Comes as Sky Mobile hits three million customers - now the fastest-growing mobile provider in the UK*
Sky Mobile calls on Brits to check their mobile contracts to ensure they are getting the best value for what they need
Sky Mobile announces today that it has reached three million customers and is now the fastest-growing mobile provider in the UK.* With Sky Mobile enabling customers to roll' and therefore keep their spare data every month, these three million customers are protected from the data consumption gap' - the gulf between the data we pay for and the data we actually use each month.
Providing customers with the option to keep unused data is crucial as new research shows on average mobile users in the UK are not using - and therefore losing - 94GB of the data paid for each year. This equates to a financial loss of £84 a year per person - a £3bn total loss across the UK.
This overpayment is a combination of the majority of providers not enabling customers to keep their unused data, as well as a lack of transparency around how much data customers require to suit their needs - therefore creating a data consumption gap':
On average Brits have nearly half (44%) of their data left over at the end of every month
However, two in five (39%) say they pay for more data just in case they run out
Nearly half (46%) don't understand how much usage 1GB equates to causing a lack of understanding about how much data they need each month
With over half of Brits (52%) saying they want to spend less on their mobile contract amid the rising cost of living, Sky is calling on Brits to check their mobile plans to see how much data they are using and whether they could be saving money by switching or changing their contract.
Paul Sweeney, Managing Director, Sky Mobile, said: At a time where we are all trying to alleviate financial pressures, it's more important than ever to ensure your mobile contract provides good value. We should all be checking our contracts to ensure our mobile provider is giving us the flexibility to evolve as our needs do.
Brits could save an average of £7 per person per month with Sky Mobile due the ability to roll spare data - this spare data can then be shared with friends and family or stored for later use.** On top of this, with the opportunity to mix contracts - scaling plans up or down each month - customers have the option to only pay for what they need.
Paul Sweeney, added: Our focus from the beginning has been about creating value and fairness for our customers and this is what we continue to do day in, day out for our three million customers.
Tips for understanding your data consumption
Over a fifth (22%) of Brits say they don't feel confident tracking their data - here are Sky Mobile's tips for staying on top of your phone bill:
Check your contracts: 54% of Brits say they don't check how much they use of their plan each month. This is crucial for understanding where you could be saving money. Most providers enable you to track this as you go, by downloading their app which tells you how much data you have used and what proportion you have left. It's good to check this throughout the month, but particularly at the end of the month to get an idea of how much you have or haven't used of your contract.
Pick a provider that offers you flexibility: Not all providers enable you to change your plan whenever you like during your minimum term - this can be essential if your needs change month to month. In addition, this research shows that there is a huge gulf in the amount of data we pay for and the amount of data we use - being able to keep this unused data is really important. Three in five (62%) of Brits say they want the ability to do this.
Remember how much streaming/searching you can do: Part of this data consumption gap is because people don't understand what 1GB equates to. Keep in mind that watching 80 minutes of a standard definition video or scrolling for 16 hours on the internet would use 1GB of data.
Notes to editors
* Mobile market analysis from CCS Insight
** £7.02 is the average amount that a mobile user (bundled or SIM only) loses every month due to unused data. This is aggregated on average costs of data across the four biggest operators (Vodafone, EE, O2, Three)
About the research
Over the period 18-21 October 2022, Opinium on behalf of Sky Mobile undertook a survey of 2,000 nationally representative UK adults. The survey asked questions concerning various matters to do with mobile phone contracts and data usage.
Development Economics undertook analysis of Opinium's survey results to calculate the average amount of unused data each month by mobile customers and the potential cost to this. This analysis was combined with various demographic datasets obtained from the Office for National Statistics (ONS) alongside publicly available information on industry market shares and contract/SIM only prices across Vodafone, EE, O2 and Three.
For further information please contact:
Poppy James - poppy.james@sky.uk
Sky Mobile network benefits at a glance:
Sky Mobile is a Which? Recommended provider status and winner of Best Value network in the 2022 Choose Awards. Unlike other network providers, Sky Mobile lets customers keep all their data for up to three years. Every month any spare data rolls into your Piggybank ready for you to use later or share with family. Spare data can be shared with up to 7 SIMs on the account or can be exchanged for rewards, like accessories or money off a new phone. With up to 99% network coverage, Sky Mobile offers the UK's cheapest annual data plan1 with up to twice as much data for half the price2, compared to the big networks.
Roll - Every month your spare data rolls into your Sky Piggybank ready for you to use later or even share with your family.
Watch - S
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
Comes as Sky Mobile hits three million customers - now the fastest-growing mobile provider in the UK*
