Sony Pixel Power calrec Sony

Brits are 260 million out of pocket every month due to unused mobile phone data

24/11/2022

Comes as Sky Mobile hits three million customers - now the fastest-growing mobile provider in the UK*

Sky Mobile calls on Brits to check their mobile contracts to ensure they are getting the best value for what they need

Sky Mobile announces today that it has reached three million customers and is now the fastest-growing mobile provider in the UK.* With Sky Mobile enabling customers to roll' and therefore keep their spare data every month, these three million customers are protected from the data consumption gap' - the gulf between the data we pay for and the data we actually use each month.

Providing customers with the option to keep unused data is crucial as new research shows on average mobile users in the UK are not using - and therefore losing - 94GB of the data paid for each year. This equates to a financial loss of 84 a year per person - a 3bn total loss across the UK.

This overpayment is a combination of the majority of providers not enabling customers to keep their unused data, as well as a lack of transparency around how much data customers require to suit their needs - therefore creating a data consumption gap':

On average Brits have nearly half (44%) of their data left over at the end of every month

However, two in five (39%) say they pay for more data just in case they run out

Nearly half (46%) don't understand how much usage 1GB equates to causing a lack of understanding about how much data they need each month

With over half of Brits (52%) saying they want to spend less on their mobile contract amid the rising cost of living, Sky is calling on Brits to check their mobile plans to see how much data they are using and whether they could be saving money by switching or changing their contract.

Paul Sweeney, Managing Director, Sky Mobile, said: At a time where we are all trying to alleviate financial pressures, it's more important than ever to ensure your mobile contract provides good value. We should all be checking our contracts to ensure our mobile provider is giving us the flexibility to evolve as our needs do.

Brits could save an average of 7 per person per month with Sky Mobile due the ability to roll spare data - this spare data can then be shared with friends and family or stored for later use.** On top of this, with the opportunity to mix contracts - scaling plans up or down each month - customers have the option to only pay for what they need.

Paul Sweeney, added: Our focus from the beginning has been about creating value and fairness for our customers and this is what we continue to do day in, day out for our three million customers.

Tips for understanding your data consumption

Over a fifth (22%) of Brits say they don't feel confident tracking their data - here are Sky Mobile's tips for staying on top of your phone bill:

Check your contracts: 54% of Brits say they don't check how much they use of their plan each month. This is crucial for understanding where you could be saving money. Most providers enable you to track this as you go, by downloading their app which tells you how much data you have used and what proportion you have left. It's good to check this throughout the month, but particularly at the end of the month to get an idea of how much you have or haven't used of your contract.

Pick a provider that offers you flexibility: Not all providers enable you to change your plan whenever you like during your minimum term - this can be essential if your needs change month to month. In addition, this research shows that there is a huge gulf in the amount of data we pay for and the amount of data we use - being able to keep this unused data is really important. Three in five (62%) of Brits say they want the ability to do this.

Remember how much streaming/searching you can do: Part of this data consumption gap is because people don't understand what 1GB equates to. Keep in mind that watching 80 minutes of a standard definition video or scrolling for 16 hours on the internet would use 1GB of data.

Notes to editors

* Mobile market analysis from CCS Insight

** 7.02 is the average amount that a mobile user (bundled or SIM only) loses every month due to unused data. This is aggregated on average costs of data across the four biggest operators (Vodafone, EE, O2, Three)

About the research

Over the period 18-21 October 2022, Opinium on behalf of Sky Mobile undertook a survey of 2,000 nationally representative UK adults. The survey asked questions concerning various matters to do with mobile phone contracts and data usage.

Development Economics undertook analysis of Opinium's survey results to calculate the average amount of unused data each month by mobile customers and the potential cost to this. This analysis was combined with various demographic datasets obtained from the Office for National Statistics (ONS) alongside publicly available information on industry market shares and contract/SIM only prices across Vodafone, EE, O2 and Three.

