Sony Pixel Power calrec Sony

Fletcher Sports Shoots Continuous Ultra-Motion 4K for Baseball and NBA with I-MOVIX X0 UHD

25/08/2014

Chicago-based sports production specialists Fletcher Sports has completed the first season of major league baseball and NBA coverage using the I-MOVIX X10 technology and plan to use its new fleet of X10 UHD systems over the next season to come.

Deploying the X10 technology, Fletcher Sports provided continuous recording in 300fps or 600fps to broadcasters Major League Baseball, and ESPN for the NBA coverage. The X10 system's compact size allowed Fletcher crews to provide innovative angles from cameras located behind the basketball backboard.

With continuous recording in 1080p at up to 600fps, replays really look a lot better than anything you can get with the standard 60fps system, where theres a lot of motion blur, said Dan Grainge, VP of Fletcher Sports Chicago. You can tell if a players over the line, whether he has possession of the ball and so on. Before using the X10 UHD, it was difficult to do that because you didn't have all the frames to play with. But now you can slow down any action, reducing motion blur to zero.

Shooting continuous ultra slow motion in 4K, Fletcher Sports delivered post-shot zooms, using the higher resolution to provide zoomed ultra slow motion shots with an exceptional quality.

While its broadcast customers particularly like zoom and the X10 UHD's continuous recording capability as an enhancement for broadcasts in 1080p, Fletcher Sports is also scheduled to contribute to the pioneering 4K public broadcasts of major sporting events planned over the next few months.

The class-leading X10 UHD is the industry's first 4K ultra-slow motion system to support both continuous super slow motion (SSM) and ultra slow motion (USM) at frame rates of up to 1000fps. The X10 UHD now has an increased dynamic range, further boosting the versatility of the camera in widely differing lighting conditions. Now featuring the best high-speed 4K image sensor available in the market, and with reduced noise levels to provide even sharper images, the new X10 UHD also supports higher frame rates in SSM mode (continuous mode), further extending the performance advantage over other slow motion cameras.

For very high-frame rate ultra-slow motion in 4K sports coverage, the system operates in USM mode to deliver instant replays of up to 1,000fps. For continuous non-stop recording, SSM mode delivers up to 120fps at 4Kp60. When operating in HD resolutions (1080p or 1080i) X10 UHD offers up to 600fps in continuous SSM mode, and up to 2,000fps in USM mode. The system can also complement these specialized applications by performing in a conventional live camera role.

X10 UHD's frames-per-second performance and operational flexibility in a variety of production situations far outstrip the capabilities of other systems on the market today.

X10 UHD delivers all the usability and image quality benefits for which I-MOVIX systems have become renowned. Fully integrated for live broadcast production and easy to operate by any broadcast camera crew, X10 UHD will be specified in an RF version. Optimized for quick setup and efficient operation in exacting production situations, X10 UHD is the most advanced solution with 4K and HD ultra-slow and continuous super-slow motion capabilities available for multi-role shooting.

More information on this and any other I-MOVIX product is available at http://www.i-movix.com.

About I-MOVIX

I-MOVIX (http://www.i-movix.com) is the worldwide leader in extreme slow motion for sports broadcast (from 75 to over 5,000 FPS). The company's products are the first true ultra-slow motion systems, fully integrated for broadcast use, offering the unprecedented combination of very high frame rates and instant replay, or continuous streaming. The technology has applications in live sports and other live TV productions, as well as in commercials, documentaries, feature films, and scientific R&D.

###
LINK: http://news.creativecow.net/story/876798...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

03/10/2026

MLB Network's Secaucus Facility Transforms Into Production Hub for Live Game Coverage on JioStar in India, BBC in UK

The broadcaster's capability as an internal production house continues with ...

03/10/2026

Ratings Roundup: NFL Ratings Down Slightly Through 3 Weeks; Ravens-Cowboys in Rio Is Top NFL International Game Ever

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

03/10/2026

Release Rundown: What to Watch in October, From Wicker to Once Upon a Time in Harlem

Olivia Colman stars in Wicker, which premiered at the 2026 Sundance Film Festi...

