Sony Pixel Power calrec Sony

Key Takeaways from NAB Show 2019

01/05/2019

NAB Show 2019 was the place to be for all things associated with distribution and delivery of valuable content. From the latest in cloud-based content protection and anti-piracy innovations to strategies and solutions to drive content monetization, NAGRA took part in this conversation by showcasing its impressive line-up of proven solutions. And, with NAGRA being an active partner on the road to ATSC 3.0, this year's show did not disappoint. Here are the key highlights.

Cloud-Based Content Value Protection and Content Monetization:

Regarding content protection and content monetization, Broadband Technology Report's article Pay TV strategies for long-term success outlines the situation at hand.

In todays evolving TV landscape, service providers must adapt to meet viewers demands to consume whatever content they want, wherever and whenever they desire. To address this challenge head on, operators are re-considering their offerings, as well as their technology and operations platforms. If pay TV players can understand and address current trends, such as piracy, the cloud, AI-based analytics and sports OTT streaming, they are well on their way to integrating a business strategy for success.

It is common knowledge that NAGRA ensures efficient on-boarding of OTT content, effective content value protection and an elegant data-driven approach to content discovery. The result of these efforts is service loyalty and monetization - key factors in today's TV landscape. At NAB, the team showcased the comprehensive nature of its solutions, which were outlined in a Q&A article by OTT Executive Magazine's, Nichole Janowsky, with NAGRA's Senior Vice President of Marketing, Ivan Verbesselt, titled, As Traditional TV and OTT Blend Together, New Challenges Arise.

In the article, Ivan points out, Our cloud-based and OTT solutions are perfectly suited for this new environment. They include cloud SSP, our cloud-based Security Service Platform, a unified and flexible platform for managing all operator content security requirements across all screens; advanced and off-the shelf OTT solutions, such as the OpenTV Suite and Conax GO Live; and a new low-latency Sports OTT Streaming offering that delivers an immersive fan experience for sports leagues and teams. All of our OTT solutions are suited for any device, including Android.

Anti-Piracy Service and Forensic Watermarking:

In Eric Schumacher-Rasmussen of Streaming Media's article Five Takeaways from NAB 2019: The Trends That Shaped South Hall, he shared, As OTT audiences grow, so do the number of pirates in their midst. At this years NAB, security was a top concern, and now that DRM is a given service providers and OTT platforms are looking at other ways of protecting their content. NAGRA had well-attended exhibits under the Media & Entertainment Services Alliance umbrella at NAB, with each focusing on security at a different stage of the video ecosystem.

Meanwhile, MESA's Chris Tribbey's article, NAGRA Has a (Good) Problem highlighted, Jaap Haitsma, CTO with NAGRA anti-piracy services and NexGuard, said his department is seeing more and more piracy attacks via OTT services and live-streaming sports. Piracy is going to happen, he said, and watermarking is one of the best ways to tackle it.

NAGRA demonstrated its approach to proactively fighting and disrupting the growing scale and sophistication of ever-evolving piracy threats by providing a combined approach of anti-piracy services and forensic watermarking for premium live sports and VOD content. Latest technology innovations include watermarking with very short detection time for pre-release content, as well as linear channel watermarking to enable broadcasters and sports rights owners to identify which affiliate's distribution channel or licensee's TV channel is most often the source of pirated content.

Ken Gerstein, VP of Sales, NAGRA Anti-Piracy and Nexguard took a more in depth look at these points - and others - in the Akamai TV video, Balancing Acts: OTT piracy and the viewer experience.

The Road to ATSC 3.0:

According to Sara Winegardner's Cablefax article ATSC 3.0 Takes Over Vegas During NAB, while there's plenty to see and explore on the show floor, you'd be remiss not to take a peek at what's coming down the line from the world of next generation television, also known as ATSC 3.0. And with the US proposing that the International Telecommunication Union adopt the ATSC 3.0 digital broadcast standard for use by all countries in the world, there's no better time than now to become familiar with it.

