On August 25 and 26, an estimated 2 million attendees will flock to London for Notting Hill Carnival, a vibrant celebration of the U.K.'s Caribbean community. As one of Europe's biggest street festivals, the annual event brings a spectacular display of costumes, colors, and sounds to the city. Revelers take to the streets for parades, food, and music, with sound systems and DJs spinning dub, reggae, soca, soulful house, and everything in between.
As part of our commitment to celebrating Caribbean culture and amplifying Black voices around the world, Spotify is proud to partner with Notting Hill Carnival for the fifth consecutive year. And this year, we're marking the occasion with our newly launched Carnival Sounds hub on Spotify, bringing fans the opportunity to experience the music, stories, and culture they know and love in one place.
Want to discover reggae's very best? Our Irie playlist has you covered. Craving the faster-paced, drum-heavy rhythms of soca? Look no further than Massive Soca Hits. There's also the Carnival Sounds 2024 playlist, our popular Dancehall Official playlist, and many more.
Fans can also dive into the rich history of Notting Hill Carnival with a curated selection of podcast episodes, or explore shows like A Shot Of Soca, a London-based podcast, and The Yaadman Podcast from Jamaican creators Davaine and Tonniel. The amplification of Caribbean voices continues outside of Spotify, too, with fun conversations like this Unwritten Rules of Carnival guide, with artists Alicai Harley and Kairo Keyz and creators Indiyah Polack, Ugly Andz, and Faceinthenews.
Notting Hill Carnival is more than just a celebration; it's a powerful expression of Caribbean identity and a testament to the global impact of its culture, said Safiya Lambie-Knight, Spotify's Head of Music Partnerships, Northern Europe. We're excited to bring back Carnival Sounds to celebrate the rich heritage and music of Carnival and to support and elevate Caribbean artists, voices, and communities. It's great to be able to help people to discover and engage with the culture ahead of Carnival weekend.
Building on this year's festivities, Spotify has also teamed up with Trippin World, a platform that empowers people to travel more consciously. Together, we'll bring Caribbean culture to even more people around the world, celebrating its impact and importance through the eyes of Notting Hill Carnival.
Head to our Carnival Sounds hub to immerse yourself in all things Caribbean.
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On August 25 and 26, an estimated 2 million attendees will flock to London for Notting Hill Carnival, a vibrant celebration of the U.K.'s Caribbean community. As one of Europe's biggest street festivals, the annual event brings a spectacular display of costumes, colors, and sounds to the city. Revelers take to the streets for parades, food, and music, with sound systems and DJs spinning dub, reggae, soca, soulful house, and everything in between.
