ATP Media, the global media and distribution arm of the ATP Tour, announces a multi-year strategic partnership with Play Anywhere. The agreement establishes Play Anywhere as the exclusive provider of contextual and monetizable interactive experiences across all of ATP Media's broadcast and streaming distribution worldwide.
Based on Play Anywhere's interactive rights framework, the partnership enables ATP Media to provide engaging interactive experiences powered by official data from Tennis Data Innovations TDI to their fans worldwide while ensuring that production quality is preserved through the Play Anywhere compliance platform. The system includes Ease Live's award-winning front-end television-quality interactive graphics engine.
Play Anywhere will be offered to ATP Media's worldwide broadcast partners and launched via its direct-to-consumer streaming service Tennis TV, across both linear and digital distribution. The system includes Ease Live's award-winning front-end television-quality interactive graphics engine.
"We are honored to partner with ATP Media to bring enhanced consumer experiences to viewers while ensuring that all parties in the value chain are remunerated, helping to expand the Play Anywhere Ecosystem as a global standard," said Yaacov Ben-Yaacov, CEO of Play Anywhere Inc.
Our collaboration with ATP Media and Play Anywhere will revolutionize the tennis fan experience globally, said Kjetil Horneland, CEO of Ease Live. Our interactive graphics platform integrates seamlessly with existing broadcast and sports data workflows, giving ATP Media the scalability to engage audiences worldwide. By delivering interactive overlays across the screens, we help ATP Media foster deeper connections with fans and open new avenues for monetization automated by Play Anywhere."
Mark Webster, CEO of ATP Media commented We are very excited to partner with Play Anywhere and Ease Live. We are impressed with their best-of-breed interactivity, their field-tested and cutting-edge clearinghouse platform, and their creative approach to identifying new revenue streams for content owners, rightsholders, and other participating stakeholders in the sports broadcast and streaming ecosystem, while always ensuring that we can control the production quality through their unique compliance platform.
The partnership follows Play Anywhere's launches with LALIGA and at the Paris 2024 Olympics. Play Anywhere's LALIGA launch has engaged sports fans around the world, and their first-of-its-kind approved Olympics interactivity was enjoyed by viewers in over a dozen countries across more than 30 sports. This partnership with ATP Media further cements Play Anywhere's position as the leader in interactivity compliance and monetization.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
21/05/2025
TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics, and swXtch.io, the leading provider of cloud-based m...
21/05/2025
NEW YORK Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and prom...
21/05/2025
NEW YORK Prime Video has released some of its tech plans for the NASCAR Cup Series, which begins on Sunday, May 25 at 5 p.m. ET with the Coca-Cola 600 from Char...
21/05/2025
MONTREAL Matrox Video has announced that it has successfully completed the AWS Foundational Technical Review (FTR) for Matrox ORIGIN....
21/05/2025
WASHINGTON Clarence Hau, NBCUniversal senior vice president of standards, policy and advanced engineering, has been named the 2025 recipient of the Advanced Tel...
21/05/2025
Facebook
Twitter
LinkedIn
As part of the Tawazun Economic Program, Thales ...
20/05/2025
Press Release: ToolsOnAir to release version 2025.2 of just:in mac capture solut...
20/05/2025
Press Release: ToolsOnAir to release version 2025.1 Playout solutions for macOS.
Vienna, Austria. May 9th, 2025 ToolsOnAir, a leading provider of broadcast...
20/05/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
20/05/2025
Throughout the month of May, Spotify is celebrating Asian and Pacific Islander Heritage Month by amplifying the many artists, creators, and authors who share th...
20/05/2025
It's officially summer on Spotify and, once again, our team of best-in-class...
20/05/2025
Extended agreement includes Local TV and OTT measurement and Digital Content Rat...
20/05/2025
Apple Intelligence, the personal intelligence system that delivers helpful and relevant intelligence while taking an extraordinary step forward for privacy in A...
20/05/2025
NEW YORK Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Tra...
20/05/2025
NEW YORK Nielsen and Sunbeam Television have announced an extension of their agreement to include ABC Miami, which will begin broadcasting as part of Sunbeam in...
20/05/2025
WASHINGTON The FCC has approved Verizon's $20 billion acquisition of Frontier, which was first announced last Sepembert. As part of the agency's decisio...
20/05/2025
Netflix and PBS have announced new deals with Sesame Workshop that will see new episodes of Sesame Street stream on Netflix and air on PBS Kids....
20/05/2025
MUNICH ARRI has announced that it has entered into a definitive agreement to sell its lighting subsidiary Claypaky to EK Inc., a major Chinese designer and manu...
