Adam Day, Jason Land Discuss Telstra/PSSI Relationship By Ken Kerschbaumer, Editorial Director
Thursday, July 29, 2021 - 8:00 am
Print This Story | Subscribe
Story Highlights
Earlier this month Telstra Broadcast Services and PSSI Global Services announced that they were working together on a BOC at PSSI's Pittsburgh, PA facility that allows TBS to add U.S.-based managed services including operations, monitoring, bookings, and technical services to its overall Telstra Global Media Network (GMN) offerings. The move also expands Telstra's existing broadcast operations portfolio which includes facilities in London, Hong Kong, and Sydney. SVG caught up with Adam Day, Head of Enterprise, Technology and Broadcast Sales, Telstra, and Jason Land, Vice President, Strategic Television at PSSI to learn more about the deal.
How did this relationship come about?
Adam Day says Telstra's deal with PSSI will make a difference for both Telstra and PSSI clients.
Day: PSSI has been a customer of ours for several years, and we only saw that accelerate through the pandemic which was surprising on one hand but also certainly really encouraging to see. There are some cool joint opportunities as PSSI brought us to some of their flagship customers as well as an alternative delivery method. So, it's been a partnership that evolved from that of supplier into more of that true partnership where we both seen some important value for both of us. It's almost like a perfect storm in my view that we've come together and now we PSSI is acting as that operational function for us in the United States which is really important.
Land: I lead our strategic television team that does major events and we've been working with Telstra for years, particularly for Asia Pacific distribution. And then just at the time when we acquired our teleport in Pittsburgh, they were building out their GMN fiber network and we were looking for ways to increase connectivity and we got together with them and put a port on their GMN network in our facility. And we've just been going gangbusters with that. Um, and then we just kind of decided this is a partnership that is meant to be.
Jason, how has the PSSI facility changed and evolved for this deal?
Jason Land of PSSI Global Services say Telstra's BOC will help PSSI expand its service offerings.
From an infrastructure perspective we've increased the capacity that's coming into the building, and we have a load support. They have a unique redundancy philosophy and we've had added some monitoring and QC stations and routing stations specifically for events that we're doing with Telstra. And then from an operational perspective we have their network management system in house and their scheduling system in house and certainly just push-button access to communicate with all their facilities.
Adam, can you talk about the challenge of transforming the perception of what Telstra is, given the strong association with Australia?
It's interesting because obviously we are most well-known as being the largest telecom technology company in Australia, but we've been operating internationally for 70 years. And we've been in North America for 25 years, building our brand by leveraging submarine cable system assets that connects America and Europe back into Asia and within the Asia Pacific region. So, we've had a lot of success with the bigger technology companies who are building those production networks to deliver content and streaming services, gaming, and those sorts of industries that are very much anchored in North America. And we've been doing many flagship things and national events with a long standing pedigree like the Olympic games, Rugby World Cup, and tennis and distributing them to the world.
It's been really important for us in the last couple of years to spend some time really making sure that we're putting the right investments into growing our network to give us the ability to do even more events and, certainly the last 12 months has been the biggest year for investment in North America that we've probably ever had. We've been building into other partners that allow us to get into very strategic locations around north America and the rest of the world, be those stadiums, venues, etc. where we can bring some lucrative content onto our network quite easily and then distribute it to the rest of the world.
A few years back conversations around transmission services focused a lot on the pipe. But Telstra has focused a lot on building other value, like expertise, people, and teams. Adam, can you discuss that evolution?
Day: The foundation of our broadcast business is our global media network and a lot of the submarine cable assets around the world. Sometimes that's the forgotten part of the infrastructure, but it provides the underlying platform that we built our media network. And clearly that media network comes with a whole bunch of other very technical cutting edge technology and hardware that sits on it.
But earlier this year we announced the acquisition of Media Cloud in London and that gives us some cool technology around cloud services, managed streaming services, and IP-based delivery that compliments what we're able to do from a fiber connectivity or satellite connectivity perspective.
We certainly look to be one of those companies that are innovating in the market so we can come to our customers and partners and say we're don't just offer one form of transport for your international distribution to get your content around the world. We've got many layers that we can offer, including that IP and cloud-based delivery, which is exciting. And then PSSI here in North America gives us that added layer of services, operational maintenance, and support that our customers we
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
Adam Day, Jason Land Discuss Telstra/PSSI Relationship By Ken Kerschbaumer, Editorial Director 
