VHX Selects Aspera for High-Speed Video Ingest to Cloud

EMERYVILLE, Calif., April 2, 2014-Aspera, Inc., an IBM Company and creators of next-generation software technologies that move the world's data at maximum speed, today announced that VHX, a direct-to-fan digital distribution platform for premium video, has deployed Aspera On Demand to quickly and securely transfer full-length feature films and other video content from filmmakers directly into their cloud-based platform, significantly reducing the time it takes to make content available online.

VHX's innovative Platform-as-a-Service enables artists and distributors to market and sell their work on their own websites directly to fans. The cloud-based video distribution and commerce platform offers a comprehensive set of features such as web design, social media integration, audience engagement, search engine and mobile optimization, ecommerce, and analytics that give publishers complete control over the entire video experience.

Integrating Aspera On Demand with the VHX platform has enabled fast and seamless transfers of full resolution media and associated metadata to, from and across cloud-based storage. The Aspera software platform also provides a unique overlay for content security on top of the infrastructure by managing user authentication, content browsing and access control.

Before adopting Aspera, VHX suffered from typical speed and reliability issues associated with large file film uploads, including connection disruptions, failed transfers or timing out. VHX needed a fast and reliable transfer mechanism to ingest video from filmmakers, distribution houses and other media customers so they could take full advantage of the VHX platform.

Today, VHX uses Aspera On Demand to ingest master video files, typically six to 10 gigabytes in size, directly into cloud storage. By overcoming bottlenecks in the WAN and delivering content directly to the cloud, Aspera significantly reduces transfer times while providing the highest levels of security and reliability. After purchasing through the VHX platform, consumers can stream content or download the files directly.

The Aspera Shares on Demand interface provides easy access and powerful search capabilities to help VHX and filmmakers locate files or folders to initiate high-speed transfers. In addition, VHX can control and manage end-user access, maintaining security for high-value content.

Standardizing on Aspera was a natural move for us as most of our distribution houses were already using it for fast and secure file transfers for other activities, said Kevin Sheurs, CTO at VHX. Once we set them up on VHX, they can continue to use Aspera to upload their recurring films with maximum speed with 100 percent reliability. It has been great for them.

The combination of Aspera On Demand and the VHX digital platform allows filmmakers and other creative professionals to quickly grow their audience and connect directly with fans in new ways, said Jay Migliaccio, director of cloud services at Aspera.

Aspera will be showcasing Aspera On Demand and the entire suite of high-speed transfer software and services at NAB 2014 at the Aspera booth (SL8511).

LINK:	http://asperasoft.com/company/news/view-news/vhx-selects-aspera-for-hi...
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