
Adam Day, Jason Land Discuss Telstra/PSSI Relationship By Ken Kerschbaumer, Editorial Director
Thursday, July 29, 2021 - 8:00 am
Print This Story | Subscribe
Story Highlights
Earlier this month Telstra Broadcast Services and PSSI Global Services announced that they were working together on a BOC at PSSI's Pittsburgh, PA facility that allows TBS to add U.S.-based managed services including operations, monitoring, bookings, and technical services to its overall Telstra Global Media Network (GMN) offerings. The move also expands Telstra's existing broadcast operations portfolio which includes facilities in London, Hong Kong, and Sydney. SVG caught up with Adam Day, Head of Enterprise, Technology and Broadcast Sales, Telstra, and Jason Land, Vice President, Strategic Television at PSSI to learn more about the deal.
How did this relationship come about?
Adam Day says Telstra's deal with PSSI will make a difference for both Telstra and PSSI clients.
Day: PSSI has been a customer of ours for several years, and we only saw that accelerate through the pandemic which was surprising on one hand but also certainly really encouraging to see. There are some cool joint opportunities as PSSI brought us to some of their flagship customers as well as an alternative delivery method. So, it's been a partnership that evolved from that of supplier into more of that true partnership where we both seen some important value for both of us. It's almost like a perfect storm in my view that we've come together and now we PSSI is acting as that operational function for us in the United States which is really important.
Land: I lead our strategic television team that does major events and we've been working with Telstra for years, particularly for Asia Pacific distribution. And then just at the time when we acquired our teleport in Pittsburgh, they were building out their GMN fiber network and we were looking for ways to increase connectivity and we got together with them and put a port on their GMN network in our facility. And we've just been going gangbusters with that. Um, and then we just kind of decided this is a partnership that is meant to be.
Jason, how has the PSSI facility changed and evolved for this deal?
Jason Land of PSSI Global Services say Telstra's BOC will help PSSI expand its service offerings.
From an infrastructure perspective we've increased the capacity that's coming into the building, and we have a load support. They have a unique redundancy philosophy and we've had added some monitoring and QC stations and routing stations specifically for events that we're doing with Telstra. And then from an operational perspective we have their network management system in house and their scheduling system in house and certainly just push-button access to communicate with all their facilities.
Adam, can you talk about the challenge of transforming the perception of what Telstra is, given the strong association with Australia?
It's interesting because obviously we are most well-known as being the largest telecom technology company in Australia, but we've been operating internationally for 70 years. And we've been in North America for 25 years, building our brand by leveraging submarine cable system assets that connects America and Europe back into Asia and within the Asia Pacific region. So, we've had a lot of success with the bigger technology companies who are building those production networks to deliver content and streaming services, gaming, and those sorts of industries that are very much anchored in North America. And we've been doing many flagship things and national events with a long standing pedigree like the Olympic games, Rugby World Cup, and tennis and distributing them to the world.
It's been really important for us in the last couple of years to spend some time really making sure that we're putting the right investments into growing our network to give us the ability to do even more events and, certainly the last 12 months has been the biggest year for investment in North America that we've probably ever had. We've been building into other partners that allow us to get into very strategic locations around north America and the rest of the world, be those stadiums, venues, etc. where we can bring some lucrative content onto our network quite easily and then distribute it to the rest of the world.
A few years back conversations around transmission services focused a lot on the pipe. But Telstra has focused a lot on building other value, like expertise, people, and teams. Adam, can you discuss that evolution?
Day: The foundation of our broadcast business is our global media network and a lot of the submarine cable assets around the world. Sometimes that's the forgotten part of the infrastructure, but it provides the underlying platform that we built our media network. And clearly that media network comes with a whole bunch of other very technical cutting edge technology and hardware that sits on it.
But earlier this year we announced the acquisition of Media Cloud in London and that gives us some cool technology around cloud services, managed streaming services, and IP-based delivery that compliments what we're able to do from a fiber connectivity or satellite connectivity perspective.
We certainly look to be one of those companies that are innovating in the market so we can come to our customers and partners and say we're don't just offer one form of transport for your international distribution to get your content around the world. We've got many layers that we can offer, including that IP and cloud-based delivery, which is exciting. And then PSSI here in North America gives us that added layer of services, operational maintenance, and support that our customers we
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Pre...
09/06/2026
09 Jun 2026
VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer Dubai and New York, June 9, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital oper...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Back to All News
Netflix Unveils First Images And Poster For Wrath, A New Brazi...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...