For further information please contact:

Poppy James - poppy.james@sky.uk

Sky Mobile network benefits at a glance:

Sky Mobile is a Which? Recommended provider status and winner of Best Value network in the 2022 Choose Awards. Unlike other network providers, Sky Mobile lets customers keep all their data for up to three years. Every month any spare data rolls into your Piggybank ready for you to use later or share with family. Spare data can be shared with up to 7 SIMs on the account or can be exchanged for rewards, like accessories or money off a new phone. With up to 99% network coverage, Sky Mobile offers the UK's cheapest annual data plan1 with up to twice as much data for half the price2, compared to the big networks.

Roll - Every month your spare data rolls into your Sky Piggybank ready for you to use later or even share with your family.

Watch - S
LINK: https://www.skygroup.sky/en-gb/article/brits-are-260-million-out-of-po...
See more stories from sky

Most recent headlines

07/12/2022

Dalet Flex Takes a Leap Forward

Dalet, a leading technology and service provider for media-rich organizations, today announced key new capabilities available in Dalet Flex that support importa...

28/11/2022

From the Page to the Screen: How Conscious Collaboration is the Key to Successful Book-to-Film Adaptation

By Stephanie Ornelas There's a unique partnership between the director, th...

28/11/2022

Why Switching to Spotify Premium Is the Perfect Gift to Yourself This Holiday

When your friends gather 'round the candles to enjoy some holiday cheer, a top-notch music experience is sure to heighten the festive mood. With Spotify Pre...

28/11/2022

Avid Promotes Technology Services Executive Deb Sanders to Chief Customer Officer

Avid (Nasdaq: AVID) today announced the promotion of technology services execut...

28/11/2022

Telemundo: U.S. World Cup Ratings Up 14% From 2018

DOHA, QATAR A week since the 2022 FIFA World Cup began, U.S. viewership of the quadrennial event on Spanish language network Telemundo is up 14% for 20 games, a...

28/11/2022

S&P: Streaming Media Device Sales Declined in Q3 by 4.6%

NEW YORK S&P Global Market Intelligence is reporting that the global streaming media device market showed signs of stabilizing in Q3 2022. While sales dropped 4...

28/11/2022

Ealing Studios reveals expansion plans

The new development will include the first Net Zero Carbon stage in the UK By Jenny Priestley Published: November 28, 2022 The new development will include...

28/11/2022

Pitch Perfect Spinoff Bumper in Berlin Starts on Peacock

Pitch Perfect: Bumper in Berlin, a comedy series with Adam Devine and Sarah Hyland in the cast, premieres on Peacock November 23. Elizabeth Banks is an executiv...

28/11/2022

ABC Gave the AMAs TVs Biggest Promo Push

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv (opens in new tab) to bring you a weekly chart we call Promo Mojo: exclusive...

28/11/2022

Fox Warns Viewers of Potential DirecTV Blackout

In the latest battle over retransmission agreements, Fox warned its viewers over the weekend that DirecTV subscribers could lose access to 26 Fox local affiliat...

28/11/2022

Report: AVOD Revenue Growth Rate Will Eclipse SVOD Over the Next Five Years

A new report from U.K. researcher Digital TV Research predicts that the revenue growth rate from advertising-supported video on demand will exceed that of subsc...

28/11/2022

Meet the global head of HR

Anna Nilsson, global head of HR at Vizrt Group, describes her journey into media and falling in love with the industry By TVBEurope Staff Published: November...

28/11/2022

Emerging Leaders Excel in Inaugural CBC Program: Profile on Anthony Robinson

For the past 4 months, 10 students from NC Central University have been interning in Capitol Broadcasting divisions through the inaugural Emerging Leaders Progr...

28/11/2022

FIFA World Cup 2022: Semi-Automated VAR, Years in the Making, Makes a Difference

FIFA World Cup 2022: Semi-Automated VAR, Years in the Making, Makes a Difference 12 dedicated cameras help determine exact player and ball positions for offside...

