Global Online Shopping Marketplace Fruugo Leverages Akamai to Support Rapid International Expansion
Akamai Contacts: Karine Gourdon-Keller
Media Relations, EMEA
+49 8994006 312
kgourdon@akamai.com
or
Tom Barth
Investor Relations
617-274-7130
tbarth@akamai.com
Ascendant Communications: Julie Kirby / Duncan Gurney
07956 955625 / 07912 495630
jkirby@ascendcomms.net / dgurney@ascendcomms.net
Web Performance Solution to Scale, Speed Page Load Times and Enhance Customers Online Experience
London, UK June 11 2015 Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in content delivery network (CDN) services, today announced that Fruugo.com, the global online shopping marketplace that simplifies cross-border shopping, is using Akamais Web Performance Solutions to provide consistently superior online experiences for all Fruugo customers as it expands its global network.
Fruugo provides an online platform enabling retailers to market their products to consumers across 30 countries. With the ability to instantaneously localise currency and language and provide a selection of the leading country-local payment methods, Fruugos mission is to provide great choice coupled with the freedom to shop in a simple, safe and cost effective way from anywhere in the world.
When selecting its CDN services provider, the challenge was to ensure it could support Fruugos rapid traffic growth, which has been expanding by 200% annually for the last three years and is expected to increase further by the end of 2015. Fruugo looked at various CDN options, conscious that its requirements demanded not just the ability to scale capacity to meet peak traffic but also to be powerful enough to do this consistently across the globe.
Glen Richardson, Chief Marketing Officer at Fruugo, explains: Our plan is to expand from our current 30 countries in to a total of 50 countries in a very short space of time. We have a duty to our customers and retailers to deliver an always local feel, with the same level of excellence of service and high speed response, regardless of geographic location, language, currency, taxes and local ways.
Fruugo and Akamai started testing the Fruugo system earlier this year, to establish a good understanding of the DNS routing and response times, and the best way to manage traffic optimisation. The migration of Fruugos website onto the Akamai Platform and implementation of Akamais Web Performance solution was finally completed in May.
Not only is Akamai the acknowledged market leader in CDN Services, but in the few short weeks since we went live with them they have already proven to provide significantly better performance (and at a better price) than our previous CDN provider.
The Akamai solution is designed to provide rapidly growing brands like Fruugo with performance up to five times faster than their origin web infrastructure and to elegantly optimise the specific requirements of dynamically generated and personalised pages. It speeds and secures highly interactive websites and provides visibility and intelligence on usage, visitors and online activity. Akamai enables retail sites to scale immediately to cope with huge spikes in demand such as those generated by flash sales or seasonal campaigns, bearing in mind different seasonal events in different parts of the world.
For Fruugo, among the numerous major benefits of the Akamai solution was the ability to reach its global end users quickly, allied to the seamless support offered by Akamais solution engineers, the ability to self-integrate through Akamais customer portal and the extensive insight and reporting available. Since migration was completed, the company has been delighted with the initial response from consumers and retailers using the site.
We want to make it easy for the shoppers of the world to shop through Fruugo. Not all retailers on Fruugo have the internal resources to market their products to all territories, so what we can now offer them is access to our traditional great service but further enhanced by our partnership with Akamai, which we believe will deliver speed, consistency of performance, drive increased conversions, improve customer satisfaction, and ultimately provide the power to increase sales and revenues said Glen Richardson.
Alex Keith, UK & Ireland Regional Sales Manager at Akamai added: Delivering fast website performance without compromising on the richness of the sites content is increasingly important to exciting international retailers like Fruugo. Fruugos unique selling point is that it can guarantee consistency for its users whether within the UK or all around the world and that requires infrastructure with a powerful global reach and a tool box of optimisation technologies. The Akamai Web Performance solution is designed specifically to deliver fast, rich experiences to end users wherever in the world they are located.
About Fruugo
Fruugo.com is a global online shopping marketplace where people discover and buy products from retailers all around the world. The Fruugo marketplace offers consumers a wide range of product choice, including global brands, along with a consistent level of customer service, regardless of country, currency or language. The experience for each shopper is fully localised for them. Fruugo is active in 30 countries, sell some 3 million SKUs and are growing revenues at over 200% year-on-year.
About Akamai
As the global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. The companys advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionising how businesses optimise consumer, enterprise and entertainment experiences for any device, anywhere. To learn how Akamai solutions and its team of Internet experts are helping businesses
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
Global Online Shopping Marketplace Fruugo Leverages Akamai to Support Rapid International Expansion 
