Sony Pixel Power calrec Sony

SVG SportsTech On Demand: Supponor's Steve Plunkett on Adding Analytics Value to Live Virtual Advertising

11/05/2021

SVG SportsTech On Demand: Supponor's Steve Plunkett on Adding Analytics Value to Live Virtual Advertising By Brandon Costa, Director of Digital

Tuesday, May 11, 2021 - 9:01 am

Print This Story | Subscribe

Story Highlights

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry's top technology vendors.

Virtual advertising technology is improving and becoming more of a regular part of live sports productions. In this edition of our SVG SportsTech On Demand series, Supponor's Chief Product Officer Steve Plunkett shares how the company has evolved from a supplier of technology to a complete end-to-end service provider fully servicing its partners and clients. In addition, he dives into the latest with their new Analytics and Reporting Hub that makes it easier and simpler for users to compile data on on-screen visibility for sponsor clients.

For more interviews and news from around the sports-video-production industry, visit the SVG SportsTech On Demand Interviews page.
LINK: https://www.sportsvideo.org/2021/05/11/svg-sportstech-on-demand-suppon...
See more stories from svg

More from Sports Video Group

11/06/2021

Behind the Mic: Amazon Pursues Al Michaels for Lead NFL Gig; NBC Sports Continues Announcements of On-Air Talent for Olympics

Behind the Mic: Amazon Pursues Al Michaels for Lead NFL Gig; NBC Sports Continue...

11/06/2021

SVG SportsTech On Demand: Media Links' Tom Canavan Highlights Details of Company's Professional Services Team

SVG SportsTech On Demand: Media Links' Tom Canavan Highlights Details of Com...

11/06/2021

Je ne sais quoi: Fdration Franaise de Tennis and HBS Bring Game, Set and Match to Roland Garros in First Year of Partnership

Je ne sais quoi: F d ration Fran aise de Tennis and HBS bring game, set and matc...

11/06/2021

UEFA Euro 2020: The Host Broadcast Facts and Figures for the TV Coverage of Europe's Biggest Football Show

UEFA Euro 2020: The host broadcast facts and figures for the TV coverage of Euro...

11/06/2021

Fox Sports' Westminster Kennel Dog Show Production Moves Outdoors; 1080p HDR on Tap for Third Year

Fox Sports' Westminster Kennel Dog Show Production Moves Outdoors; 1080p HDR...

11/06/2021

NBC To Present Tokyo Olympics Primetime Show in 4K HDR for the First Time

NBC To Present Tokyo Olympics Primetime Show in 4K HDR for the First Time By SVG Staff Friday, June 11, 2021 - 10:37 am Print This Story | Subscribe Sto...

11/06/2021

CBS Sports Hits the Road With F&F for Superstar Racing Experience Production

CBS Sports Hits the Road With F&F for Superstar Racing Experience Production Short tracks are the focus of attention in the six-week series By Ken Kerschbaumer...

10/06/2021

Sony Gets Into Drone Game with Airpeak S1

Sony Gets Into Drone Game with Airpeak S1 By Ken Kerschbaumer, Editorial Director Wednesday, June 9, 2021 - 9:00 pm Print This Story | Subscribe Story H...

10/06/2021

Greybeard of Audio: A1 Ian Rosam Reminisces on a Lifetime in Sports Broadcasting Sound

Greybeard of audio: A1 Ian Rosam reminisces on a lifetime in sports broadcasting...

10/06/2021

Sound Guy: NEP's Neville Hooper on Innovating and Developing Audio Wherever Possible

Sound guy: NEP's Neville Hooper on innovating and developing audio wherever ...

09/06/2021

SVG SportsTech On Demand: Imagen's Perry Fetterman on Media Management Integration to Promote the Creation of Engaging Content

SVG SportsTech On Demand: Imagen's Perry Fetterman on Media Management Integ...

09/06/2021

SVG SportsTech On Demand: FUJITSU's Richard Harvey on Powering Remote Basketball Training Over 5G

SVG SportsTech On Demand: FUJITSU's Richard Harvey on Powering Remote Basket...

09/06/2021

NBC Olympics Chooses Ross Video as Augmented Reality Graphics Provider

NBC Olympics Chooses Ross Video as Augmented Reality Graphics Provider By SVG Staff Wednesday, June 9, 2021 - 9:09 am Print This Story | Subscribe Story...

09/06/2021

NBC Sports Designates Chyron as Real-Time Graphics Authoring, Video Playout Provider of Tokyo Olympics

NBC Sports Designates Chyron as Real-Time Graphics Authoring, Video Playout Prov...

