Progress on TCU's Amon G. Carter Stadium Continues After Streak of Bad Weather The multimillion-dollar expansion will be completed in time for the 2020 season By Kristian Hernandez, Associate Editor
Thursday, October 17, 2019 - 10:27 am
Print This Story
Story Highlights
Texas Christian University (TCU) football has had its fair share of greats since its inception in 1896. The Davey O'Brien Award, given to the best collegiate quarterback in the nation, is the namesake of the institution's first Heisman Trophy winner. At the NFL level, LaDainian Tomlinson is a Pro Football Hall of Famer and considered one of the greatest halfbacks of all time.
TCU is updating Amon G. Carter Stadium to the tune of $100 million.
To match the legacy of these individuals and the program, as well as to satisfy the voracious appetite of Horned Frog fans, Amon G. Carter Stadium is continuing a $100 million expansion project whose completion has been impeded by rough weather in the area.
We managed to get the new videoboard installation done in time for our first game [vs. Arkansas - Pine Bluff on Saturday, Aug. 31] since that was the first priority, says Drew Dennison, director, video production, TCU. The new suites that are being installed are not done yet, but, other than the televisions that will be in those suites, all other visible videoboard displays are complete and fully operational.
The Best for Frog Fans: Upgraded Videoboard Improves Visuals
As with anything in Texas, bigger is always better. In 2012, Amon G. Carter Stadium went through a $164 million rebuild to coincide with the university's first season in the Big 12 conference. Seven years later, TCU's latest construction is led by completion of the main videoboard at the north end zone. The 108- x 48-ft. LED display covering 5,500 sq. ft. of vertical space was facilitated by Southpaw Sports & Entertainment (formerly the Live Event portion of Panasonic's Sports and Entertainment Business Unit). With Southpaw on board, the university underwent a transformation that entailed getting the production crew up to speed and transitioning the style of content that would be used on the videoboard.
We had to do a mixture of in-house creation for Creatives, a tech company that came in and worked with our [ChyronHego ClickEffects] CrossFire representatives, says Dennison. We also hired out-of-house, local artists that were able to develop our display for the videoboard. We moved from physical sponsorship on the old board for six permanent sponsors to a digital platform as a lower third.
The mechanics of the in-venue show is done onsite in a strip studio above the press boxes inside the stadium. On the west side of the field, the operations room is using ClickEffects CrossFire and Blaze systems for sponsorship graphics and has nearly full visibility of all available LED displays (except the west-side boards, which are directly below it) on game day.
The actual game production is facilitated by an offsite team located in the J.M. Moudy North Visual Arts and Communication Building. Inside the control room, camera replays and switching are connected to the stadium via fiber.
Altering the Philosophy: Installation Prompts New Tradition
At the collegiate level, traditions run deep. As the architectural landscape shifts, though, the in-venue production team adapts customs and philosophies to capitalize on the stadium's new toys.
Our game-day production has changed because of [this project], says Dennison. The biggest operational change would have to be in the pregame. We implemented an earlier approach to the intro video; it's no longer calling the team out. Our newest installation was three tunnel cameras: when the intro video completes, we lead our fans into a chant, and we're able to cut into live tunnel shots that show the team coming out and getting ready in the tunnel. That's kind of a new tradition we're trying to build here.
Football broadcasts are produced by an offsite studio inside J.M. Moudy North Visual Arts and Communication Building.
In addition to in-game execution, preparation for prepackaged content has changed as well. In a more open stadium, constant audio problems prevented videoboard material from being sound-based. Now the creatives on staff can leverage their new audio-friendly confines.
We would avoid making video content that was narrative or voiceover driven, Dennison recalls. [After] our initial testing before our first game, the acoustics are miles better. We've had no complaints. In the past, we might've heard a few things.
Inside Reimagined Frog Alley: Getting Crowds To Arrive Earlier
As with many professional venues across the country, organizations have poured money into developing surrounding live-entertainment districts. In the collegiate circuit, that out-of-stadium activity before (and sometimes after) the game has been affectionately known throughout history as the tailgate. The Grove at Ole Miss is one legendary locale that attracts fans and their festivities before doors open. Frog Alley, the go-to spot for TCU fans prior to all home games, is still going strong during the current season and will expand towards Amon G. Carter's east side when construction wraps up to provide even more fun. Starting three hours before kickoff, some of these amenities include food, drinks, live music by the TCU Marching Band, and the opportunity to welcome the team into the stadium.
Since we are elevating the stadium on the east side, Frog Alley also gets a facelift, says Dennison. [The expansion] will create a better game-day experience and [can] also potentially draw revenue and retain more people at the stadium during the pregame.
