
For more than five years, SVG and the DTV Audio Group have worked hard to ensure that the FCC and members of the Senate and Congress heard the industry's concerns over the loss of white-spaces spectrum and its impact on licensed spectrum users. At times, that fight seemed to be a bit hopeless, but the energy and focus paid off earlier this month with new rules adopted on Aug. 6 by the FCC.
Our concerns remain the same, but licensed users live to fight another day, says Mark Brunner, senior director, global brand management, Shure, who played a key role in helping SVG and the DTV Audio Group gain access to Washington, DC, power brokers.
Wireless microphone systems help bring viewers closer to the action.
Brunner credits SVG and, more recently, the DTV Audio Group with providing a forum for manufacturers and large-scale operators (namely, sports and news broadcasters) to exchange their views on policies, technologies, and how best to move forward.
Through those discussions, the industry was able to present a unified voice for the nation's professional wireless-device operators, he explains. That achieved the expansion of wireless-device licensing to include professionals beyond the broadcast industry and helped secure and maintain priority to the UHF spectrum that will still be available after the auction. It also will open important and significant portions of spectrum for licensed users.
One of the key victories is that the FCC acknowledged that using a national database to control wireless microphones or to reserve spectrum for breaking news was not realistic, especially if the rulings would require licensed and unlicensed users to duke it out in the same spectrum. And the news-broadcasting community, specifically, helped with that victory by making it clear that, although a database might make sense for a scheduled event, it would greatly hinder the ability to use wireless microphones from a breaking-news event, where news reports could save lives.
The network interests affiliated with news were instrumental in making that case, says Brunner. Other important attributes of the database will go forward, and it will be the de facto communication tool for the deployment of LTE services in the 600 MHz band over the 39-month transition period.
Brunner also credits the FCC for taking on the difficult challenge of balancing different interests.
From the beginning, he adds, the chairman's stated goal was disappointing all stakeholders equally,' recognizing that the affected parties would all have to compromise on their particular requests.
There is still much to be sorted out (see Dan Daley's full report on the new rules, below). For example, what does commencement of service mean for a company that acquires spectrum during the auction? Does the clock to commence a service start ticking when the company acquires the spectrum, when it begins testing devices in the spectrum, or when it actually launches a service? Can the company sit on the spectrum acquired for years without doing anything with it, like a prime piece of real estate?
The definition of occupying spectrum is not fully fleshed out, says Brunner, but it is critically important that it is for those in professional audio.
Also in the works is the development of transition issues pertaining to equipment. For example, is field equipment able to be modified to meet future needs?
And then there is the most important item on the to do list: identifying one or two white-space channels in every market. That issue has its own challenges because, in markets where spectrum is lacking, TV stations could be placed in the duplex gap.
The biggest challenges with this auction are in the transition, as opposed to the cut-and-dried date to get out of the 700 MHz band spectrum, explains Brunner. This band plan will be a patchwork quilt for three-plus years, and it will be challenging for the folks currently operating in it and for those who will be entering the band.
Sponsors and members of SVG and the DTV Audio Group can expect to see both groups continue to do what they can, where they can, and when they can, with respect to the wireless-spectrum transition. The goal is always the same: to provide a unified voice that can truly have clout in front of key decision makers in Washington, DC.
Our promise is simple: to be a safe harbor for the honest exchange of ideas. To develop strategies for the future based on real-world market and technology conditions. And to make sure that, ultimately, any transitions have little impact not only on those in our industry but on consumers and viewers across our nation, who have come to expect sports productions, news reports, concerts, and more that are more exciting, informative, and artistic thanks to the use of wireless microphone systems.
Below is SVG Audio Editor Dan Daley's recap of the Aug. 6 rules as laid out by the FCC:
New rules adopted by the FCC address the long-term needs of wireless-microphone users by providing continued access to the 600 MHz band and expanding access to other bands. The commission also adopted a Report & Order that modernizes its Part 15 rules to permit unlicensed fixed and personal/portable white-space devices and unlicensed wireless microphones to use channels in the 600 MHz band and television-broadcast bands while continuing to protect television and other licensed services from harmful interference.
These new rules come in advance of a planned auction of spectrum in that frequency range, one considered critical by broadcasters and other professional users, scheduled for March 29, 2016.
Specifically, the new rules pertaining to broadcasters allow greater use of the VHF channels and permit co-channel operations inside DTV contours without coordination if TV signals fall below a specified threshold; expand eligibility
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
05/05/2026
SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...
05/05/2026
With no operator required, AutoMic workflow automates talent identification on U...
05/05/2026
A crash in 2015 set the industry back, but this winter proved that drones are he...
05/05/2026
Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...
05/05/2026
The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...
05/05/2026
New drum machine book campaign incoming
Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...
05/05/2026
Flagship all-in-one production bundle updated
The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...
05/05/2026
Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...
05/05/2026
L3Harris provides communications, electronic warfare, sensors and mission systems that enable Virginia-class submarine crews to operate with confidence in conte...
05/05/2026
The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...