09/06/2021

Net Result: Ultimate Tennis Showdown Goes for Gravity in Specialist Production

Net result: Ultimate Tennis Showdown goes for Gravity in specialist production By Heather McLean, Editor Monday, June 7, 2021 - 18:15 Print This Story Gra...

09/06/2021

ASU Productions Offers Wide Range of Mobile Production Trucks To Match Today's Technological Trends

ASU Productions Offers Wide Range of Mobile Production Trucks To Match Today'...

09/06/2021

On the Pitch: Atlanta United Embraces Crowd at Mercedes-Benz Stadium as First MLS Club To Return to Full Capacity

On the Pitch: Atlanta United Embraces Crowd at Mercedes-Benz Stadium as First ML...

09/06/2021

ESPN, Turner Sports Lead 42nd Sports Emmy Awards; TNT's NBA All-Star Game, NBC's SNF Take Top Honors

ESPN, Turner Sports Lead 42nd Sports Emmy Awards; TNT's NBA All-Star Game, N...

08/06/2021

SVG SportsTech On Demand: Teradek's Jon Landman on the Recent Acquisition of Lightstream, Venture Into Esports

SVG SportsTech On Demand: Teradek's Jon Landman on the Recent Acquisition of...

08/06/2021

SVG SportsTech On Demand: Telstra's Andreas Eriksson on Eyeing Media Cloud, Broadcast Operations Expansion

SVG SportsTech On Demand: Telstra's Andreas Eriksson on Eyeing Media Cloud, ...

08/06/2021

Pixellot, LIGR Work Together to Deliver Integrated AI-Based Production with Cloud-Based Graphics

Pixellot, LIGR Work Together to Deliver Integrated AI-Based Production with Clou...

08/06/2021

NBC Sports Selects RTS for Broadcast Intercom in Tokyo

NBC Sports Selects RTS for Broadcast Intercom in Tokyo By SVG Staff Tuesday, June 8, 2021 - 9:46 am Print This Story | Subscribe Story Highlights NBC O...

08/06/2021

Grass Valley To Supply IP Solutions for NBC Sports' Coverage of Tokyo Olympics

Grass Valley To Supply IP Solutions for NBC Sports' Coverage of Tokyo Olympi...

08/06/2021

ESPN Remembers the Legacy of Director Kurt Ackerman

ESPN Remembers the Legacy of Director Kurt Ackerman By SVG Staff Tuesday, June 8, 2021 - 10:07 am Print This Story | Subscribe Story Highlights Kurt Ac...

08/06/2021

A Force to Be Reckoned With: Gravity Media Thinks Outside the Box

A force to be reckoned with: Gravity Media thinks outside the box By Michael Burns Monday, June 7, 2021 - 14:09 Print This Story The Women's Football...

08/06/2021

Mediapro Manages UEFA Champions League Final Last-Minute Location Change in 15 Days

Mediapro manages UEFA Champions League Final last-minute location change in just...

08/06/2021

Women's College World Series: ESPN Celebrates 20th Year in OKC With 80-Ft. Rail Cam, Cable Cam, Drone

Women's College World Series: ESPN Celebrates 20th Year in OKC With 80-Ft. R...

07/06/2021

Amagi to Provide UHD Playout with Cloud Automation for NBC Olympics at Tokyo Games

Amagi to Provide UHD Playout with Cloud Automation for NBC Olympics at Tokyo Gam...

07/06/2021

NBC Olympics to Rely on Xytech ScheduALL for Ninth Straight Olympics Games

NBC Olympics to Rely on Xytech ScheduALL for Ninth Straight Olympics Games By Ken Kerschbaumer, Editorial Director Monday, June 7, 2021 - 11:30 am Print Th...

07/06/2021

Signiant to Provide File Transfer Support for NBC Olympics Efforts at Tokyo Games

Signiant to Provide File Transfer Support for NBC Olympics Efforts at Tokyo Game...

07/06/2021

New NHL Studio on Tap for Sportsnet at Rogers Campus in Toronto this Fall

New NHL Studio on Tap for Sportsnet at Rogers Campus in Toronto this Fall By Ken Kerschbaumer, Editorial Director Monday, June 7, 2021 - 11:45 am Print Thi...

07/06/2021

EVS XT-VIA To Handle Production Servers in Tokyo

EVS XT-VIA To Handle Production Servers in Tokyo By Ken Kerschbaumer, Editorial Director Monday, June 7, 2021 - 12:52 pm Print This Story | Subscribe St...