28/11/2022

Touchdown in Munich: EMG Helps Facilitate Historic German NFL Game

Touchdown in Munich: EMG helps facilitate historic German NFL game By Michael Burns Monday, November 21, 2022 - 13:45 Print This Story The NFL comes to Mu...

28/11/2022

Directing Masterclass: Gudren Wanek on Setting New Records for Crew Equality at the Women's EHF Euro 2022

Directing masterclass: Gudren Wanek on setting new records for crew equality at ...

28/11/2022

Bally Sports Southwest Grows Its Texas High School Football Coverage As State Playoffs Heat Up

Bally Sports Southwest Grows Its Texas High School Football Coverage As State Pl...

28/11/2022

Sky Studios and Birmingham Rep announce eight finalists for new comedy talent scheme: Sky Comedy Rep

The partnership, now in its second year, aims to discover and develop new comedy...

28/11/2022

21/11/2022

*First look trailer here* Monday, 21 November SBS has today released an epic teaser for the highly anticipated series Alone Australia, which will premiere exc...

28/11/2022

AfricaCOM 2022: Taking the Pulse of Africa's Digital Transformation

2022 will forever be the year that in-person events got back on their feet after two years in hibernation. As we've seen at all the events NAGRA has attend...

28/11/2022

Plano a Plano, Entertainment One partner on Spanish period drama Salazar

BACKPlano a Plano, Entertainment One partner on Spanish period drama SalazarIndependent Spanish production company Plano a Plano is working on period detective ...

28/11/2022

Banijay Studios France Partners with Fiction'Air, Belga Productions and RTBF, on New Premium Crime Thriller for TF1

Banijay today announces a new French co-production for TF1, Les Disparus de la F...

28/11/2022

Banijay Opening Largest Independent Production Studio Facility in Latin America

Banijay, the world's leading producer and distributor of international content, is set to open the largest independent production studio facility in Latin A...

28/11/2022

WATCH: Generations - The Legacy, tonight's teaser E266 S8

WATCH: Generations - The Legacy, tonight's teaser E266 S8Keen to know what's happening on the latest episode of Generations: The Legacy?. Generations ai...

28/11/2022

WATCH: Muvhango - Tonight's teaser E495 S22

WATCH: Muvhango - Tonight's teaser E495 S22Don't miss out on the latest drama in Muvhango! Muvhango episodes airs on SABC2 from Mondays to Fridays at 21...

28/11/2022

WATCH: 7de Laan - Tonight's teaser E501 S22

WATCH: 7de Laan - Tonight's teaser E501 S22Don't miss out on what's happening on tonight's episode of 7de Laan and Catch the latest episode ever...

28/11/2022

WATCH: House of Zwide - Tonight's teaser E96 S2

WATCH: House of Zwide - Tonight's teaser E96 S2Don't miss out on what's happening on tonight's episode of House of Zwide and Catch the latest ep...

28/11/2022

Why did you dump Vuvu?': Scandal!' fans react to Sihle's exit

Why did you dump Vuvu?': Scandal!' fans react to Sihle's exit Scandal! fans are fuming over Sihle Ndaba's character Dudu, who dumped Vuvu and h...

28/11/2022

NVIDIA Partners With NHS Trusts to Deploy AI Platform in UK Hospitals

A consortium of 10 National Health Service Trusts - the publicly funded healthcare system in England - is now deploying the MONAI-based AIDE platform across fou...

28/11/2022

MAP Once, Run Anywhere: MONAI Introduces Framework for Deploying Medical Imaging AI Apps

Delivering AI-accelerated healthcare at scale will take thousands of neural netw...

28/11/2022

NVIDIA Wins NeurIPS Awards for Research on Generative AI, Generalist AI Agents

Two NVIDIA Research papers - one exploring diffusion-based generative AI models and another on training generalist AI agents - have been honored with NeurIPS 20...

28/11/2022

TVU Networks Sets Rental Record in Qatar

TVU Networks Sets Rental Record in Qatar posted: 28/11/2022 Broadcasters Double Down in Doha, Delivering Record-Setting Results for the Company TVU Netwo...