Any next-gen solution combining the delivery of services using OTA signals with broadband IP must have the necessary rights control and protection so that content piracy does not flourish and the people in the business of entertaining the masses with premium movies, sports and other valued content are properly protected, where protection is required. ATSC 3.0 is no exception.

When it comes to ATSC 3.0, NAGRA is supplying its premium security solutions and will play a key role within the TV and Gateway domain, as well as other elements such as anti-piracy, IoT and moving vehicle projects.

As part of this progress, the Radio+Television Business Report's A Tool To Seamlessly Enable' ATSC 3.0 Video Services touted, NAGRA, BitRouter and Harmonic is using its presence at the NAB Show to demonstrate a new tool that provides broadcasters and device manufacturers with a flexible way to prepare for the launch of the new ATSC 3.0 Next Generation Broadcast Standard and related video services on both connected and unconnected ATSC 3.0 devices.

Sports Video Group's article also added, On display at the BitRouter booth, the end-to-end solution integrates NAGRA content-protection technologies, the BitRou
LINK: https://dtv.nagra.com/key-takeaways-nab-show-2019...
See more stories from nagra

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

18/07/2025

Realm of Satan Disturbs the Comfortable at 2024 Sundance Film Festival

Blanche Barton, Peter Gilmore, Scott Cummings, Sundance Institute Director of Programming Kim Yutani, and Peggy Nadramia throwing horns. (Stephen Lovekin/Shutte...

18/07/2025

Give Me the Backstory: Get to Know Heidi Ewing and Rachel Grady, the Directors of FOLKTALES

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

18/07/2025

NESN Unveils Enhanced NESN 360 App for iOS, Android Devices

BOSTON Sports network NESN today relaunched the NESN 360 app with a redesigned user experience and upgrades....

18/07/2025

Berklee Singers Wow the Competition on Netflixs Building the Band

Berklee Singers Wow the Competition on Netflixs Building the Band Netflixs new music competition show features two Berklee artists looking to make their pop b...

18/07/2025

Trump Expected to Sign Bill Defunding CPB After House Approves $1B Cuts

As the House of Representatives voted early Friday morning to eliminate federal funding for public broadcasting, advocates warned that the elimination of $1 bil...

18/07/2025

Imagine Communications Sharpens Focus on Sports, Live Events Market

DENVER Imagine Communications has announced that it is deepening its commitment to the North American sports and live events market with investments in its prod...

18/07/2025

Netflix Beats Revenue, Profit Expectations

LOS GATOS, Calif. Netflix once again reported strong financial growth, with revenue increasing 16% year-over-year to $11.079 billion in Q2 2025 as net income s...

18/07/2025

Live from the 153rd Open Championship: SMT Enhances Video Board Experience; Enables Practice Scheduling for Players

Live from the 153rd Open Championship: SMT Enhances Video Board Experience; Enab...

18/07/2025

ShotTracker's Davyeon Ross on Revolutionizing Basketball On the Court and Beyond Through Tracking Tech

ShotTracker's Davyeon Ross on Revolutionizing Basketball On the Court and ...

18/07/2025

Home Pitch: How the Danish League Brought Its Live Match Production In-House

Home Pitch: How the Danish League Brought Its Live Match Production In-House Matchday Production produced 800+ matches across Denmark in its first year By Geor...

18/07/2025

Live From the 153rd Open Championship: EMG Debuts Spidercam for Golf, Expands Support for NBC Sports

Live From the 153rd Open Championship: EMG Debuts Spidercam for Golf, Expands Su...

18/07/2025

Usyk vs Dubois II: Bringing the Fight to Life with State of the Art Cameras and Graphics from DAZN and Gravity Media

Usyk vs Dubois II: Bringing the fight to life with state of the art cameras and ...

18/07/2025

Usyk vs Dubois II: DAZN's Head of Boxing Chris Glanville Talks Helicopters, a Ringwalk Spectacular and Directing the Action

Usyk vs Dubois II: DAZN's head of boxing Chris Glanville talks helicopters, ...

