Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show posted: 14/09/2023
Grass Valley , a leading innovator of solutions for live production, brings to the IBC 2023 Show an extensive product portfolio designed to support the dynamically changing live content creation, processing and distribution needs of today's Media & Entertainment professionals on stand 9-A01.
With its Anytime, Anywhere, Any Way exhibit theme, Grass Valley showcases a powerful, open ecosystem that unifies the traditional hardware that broadcasters have long-relied upon with next-gen software-driven solutions, such as its innovative, cloud-native AMPP (Agile Media Processing Platform) production and distribution ecosystem.
--
Major organizations around the world have put their faith and trust in our innovation and service that has made us one of the most trusted brands in our industry. Grass Valley has taken a leadership role in creating what is rapidly becoming the platform standard for our industry built to solve the most intense issues our industry is facing, said Louis Hernandez Jr, CEO for Grass Valley. With our GV Media Universe, AMPP, and the scalability and upgradeability of our hardware and software products across the suite, customers can now rapidly tailor their workflows based upon whichever traditional, hybrid or cloud approach best serves their needs today, and well into the future. With Grass Valley, there's no longer a binary approach to choosing between ground and cloud.
Anytime, Anywhere, Any Way
As the industry's digital transformation continues, video professionals and media organizations are benefitting from the freedom to migrate between hardware, software and cloud approaches - or hybrid modes of their choosing - in response to market pressures and opportunities. Whether they choose a fully hardware-based facility, remote or mobile workflows or an all-in cloud strategy, AMPP - and the entire Grass Valley portfolio - give them the features and capabilities they need where and when they need it. AMPP lets them ramp up or down and expand or collapse their capabilities anyway they wish, for whatever duration they need.
advertisment --
As a fully cloud-native solution, AMPP is a highly secure, reliable open ecosystem architected with standard REST APIs throughout, integrating applications from 80 thirdparty partner companies, as well as over 100 cloud native applications of its own. Standard EST API integration points for every part of the solution allow for tight integration to both customer and third party control and deployment solutions, whilst comprehensive signal format support means that AMPP can be inserted into the customers' signal path anywhere it's required, from simple graphics overlays through to full workflow chains.
Easing into the Future Visitors to Grass Valley's IBC exhibit will see best-in-class solutions geared to live sports, newsrooms and entertainment production for linear broadcast, media streaming and/or over-the-top services.
While we continually innovate and upgrade our products based on our customers' everevolving needs, we're committed to preserving the familiar interfaces, control panels and functionality that Grass Valley operators have come to count on, regardless of whether their equipment resides locally, in data centers, at remote sites, on trucks, in the cloud or a mix of them all, said Ian Fletcher, CTO for Grass Valley.
advertisment --
Considered the industry-standard, Grass Valley video production switchers are widely installed in all sorts of Tier-1 production facilities, including broadcast networks, mobile OB units and remote sites, as well as studios run by corporations, universities, and houses of worship. A popular high-end choice is the Grass Valley K-Frame XP video processing engine, which can be controlled by control surfaces like the Grass Valley Kayenne, Karrera and Korona. Grass Valley's software based switcher and production solutions powered by AMPP further compliment the portfolio to cater to any and all events.
Keeping the Future in Sight The Grass Valley LDX 100 series broadcast camera platform exemplifies the flexibility and upgradeability of key products in its portfolio. This revolutionary camera system lets customers choose the camera/XCU configuration (and IP and SDI functionality) of their choice. It also lets them choose to license an upgrade to full IP connectivity later to do remote productions more efficiently. Whether it's the video format or ability to do slow motion, customers have options, such as taking a 1080p camera today and licensing it for 4K for just a couple of weeks.
advertisment --
As we further innovate software- and cloud-driven product lines, the industry can rest assured that we remain committed to dedicated, on-premises hardware. And as we enhance these systems, freelance crews will be able to sit down to familiar control panels without any learning curves to delay live production, said Hernandez Jr. With our GV One program, we now offer timely personalized customer support and issue resolution to ensure that productions keep moving forward. While change is inevitable in the Media & Entertainment technology sector, navigating it need not be disruptive, but rather a smooth, seamless and rewarding experience.
Join the Conversation See the entire Grass Valley exhibit - including production switchers, multiviewers, routers, processing, asset management and live playout systems - and meet with our executives on stand 9-A01 at the IBC 2023 Show from 15th through 18th September at the Amsterdam RAI exhibition and conference center.
advertisment --
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon.
Maxon is t...
08/01/2026
Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales.
In...
08/01/2026
Pebble, the leading automation, content management and integrated channel specialist, has provided a complete update of its installation at Canal Sur in Spain. ...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, proudly announces the success of its collaboration with Panasonic on the Z95B OLED TV, o...
08/01/2026
Secuoya Chile, a leading provider of television content creation and supporting services, has invested in Ikegami UHK-X600 and UHL-X40 broadcast cameras as the ...
08/01/2026
Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, and Realtek, a leading global SoC design house, today announced the next phase of their ...
08/01/2026
CJP Broadcast has completed a new pitch-side media installation for Cinderford RFC, creating a flexible production setup that supports match coverage, coaching ...
08/01/2026
PlayBox Neo further drives momentum in Playout, Streaming, Media Management and Delivery
"With a brand new year at PlayBox Neo already off to a flying start, I...
08/01/2026
Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Conce...
07/01/2026
SVG Summit 2025: All General Sessions Now Available to Watch on SVG PLAYThe SVG Summit celebrated its 20th edition with a loaded agendaBy Brandon Costa, Directo...
07/01/2026
NBCU's Brings Rinkside Live' and Courtside Live' Features to Peaco...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
07/01/2026
We know people use Spotify not just to listen, but to share the songs, podcasts, and audiobooks they love with their friends and family. When we launched Messag...
07/01/2026
This week, all eyes are on the podcast industry as the Golden Globes recognizes ...
07/01/2026
Podcasts are stepping onto a new stage this week as the Golden Globes recognize the medium for the first time. To mark this milestone moment, we're hosting ...
07/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distributor, is commissioning new micro-budget fiction feature films and invites eligible...
07/01/2026
NASA's Space Launch System rocket carrying the Orion spacecraft launches on the Artemis I flight test, Wednesday, Nov. 16, 2022, from Launch Complex 39B at ...
07/01/2026
For the first time ever, new C' variants allow international users to interoperate with U.S. personnel via NSA-certified cryptography....
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
07/01/2026
Abu Dhabi, UAE 7, January 2026 - Abu Dhabi Police and Space42 (ADX: SPACE42), ...
07/01/2026
Back to All News
The Trailer of Paparazzi King: The 5-Episode Docuseries Coming...
07/01/2026
Back to All News
Netflix Supports Warner Bros. Discovery Board's Commitment...
07/01/2026
Back to All News
What Next? Netflix Reveals Series, Films and Games Coming in 2026
Entertainment
07 January 2026
Global
Link copied to clipboard
Download ...
07/01/2026
AI has transformed retail and consumer packaged goods (CPG) operations, enhancin...
06/01/2026
Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports ContentPeacock is the first streamer to embrace Dolbys full suite of advanced picture/sound innovat...
06/01/2026
SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...
06/01/2026
Quintar Meta Spatial SDK Integration Promises Next-Level XR ExperiencesBy Ken Kerschbaumer, Editorial Director
Tuesday, January 6, 2026 - 9:41 am
Print This...
Unprecedented Freedom and Flexibility for Live Content Creation and Delivery: Grass Valley's Transformative GV Media Universe at the IBC 2023 Show posted: 14/09/2023 
