDX 135 and LDX 180 Camera Systems from Grass Valley

Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...

14/04/2026

LTN Appoints Mark Romano and Edward Cox to Vice President Roles

LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...

14/04/2026

Agor and Sennheiser to Deploy Largest Spectera System to Date at Eurovision Song Contest 2026

Sennheiser and Italian rental company Agor have begun preparations for their Eu...

14/04/2026

DAZN and ADI Predictstreet Announce Prediction Market Partnership Ahead of FIFA World Cup 2026

DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...

14/04/2026

Deltatre Completes Digital Platform for Serie A as Part of Four-Season Partnership

Deltatre has announced the completion of a direct-to-fan website and app for Leg...

14/04/2026

NAB 2026: Daktronics to Exhibit with Grass Valley

Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19-22. Daktronics will showcase a...

14/04/2026

NAB 2026: Backblaze to Host Partner Showcases

Backblaze will host a series of partner presentations at NAB Show 2026 (Booth N1259, North Hall), open to all exhibition hall badge holders. Showcase partners i...

14/04/2026

NAB 2026: BRAHMA AI to Exhibit Enterprise AI Content Platform

BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technol...

14/04/2026

Bridge Technologies VB440 Integrated into NEP Platform

Bridge Technologies has announced that its VB440 production probe has been integrated into NEP Platform, NEP Group's software orchestration system. The inte...

14/04/2026

NAB 2026: Clear-Com to Demonstrate Expanded Intercom Ecosystem

Clear-Com will introduce new products and demonstrate its communications ecosystem for broadcast and live production at NAB Show 2026 (Booth C5807, April 19-22)...

14/04/2026

NAB 2026: EZDRM to Introduce Revenue Security Prism Framework

EZDRM will use NAB Show 2026 (Booth W2260) to introduce the Revenue Security Prism, a framework for combining multiple security technologies to protect streamin...

14/04/2026

NAB 2026: Telos Alliance Product Preview

Telos Alliance will introduce the following products at NAB Show 2026: TV and Media Telos Infinity MK2 Panels: A new generation of hardware control panels for...

14/04/2026

NAB 2026: Panasonic to Showcase IP and IT Production Solutions

Panasonic Video and Audio Systems North America will exhibit at NAB Show 2026 (Booth C3509), demonstrating IP- and IT-based production solutions for sports, bro...

14/04/2026

Behind the Mic: WNBA Adds Sue Bird, Sophie Cunningham to Networks Commentary Teams; John Buccigross Signed to ESPN Extension

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

14/04/2026

NAB 2026: Blackmagic Design Announces Multiple New Products

Blackmagic Design will exhibit at NAB Show 2026 (Booth N2502). CEO Grant Petty s product announcement livestream is available at youtube.com. The company announ...