18/07/2025

Live From the 153rd Open Championship: NBC Expands Unilateral Effort; Shared Studio Gives Live From,' NBC Sports a Great View

Live From the 153rd Open Championship: NBC Expands Unilateral Effort; Shared Stu...

18/07/2025

Warner Bros. Discovery's Anne Graham on Training New Professionals to Ensure the Future of the Business

Warner Bros. Discovery's Anne Graham on Training New Professionals to Ensure...

18/07/2025

Live From the 153rd Open Championship: How R&A Spidercam Became a Reality for Golf Coverage

Live From the 153rd Open Championship: How R&A Spidercam Became a Reality for Go...

18/07/2025

ESPN Bulks Up Onsite Studios, Cameras, Player Mics for WNBA All-Star Weekend

ESPN Bulks Up Onsite Studios, Cameras, Player Mics for WNBA All-Star Weekend Besides the game, four studio shows will be produced onsite By Jason Dachman, Edit...

18/07/2025

The Sky Arts Awards Are Back, Live From The Roundhouse This September

Friday 18 July 2025 Credit: Marc Sethi The Sky Arts Awards will return on 16 September, once again taking place at the iconic Roundhouse in London. Produced b...

18/07/2025

2025-07-18

This month, players can dive into special crossover events featuring SpongeBob SquarePants in Snake.io+ and Crossy Road Castle, available exclusively on Apple A...

18/07/2025

Hurling Fans Flock Together for a Night of Craic agus Ceol on RT's Up For The Match this Saturday night

Up for the Match brings the fun, the passion-and a bit of Riverdance- tomorrow n...

17/07/2025

Realm of SatanDisturbs the Comfortable at 2024 Sundance Film Festival

Blanche Barton, Peter Gilmore, Scott Cummings, Sundance Institute Director of Programming Kim Yutani, and Peggy Nadramia throwing horns. (Stephen Lovekin/Shutte...

17/07/2025

Audiobooks+ Brings More Choice and Flexibility to Spotify Premium Subscribers

Spotify's goal with audiobooks is to help grow the publishing industry and create the best possible experience for booklovers, which is why we're launch...

17/07/2025

L3Harris to Expand Solid Rocket Motor Production in Arkansas

An advanced large solid rocket motor hot fire test conducted at L3Harris' Camden, Arkansas, site....

17/07/2025

L3Harris Has the Future of PNT Ready Now

L3Harris payloads and components have been on board every U.S. GPS satellite-more than 70 missions since the 1970s. Our technology is at the core of GPS availab...

17/07/2025

L3Harris Introduces Launched Effects Vehicles to Increase US Multi-Domain Superiority

L3Harris' pack of launched effects is comprised of multi-role vehicles that ...

17/07/2025

Nielsen taps Ryan Moore as Chief Business Officer of Gracenote

NEW YORK - July 17, 2025 - Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business O...

17/07/2025

David Cohen Joins Miri Technologies as VP, Sales and Business Development

READING, Pa. Network technology startup Miri Technologies has added David Cohen as vice president, business development. He'll be tasked with expanding the ...

17/07/2025

Berklee Wins CASE Award for Standout Digital Campaign

Berklee Wins CASE Award for Standout Digital Campaign The Alumni Affairs team's Variations Signature Series earned recognition for offering an authentic p...

17/07/2025

Senate Votes to Strip Federal Funds for Public Broadcasting

Early Thursday morning, the U.S. Senate voted to cut federal funding for PBS and NPR in a bill that also included cuts for foreign aid. In a 51-48 vote, the act...

17/07/2025

British Innovation Leads the Way at IBC2025

GREAT Britain and Northern Ireland Pavilions across IBC2025 (12 15 September, RAI Amsterdam) feature a remarkable 34 companies, each providing unique, innovativ...

