
Comes as Sky Mobile hits three million customers - now the fastest-growing mobile provider in the UK*
Sky Mobile calls on Brits to check their mobile contracts to ensure they are getting the best value for what they need
Sky Mobile announces today that it has reached three million customers and is now the fastest-growing mobile provider in the UK.* With Sky Mobile enabling customers to roll' and therefore keep their spare data every month, these three million customers are protected from the data consumption gap' - the gulf between the data we pay for and the data we actually use each month.
Providing customers with the option to keep unused data is crucial as new research shows on average mobile users in the UK are not using - and therefore losing - 94GB of the data paid for each year. This equates to a financial loss of £84 a year per person - a £3bn total loss across the UK.
This overpayment is a combination of the majority of providers not enabling customers to keep their unused data, as well as a lack of transparency around how much data customers require to suit their needs - therefore creating a data consumption gap':
On average Brits have nearly half (44%) of their data left over at the end of every month
However, two in five (39%) say they pay for more data just in case they run out
Nearly half (46%) don't understand how much usage 1GB equates to causing a lack of understanding about how much data they need each month
With over half of Brits (52%) saying they want to spend less on their mobile contract amid the rising cost of living, Sky is calling on Brits to check their mobile plans to see how much data they are using and whether they could be saving money by switching or changing their contract.
Paul Sweeney, Managing Director, Sky Mobile, said: At a time where we are all trying to alleviate financial pressures, it's more important than ever to ensure your mobile contract provides good value. We should all be checking our contracts to ensure our mobile provider is giving us the flexibility to evolve as our needs do.
Brits could save an average of £7 per person per month with Sky Mobile due the ability to roll spare data - this spare data can then be shared with friends and family or stored for later use.** On top of this, with the opportunity to mix contracts - scaling plans up or down each month - customers have the option to only pay for what they need.
Paul Sweeney, added: Our focus from the beginning has been about creating value and fairness for our customers and this is what we continue to do day in, day out for our three million customers.
Tips for understanding your data consumption
Over a fifth (22%) of Brits say they don't feel confident tracking their data - here are Sky Mobile's tips for staying on top of your phone bill:
Check your contracts: 54% of Brits say they don't check how much they use of their plan each month. This is crucial for understanding where you could be saving money. Most providers enable you to track this as you go, by downloading their app which tells you how much data you have used and what proportion you have left. It's good to check this throughout the month, but particularly at the end of the month to get an idea of how much you have or haven't used of your contract.
Pick a provider that offers you flexibility: Not all providers enable you to change your plan whenever you like during your minimum term - this can be essential if your needs change month to month. In addition, this research shows that there is a huge gulf in the amount of data we pay for and the amount of data we use - being able to keep this unused data is really important. Three in five (62%) of Brits say they want the ability to do this.
Remember how much streaming/searching you can do: Part of this data consumption gap is because people don't understand what 1GB equates to. Keep in mind that watching 80 minutes of a standard definition video or scrolling for 16 hours on the internet would use 1GB of data.
Notes to editors
* Mobile market analysis from CCS Insight
** £7.02 is the average amount that a mobile user (bundled or SIM only) loses every month due to unused data. This is aggregated on average costs of data across the four biggest operators (Vodafone, EE, O2, Three)
About the research
Over the period 18-21 October 2022, Opinium on behalf of Sky Mobile undertook a survey of 2,000 nationally representative UK adults. The survey asked questions concerning various matters to do with mobile phone contracts and data usage.
Development Economics undertook analysis of Opinium's survey results to calculate the average amount of unused data each month by mobile customers and the potential cost to this. This analysis was combined with various demographic datasets obtained from the Office for National Statistics (ONS) alongside publicly available information on industry market shares and contract/SIM only prices across Vodafone, EE, O2 and Three.
For further information please contact:
Poppy James - poppy.james@sky.uk
Sky Mobile network benefits at a glance:
Sky Mobile is a Which? Recommended provider status and winner of Best Value network in the 2022 Choose Awards. Unlike other network providers, Sky Mobile lets customers keep all their data for up to three years. Every month any spare data rolls into your Piggybank ready for you to use later or share with family. Spare data can be shared with up to 7 SIMs on the account or can be exchanged for rewards, like accessories or money off a new phone. With up to 99% network coverage, Sky Mobile offers the UK's cheapest annual data plan1 with up to twice as much data for half the price2, compared to the big networks.
Roll - Every month your spare data rolls into your Sky Piggybank ready for you to use later or even share with your family.
Watch - S
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
ACEMAGIC First to Introduce Ryzen AI Max PRO 495 AI Mini Workstation at IFA 202...
04/09/2026
Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Re...
04/09/2026
RED DIGITAL CINEMA Comes Out Swinging at IBC 2026 with Next-Generation Live Broa...
