Sony Pixel Power calrec Sony

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show

14/09/2023

Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show posted: 14/09/2023

Grass Valley , a leading innovator of solutions for live production, brings to the IBC 2023 Show an extensive product portfolio designed to support the dynamically changing live content creation, processing and distribution needs of today's Media & Entertainment professionals on stand 9-A01.

With its Anytime, Anywhere, Any Way exhibit theme, Grass Valley showcases a powerful, open ecosystem that unifies the traditional hardware that broadcasters have long-relied upon with next-gen software-driven solutions, such as its innovative, cloud-native AMPP (Agile Media Processing Platform) production and distribution ecosystem.

--

Major organizations around the world have put their faith and trust in our innovation and service that has made us one of the most trusted brands in our industry. Grass Valley has taken a leadership role in creating what is rapidly becoming the platform standard for our industry built to solve the most intense issues our industry is facing, said Louis Hernandez Jr, CEO for Grass Valley. With our GV Media Universe, AMPP, and the scalability and upgradeability of our hardware and software products across the suite, customers can now rapidly tailor their workflows based upon whichever traditional, hybrid or cloud approach best serves their needs today, and well into the future. With Grass Valley, there's no longer a binary approach to choosing between ground and cloud.

Anytime, Anywhere, Any Way

As the industry's digital transformation continues, video professionals and media organizations are benefitting from the freedom to migrate between hardware, software and cloud approaches - or hybrid modes of their choosing - in response to market pressures and opportunities. Whether they choose a fully hardware-based facility, remote or mobile workflows or an all-in cloud strategy, AMPP - and the entire Grass Valley portfolio - give them the features and capabilities they need where and when they need it. AMPP lets them ramp up or down and expand or collapse their capabilities anyway they wish, for whatever duration they need.

advertisment --

As a fully cloud-native solution, AMPP is a highly secure, reliable open ecosystem architected with standard REST APIs throughout, integrating applications from 80 thirdparty partner companies, as well as over 100 cloud native applications of its own. Standard EST API integration points for every part of the solution allow for tight integration to both customer and third party control and deployment solutions, whilst comprehensive signal format support means that AMPP can be inserted into the customers' signal path anywhere it's required, from simple graphics overlays through to full workflow chains.

Easing into the Future Visitors to Grass Valley's IBC exhibit will see best-in-class solutions geared to live sports, newsrooms and entertainment production for linear broadcast, media streaming and/or over-the-top services.

While we continually innovate and upgrade our products based on our customers' everevolving needs, we're committed to preserving the familiar interfaces, control panels and functionality that Grass Valley operators have come to count on, regardless of whether their equipment resides locally, in data centers, at remote sites, on trucks, in the cloud or a mix of them all, said Ian Fletcher, CTO for Grass Valley.

advertisment --

Considered the industry-standard, Grass Valley video production switchers are widely installed in all sorts of Tier-1 production facilities, including broadcast networks, mobile OB units and remote sites, as well as studios run by corporations, universities, and houses of worship. A popular high-end choice is the Grass Valley K-Frame XP video processing engine, which can be controlled by control surfaces like the Grass Valley Kayenne, Karrera and Korona. Grass Valley's software based switcher and production solutions powered by AMPP further compliment the portfolio to cater to any and all events.

Keeping the Future in Sight The Grass Valley LDX 100 series broadcast camera platform exemplifies the flexibility and upgradeability of key products in its portfolio. This revolutionary camera system lets customers choose the camera/XCU configuration (and IP and SDI functionality) of their choice. It also lets them choose to license an upgrade to full IP connectivity later to do remote productions more efficiently. Whether it's the video format or ability to do slow motion, customers have options, such as taking a 1080p camera today and licensing it for 4K for just a couple of weeks.

advertisment --

As we further innovate software- and cloud-driven product lines, the industry can rest assured that we remain committed to dedicated, on-premises hardware. And as we enhance these systems, freelance crews will be able to sit down to familiar control panels without any learning curves to delay live production, said Hernandez Jr. With our GV One program, we now offer timely personalized customer support and issue resolution to ensure that productions keep moving forward. While change is inevitable in the Media & Entertainment technology sector, navigating it need not be disruptive, but rather a smooth, seamless and rewarding experience.

Join the Conversation See the entire Grass Valley exhibit - including production switchers, multiviewers, routers, processing, asset management and live playout systems - and meet with our executives on stand 9-A01 at the IBC 2023 Show from 15th through 18th September at the Amsterdam RAI exhibition and conference center.

advertisment --
LINK: https://www.live-production.tv/news/products/unprecedented-freedom-and...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

23/07/2026

Sony Unveils FX5 Full-Frame Camera

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Sachtler To Show Akti8T Fluid Head, Flowtech75 Tripod At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

NextGen TV Launches in Cleveland

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Yospace Stitched 11.57 Billion Ads into Live Streams During World Cup

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

At IBC2026 Witbe Will Showcase Tests That Build Themselve...

Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...

23/07/2026

Quickplay Caretta Research Evergent and Yospace Announce...

Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...

23/07/2026

IBC2026 Interra Systems Brings Trusted Media Intelligence...

At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...

23/07/2026

Illusionfx is finally coming!

Illusionfx is finally coming! Alex Perea July 23, 2026 0 Comments The new website is now live to mark the occasion. Since the last update, feedback h...

23/07/2026

Evergent showcases AI agents for streaming retention at I...

Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...

23/07/2026

Brian Jones Named NCTCs New CFO

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Scripps Unites TV Operations Under Dean Littleton's Leadership

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

2D House is First North American Rental Facility to Offer...

David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...

23/07/2026

Screen Australia announces new national documentary accelerator program

Screen Australia announces new national documentary accelerator program 23 July 2026 Screen Australia has today announced the Above the Line Documentary Accel...

23/07/2026

Centra returning as the official food partner of The Traitors Ireland

RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year. Ce...

23/07/2026

Honda sponsors Today with David McCullagh on RT Radio 1

RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am. Broadcasting directly after Morning Ireland in ...

23/07/2026

RT NEWS ANNOUNCES NEW JOURNALIST REPORTING FROM ACROSS CORK AND KERRY

RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region Working al...

23/07/2026

GeForce NOW Sets Sail With Path of Exile: Curse of the Allflame' Joining the Cloud

Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...

22/07/2026

ESPN's AutoMic Technology Pays Off at Wimbledon; Baker Credits Team, AELTC for Successful Fortnight

Among other tweaks to coverage, the broadcaster added announce positions in the ...

22/07/2026

Australian Sports Technologies Network Reports Industry Growth of 16% in 2026

The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...

22/07/2026

Production Wins, Man!': Men in Blazers' Founder Roger Bennett on Winning the FIFA World Cup as a Digital Media Brand

From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...

22/07/2026

TMRW Sports Appoints Brendan Donohue as President, Flag Football

TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...

22/07/2026

Stephen Arnold Music Creates Audio for FIFA World Cup Projection Mapping Display at Rockefeller Center

Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...

22/07/2026

Harmonic Donates $25,000 to Venezuela Earthquake Relief Through Global Empowerment Mission

Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...

22/07/2026

Telemundo Acquires Exclusive U.S. Spanish-Language Rights to UEFA Mens Club Competitions Beginning 2027/28

Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...

22/07/2026

The Rest Is Football Returns to Netflix for 2026/27 Premier League Season Through 2028 European Championship

The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...

22/07/2026

Sports Studio and TheSoul Group Announce YouTube and Social Distribution Partnership

Sports Studio has announced a partnership with TheSoul Group to distribute Free ...

22/07/2026

Daktronics Concludes 2026 High School Video Summit

Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...

22/07/2026

FOR-A America to Exhibit at MMCA 2026 with First U.S. HVS-Q12 Sale Announced

FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...

22/07/2026

New York Yankees Select Lumen Technologies for Stadium and Data Center Connectivity

The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...

22/07/2026

IBC 2026: Calrec To Exhibit IP Audio Ecosystem, Announce New Products

Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...

22/07/2026

Solid State Logic Appoints Algam EKO as Italian Distributor

Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...

22/07/2026

FloSports Launches Free Streaming Channel on Prime Video

FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...

22/07/2026

Savannah Bananas Deploys Calrec Audio Infrastructure for Banana Ball TV REMI Broadcasts

Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...

22/07/2026

SiriusXM and Audacy Announce Agreement To Add 42 Local Stations to SiriusXM

SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...

22/07/2026

Overtime, FOX One Partner on Social-First FIFA World Cup Series Race to Glory for the Creator Generation

The collaboration produced more than 500 short-form videos across four cities th...

22/07/2026

Green Bay Packers Escalate In-House Video Production With New Content Studio

At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room NFL franchises are accelerating their prod...

22/07/2026

ERA II Vocal Codex from Eduardo Tarilonte

Library now available in Engine Player Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...

22/07/2026

Cloudvocals improved FlashTrack FT-15 DSP Microphone

All-in-one mic & DSP interface overhauled Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...

22/07/2026

Electro-Harmonix launch the Deluxe Big Muff Pi 2

The final boss of the lost dual-op-amp circuit Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...

22/07/2026

Clear-Com Delivers Integrated Communications for Fryderyk Awards Gala in Krakw

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

22/07/2026

IAB Tech Lab Updates Podcast Technical Measurement Guidelines

Share Copy link Facebook X Linkedin Bluesky Email...

22/07/2026

FCC Adopts Plan for C-Band Auction in July 2027

Share Copy link Facebook X Linkedin Bluesky Email...

22/07/2026

LTN surpasses 3000 satellite-to-IP migrations as FCC vote...

Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution LTN announces it has completed successful satellite-to-...

22/07/2026

Chaos Releases V-Ray 7 Update 4 Connecting Real-Time Work...

Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...

22/07/2026

An AI playground for the Project Indigo camera app

An AI playground for the Project Indigo camera app Marc Levoy July 22, 2026 0 Comments At left is the user interface of our Playground, running on an ...