07/06/2021

NEP Group to Support NBC Olympics at Various Tokyo Olympics Venues

NEP Group to Support NBC Olympics at Various Tokyo Olympics Venues By Ken Kerschbaumer, Editorial Director Monday, June 7, 2021 - 1:49 pm Print This Story ...

07/06/2021

NBC Olympics Taps SMT to Drive Real-Time Graphics, Timing

NBC Olympics Taps SMT to Drive Real-Time Graphics, Timing By Ken Kerschbaumer, Editorial Director Monday, June 7, 2021 - 2:38 pm Print This Story | Subscr...

07/06/2021

Avid Continues 20+ Years of NBC Olympics Support at Tokyo Games

Avid Continues 20+ Years of NBC Olympics Support at Tokyo Games By Ken Kerschbaumer, Editorial Director Monday, June 7, 2021 - 2:50 pm Print This Story | ...

07/06/2021

NBCUniversal Lays Out Vision for 7,000 Hours of Tokyo Olympics Programming

NBCUniversal Lays Out Vision for 7,000 Hours of Tokyo Olympics Programming By Ken Kerschbaumer, Editorial Director Monday, June 7, 2021 - 2:57 pm Print Thi...

07/06/2021

NBC Olympics to Rely on Wide Variety of Canon UHD, HD Lenses at Tokyo Games

NBC Olympics to Rely on Wide Variety of Canon UHD, HD Lenses at Tokyo Games By Ken Kerschbaumer, Editorial Director Monday, June 7, 2021 - 4:46 pm Print Th...

04/06/2021

Ratings Roundup: 105th Indianapolis 500 Delivers Highest Viewership in Five Years; CBS Sports Sees Most-Watched UEFA Champions League Final Since 2016

Ratings Roundup: 105th Indianapolis 500 Delivers Highest Viewership in Five Years; CBS Sports Sees Most-Watched UEFA Champions League Final Since 2016 By SVG S...

04/06/2021

SVG SportsTech On Demand: Videon Labs' Todd Erdley on Linking Cloud Capabilities to On Premise

SVG SportsTech On Demand: Videon Labs' Todd Erdley on Linking Cloud Capabili...

04/06/2021

SVG SportsTech On Demand: Ncam's Mike Ruddell on the Pandemic's Impact on AR Productions, Future of Operations

SVG SportsTech On Demand: Ncam's Mike Ruddell on the Pandemic's Impact o...

04/06/2021

On the Pitch: Vancouver Whitecaps Call Rio Tinto Stadium Home With Assist From Real Salt Lake In-Game Crew

On the Pitch: Vancouver Whitecaps Call Rio Tinto Stadium Home With Assist From R...

04/06/2021

NBC Sports Headlines Premier Lacrosse League's Third Season With Keeper Cam, Cinematic Handheld, Full Onsite Effort

NBC Sports Headlines Premier Lacrosse League's Third Season With Keeper Cam,...

04/06/2021

Sports Video Group Unveil Finalists for 2021 SVG College Sports Media Awards

Sports Video Group Unveil Finalists for 2021 SVG College Sports Media Awards Finalists to be celebrated, winners to be named in virtual ceremony on June 23 By ...

03/06/2021

SVG SportsTech On Demand: VidOvation's Jim Jachetta on the Latest in Bonded Cellular Transmission

SVG SportsTech On Demand: VidOvation's Jim Jachetta on the Latest in Bonded ...

03/06/2021

SVG SportsTech On Demand: Marshall Electronics' Tod Musgrave on the Latest in POV, Global Shutter Cameras

SVG SportsTech On Demand: Marshall Electronics' Tod Musgrave on the Latest i...

03/06/2021

SVG SportsTech On Demand: The Switch's Robert Szabo-Rowe on the Power of MIMiC and Cloud-Based Broadcast Services

SVG SportsTech On Demand: The Switch's Robert Szabo-Rowe on the Power of MIM...

03/06/2021

USFL To Return in 2022; Fox Sports Is Official Broadcast Partner

USFL To Return in 2022; Fox Sports Is Official Broadcast Partner Current plans call for a minimum of eight teams By Ken Kerschbaumer, Editorial Director Thur...

03/06/2021

Ross Video Acquires Primestream, Looks To Create Fully Converged Graphics and Production Asset Management Platform'

Ross Video Acquires Primestream, Looks To Create Fully Converged Graphics and P...