
Progress on TCU's Amon G. Carter Stadium Continues After Streak of Bad Weather The multimillion-dollar expansion will be completed in time for the 2020 season By Kristian Hernandez, Associate Editor
Thursday, October 17, 2019 - 10:27 am
Print This Story
Story Highlights
Texas Christian University (TCU) football has had its fair share of greats since its inception in 1896. The Davey O'Brien Award, given to the best collegiate quarterback in the nation, is the namesake of the institution's first Heisman Trophy winner. At the NFL level, LaDainian Tomlinson is a Pro Football Hall of Famer and considered one of the greatest halfbacks of all time.
TCU is updating Amon G. Carter Stadium to the tune of $100 million.
To match the legacy of these individuals and the program, as well as to satisfy the voracious appetite of Horned Frog fans, Amon G. Carter Stadium is continuing a $100 million expansion project whose completion has been impeded by rough weather in the area.
We managed to get the new videoboard installation done in time for our first game [vs. Arkansas - Pine Bluff on Saturday, Aug. 31] since that was the first priority, says Drew Dennison, director, video production, TCU. The new suites that are being installed are not done yet, but, other than the televisions that will be in those suites, all other visible videoboard displays are complete and fully operational.
The Best for Frog Fans: Upgraded Videoboard Improves Visuals
As with anything in Texas, bigger is always better. In 2012, Amon G. Carter Stadium went through a $164 million rebuild to coincide with the university's first season in the Big 12 conference. Seven years later, TCU's latest construction is led by completion of the main videoboard at the north end zone. The 108- x 48-ft. LED display covering 5,500 sq. ft. of vertical space was facilitated by Southpaw Sports & Entertainment (formerly the Live Event portion of Panasonic's Sports and Entertainment Business Unit). With Southpaw on board, the university underwent a transformation that entailed getting the production crew up to speed and transitioning the style of content that would be used on the videoboard.
We had to do a mixture of in-house creation for Creatives, a tech company that came in and worked with our [ChyronHego ClickEffects] CrossFire representatives, says Dennison. We also hired out-of-house, local artists that were able to develop our display for the videoboard. We moved from physical sponsorship on the old board for six permanent sponsors to a digital platform as a lower third.
The mechanics of the in-venue show is done onsite in a strip studio above the press boxes inside the stadium. On the west side of the field, the operations room is using ClickEffects CrossFire and Blaze systems for sponsorship graphics and has nearly full visibility of all available LED displays (except the west-side boards, which are directly below it) on game day.
The actual game production is facilitated by an offsite team located in the J.M. Moudy North Visual Arts and Communication Building. Inside the control room, camera replays and switching are connected to the stadium via fiber.
Altering the Philosophy: Installation Prompts New Tradition
At the collegiate level, traditions run deep. As the architectural landscape shifts, though, the in-venue production team adapts customs and philosophies to capitalize on the stadium's new toys.
Our game-day production has changed because of [this project], says Dennison. The biggest operational change would have to be in the pregame. We implemented an earlier approach to the intro video; it's no longer calling the team out. Our newest installation was three tunnel cameras: when the intro video completes, we lead our fans into a chant, and we're able to cut into live tunnel shots that show the team coming out and getting ready in the tunnel. That's kind of a new tradition we're trying to build here.
Football broadcasts are produced by an offsite studio inside J.M. Moudy North Visual Arts and Communication Building.
In addition to in-game execution, preparation for prepackaged content has changed as well. In a more open stadium, constant audio problems prevented videoboard material from being sound-based. Now the creatives on staff can leverage their new audio-friendly confines.
We would avoid making video content that was narrative or voiceover driven, Dennison recalls. [After] our initial testing before our first game, the acoustics are miles better. We've had no complaints. In the past, we might've heard a few things.
Inside Reimagined Frog Alley: Getting Crowds To Arrive Earlier
As with many professional venues across the country, organizations have poured money into developing surrounding live-entertainment districts. In the collegiate circuit, that out-of-stadium activity before (and sometimes after) the game has been affectionately known throughout history as the tailgate. The Grove at Ole Miss is one legendary locale that attracts fans and their festivities before doors open. Frog Alley, the go-to spot for TCU fans prior to all home games, is still going strong during the current season and will expand towards Amon G. Carter's east side when construction wraps up to provide even more fun. Starting three hours before kickoff, some of these amenities include food, drinks, live music by the TCU Marching Band, and the opportunity to welcome the team into the stadium.
Since we are elevating the stadium on the east side, Frog Alley also gets a facelift, says Dennison. [The expansion] will create a better game-day experience and [can] also potentially draw revenue and retain more people at the stadium during the pregame.
Construction Continues: Expansion Injects Atmosphere Sound and Comfort
The new seating area may not be populated unti
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
09/06/2026
Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...
09/06/2026
NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award.
These awards reflect the passion...
09/06/2026
Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26).
Atem...
09/06/2026
Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...
09/06/2026
Grass Valley and Lawo have announced a technology collaboration to validate orch...
09/06/2026
LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...
09/06/2026
Globecast has announced the launch of its Content Exchange platform, powered by ...
09/06/2026
NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...
09/06/2026
We're in three different locations, three different production teams. Coveri...
09/06/2026
The intro video for Men's Basketball won Outstanding In-Venue Video in the C...
09/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
09/06/2026
Since their debut, the clock-and-score graphic has drawn the affinity and ire of...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Back to All News
Netflix Unveils First Images And Poster For Wrath, A New Brazi...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...