20/05/2025
LIVONIA, Mich. Spectrum News has expanded its reach with the launch of Spectrum News Michigan....
20/05/2025
From Death Becomes Her to Dead Outlaw, Boston Conservatory Actors Are Killing It...
20/05/2025
Space42 to establish new Synthetic Aperture Radar (SAR) satellite manufacturing ...
20/05/2025
20 May 2025
Beeline Uzbekistan Moves its Headquarters to Tashkent's IT Park...
20/05/2025
Praise for series two:
Daily Mail - 5* It's a murder mystery masterclass
Heat - 4* Marlow's giving Midsomer a run for its murder money
Daily Tele...
20/05/2025
May 20th, 2025 #ChanelTribeca2025 #Tribeca2025 #CHANELinCinema
Press assets available HERE
Tribeca Festival and CHANEL Unveil 2025 Artist Awards Program
Thi...
20/05/2025
Broad strategy: DAZN on creating the perfect ecosystem between broadcasters, spo...
20/05/2025
Storytelling, monetisation and engagement: Making the pitch for AI in sports bro...
20/05/2025
FanDuel Sports Network Rolls Out WireCam in Cincinnati; Milwaukee Is Next, With ...
20/05/2025
UEFA Europa League Final 2025: Broadcast facts and camera plan for Tottenham Hot...
20/05/2025
NBA Eastern Conference Finals: TNT Sports Bids Farewell With Upgraded Tech, Onsi...
20/05/2025
NBA Western Conference Finals: ESPN's InsightCast' Features Avatar Shot...
20/05/2025
Tuesday 20 May 2025
To view this content, please enable our use of cookies. To ...
20/05/2025
Back to All News
Netflix Unveils First Look at Almost Cops and Announces Release Date
Entertainment
20 May 2025
GlobalNetherlands
Link copied to clipboard
...
20/05/2025
SAN JOSE, Calif. - May 19, 2025 - Harmonic (NASDAQ: HLIT) today announced that C...
20/05/2025
SAN JOSE, Calif. - May 20, 2025 - Harmonic (NASDAQ: HLIT) today announced that
the company will showcase breakthrough broadband innovations at ANGA COM 2025. P...
20/05/2025
Today, Apple unveiled an exciting lineup for its annual Worldwide Developers Conference (WWDC), including the Keynote and Platforms State of the Union. Taking p...
20/05/2025
Industrial AI is transforming how factories operate, innovate and scale.
The convergence of AI, simulation and digital twins is poised to unlock new levels of ...
20/05/2025
Facebook
Twitter
LinkedIn
73% are investing in AI-specific security tools ...
20/05/2025
Genomic data shows widespread mpox transmission in West Africa prior to 2022 global outbreak Scripps Research scientists, in collaboration with researchers in N...
19/05/2025
For the past decade, Spotify's Fresh Finds playlists have served as a launchpad for emerging independent artists, helping them break through and connect wit...
19/05/2025
Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 m...
19/05/2025
Airlines lead the way as more Kiwis pack their bags for travel at home and abroad
Auckland - May 14, 2025 - New data from Nielsen Ad Intel reveals a strong yea...
19/05/2025
Smallgoods, snacks and ice cream shows large growth
Sydney - April 30, 2025 - Nielsen Ad Intel data released today has revealed a 6% increase in advertising in...
19/05/2025
PORTSMOUTH, N.H. New streaming bundles launched over the past year by both distributors and streamers are generating strong consumer interest in 2025, according...
19/05/2025
Mistika Workflows Upgrade Includes Amberscript, DaVinci Resolve, MASV, Pulsar, Y...
19/05/2025
Berklee's Summer in the City Returns with Free Concerts Throughout the Bosto...
19/05/2025
Planetcast Media Services, a leading international media technology and broadcast services provider, will showcase its powerful NexC media distribution platform...
19/05/2025
VuWall and Guntermann & Drunck (G&D), technology leaders in video wall management and KVM systems, will showcase their latest innovations at InfoComm 2025, boot...
19/05/2025
Kiloview, a global leader in AV-over-IP, is set to showcase its latest AV-over-IP innovations at InfoComm 2025 in Orlando, FL, from June 11th to 13th. Featuring...
19/05/2025
Back to All News
Eva Longoria to Direct Kim Kardashian in Comedy Feature The Fi...
ATP Media, the global media and distribution arm of the ATP Tour, announces a multi-year strategic partnership with Play Anywhere. The agreement establishes Play Anywhere as the exclusive provider of contextual and monetizable interactive experiences across all of ATP Media's broadcast and streaming distribution worldwide.
