Movistar and Disney team up to offer the best entertainment

Movistar and Disney team up to offer the best entertainment El 22 de diciembre se lanzar Movistar Disney, una nueva marca que contar con contenidos de Disney y de Disney Pixar, formando parte en exclusiva del cat logo permanente de Movistar .

Movistar and Disney they have signed a strategic alliance that will provide value and differentiation to offer Movistar television content.

This agreement pioneer among two leading brands in the entertainment industry, which has been presented today by Luis Miguel Gilp rez, President of Telef nica Spain; Sim n Amselem, CEO of The Walt Disney Company for Spain and Portugal, and Fernando Jerez, director of #0 and Movistar entertainment content, will allow the launch of Movistar Disney, a new brand that will begin its broadcasts the next 22 of December and will feature content from Disney and Disney Pixar, part exclusively of the permanent catalogue of Movistar.

"With this partnership we are presenting today, we renew our agreement with Disney, a leading company internationally in the creation of quality content. Thanks to this union we will continue approaching clients with Disney content, thus building the model of television that the user requests. "The best entertainment is already in a single Galaxy: Movistar", said Luis Miguel Gilp rez, President of Telef nica Spain, during the presentation held today.

Simon Amselem, CEO of The Walt Disney Company for Spain and Portugal, has argued that "at Disney, we are committed to technology, innovation and creativity, and therefore consider MoviStar a key partner to bring all of our content to the public Spanish. It is the first time in our market that one platform, on the linear and non-linear environment, will have both content Disney. Movistar will be one of the few operators in the world that will seal Disney an own channel."

Thus, Movistar Disney becomes the second channel in the world which associated the brand Disney to a pay-TV platform after the Sky Movies Disney Channel in the United Kingdom. New TV channel will offer Movistar (dial 31) 24 hours of all the magic of Disney: recent successes as Frozen: realm of the gall, classic films as the King Lion or fantasy, titles of the saga of Pirates of the Caribbean, adaptations in real image of classics as maleficent, as well as short films and extra content from the Disney catalog.

Fernando Jerez, director of #0 and Movistar entertainment content, has ensured that "Movistar commitment to cinema is unique in the Spanish market: we have more than 400 movies a year, titles that have achieved 95% of revenue in" cinemas in Spain. Movistar Disney comes to complete our family of channels, where cinema is almost half of the consumption (47%). With this release we become the best platform to enjoy the entertainment of Disney, offering exclusive content for our customers".

Themed events

Movistar Disney will also have events programming themed to Disney news on the Spanish market. In addition, coinciding with the premiere in theaters on December 15, Star Wars: the last Jedi, Movistar and Disney return to ally themselves with the aim of bringing the universe Star Wars customers MoviStar (renewing the cooperation agreement reached in 2015). This Alliance will be materialized in the development of different actions. On the one hand, Movistar and Disney will offer much of the saga thanks to the pop channel up Movistar Star Wars. 1 to 17 of that month, the channel will be available in the family package, both in Spanish and in original version with subtitles. Thus, Movistar will offer viewers a unique reference place where to find the best content from Star Wars 24 hours a day.

In addition, Movistar has created an original spot on the occasion of the release of Star Wars: the last Jedi through Movistar teams sporting Ambassadors as the 10 times champion of kite surf Gisela Pulido world, the pilot of the Movistar Yamaha MotoGP team Maverick Vi ales or the Spanish football team.

Likewise, from November 20, over 500 shops Movistar will be the most prominent characters in Star Wars: the last Jedi in their shop windows. Inside, the experience will go beyond that is you can coexist with characters in the saga, dress of Princess Leia and Jedi, as well as be the official poster for the film. Exclusive content, videos, sound fragments and voices will be offered through the most shocking app of the Galaxy. To round off these activities linked to the arrival of Star Wars: the last Jedi in the Flagship Store in Madrid, located in Gran V a, from December 15 to January 5, 2018 will mount an exhibition composed of replicas to actual size and scale characters of the saga, and there will be activities for all ages, experience virtual reality and interactive showcases, among other actions.

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