CTV, Telegenic Become Single EMG Brand; Eamonn Curtin Named Int'l Sales Director, Angela Gibbons UK Sales Director

CTV, Telegenic Become Single EMG Brand; Eamonn Curtin Named Int'l Sales Director, Angela Gibbons UK Sales Director By Ken Kerschbaumer, Editorial Director

Wednesday, March 23, 2022 - 10:00 am

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CTV and Telegenic, two iconic OB companies in the UK, have been combined into one brand, EMG, to better reflect their working as one company and improve their global presence.

CTV and Telegenic will both become a single brand, EMG.

Hamish Grieg, EMG UK, Deputy CEO, says the goal is to combine to become stronger together and more easily offer clients the best of what EMG offers.

EMG has 20-odd companies and a complete range of services and our job going forward is to make sure we can utilize all the resources available to us to the best capacity, he says. We will be better suited to the marketplace and also to compete in a global market.

Peter Bates, CEO, EMG UK, says, the combination readies the company for what the future holds as it wants to position itself as not just a truck business.

We can create an organization that can actively go into new marketplaces which we don't currently go into as the OB part of the production workflow, he explains. We will be able to build upon the power of the group which Shaun Gregory, EMG, CEO, has brought in with a group mentality.

It's also, he adds, important to be able to respond to the ways the market has been changing and transforming in recent years.

It's all positive and one thing that is consistent throughout is the passion of the people, customer obsession, dedication, and loyalty is what sets us apart, he says.

Adds Gregory: I'm really excited about formally welcoming CTV and Telegenic into the EMG family. They are both hugely respected businesses that have delivered some of the most compelling content to audiences around the world. EMG UK will be able to access a whole new range of products and services, further develop their remote strategy' and benefit greatly from the financial stability that being part of a group offers.

The move also allows EMG to capitalize on its cutting-edge remote operations centers (ROCs) in High Wycombe, Buckinghamshire, BT Tower in London, and BT Sport, also in London, and to contribute to the development of remote production in the market and move further towards an IP-led future.

In addition, Telegenic's U.S. branch in Atlanta is now also operating under the EMG flag. With these companies now under the EMG brand, all major companies in the group are now re-branded. The company is now active with the EMG brand in the Netherlands, Belgium, France, Germany, Italy, the UK and the U.S.

As part of the transformation of EMG, the international sales branch will be further strengthened. Eamonn Curtin has been appointed International Sales Director in the EMG Group with a focus on international clients and Angela Gibbons is now Sales Director of EMG UK. Both will continue to be based at EMG's UK HQ in High Wycombe.

I think the one brand will be clearer for customers for everyone that works throughout the company, says Curtin. And that's not just within the UK but internationally as well.

Gibbons says the combined entities will also be able to more effectively address issues like diversity and sustainability which are becoming more and more important to clients and potential clients. Clients will also still be interfacing with those they are familiar with.

That trust is what is going to keep our clients and also give us new clients in the future, she explains. The future's exciting and I think we're all pleased to be part of this transformation.

For the time being some CTV golf trucks will retain their traditional and distinctive green livery, predominantly used when broadcasting live from major golf events.

CTV was acquired by EMG in the mid-2000s and delivered its first OB truck all the way back in 1983. Almost 40 years later, CTV's fleet had grown tenfold, covering major events all over the world, and delivering major technical and creative solutions to productions across all genres. A significant portion of CTV's crew of over 100 professionals had been with the business for well over a decade.

EMG acquired Telegenic in 2019, as part of a strategy to grow its business in the UK and Europe, alongside expanding its production capacity and services - to better cover major live events around the world. Telegenic operates a fleet of 15 OB and production trucks and employs around 100 people across production, admin, and management. Telegenic was founded in 1981 and is synonymous with several technology milestones, as well as being well known for its motivated and talented team.

EMG's specialist camera company, Aerial Camera Systems (ACS), and RF equipment hire specialists, Broadcast RF, will maintain their current corporate identity.

LINK:	https://www.sportsvideo.org/2022/03/23/ctv-telegenic-become-single-emg...
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