
For more than five years, SVG and the DTV Audio Group have worked hard to ensure that the FCC and members of the Senate and Congress heard the industry's concerns over the loss of white-spaces spectrum and its impact on licensed spectrum users. At times, that fight seemed to be a bit hopeless, but the energy and focus paid off earlier this month with new rules adopted on Aug. 6 by the FCC.
Our concerns remain the same, but licensed users live to fight another day, says Mark Brunner, senior director, global brand management, Shure, who played a key role in helping SVG and the DTV Audio Group gain access to Washington, DC, power brokers.
Wireless microphone systems help bring viewers closer to the action.
Brunner credits SVG and, more recently, the DTV Audio Group with providing a forum for manufacturers and large-scale operators (namely, sports and news broadcasters) to exchange their views on policies, technologies, and how best to move forward.
Through those discussions, the industry was able to present a unified voice for the nation's professional wireless-device operators, he explains. That achieved the expansion of wireless-device licensing to include professionals beyond the broadcast industry and helped secure and maintain priority to the UHF spectrum that will still be available after the auction. It also will open important and significant portions of spectrum for licensed users.
One of the key victories is that the FCC acknowledged that using a national database to control wireless microphones or to reserve spectrum for breaking news was not realistic, especially if the rulings would require licensed and unlicensed users to duke it out in the same spectrum. And the news-broadcasting community, specifically, helped with that victory by making it clear that, although a database might make sense for a scheduled event, it would greatly hinder the ability to use wireless microphones from a breaking-news event, where news reports could save lives.
The network interests affiliated with news were instrumental in making that case, says Brunner. Other important attributes of the database will go forward, and it will be the de facto communication tool for the deployment of LTE services in the 600 MHz band over the 39-month transition period.
Brunner also credits the FCC for taking on the difficult challenge of balancing different interests.
From the beginning, he adds, the chairman's stated goal was disappointing all stakeholders equally,' recognizing that the affected parties would all have to compromise on their particular requests.
There is still much to be sorted out (see Dan Daley's full report on the new rules, below). For example, what does commencement of service mean for a company that acquires spectrum during the auction? Does the clock to commence a service start ticking when the company acquires the spectrum, when it begins testing devices in the spectrum, or when it actually launches a service? Can the company sit on the spectrum acquired for years without doing anything with it, like a prime piece of real estate?
The definition of occupying spectrum is not fully fleshed out, says Brunner, but it is critically important that it is for those in professional audio.
Also in the works is the development of transition issues pertaining to equipment. For example, is field equipment able to be modified to meet future needs?
And then there is the most important item on the to do list: identifying one or two white-space channels in every market. That issue has its own challenges because, in markets where spectrum is lacking, TV stations could be placed in the duplex gap.
The biggest challenges with this auction are in the transition, as opposed to the cut-and-dried date to get out of the 700 MHz band spectrum, explains Brunner. This band plan will be a patchwork quilt for three-plus years, and it will be challenging for the folks currently operating in it and for those who will be entering the band.
Sponsors and members of SVG and the DTV Audio Group can expect to see both groups continue to do what they can, where they can, and when they can, with respect to the wireless-spectrum transition. The goal is always the same: to provide a unified voice that can truly have clout in front of key decision makers in Washington, DC.
Our promise is simple: to be a safe harbor for the honest exchange of ideas. To develop strategies for the future based on real-world market and technology conditions. And to make sure that, ultimately, any transitions have little impact not only on those in our industry but on consumers and viewers across our nation, who have come to expect sports productions, news reports, concerts, and more that are more exciting, informative, and artistic thanks to the use of wireless microphone systems.
Below is SVG Audio Editor Dan Daley's recap of the Aug. 6 rules as laid out by the FCC:
New rules adopted by the FCC address the long-term needs of wireless-microphone users by providing continued access to the 600 MHz band and expanding access to other bands. The commission also adopted a Report & Order that modernizes its Part 15 rules to permit unlicensed fixed and personal/portable white-space devices and unlicensed wireless microphones to use channels in the 600 MHz band and television-broadcast bands while continuing to protect television and other licensed services from harmful interference.
These new rules come in advance of a planned auction of spectrum in that frequency range, one considered critical by broadcasters and other professional users, scheduled for March 29, 2016.
Specifically, the new rules pertaining to broadcasters allow greater use of the VHF channels and permit co-channel operations inside DTV contours without coordination if TV signals fall below a specified threshold; expand eligibility
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Derek Pezzotti as Sen...
05/02/2026
Taurus Technologies, a Dallas-area professional AV systems integrator, has upgraded its in-house podcast studio with Brightline Lighting's AV/720 low-voltag...
05/02/2026
NBC Universal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15
NBC Sports to Utilize Grass Valley's Frame Rate Conver...
