Sony Pixel Power calrec Sony

Fletcher Sports Shoots Continuous Ultra-Motion 4K for Baseball and NBA with I-MOVIX X0 UHD

25/08/2014

Chicago-based sports production specialists Fletcher Sports has completed the first season of major league baseball and NBA coverage using the I-MOVIX X10 technology and plan to use its new fleet of X10 UHD systems over the next season to come.

Deploying the X10 technology, Fletcher Sports provided continuous recording in 300fps or 600fps to broadcasters Major League Baseball, and ESPN for the NBA coverage. The X10 system's compact size allowed Fletcher crews to provide innovative angles from cameras located behind the basketball backboard.

With continuous recording in 1080p at up to 600fps, replays really look a lot better than anything you can get with the standard 60fps system, where theres a lot of motion blur, said Dan Grainge, VP of Fletcher Sports Chicago. You can tell if a players over the line, whether he has possession of the ball and so on. Before using the X10 UHD, it was difficult to do that because you didn't have all the frames to play with. But now you can slow down any action, reducing motion blur to zero.

Shooting continuous ultra slow motion in 4K, Fletcher Sports delivered post-shot zooms, using the higher resolution to provide zoomed ultra slow motion shots with an exceptional quality.

While its broadcast customers particularly like zoom and the X10 UHD's continuous recording capability as an enhancement for broadcasts in 1080p, Fletcher Sports is also scheduled to contribute to the pioneering 4K public broadcasts of major sporting events planned over the next few months.

The class-leading X10 UHD is the industry's first 4K ultra-slow motion system to support both continuous super slow motion (SSM) and ultra slow motion (USM) at frame rates of up to 1000fps. The X10 UHD now has an increased dynamic range, further boosting the versatility of the camera in widely differing lighting conditions. Now featuring the best high-speed 4K image sensor available in the market, and with reduced noise levels to provide even sharper images, the new X10 UHD also supports higher frame rates in SSM mode (continuous mode), further extending the performance advantage over other slow motion cameras.

For very high-frame rate ultra-slow motion in 4K sports coverage, the system operates in USM mode to deliver instant replays of up to 1,000fps. For continuous non-stop recording, SSM mode delivers up to 120fps at 4Kp60. When operating in HD resolutions (1080p or 1080i) X10 UHD offers up to 600fps in continuous SSM mode, and up to 2,000fps in USM mode. The system can also complement these specialized applications by performing in a conventional live camera role.

X10 UHD's frames-per-second performance and operational flexibility in a variety of production situations far outstrip the capabilities of other systems on the market today.

X10 UHD delivers all the usability and image quality benefits for which I-MOVIX systems have become renowned. Fully integrated for live broadcast production and easy to operate by any broadcast camera crew, X10 UHD will be specified in an RF version. Optimized for quick setup and efficient operation in exacting production situations, X10 UHD is the most advanced solution with 4K and HD ultra-slow and continuous super-slow motion capabilities available for multi-role shooting.

More information on this and any other I-MOVIX product is available at http://www.i-movix.com.

About I-MOVIX

I-MOVIX (http://www.i-movix.com) is the worldwide leader in extreme slow motion for sports broadcast (from 75 to over 5,000 FPS). The company's products are the first true ultra-slow motion systems, fully integrated for broadcast use, offering the unprecedented combination of very high frame rates and instant replay, or continuous streaming. The technology has applications in live sports and other live TV productions, as well as in commercials, documentaries, feature films, and scientific R&D.

###
LINK: http://news.creativecow.net/story/876798...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

21/02/2026

OBS CTO Sotiris Salamouris on the Legacy of the 2026 Winter Games

With Software Defined Broadcasting more established in Milan Cortina look for Los Angeles 2028 to have less hardware and more cloud-based software systems...

21/02/2026

Invisible String: NBC Olympics' Marsha Bird on the Hidden Work That Makes the Games Shine

The SVP of Olympic Operations on turning CAD drawings into reality, building tru...

21/02/2026

NAB Urges FCC to Tamp Down Reallocation Plans for Upper C-Band

Share Copy link Facebook X Linkedin Bluesky Email...

21/02/2026

Chyron Paint 10.3 Adds New Visualization Features for Live Action

Share Copy link Facebook X Linkedin Bluesky Email...

21/02/2026

Netflix Unveils the Trailer of Accused', A Psychological Drama on Power, Perception and Public Judgment

Back to All News Netflix Unveils the Trailer of Accused', A Psychological ...

20/02/2026

Gravity Media, Green Couch Entertainment Partner to Create Original Programming for International Broadcasters

Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...