04/09/2026
Orty v2.0-web - the cold-outreach assistant moves to the web
Brie Clayton September 4, 2026
0 Comments
Orty today announced v2.0-web of its AI cold-ou...
04/09/2026
Lightware is expanding its LARA (Lightware Advanced Room Automation) platform with the GUDE Power Distribution Units (PDU) driver module. GUDE devices can now b...
04/09/2026
Lightware shares the second release in its ESG communications series. Following the first piece, which focused on the companys environmental performance, this r...
04/09/2026
Big Blue Marble supported a leading European public service broadcaster in delivering the Soccer World Cup 2026 streams, supplying more than 10 Tbps of bandwidt...
04/09/2026
Outstanding achievement in engineering, science and technology
Hitomi Broadcast has been recognised with an Engineering, Science & Technology Emmy from the Ac...
04/09/2026
California, Hollywood at a Crossroads
Andy Marken September 3, 2026
0 Comments
I'm doing everything alone. Crossing roads alone. Seeing the Eiffe...
04/09/2026
Berklee Announces Winners of 2026 SongwritersdB Songwriting Contest Students Luca Alexandru, Annika Wild, and Johanna James received the top prizes for origin...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT
BASED ON THE DISAPPEARANCE...
03/09/2026
Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...
03/09/2026
NEP Group has announced leadership changes at Creative Technology Group. Founder and CEO Graham Andrews will step away from day-to-day leadership at the end of ...
03/09/2026
The NFL and TikTok have announced a multi-year partnership renewal expanding the league's presence on the platform. NFL posts on TikTok increased more than ...
03/09/2026
Grass Valley has appointed Ronny Van Geel as Vice President, Cameras. Van Geel began his career in 1999 at Philips DVS and moved into product management in 2005...
03/09/2026
Telestream has announced Vantage Super Resolution, an AI-powered upscaling capability for the Vantage media workflow platform, developed in collaboration with N...
03/09/2026
Solid State Logic (SSL) will debut the TCA Tour at IBC2026 (Hall 8, Stand 8.B45), a portable production system built from System T components in a desktop frame...
03/09/2026
DPA Microphones has announced the 6388 CORE Headset Microphone, making its debut at IBC2026 (Hall 8, Stand D60). The supercardioid headset features a physicall...
03/09/2026
Qvest will present a multi-vendor Dynamic Media Facility (DMF) showcase at IBC2026 (Booth 10.C24), demonstrating how the EBU's DMF architecture can be imple...
03/09/2026
Imagine Communications will showcase the Magellan PanelFlex control surface and other control portfolio updates at IBC2026 (Stand 1.B73, RAI Amsterdam, Septembe...
03/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 production probe is now available as a software-based solution, deployable on commerci...
03/09/2026
Audio-Technica has unveiled the BP350ST MS (mid-side) microphone in two versions: the camera-mount BP350ST-UL and the boundary or gooseneck-mountable BP350ST-UB...
03/09/2026
Telos Alliance will introduce updates to the J nger Audio flexAI audio processin...
03/09/2026
DUNKMAN, the professional dunk league founded by Shaquille O'Neal in partner...
03/09/2026
Orlando's WRDQ TV 27, WFTV Channel 9 previously named over-the-air broadcast...
03/09/2026
EverPass Media has announced a multi-year commercial distribution agreement with Netflix, expanding on an existing partnership that has delivered NFL Christmas ...
03/09/2026
Yahoo Sports and Apple TV have announced a partnership to deliver alternate broadcasts of select Friday Night Baseball and MLS games on the Yahoo Sports website...
03/09/2026
With another academic year underway, college athletic departments across the cou...
03/09/2026
Facility becomes permanent home of NFL Live on Sept. 9; centerpiece studio for c...
03/09/2026
Create musical synth bass sounds from scratch
Anthony Marinelli Music have recently announced the launch of Bass DNA, a new online course that teaches music...
03/09/2026
Most powerful Tonex hardware to date
IK Multimedia's latest release introduces their most advanced Tonex hardware unit to date, combining their AI Machi...
03/09/2026
Upmix & downmix software upgraded
Penteo Audio Plugins have announced that the latest version of their powerful upmix and downmix software is now available....
03/09/2026
With the start of the new apprenticeship year, young talent has once again begun their professional careers at SGL Carbon's sites in Germany. Recently, the ...
03/09/2026
With the industry increasingly embracing hybrid, software-defined production models, Calrec will preview a series of Argo and ImPulseV software enhancements at ...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
Recognizing the ever-increasing demands for media throughput in challenging environments like post-production, two leaders in network technology have worked tog...
03/09/2026
EVS, a leader in live video technology and production infrastructure solutions, and Matrox Video, a leader in software-defined media technology and IP-based vid...