05/02/2026
Atomos today announced Shogun AV-19, a rack-mountable, 19-inch 4K HDR monitor-recorder-switcher designed for professional live production, broadcast, and video ...
05/02/2026
Vizrt, the leader in live production technology, revolutionizing viewer experience and engagement, today introduces two brand new solutions in partnership with ...
05/02/2026
Appear, a global leader in live production technology, today announced the appointment of Simon Frost in a newly created role as Chief Marketing Officer (CMO). ...
05/02/2026
New York gaffer Noah Chamis, ICLS ( You Deserve Each Other , The Half of It , Project Runway ) practices a mix of technical precision and creative play in his...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/02/2026
Break out the cake and green sprinkles - GeForce NOW is turning six.
Since launch, members have streamed over 1 billion hours, and the party's just getting...
04/02/2026
The 11th-annual Summit will not only the unprecedented headwinds facing the business, but also the groundbreaking opportunities for the future....
04/02/2026
Just moments before the 2026 Grammy Awards kicked off, members of the event's audio team assembled for a group photo at the base of the stage inside Los Ang...
04/02/2026
At the Vienna Interdisciplinary Symposium on Aortic Repair (VISAR), Riedel Communications' Managed Technology Division delivered a turnkey technical infrast...
04/02/2026
The Mountain West Conference announces a new media rights package featuring CBS ...
04/02/2026
Earlier this week, the NFL announced it would play regular season games in Madrid, Paris, and Mexico City in 2026 as part of a nine-game international schedule,...
04/02/2026
Custom-built carts carry music speakers for Apple Music Super Bowl LX Halftime S...
04/02/2026
In an era of constrained spectrum, two tactics have emerged: work closely with regulatory bodies and utilize engineering chops
The Federal Communications Commi...
04/02/2026
Three examples of how wireless microphones are deployed to bring fans in deep and up close
Microphone manufacturers have myriad ways to put wireless to work fo...
04/02/2026
The mic manufacturer will join other suppliers in the new Rock Nashville production campus
Sennheiser is relocating its U.S. headquarters from its long-time lo...
04/02/2026
Olivia Colman and John Lithgow appear in Jimpa by Sophie Hyde, an official selection of the 2025 Sundance Film Festival. (Courtesy of Sundance Institute | pho...
04/02/2026
Lyrics are one of Spotify's most popular features, giving fans a richer way to experience the music and artists they love. They're viewed hundreds of mi...
04/02/2026
Queer Renegades: SBS Audio's new podcast reclaiming Australia's queer hi...
04/02/2026
The National Film and Video Foundation (NFVF) invites final-year animation students to participate in an exclusive creative showcase at the Annecy International...
04/02/2026
Viper Shield's robust phase of flight-testing production representative hard...
04/02/2026
Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports
Nielsen to Use State of the Art Wearable...
04/02/2026
New control solution applies broadcast robotics workflows to PTZ cameras with third-party integration and upgrade paths
Vinten, a global leader in robotic cam...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/02/2026
Katie Vitolins Announced as Vice President of Alumni Products and Services An alumna and former trustee, Vitolins will lead the relaunch of Berklee's alum...
04/02/2026
Wednesday 4 February 2026
Full cast announced for Saturday Night Live UK, comin...
04/02/2026
Wednesday 4 February 2026
Fear of running out of mobile data (FORO) is a real i...
04/02/2026
Rohde & Schwarz powers next generation television in Brazil with DTV technology...
04/02/2026
Back to All News
Netflix Shares Teaser of the Third and Final Season of Knokke Off
Entertainment
04 February 2026
GlobalNetherlands
Link copied to clipboar...
04/02/2026
Back to All News
Netflix Premieres The TikTok Killer on March 6
Entertainment
04 February 2026
GlobalSpain
Link copied to clipboard
Download the pictures
...
04/02/2026
Back to All News
Music Is Having a Golden Moment on Netflix as New and Nostal...
04/02/2026
Fox Corporation Reports Second Quarter Fiscal 2026 Financial Results NEW YORK, NY, February 4, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Compan...
04/02/2026
Lucas P. Arag n Joins FOX Advertising as Senior Vice President, Creative New York, NY - February 4, 2026 - Accomplished Creative Executive Lucas P. Arag n has...
04/02/2026
Following the passing of our friend and colleague Hugh Wallace, and with the full support of his family, RT will proceed with the broadcast of the new series o...
04/02/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
03/02/2026
Tagboard, a modern, interactive graphics system for news, sports, and entertainm...
03/02/2026
Studio Network Solutions (SNS) announces the launch of Trio, a new S3-compatible cloud storage service fully integrated with EVO for media backup, archival, and...
03/02/2026
50 Production Trucks at center of 160 U.S.-based productions...
03/02/2026
Nielsen, which specializes in audience measurement, data, and media intelligence, announces that it is piloting a new methodology enhancement to more accurately...