Saturday night's final of What Do I Know?! was a tremendous success, both in terms of ratings and app usage. The special app created for the popular interactive game show has now reached the magic two million downloads mark and an average conversion rate between app downloads and viewers of more than 20%. During the fifth episode of the third series, the number of unique players set a new record for the show. The number of unique players who played along live with the app was also impressive during the season's final episode.
Ratings for the show have steadily grown across the three seasons, with this series scoring an average market share of nearly 30% in the key demo (20-49). Even in the last episode, when it went partially against the finale of the Eurovision Song Contest, the ratings remained stable.
What Do I Know?! sees three national celebrities battle each other in a wide range of general knowledge questions to win a cash prize for a deserving individual. Viewers at home playing along with the app are able to test their knowledge level compared to the celebrities, a team of students in the studio and, of course, their fellow countrymen.
Outside the Netherlands, What Do I know?! is also hugely successful. Like in France, where M6 has already aired two successful series. Slovakia is currently broadcasting its second series on RTVS, increasing the market share in the key demo (20-49) by 84% in addition to a conversion rate of 15% of the users downloading the app. RTL in French-speaking Belgium has thus far aired two series and Belgian viewers were also able to tune into a Flemish version of the format on Vier. What do I Know?! has also been sold to SAT 1 in Germany.
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Saturday night's final of What Do I Know?! was a tremendous success, both in terms of ratings and app usage. The special app created for the popular interactive game show has now reached the magic two million downloads mark and an average conversion rate between app downloads and viewers of more than 20%. During the fifth episode of the third series, the number of unique players set a new record for the show. The number of unique players who played along live with the app was also impressive during the season's final episode.
