Streaming-Tech Vendor Vindral: The Time for Synchronized Sports Streaming Is Now' Sports betting, social-media interactivity drive the business case By Brandon Costa, Director of Digital
Monday, March 4, 2024 - 3:16 pm
Print This Story | Subscribe
Story Highlights
Sports broadcasters and viewers exist in a time when live sports are delivered over more distribution paths on more platforms than ever. While that has offered more business opportunities and customer choice, it has led to a Wild West of video quality and, perhaps more critical, synchronization time across the entire ecosystem.
In this exploding era of sports betting in the U.S., content owners and professional sports leagues are well aware that loose latency and synchronization leaves money on the table.
One technology leader in providing quality live sports video and low latency in sync with the action on the field is Swedish vendor Vindral. Established as a SaaS and OEM streaming engine, its technology allows clients to send a stream for which it manages transcoding and distribution.
For sports, we say it offers the best seat in the house, Vindral CEO Daniel Alinder said in an interview during the SVG Summit in December. It's about latency control, synchronization, and high quality at the same time. Those three things are very important for sports.
Vindral's Daniel Alinder: One of the things low-latency providers struggle with is maintaining high quality.
Whether the audience is participating in an interactive experience, betting during play, or connecting through social-media platforms as a second screen, lack of synchronization is a source of frustration. But it also represents both a key business opportunity and a priority for technology developers for these various live platforms.
It's quite important to have quality and low latency when it comes to sports, says Per Mafrost, CTO, RealSprint | Vindral. For instance, larger betting windows equal more money. It's not a bit more; it's a lot more money. Larger betting windows translate to higher confidence; you get more bets. When it comes to sports in general, you want to have a synchronized experience with the viewers onsite and those at home.
According to Vindral, synchronized live sports-video content translates to fairness in betting and cohesiveness in interactive and social-media experiences. Sports is one of the unique M&E categories in which immediacy is non-negotiable: the unfiltered, real-time, unedited product is the last form of media that audiences tune in to watch live in mass numbers.
The issue of sync remains generally unresolved even in 2024 because it poses a massive logistical challenge given the diverse geographic locations, various internet speeds, and multitude of platforms and devices used for streaming. Plus, supporting simultaneous streaming with a scaled-up audience is extremely difficult technologically.
There are a lot of low-latency providers, notes Alinder, but one of the things they struggle with is maintaining high quality. For a hard-core fan of any sport, quality is super important. For people [streaming] their favorite content for many hours on 77-in., 85 in. [screens], having the lower quality is not a great experience.
RealSprint | Vindral's Per Mafrost: When it comes to sports in general, you want to have a synchronized experience with the viewers onsite and those at home.
These days, the growth of 5G technology, advances in edge computing, and innovative streaming algorithms fuel optimism for a more synchronized live-sports-streaming ecosystem. Vindral's approach to live-streaming technology could bridge the gap, emphasizing ultra-low latency and synchronized playout, for clients requiring both synchronization and high video quality simultaneously.
Then there's the business catalyst of sports betting. With sports broadcasters in the U.S. directly partnering with betting companies and even, in some cases, running their own betting operations, synchronized streaming is necessary not only to support existing gambling models but to expand into the seemingly infinite world of in-game betting: in which fans can bet on both individual plays and final outcomes.
[In-game betting] is upcoming, says Mafrost, who has been with Vindral since 2015. We see that from a lot of customers. Even if they don't have it right now, they're working on adding in-game betting for those kinds of in-play events to their product.
For Vindral, lack of synchronization does more than impede enjoyment of the game; it has financial implications. Synchronized streaming is essential to the integrity and viability of sports betting.
On the social side, synchronized streaming enables a far better interactive and conversational second-screen experience. Live tweeting, social-media commentary, and online discussion can drive viewership and the deeper engagement vital to the modern sports-viewing experience.
Low latency and high quality represent the north star that Vindral follows each day in making each the expected norm.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Streaming-Tech Vendor Vindral: The Time for Synchronized Sports Streaming Is Now' Sports betting, social-media interactivity drive the business case By Brandon Costa, Director of Digital 
