Millions of Sky customers set to enjoy even bigger rewards as Sky VIP loyalty programme gets a major upgrade

Thursday 10 July 2025

Brand new rewards are coming to Sky customers, with free weekly treats including pizzas, ice lollies, and snacks available from this month

Exclusive shopping discounts on some of the UK's most loved brands

Sky Sports customers get a free 12-month subscription to The Athletic, alongside other exclusive rewards and over 100,000 sports tickets plus so much more

Plus, more of the VIP perks customers already enjoy, including free movies every week and tickets to epic experiences

Sky is relaunching its hugely popular VIP loyalty programme, now bigger, better and packed with over 3 million rewards and experiences for customers across the UK this year. Available to all Sky customers via the My Sky app, the revamped Sky VIP programme offers more perks than ever before - from weekly treats, to shopping savings, epic sports rewards and unforgettable experiences.

With millions of customers already enjoying exclusive benefits on Sky VIP, the upgraded programme is designed to offer even more value, with exciting new rewards added regularly. The longer customers stay with Sky, the better the rewards become - including personalised perks tailored to the products and services they have.

What's new in Sky VIP?

Exclusive weekly treats from top brands

For the first time ever, Sky has teamed up with Sainsbury's, one of the UK's favourite supermarkets, to bring delicious rewards from their premium Taste the Difference range. There are almost 2 million treats to give away, including Taste the difference pizzas and ice lollies, as well as snacks from popular brands like LOVE CORN and Whitworths. New treats drop every week from 9 July*.

Free movies every week

Enjoy even more entertainment with a movie on Sky Showcase every week, as well as giveaways and savings on Sky Store. Kicking off with The Bad Guys, available for free on Sky Store from 14 July. Plus, there will be opportunities to bag free trial passes to some of the biggest streaming apps.

Big discounts on loved brands

Sky customers can unlock exclusive, best-in-market discounts on some of the UK's most-loved brands including Puma, Hearst, JBL, and Purdy & Figg. This July, enjoy savings with HelloFresh, LG, and Parkdean Resorts and many more. And that's just the start. There are regular offers across sportswear, entertainment, gaming, and home d cor, helping customers save more on the things they love.

Epic experiences

Sky VIP offers access to unforgettable experiences such as tickets to top UK attractions, exclusive cinema screenings, VIP lounge access, and once-in-a-lifetime trips.

The biggest rewards in sport

Sky Sports customers can now get a free 12-month subscription to The Athletic, access to once-in-a-lifetime experiences such as a trip to the Ryder Cup, huge savings on kit and equipment from premium brands including Fanatics, Callaway Golf and Castore. Plus, there are around 100,000 tickets up for grabs for the most exciting events in sport and exclusive offers on activities with partners like Powerleague and Sixes.

More from Sky

Sky VIPs enjoy exclusive extras on their existing Sky products, with perks that get better the longer they stay.

Helen Kloepfer, Director of Sky VIP says: "The new Sky VIP reward programme is our way of saying thank you to our customers by giving them more of what they love. Whether youre new to Sky or a long-standing customer, theres always something exciting waiting in the My Sky app that makes every day a little better."

1 million customers are already enjoying incredible rewards from Sky every month. Sky VIP is free for all customers, they are automatically enrolled and just need to download the My Sky app to get started.

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