17/07/2025

SMPTE Forms Study Group on Content Provenance and Authenticity In Media

WHITE PLAINS, N.Y. The Society of Motion Picture and Television Engineers today introduced its Content Provenance and Authenticity (CPA) in Media Study Group (S...

17/07/2025

NBCU Reports Highest Sales Volume in History' for 2025-26 Upfronts

NEW YORK Despite widespread concerns about a soft advertising market, NBCUniversal said it closed its 2025-26 upfront negotiation cycle with a record ad sales v...

17/07/2025

Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes

NEW YORK Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, ac...

17/07/2025

Service Electric Cable TV Deploys OpenVault PMN

ALLENTOWN, Pa. & JERSEY CITY, N.J. Service Electric Cable TV and OpenVault have announced that the operator is deploying the OpenVault Proactive Network Manage...

17/07/2025

FCC Chair Outlines Busy Summer Agenda That Includes Major EAS Vote

WASHINGTON Following up on his first major policy speech just two ago, Federal Communications Commission Chair Brendan Carr is promising to buck the usual summ...

17/07/2025

SES Receives All Required Regulatory Approvals to Complete Intelsat Acquisition

Luxembourg, 14 July 2025 - SES received the final regulatory approvals for the SES-Intelsat transaction, including the US Federal Communications Commission. O...

17/07/2025

Berklee Alumni Nominated for 2025 Emmy Awards

Berklee Alumni Nominated for 2025 Emmy Awards Twenty-seven Berklee alumni received nominations across categories in sound mixing, sound editing, and compositi...

17/07/2025

What We Watched the First Half of 2025

Back to All News What We Watched the First Half of 2025 Entertainment 17 July 2025 Global Link copied to clipboard Today, we're sharing our latest Eng...

17/07/2025

Vote for Ivory 3 American Concert D in the MIDI Innovation Awards!

Cast your vote in 2 categories for Ivory 3 American Concert DIvory 3 American Concert D is in the 2025 MIDI Innovation Awards and we are honored to be nominated...

17/07/2025

SVG Sit-Down: OpenDrives' Sean Lee, Michael Wilsker, and Jason Matousek on Evolving Data Management

SVG Sit-Down: OpenDrives' Sean Lee, Michael Wilsker, and Jason Matousek on E...

17/07/2025

Oracle's Geoff Tognetti on Staying Ahead of the AI Curve Through Further Adoption

Oracle's Geoff Tognetti on Staying Ahead of the AI Curve Through Further Ado...

17/07/2025

NBA's Summer League Is a Hot Bed of AI, Immersive Innovation Testing

NBA's Summer League Is a Hot Bed of AI, Immersive Innovation Testing Audio mixing, intelligent camera framing are among AI-driven efforts By Ken Kerschbaum...

17/07/2025

SVG's TranSPORT Conference Returns to NYC on Oct. 21; Register Today!

SVG's TranSPORT Conference Returns to NYC on Oct. 21; Register Today! By SVG Staff Thursday, July 17, 2025 - 8:29 am Print This Story | Subscribe St...

17/07/2025

Gravity Media Chosen as Group Name for Merged OB Business

Gravity Media chosen as group name for merged OB business By George Bevir Wednesday, July 16, 2025 - 11:30 Print This Story Gravity Media executive chairm...

17/07/2025

SES Closes Deal to Acquire Intelsat, Creating New Giant in Satellite Connectivity

SES Closes Deal to Acquire Intelsat, Creating New Giant in Satellite Connectivit...

17/07/2025

How MLB Pulled Off That Unforgettable Hank Aaron Tribute at the All-Star Game

How MLB Pulled Off That Unforgettable Hank Aaron Tribute at the All-Star Game Vintage content, state-of-the-art projection/processing combine in marvelous mile...

17/07/2025

Riedel Communications Powers Handa Opera on Sydney Harbour with Integrated Network and Comms Solutions

Wuppertal July 17, 2025 Riedel Communications Powers Handa Opera on Sydney Har...