Newsrooms Absorb New Tech Advances

SAN FRANCISCO-It's a theme that has swept through the content creation marketplace and into the broadcast newsroom again and again: change begets more change. After all, a broadcast newsroom no longer solely defines itself by its three newscasts a day; today's broadcasters must reach a fickle set of eyeballs that jump from TV to mobile device to Web-often simultaneously while multitasking in the same room-and they must continue to do it faster and smarter than the competition.

Newsroom automation technology has taken note of this new reality. And the benchmark of today's smart newsroom facility is one that meets these new requirements head-on. Today, two key features top the must-have list: a sophisticated means of wrangling multiplatform delivery and mastering social media; and technology that better links the quick-paced news process with traditional production tools.

SECONDARY NOW A PRIORITY

The newcomer and rising star in this story is, of course, distributing to those secondary channels.

At its simplest, the goal is to link together each aspect of the story creation process and deliver it succinctly to multiple platforms. The iNEWS newsroom management system from Avid is one of those news content creation and distribution systems that-in addition to allowing broadcasters to create and deliver breaking news-has made distribution to secondary channels a key priority. Content within iNEWS can be accessed via the Avid MediaCentral | UX system, a cloud-based Web front-end that can be accessed in the field; MediaCentral then gives journalists access to production assets, metadata and iNEWS stories so they can manage rundowns and collaborate simultaneously (see sidebar).

This unification is key, the company said, so that finalized content can be delivered as an integrated package across the broad spectrum of TV, Web, mobile and social media channels. Using the Media | Distribute feature, stations can directly link production with distribution to secondary channels.

Others have placed social media integration front and center in the news production process. The Ross Inception News NRCS has placed a priority on this idea-centric setup, by allowing several members of a broadcast team to collaborate on content as a story evolves, allowing journalists to pull metadata, research materials and contacts into the system.

One of the key features of the system is the ability to create and publish content to a website or social media platform directly from the news environment. Inception allows production teams to collaborate with digital media and Web groups to simultaneously work on content that can then be distributed to these multiple platforms. Data sourced from the Inception platform allow users to drive social media playlists and on-air polling.

Bitcentral's CORE:news provides a single interface for stations to handle video capture/encoding, editing, playout management, digital publishing and archiving of assets.

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