Key Takeaways from NAB Show 2019

01/05/2019

NAB Show 2019 was the place to be for all things associated with distribution and delivery of valuable content. From the latest in cloud-based content protection and anti-piracy innovations to strategies and solutions to drive content monetization, NAGRA took part in this conversation by showcasing its impressive line-up of proven solutions. And, with NAGRA being an active partner on the road to ATSC 3.0, this year's show did not disappoint. Here are the key highlights.

Cloud-Based Content Value Protection and Content Monetization:

Regarding content protection and content monetization, Broadband Technology Report's article Pay TV strategies for long-term success outlines the situation at hand.

In todays evolving TV landscape, service providers must adapt to meet viewers demands to consume whatever content they want, wherever and whenever they desire. To address this challenge head on, operators are re-considering their offerings, as well as their technology and operations platforms. If pay TV players can understand and address current trends, such as piracy, the cloud, AI-based analytics and sports OTT streaming, they are well on their way to integrating a business strategy for success.

It is common knowledge that NAGRA ensures efficient on-boarding of OTT content, effective content value protection and an elegant data-driven approach to content discovery. The result of these efforts is service loyalty and monetization - key factors in today's TV landscape. At NAB, the team showcased the comprehensive nature of its solutions, which were outlined in a Q&A article by OTT Executive Magazine's, Nichole Janowsky, with NAGRA's Senior Vice President of Marketing, Ivan Verbesselt, titled, As Traditional TV and OTT Blend Together, New Challenges Arise.

In the article, Ivan points out, Our cloud-based and OTT solutions are perfectly suited for this new environment. They include cloud SSP, our cloud-based Security Service Platform, a unified and flexible platform for managing all operator content security requirements across all screens; advanced and off-the shelf OTT solutions, such as the OpenTV Suite and Conax GO Live; and a new low-latency Sports OTT Streaming offering that delivers an immersive fan experience for sports leagues and teams. All of our OTT solutions are suited for any device, including Android.

Anti-Piracy Service and Forensic Watermarking:

In Eric Schumacher-Rasmussen of Streaming Media's article Five Takeaways from NAB 2019: The Trends That Shaped South Hall, he shared, As OTT audiences grow, so do the number of pirates in their midst. At this years NAB, security was a top concern, and now that DRM is a given service providers and OTT platforms are looking at other ways of protecting their content. NAGRA had well-attended exhibits under the Media & Entertainment Services Alliance umbrella at NAB, with each focusing on security at a different stage of the video ecosystem.

Meanwhile, MESA's Chris Tribbey's article, NAGRA Has a (Good) Problem highlighted, Jaap Haitsma, CTO with NAGRA anti-piracy services and NexGuard, said his department is seeing more and more piracy attacks via OTT services and live-streaming sports. Piracy is going to happen, he said, and watermarking is one of the best ways to tackle it.

NAGRA demonstrated its approach to proactively fighting and disrupting the growing scale and sophistication of ever-evolving piracy threats by providing a combined approach of anti-piracy services and forensic watermarking for premium live sports and VOD content. Latest technology innovations include watermarking with very short detection time for pre-release content, as well as linear channel watermarking to enable broadcasters and sports rights owners to identify which affiliate's distribution channel or licensee's TV channel is most often the source of pirated content.

Ken Gerstein, VP of Sales, NAGRA Anti-Piracy and Nexguard took a more in depth look at these points - and others - in the Akamai TV video, Balancing Acts: OTT piracy and the viewer experience.

The Road to ATSC 3.0:

According to Sara Winegardner's Cablefax article ATSC 3.0 Takes Over Vegas During NAB, while there's plenty to see and explore on the show floor, you'd be remiss not to take a peek at what's coming down the line from the world of next generation television, also known as ATSC 3.0. And with the US proposing that the International Telecommunication Union adopt the ATSC 3.0 digital broadcast standard for use by all countries in the world, there's no better time than now to become familiar with it.

Any next-gen solution combining the delivery of services using OTA signals with broadband IP must have the necessary rights control and protection so that content piracy does not flourish and the people in the business of entertaining the masses with premium movies, sports and other valued content are properly protected, where protection is required. ATSC 3.0 is no exception.

When it comes to ATSC 3.0, NAGRA is supplying its premium security solutions and will play a key role within the TV and Gateway domain, as well as other elements such as anti-piracy, IoT and moving vehicle projects.

As part of this progress, the Radio+Television Business Report's A Tool To Seamlessly Enable' ATSC 3.0 Video Services touted, NAGRA, BitRouter and Harmonic is using its presence at the NAB Show to demonstrate a new tool that provides broadcasters and device manufacturers with a flexible way to prepare for the launch of the new ATSC 3.0 Next Generation Broadcast Standard and related video services on both connected and unconnected ATSC 3.0 devices.

Sports Video Group's article also added, On display at the BitRouter booth, the end-to-end solution integrates NAGRA content-protection technologies, the BitRou

LINK:	https://dtv.nagra.com/key-takeaways-nab-show-2019...
	See more stories from nagra

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026