Verano Forever: Latin Hits Bringing the Heat on Spotify

As the mercury rises and the days stretch long, Spotify has been turning up the vibrant sounds of South America, Central America, and the Caribbean with our Verano Forever campaign. And the playlist with the same name holding it all together is Verano Forever.

But the party isn't over yet-in fact, it's about to begin. That's because Verano Forever is also a full-blown celebration going down in the heart of Miami on August 22. With its rich blend of cultures and deep ties to Latin music, Miami was a natural choice for this immersive event. It's more than just a party; it's a space where artists and fans can connect through shared rhythms, stories, and the unmistakable energy of Latin summer.

For Gen Z Latinos, music transcends mere sound; it's a vital conduit for cultural connection, a catalyst for unforgettable experiences, and a cherished escape in a fast-paced world. Spotify understands this intrinsic link, recognizing that summer itself is a mood-a time for disconnection and reconnection, for dancing away worries, and for savoring every sun-drenched moment.

For the love of Latin To that end, Verano Forever also underscores the excitement of the genre's global ascent, a movement kicked off by artists like Bad Bunny and now brought to life through a new wave of trailblazers.

But it isn't just the latest hits fueling the 2025 beat. These fan-favorite tracks (all more than five years old) see a spike in global streams each summer:

LA CANCI N by Bad Bunny and J Balvin

Callaita by Bad Bunny and Tainy

No Me Conoce Remix by Bad Bunny, J Balvin, and JHAYCO

Danza Kuduro by Don Omar and Lucenzo

Con Calma by Daddy Yankee and Snow

In the U.S., over 12,500 user-generated playlists include the words verano AND Latin or Summer AND Latin in the title.

The most-streamed tracks in the U.S. on the Verano Forever playlist within the last five years are:

Si Antes Te Hubiera Conocido by KAROL G

Tattoo Remix by Rauw Alejandro, Camilo

La Bachata by Manuel Turizo

Todo De Ti by Rauw Alejandro

PROVENZA by KAROL G

Santa by Ayra Starr, Rauw Alejandro, Rvssian

Indeciso by J Balvin, Lalo Ebratt, Reik

Tan Bonita by Piso 21

DESPECH by ROSAL A

Brickell by Feid, Yandel

The most-streamed artists on the Verano Forever playlist over the past five years in the U.S. are:

KAROL G

Rauw Alejandro

Bad Bunny

Feid

J Balvin

Camilo

Manuel Turizo

Myke Towers

Ozuna

Maluma

Also at its heart are the dynamic subgenres shaping the contemporary Latin soundscape. Spotify is creating a dedicated space for listeners to discover and immerse themselves in these rising movements. From Afrobeats Latino, where Latin elements fuse with African rhythms, to Latin House making waves in the electronic dance scene, and Caribbean fusions blending funk, reggae, and soul, the diversity is exhilarating. Even salsa is experiencing a vibrant resurgence, with a new generation of Latin artists breathing life into the iconic genre.

A backstage pass to the heat Verano Forever will feature in-depth artist storytelling, highlighting the journeys of artists who contribute to this rich tapestry. Names including Rawayana, Be le, and Myke Towers among others will receive the spotlight with narratives that often trace back to humble beginnings, offering inspiring and relevant insights for fans.

Verano Forever is a testament to Latin music's undeniable global influence and its power to define a season. Spotify is showing up where Latin culture lives, creating exclusive, fan-first moments that solidify its role as the ultimate curator of a vibrant summertime soundtrack.

LINK:	https://newsroom.spotify.com/2025-08-14/verano-forever-latin-hits-brin...
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