20/02/2026

IMAX, Apple TV Bring 2026 FIA Formula One World Championship Races to Selected U.S. Locations

IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...

20/02/2026

Big Upgrade to Spring Training Experience With New Daktronics Displays at Phillies' BayCare Ballpark

Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...

20/02/2026

ESPN To Launch Women's Sports Sundays, a New Summer Weekly Primetime Franchise

ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...

20/02/2026

Sennheiser Spectera Handheld Makes Broadcast Debut at Super Bowl LX

As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...

20/02/2026

ESPN To Stream More MLB Spring Training Games Than Ever in 2026

ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...

20/02/2026

Open Broadcast Systems Launches 200 Gigabit Ethernet

Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...

20/02/2026

Chyron PAINT 10.3 Adds New Ways To Visualize Live Sports

Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling. PAINT 1...

20/02/2026

Live Spring Training Games Begin Feb. 20 on MLB Network With Yankees Against Orioles

With full squad workouts underway, MLB Network's live Spring Training game s...

20/02/2026

MLS Kickoff 2026: As FIFA Men's World Cup Looms, League's Media Operations and Apple TV Aim To Enhance Viewing Experience

Tech enhancements, marquee productions are expected to take advantage of a summe...

20/02/2026

SVG GameDay, Ep. 4: Temple Athletics' Paige Wisehaupt - Driving Digital Content for the Cherry & White

In-venue and creative video staffers at the professional and collegiate level ha...

20/02/2026

BBC Sport's Focus on Clips, Social Media and a Highlights-Free Games

Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...

20/02/2026

Warner Bros. Discovery on Making Olympic Magic for Multiple Local Markets From Its Studios in Cortina and Livigno

Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...

20/02/2026

OBS Curling Directors Brie Robertson and Susan Young Talk Olympic Experiences and Keeping the Story Going with the Lights Out

Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...

20/02/2026

How Digital First' Goals Are Bringing Together Linear and Online Editorial for BBC Sport Coverage at the Winter Olympics

BBC Sport's presence at the 2026 Winter Games is centred around a significan...

20/02/2026

Pinning Digital Content Onto the Backbone of a Strong Linear Infrastructure for BBC Sport in Cortina

BBC Sport is bringing together its linear TV and streaming digital arms in a str...

20/02/2026

BBC Sport Talks Influencers and Athletes in its Bid to Pivot to a Digital First' Strategy for the Games

To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...

20/02/2026

DIRECTV Adds Apple TV's Formula 1 Racing for Residential and DIRECTV FOR BUSINESS Customers

Just in time for the start of Apple TV's inaugural season as the exclusive U...

20/02/2026

NBC Olympics VP Creative David Barton Dives into Milano-Cortina 2026 Graphics Package, Now You Know' Animations

One big challenge was to depict the character of each of very different and wide...

20/02/2026

By Design Director Asks Festival Audience to Flirt With Their Chairs at Premiere

(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...

20/02/2026

When Memory Gets Expensive, Is it Time to Swap the Box?

In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...

20/02/2026

Calrec Type R: Shaping the Future of Radio at Flirt FM

Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM Love may have filled the airwaves last week for Valentine's Day, and we've just c...

20/02/2026

Super Bowl LX Delivers 125.6 Million Viewers

NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...

20/02/2026

Nielsen: Super Bowl LX Final Viewership Rises to 125.6 Million Viewers with Verified Big Data

NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...

20/02/2026

NHPBS Taps Heartland Video Systems for ATSC 3.0 Launch

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Lightware and Cisco interoperability brings AV system suc...

A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...

20/02/2026

Rise AV and Rise Broadcast unite for International Womens...

Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...

20/02/2026

Open Broadcast Systems launches Two Hundred Gigabit Ether...

Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...

20/02/2026

Signiant Launches Customer Advisory Board to Help Shape t...

Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...

20/02/2026

PTZOptics launches its Visual Reasoning initiative and pa...

PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...

20/02/2026

DELTA and Amino Complete Certification of Amigo 7N Androi...

Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...

20/02/2026

SMPTE Opens Call for Papers for 2026 Media Technology Sum...

SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....

20/02/2026

Granicus Standardizes Hybrid Government-Grade Video Infra...

Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...

20/02/2026

CBS Baltimore Launches New AR/VR Studio

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

IAB Tech Lab Opens Public Comment on Live Event Ad Playbook

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Study: Sports Programming on Major Streamers Up 52% YoY

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

ESPN to launch Women's Sports Sundays

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Tegna, Seattle Kraken Extend Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Signiant Announces Customer Advisory Board

Share Copy link Facebook X Linkedin Bluesky Email...