28/11/2022

Daily devotion: Your bible verse and prayer for 28 November 2022

Daily devotion: Your bible verse and prayer for 28 November 2022GOOD MORNING! Here's your daily bible verse and prayer to get you ready and excited about yo...

28/11/2022

Uyajola 9/9': Cheating sangoma vows to bewitch Jub Jub [watch]

Uyajola 9/9': Cheating sangoma vows to bewitch Jub Jub [watch] I'll teach you a lesson you'll fly around': the angry sangoma told Uyajola 9/9&#...

28/11/2022

RHOPTA': Here's why Rhona doesn't want Mel & Kiki at her party

RHOPTA': Here's why Rhona doesn't want Mel & Kiki at her partyRhona Erasmus revealed why she doesn't want Mel Viljoen and Kiki La Coco at her bi...

28/11/2022

Imbewu: The Seed' December Spoiler: Zimele throws MaZulu out

Imbewu: The Seed' December Spoiler: Zimele throws MaZulu outThe Imbewu: The Seed' December teasers reveal that Zimele will throw MaZulu and his childr...

28/11/2022

WATCH: Skeem Saam - Tonight's teaser E106 S11

WATCH: Skeem Saam - Tonight's teaser E106 S11Find out what's going on tonight on Skeem Saam!. Skeem Saam episodes airs on SABC1 Mondays to Fridays at 18...

28/11/2022

WATCH: Scandal - Tonight's teaser E172 S14

WATCH: Scandal - Tonight's teaser E172 S14Get to know what's happening on tonight's episode!. Scandal episodes airs on e.tv Mondays to Fridays at 19...

28/11/2022

WATCH: The River - Tonight's teaser E211 S5

WATCH: The River - Tonight's teaser E211 S5Watch tonight's episode of The River and catch the latest episode every weekday at 20:00 on 1 Magic, don'...

28/11/2022

WATCH: Diep City - Tonight's teaser E171 S2

WATCH: Diep City - Tonight's teaser E171 S2We've got you covered on what's happening tonight. Episodes of Diep City air on Mzansi Magic from Mondays...

28/11/2022

WATCH: The Queen - Tonight's teaser E91 S7

WATCH: The Queen - Tonight's teaser E91 S7Don't miss out on what's happening tonight's in The Queen and Catch the latest teaser every weekday at...

28/11/2022

WATCH: Gomora - Tonight's teaser E156 S3

WATCH: Gomora - Tonight's teaser E156 S3Don't miss out on what's happening on tonight's episode of Gomora, and watch the latest episode every we...

28/11/2022

WATCH: Uzalo - Tonight's teaser E191 S8

WATCH: Uzalo - Tonight's teaser E191 S8Don't get left behind, catch up on Uzalo now! Episodes of Uzalo air on SABC1 from Mondays to Fridays at 20h30. b...

28/11/2022

WATCH: Imbewu - The Seed, tonight's teaser E164 S5

WATCH: Imbewu - The Seed, tonight's teaser E164 S5Catch up on what's going on to night on Imbewu. Episodes of Imbewu air on e.tv from Mondays to Fridays...

28/11/2022

EBU condemns aggression against journalists in China

EBU condemns aggression against journalists in China...

28/11/2022

Breaking Bread: If God is for us, who can be against us

Breaking Bread: If God is for us, who can be against usBreaking bread. Even when everything is against you remember that our God is ALWAYS for us and NEVER agai...

28/11/2022

PEP: Everything you need to know

PEP: Everything you need to knowPEP (post-exposure prophylaxis) is an emergency HIV prevention medication taken within 72 hours of possible exposure. by Obake...

27/11/2022

Job Listing: Ad Content Creator at Grip Remote Work

Job Listing: Ad Content Creator at Grip Remote Work Brie Clayton November 26, 2022 0 Comments Ad Content Creator ### Looking for work? Sign up for...