NAB Show 2019 was the place to be for all things associated with distribution and delivery of valuable content. From the latest in cloud-based content protection and anti-piracy innovations to strategies and solutions to drive content monetization, NAGRA took part in this conversation by showcasing its impressive line-up of proven solutions. And, with NAGRA being an active partner on the road to ATSC 3.0, this year's show did not disappoint. Here are the key highlights.
Cloud-Based Content Value Protection and Content Monetization:
Regarding content protection and content monetization, Broadband Technology Report's article Pay TV strategies for long-term success outlines the situation at hand.
In todays evolving TV landscape, service providers must adapt to meet viewers demands to consume whatever content they want, wherever and whenever they desire. To address this challenge head on, operators are re-considering their offerings, as well as their technology and operations platforms. If pay TV players can understand and address current trends, such as piracy, the cloud, AI-based analytics and sports OTT streaming, they are well on their way to integrating a business strategy for success.
It is common knowledge that NAGRA ensures efficient on-boarding of OTT content, effective content value protection and an elegant data-driven approach to content discovery. The result of these efforts is service loyalty and monetization - key factors in today's TV landscape. At NAB, the team showcased the comprehensive nature of its solutions, which were outlined in a Q&A article by OTT Executive Magazine's, Nichole Janowsky, with NAGRA's Senior Vice President of Marketing, Ivan Verbesselt, titled, As Traditional TV and OTT Blend Together, New Challenges Arise.
In the article, Ivan points out, Our cloud-based and OTT solutions are perfectly suited for this new environment. They include cloud SSP, our cloud-based Security Service Platform, a unified and flexible platform for managing all operator content security requirements across all screens; advanced and off-the shelf OTT solutions, such as the OpenTV Suite and Conax GO Live; and a new low-latency Sports OTT Streaming offering that delivers an immersive fan experience for sports leagues and teams. All of our OTT solutions are suited for any device, including Android.
Anti-Piracy Service and Forensic Watermarking:
In Eric Schumacher-Rasmussen of Streaming Media's article Five Takeaways from NAB 2019: The Trends That Shaped South Hall, he shared, As OTT audiences grow, so do the number of pirates in their midst. At this years NAB, security was a top concern, and now that DRM is a given service providers and OTT platforms are looking at other ways of protecting their content. NAGRA had well-attended exhibits under the Media & Entertainment Services Alliance umbrella at NAB, with each focusing on security at a different stage of the video ecosystem.
Meanwhile, MESA's Chris Tribbey's article, NAGRA Has a (Good) Problem highlighted, Jaap Haitsma, CTO with NAGRA anti-piracy services and NexGuard, said his department is seeing more and more piracy attacks via OTT services and live-streaming sports. Piracy is going to happen, he said, and watermarking is one of the best ways to tackle it.
NAGRA demonstrated its approach to proactively fighting and disrupting the growing scale and sophistication of ever-evolving piracy threats by providing a combined approach of anti-piracy services and forensic watermarking for premium live sports and VOD content. Latest technology innovations include watermarking with very short detection time for pre-release content, as well as linear channel watermarking to enable broadcasters and sports rights owners to identify which affiliate's distribution channel or licensee's TV channel is most often the source of pirated content.
Ken Gerstein, VP of Sales, NAGRA Anti-Piracy and Nexguard took a more in depth look at these points - and others - in the Akamai TV video, Balancing Acts: OTT piracy and the viewer experience.
The Road to ATSC 3.0:
According to Sara Winegardner's Cablefax article ATSC 3.0 Takes Over Vegas During NAB, while there's plenty to see and explore on the show floor, you'd be remiss not to take a peek at what's coming down the line from the world of next generation television, also known as ATSC 3.0. And with the US proposing that the International Telecommunication Union adopt the ATSC 3.0 digital broadcast standard for use by all countries in the world, there's no better time than now to become familiar with it.
Any next-gen solution combining the delivery of services using OTA signals with broadband IP must have the necessary rights control and protection so that content piracy does not flourish and the people in the business of entertaining the masses with premium movies, sports and other valued content are properly protected, where protection is required. ATSC 3.0 is no exception.
When it comes to ATSC 3.0, NAGRA is supplying its premium security solutions and will play a key role within the TV and Gateway domain, as well as other elements such as anti-piracy, IoT and moving vehicle projects.
As part of this progress, the Radio+Television Business Report's A Tool To Seamlessly Enable' ATSC 3.0 Video Services touted, NAGRA, BitRouter and Harmonic is using its presence at the NAB Show to demonstrate a new tool that provides broadcasters and device manufacturers with a flexible way to prepare for the launch of the new ATSC 3.0 Next Generation Broadcast Standard and related video services on both connected and unconnected ATSC 3.0 devices.
Sports Video Group's article also added, On display at the BitRouter booth, the end-to-end solution integrates NAGRA content-protection technologies, the BitRou
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
NAB Show 2019 was the place to be for all things associated with distribution and delivery of valuable content. From the latest in cloud-based content protection and anti-piracy innovations to strategies and solutions to drive content monetization, NAGRA took part in this conversation by showcasing its impressive line-up of proven solutions. And, with NAGRA being an active partner on the road to ATSC 3.0, this year's show did not disappoint. Here are the key highlights.
