NAB Show 2019 was the place to be for all things associated with distribution and delivery of valuable content. From the latest in cloud-based content protection and anti-piracy innovations to strategies and solutions to drive content monetization, NAGRA took part in this conversation by showcasing its impressive line-up of proven solutions. And, with NAGRA being an active partner on the road to ATSC 3.0, this year's show did not disappoint. Here are the key highlights.
Cloud-Based Content Value Protection and Content Monetization:
Regarding content protection and content monetization, Broadband Technology Report's article Pay TV strategies for long-term success outlines the situation at hand.
In todays evolving TV landscape, service providers must adapt to meet viewers demands to consume whatever content they want, wherever and whenever they desire. To address this challenge head on, operators are re-considering their offerings, as well as their technology and operations platforms. If pay TV players can understand and address current trends, such as piracy, the cloud, AI-based analytics and sports OTT streaming, they are well on their way to integrating a business strategy for success.
It is common knowledge that NAGRA ensures efficient on-boarding of OTT content, effective content value protection and an elegant data-driven approach to content discovery. The result of these efforts is service loyalty and monetization - key factors in today's TV landscape. At NAB, the team showcased the comprehensive nature of its solutions, which were outlined in a Q&A article by OTT Executive Magazine's, Nichole Janowsky, with NAGRA's Senior Vice President of Marketing, Ivan Verbesselt, titled, As Traditional TV and OTT Blend Together, New Challenges Arise.
In the article, Ivan points out, Our cloud-based and OTT solutions are perfectly suited for this new environment. They include cloud SSP, our cloud-based Security Service Platform, a unified and flexible platform for managing all operator content security requirements across all screens; advanced and off-the shelf OTT solutions, such as the OpenTV Suite and Conax GO Live; and a new low-latency Sports OTT Streaming offering that delivers an immersive fan experience for sports leagues and teams. All of our OTT solutions are suited for any device, including Android.
Anti-Piracy Service and Forensic Watermarking:
In Eric Schumacher-Rasmussen of Streaming Media's article Five Takeaways from NAB 2019: The Trends That Shaped South Hall, he shared, As OTT audiences grow, so do the number of pirates in their midst. At this years NAB, security was a top concern, and now that DRM is a given service providers and OTT platforms are looking at other ways of protecting their content. NAGRA had well-attended exhibits under the Media & Entertainment Services Alliance umbrella at NAB, with each focusing on security at a different stage of the video ecosystem.
Meanwhile, MESA's Chris Tribbey's article, NAGRA Has a (Good) Problem highlighted, Jaap Haitsma, CTO with NAGRA anti-piracy services and NexGuard, said his department is seeing more and more piracy attacks via OTT services and live-streaming sports. Piracy is going to happen, he said, and watermarking is one of the best ways to tackle it.
NAGRA demonstrated its approach to proactively fighting and disrupting the growing scale and sophistication of ever-evolving piracy threats by providing a combined approach of anti-piracy services and forensic watermarking for premium live sports and VOD content. Latest technology innovations include watermarking with very short detection time for pre-release content, as well as linear channel watermarking to enable broadcasters and sports rights owners to identify which affiliate's distribution channel or licensee's TV channel is most often the source of pirated content.
Ken Gerstein, VP of Sales, NAGRA Anti-Piracy and Nexguard took a more in depth look at these points - and others - in the Akamai TV video, Balancing Acts: OTT piracy and the viewer experience.
The Road to ATSC 3.0:
According to Sara Winegardner's Cablefax article ATSC 3.0 Takes Over Vegas During NAB, while there's plenty to see and explore on the show floor, you'd be remiss not to take a peek at what's coming down the line from the world of next generation television, also known as ATSC 3.0. And with the US proposing that the International Telecommunication Union adopt the ATSC 3.0 digital broadcast standard for use by all countries in the world, there's no better time than now to become familiar with it.
Any next-gen solution combining the delivery of services using OTA signals with broadband IP must have the necessary rights control and protection so that content piracy does not flourish and the people in the business of entertaining the masses with premium movies, sports and other valued content are properly protected, where protection is required. ATSC 3.0 is no exception.
When it comes to ATSC 3.0, NAGRA is supplying its premium security solutions and will play a key role within the TV and Gateway domain, as well as other elements such as anti-piracy, IoT and moving vehicle projects.
As part of this progress, the Radio+Television Business Report's A Tool To Seamlessly Enable' ATSC 3.0 Video Services touted, NAGRA, BitRouter and Harmonic is using its presence at the NAB Show to demonstrate a new tool that provides broadcasters and device manufacturers with a flexible way to prepare for the launch of the new ATSC 3.0 Next Generation Broadcast Standard and related video services on both connected and unconnected ATSC 3.0 devices.
Sports Video Group's article also added, On display at the BitRouter booth, the end-to-end solution integrates NAGRA content-protection technologies, the BitRou
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
NAB Show 2019 was the place to be for all things associated with distribution and delivery of valuable content. From the latest in cloud-based content protection and anti-piracy innovations to strategies and solutions to drive content monetization, NAGRA took part in this conversation by showcasing its impressive line-up of proven solutions. And, with NAGRA being an active partner on the road to ATSC 3.0, this year's show did not disappoint. Here are the key highlights.