03/10/2026

Nielsen to Introduce New Content Measurement Solutions in Early 2027

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry studios, distributors, content creators, right...

03/10/2026

FCC Updates EEO Rule WordingNo Form 395-B

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

EDO: Spanish-Language TV Ads Outperform Spots in English

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences with AJA

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences wit...

02/10/2026

NESN, SportsNet Pittsburgh Debut New-Look Scorebug, Graphics for NHL Season

Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...

02/10/2026

NBC Sports Leans Into Image Quality, Drones, Distinct Camera Positions, REMI as College-Football Slate Hits Big Stretch

NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...

02/10/2026

SVG GameDay, Ep. 33: National Football Leagues Tim Tubito - Fan Entertainment at Home & Abroad

In-venue and creative video staffers at the professional and collegiate level ha...

02/10/2026

GameTime Productions Delivers National Broadcast Production for AUSL Season

GameTime Productions provided national broadcast production services for the Athletes Unlimited Softball League (AUSL) 2026 season, with coverage distributed ac...

02/10/2026

Audio-Technica Introduces HP-HBM50x Replacement Headband for ATH-M50x

Audio-Technica has introduced the HP-HBM50x, a genuine replacement headband for the ATH-M50x professional studio monitor headphones. The HP-HBM50x is compatible...

02/10/2026

ASG Helps Black Lava Studios Build 9.1.6 Immersive Audio Facility

Advanced Systems Group (ASG) has helped audio professional Steve Schatz design and build Black Lava Studios, a 9.1.6 Dolby Atmos mixing and mastering facility i...

02/10/2026

Cobalt Digitals PACIFIC Line Wins Two IBC Best of Show Awards

Cobalt Digital has received Best of Show awards from TV Tech and TVB Europe at IBC2026 for solutions from its PACIFIC compression line. TV Tech recognized the ...

02/10/2026

ESPN and TMRW Sports Extend Multi-Year U.S. Media Rights Deal for TGL

ESPN and TMRW Sports have announced a multi-year extension of their U.S. media rights agreement for TGL presented by SoFi. The 2027 TGL season will open Sunday,...

02/10/2026

Devlin Design Group and Clickspring Design Announce Strategic Alliance

Devlin Design Group (DDG) and Clickspring Design (CSD) have announced a strategic alliance combining their design capabilities for broadcast, media, workplace, ...

02/10/2026

CSMG Named Exclusive Media Rights Representative for the NCHC

The National Collegiate Hockey Conference has announced a partnership with CSMG (Collegiate Sports Management Group) making the firm the exclusive representativ...

02/10/2026

NAB NY 2026: Mediaproxy To Showcase AI Monitoring and Browser-Based Multiviewer

Mediaproxy will exhibit at NAB Show New York (Booth 561, Javits Center, October 21-22), demonstrating new AI capabilities in its LogServer compliance platform a...

02/10/2026

Mesh Broadcast Services Installs Calrec Argo M in Eclipse Mobile Production Unit

Mesh Broadcast Services has installed a Calrec Argo M console in the production area of its Eclipse 40-foot mobile unit, recently moved onto a 2025 Freightliner...

02/10/2026

Richmond AFL Deploys Vizrts Viz Libero Teams for Coaching and Content

Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis ...

02/10/2026

Oak View Group Names Cisco as Official Technology Partner for Infrastructure Management Across OVGs Venue Network

Oak View Group (OVG) has announced Cisco as an Official Technology Partner. Thro...

02/10/2026

Clear-Com Arcadia Central Station Installed at Audiovisual Training Centre in d

Clear-Com has announced that the Audiovisual Training Centre in d , Poland, has installed an Arcadia Central Station as the communications hub for its broadca...

02/10/2026

Sportel Announces Awards Jury, Highlighted by Multiple Champions

A major figure in international football, three-time French champion and three-time Ligue 1 top scorer, Sonny Anderson will chair the SPORTEL Awards 2026 Jury. ...