Construction Continues: Expansion Injects Atmosphere Sound and Comfort
The new seating area may not be populated unti
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
02/12/2025
Written and directed by Hailey Gates, Atropia won the U.S. Grand Jury Prize: Dramatic at the 2025 Sundance Film Festival....
02/12/2025
The lightweight and highly portable CORVUS-RAVEN, recently demonstrated at the V...
02/12/2025
The lightweight, rugged Panther 2 tri-band VSAT delivers high-speed data communications for Internet, VPN connectivity and video transmission over commercial an...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
SAN DIEGO Sony Electronics today introduced the Alpha 7 V (ILCE-7M5), the fifth generation of its Alpha 7 full-frame mirrorless lineup, powered by the newly dev...
02/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on Nexstar Media Group's proposed $6.2 billion acquisition of Tegna and se...
02/12/2025
WASHINGTON The National Association of Broadcasters has added a trio of media executives, Veronica Rodriguez, Matt Schnaars and Jeff Warshaw, to its board of di...
02/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
02/12/2025
BCNEXXT, the developers of the advanced playout platform Vipe, today announced a new Service Provider Partner agreement with NPC Media, the Australian managed p...
02/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
02/12/2025
Hiltron Communications reports a well attended and successful Space Tech Expo exhibition, held at the Messe Bremen from Tuesday November 18 through Thursday Nov...
02/12/2025
The beginning of September saw Riverfire by Australian Retirement Trust, in association with Channel 9 and Triple M, kick off the 2025 Brisbane Festival in spec...
02/12/2025
SGM Lighting is pleased to announce an exciting new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM's ne...
02/12/2025
Harmonic (NASDAQ: HLIT) today announced that Telia, the second largest telecom operator in Norway, is modernizing its broadband network with the company's i...
02/12/2025
European cloud data protection specialist Keepit is expanding its sales network in the DACH region and has gained TIM AG, one of the leading value-added distrib...
02/12/2025
Featured products at ISE 2026
This year s ISE 2026 theme "Push Beyond" reflects Calrec s direction of travel. The company is dedicated to supporting the AV an...
02/12/2025
Czech Television, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverag...
02/12/2025
Test & measurement innovator, Leader Electronics, has announced the release of v8.2 software for its ZEN and ZEN-W Series, bringing advanced cinematic camera se...
02/12/2025
Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge ...
02/12/2025
With proven success in broadcast, OTT, and content supply chains, K.S Avinash set to scale Skandha's service-first approach across APAC
Skandha Media Servi...
02/12/2025
AJA Video Systems has joined the RAVENNA community, a network of partners devoted to advancing the RAVENNA standard for distributing real-time audio over intern...
02/12/2025
HUNT VALLEY, Md. Sinclair and its wholly-owned subsidiary One Media Technologies have released a new report focused on how ATSC 3.0, the IP-based NextGen TV sta...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
WASHINGTON Members of the Advanced Television Systems Committee have elected four industry veterans to three-year terms on the organization's board of direc...
02/12/2025
A new survey from S&P Global Market Intelligence Kagan highlights how important social media is for younger consumers, with Gen Z spending 5.1 hours a day on so...
02/12/2025
Faculty Notes: Fall/Winter 2025 Recent accomplishments, releases, and events by Berklee faculty.
December 1, 2025
By
Editorial Staff
The cast of Kind of M...
02/12/2025
Ring In The Holidays With Our Biggest Sale Ever On Ivory II Pianos!From now until December 31st, you can save 50% or more on every Ivory II piano and collection...
02/12/2025
Back to All News
Made in America: How Stranger Things' Electrified the US Economy
Entertainment
02 December 2025
GlobalUnited States
Link copied to cl...
02/12/2025
Back to All News
Culinary Class Wars' Season 2 Trailer Teases New Rules, R...
02/12/2025
--
The International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO), and the International Telecommunication Unio...
02/12/2025
Harmonic's cOS Platform Will Redefine Subscribers' Quality of Experience, Lowering Churn SAN JOSE, Calif. - Dec. 2, 2025 - Harmonic (NASDAQ: HLIT) today...
02/12/2025
At AWS re:Invent, NVIDIA and Amazon Web Services expanded their strategic collab...
02/12/2025
S an Nollaig
Hollywood blockbusters The Banshees of Inisherin, Barbie and Oppenheimer make their Irish TV debut
Tune into the classics such as Love Actual...
02/12/2025
Showcasing fresh Irish storytelling and emerging talent Storyland 2025 signals a fantastic time for Irish drama
RT and F s ireann/Screen Ireland are proud to...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
Progress on TCU's Amon G. Carter Stadium Continues After Streak of Bad Weather The multimillion-dollar expansion will be completed in time for the 2020 season By Kristian Hernandez, Associate Editor 
