
Toshiba Test Summer Power Demand Management for Residential Consumers in Yokohama Smart City Project   - Large scale proof-of-concept test involving 1,900 residences - 
26 Jun, 2013
TOKYO Toshiba Corporation (TOKYO:6502) today announced that the company will provide project management for a large scale proof-of-concept demonstration of demand response (DR) management in the residential sector. The test is part of the Yokohama Smart City Project (YSCP), an ambitious program to apply and verify a range of smart grid technologies in a modern city. It will start on July 1, with the participation of about 1,900 residences, and will test electricity demand management in the summer heat.
Japans summers are hot and humid, and for many people the first response is to turn up the air-conditioning. The Yokohama project will test the usefulness of dynamic pricing1 in lowering power consumption during times of peak demand.
Overall system management is carried out by a centralized Community Energy Management System (CEMS) that interfaces with a Home Energy Management System (HEMS) installed in each of the participating residences. When weather forecasts indicate that the following day will be particularly hot, the CEMS requests each residence to cooperate in cutting consumption in peak hours, and offers cash incentives to reduce electricity by such means as changing air-conditioner settings, switching off home appliances, shifting the time for doing the laundry or just going out. Amounts paid will be based on the scale of reduced electricity in each household.
The YSCP is promoting demand side consumption and testing the effectiveness of DR as a tool with a large number of consumers. The proof-of-concept test will monitor the effectiveness of DR against different levels of temperature and days of the week, and investigate how people respond to DR incentives.
Toshiba is participating in numerous projects around the world to verify and test smart grid and smart community solutions, on both the supply and demand side, said Ryuji Maruyama, General Manager of Toshibas Smart Community Division. In the US state of New Mexico, we have been investigating grid management and stabilization related to the integration of renewable energy since September 2012. In Lyon France, we are applying smart community solutions to the revitalization of a city center district. Through these and other projects in Europe, Asia and Japan, along with the expertise we gain from YSCP, we aim to develop and expand our involvement in the smart community business worldwide.
Summary of DR demonstration test 
  Number of days: About 14 days between the period from July 1 to September 27.
  Target times: From 13:00 to 16:00 on weekdays
  Conditions: Days where supply is expected to be tight
  Targeted reduction: Max. 20% 
  The number of residence participating: About 1,900
Overall image of YSCP and target scope of the demonstration test at this time   
Note: 1
A method for promoting a change in the power consumption by consumers by varying electricity rates. Rates are higher in peak hours and lower in others.
Information in the press releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement, but is subject to change without prior notice.
								
							 
								
							
							Most recent headlines
							
								
								
								
									
09/11/2025
								
						
								
								
									Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Challenging the norm: How TNT Sports is evolving coverage of the men's and w...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Strategic partnership to expand specialized testing equipment, advance national security and support regional economic growth...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									In less than two weeks during late September and early October, the Federal Communications Commission acted on two proposed rulemakings that could have an enorm...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Josh Miely is returning to a more hands-on radio and TV role with the National Association of Broadcasters....
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Monday 3 November 2025
To view this content, please enable our use of cookies. ...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Rohde & Schwarz acquires open source intelligence specialist Munich Innovation L...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Rohde & Schwarz launches revolutionary super wideband mobile network scanner, se...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									ESA, MediaTek, Eutelsat, Airbus, Sharp, ITRI, and R&S announce world's first...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Nokia and Rohde & Schwarz collaborate on AI-powered 6G receiver to cut costs, ac...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									A4ESSOR and OCCAR sign new procurement contract to advance development of intero...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Sitep Australia joins Rohde & Schwarz team for Hunter class frigate communicatio...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Back to All News
Famke Janssen Stars as Betty Jonkers in "Forever Pour Toujours" Music Video
Entertainment
03 November 2025
GlobalNetherlandsBelgium
Link c...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									Red Seat Ventures and The 33rd Team Announce Exclusive Sales Partnership   Red Seat Ventures to Spearhead Sales Representation for The 33rd Team's Dynamic S...
								
								
								
							 
							
							
								
								
								
									
03/11/2025
								
						
								
								
									They've made that decision and ruined an awful lot of people's lives. 
...
								
								
								
							 
							
							
								
								
								
									
02/11/2025
								
						
								
								
									Abu Dhabi, UAE   November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Michael Napodano Appointed New CEO Of Operative Media
Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Photo courtesy of Peacock and Sky
Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Back to All News
Netflix Unveils  Operation Safed Sagar' at the Inaugural S...
								
								
								
							 
							
							
								
								
								
									
01/11/2025
								
						
								
								
									Back to All News
Netflix Announces Partnership With Yash Raj Films, Bringing Ic...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									Berklee Celebrates the Inauguration of President Jim Lucchese   In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									Back to All News
Family, Food, and Films: Netflix's Dining with The Kapoors...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									The RT  Raidi  na Gaeltachta Award 2025 will be presented to journalist P il n N  Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...
								
								
								
							 
							
							
								
								
								
									
31/10/2025
								
						
								
								
									RT  lyric fm is calling for choirs across Ireland to share their festive music-m...