02/10/2026

Bantaray Mobile Sports Production Relies on AJA FiDO Converters for Niche Sports Broadcasts

California-based Bantaray Mobile Sports Production has built its mobile producti...

02/10/2026

Overtime Raises New Strategic Investment Led by Eldridge Capital Management

Overtime has announced a new strategic investment led by Eldridge Capital Management. Eldridge has investments across sports and media including the Los Angeles...

02/10/2026

Milwaukee Bucks Launch Bucks+ Streaming Service For 2026-27 Season

The Milwaukee Bucks have launched Bucks , a direct-to-consumer streaming service that expands access to Bucks games during the 2026-27 season for fans statewide...

02/10/2026

Roland update Zenology GX for iPad

v1.9.3 introduces AUv3 support Roland have just released an update that kits their free iPad-based software synth out with AUv3 support, meaning it can now ...

02/10/2026

MOTU Digital Performer 12 now available

Dolby Atmos support, AI-powered stem separation & more The latest version of MOTU's DAW software is now available, and marks a major step forward with t...

02/10/2026

iFi audio reveal the GR2 MT

Portable DAC created in collaboration with Steve Levine British hi-fi experts iFi audio have unveiled a new Master Tuned variant of their praised iDSD GR2 p...

02/10/2026

New SBS podcast How Australia Works helps migrants to navigate Australia's democracy

New SBS podcast How Australia Works helps migrants to navigate Australia's d...

02/10/2026

NFVF Announces Appointment of New Chief Executive Officer

01 October 2026 | Johannesburg, South Africa - The National Film and Video Foundation (NFVF), an entity of the Department of Sport, Arts and Culture (DSAC), is ...

02/10/2026

Inside the Pirate Ecosystem: How Illegal Streaming Devices Put Consumers at Risk

In our latest blog, Tim Pearson looks at streaming piracy from a different lens, focusing on digital trust, consumer risk, and the future of subscriber protecti...

02/10/2026

Reps. Raskin, Whitesides Call for Investigation into Trumps Taxpayer-Funded Political Ads

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

WHYY Completes Acquisition of Penn State's WPSU

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

FCC Updates EEO Rule Wording No Form 395-B

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

AJA Video Helps Bantaray Mobile Tap Into Niche Sports Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Haymaker VFX acquires SWISS

Haymaker VFX acquires SWISS Brie Clayton October 2, 2026 0 Comments Stockholm-based, globally recognized creative team becomes part of Haymaker VFX in...

02/10/2026

Treasure & Dirt Shot with URSA Cine 17K 65

Treasure & Dirt Shot with URSA Cine 17K 65 Brie Clayton October 2, 2026 0 Comments DP Edward Goldner, ACS, relied on 65mm sensor to capture vast deser...

02/10/2026

Sonnet Announces Industry's Only Bus-Powered 10 Gigabit Ethernet Thunderbolt 5 Adapter

Sonnet Announces Industry's Only Bus-Powered 10 Gigabit Ethernet Thunderbolt...

02/10/2026

Mediaproxy brings AIdriven monitoring and browserbased multiviewing to NAB Show New York

Mediaproxy brings AI driven monitoring and browser based multiviewing to NAB Sho...

02/10/2026

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC

Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC Brie Clayton October 1, 2026 0 Comments Manufacturer receives honors from...

02/10/2026

Emergent Names Tom Shelburne Head of Business Development, North America

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Mesh Broadcast Services Adds Calrec Argo M Console

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

International Swimming League Names Gravity Media Official Broadcast Partner

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Big Blue Marble Adds Live Multiview to its Cloud Video Kit

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

AI Independence, Interoperability Fuel IP-Based Media Production

Share Copy link Facebook X Linkedin Bluesky Email...

02/10/2026

Photo Gallery: 34th Annual Broadcasting+Cable Hall of Fame

Share Copy link Facebook X Linkedin Bluesky Email...