Happine is a Four Letter Word to Screen at Berlinale

12 February, 2016 - 07:45

The hotly anticipated South African feature film starring Khanyi Mbau, Happiness is a Four Letter Word, will be screening at the Berlin International Film Festival's market, the European Film Market, taking place from February 11th - 19th.

AAA Entertainment as the official sales agent for the film will host the market premiere screening at EFM on the 15th of February. AAA Entertainment is excited to announce that thanks to the support of the NFVF and Flight Centre, the star of the film Khanyi Mbau will also be on hand in Berlin for the premiere. The market screening is for potential buyers for the film's international distribution and AAA Entertainment has sent invites to over a thousand buyers to come see the film in Berlin.

AAA Entertainment's Pascal Schmitz has this to say about the screening, with the South African release of this romantic comedy happening on the 19th of February, we are really thrilled to have its international market premiere at such a prestigious event as the Berlinale. The film is a perfect example of the high quality of feature films currently being produced in South Africa.

The film is based on an award-winning South African novel of the same name, written by Cynthia Nozizwe Jele. The film, in a first for a South African feature film has three female leads, including Mmabatho Montsho and Renate Stuurmanan in addition to Mbau. The stellar cast also includes Tongayi Chirisa, Chris Attoh, Richard Lukunku.

The film is directed by Thabang Moleya and produced by Bongiwe Selane, Junaid Ahmed and Helena Spring and will open at cinemas across South Africa on February 19th

About AAA Entertainment

AAA Entertainment was founded and is run by two well-known and respected filmmakers whose understanding of the business of film marketing, distribution and sales has been honed by many years of first-hand experience.

Feature Films

Africa South Africa

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