
Ericsson adquiere FYI Television La empresa, con una plantilla de 150 profesionales y sede en Grand Prairei (Texas), est especializada en la gesti n de metadatos y descubrimiento de contenido en entornos televisivos.
Ericsson ha anunciado este lunes su intenci n de adquirir FYI Television, una compa a especializada en la gesti n de metadatos y descubrimiento de contenido. Con sede en Grand Prairie (Texas) y una plantilla de 150 profesionales, su compra fortalecer la posici n de Ericsson en la industria de media.
FYI Television acumula y distribuye contenido de entretenimiento y datos de programaci n lineal de m s de 9.000 cadenas de televisi n al d a, incluyendo formatos personalizados para medios digitales y dispositivos conectados como tabletas, tel fonos, ordenadores de sobremesa , portales de Internet y consolas de juegos.
Las plataformas de descubrimiento de FYI ofrecen semanalmente m s de 11,5 millones de palabras a las gu as electr nicas de programaci n, sitios web y dispositivos conectados.
La creciente gama de servicios de televisi n y v deo disponibles en una variedad de dispositivos crea una amplia gama de opciones a la hora de que los espectadores elijan. De hecho, seg n el ConsumerLab de Ericsson, el 50 por ciento de los televidentes lineales dicen que no pueden encontrar una buena programaci n, poniendo de relieve la importancia del descubrimiento de contenido.
Gracias a la compra de FYI Ericsson ofrecer soluciones que permitir n a los espectadores descubrir contenido en cualquier momento y dispositivo.
Magnus Mandersson, vicepresidente ejecutivo y jefe de la Unidad de Negocio de Servicios Globales de Ericsson, asegura que a medida que la industria de la televisi n evoluciona y junto a cambios de comportamiento, creemos que la alta calidad de los contenidos y el uso de metadatos ricos ser n un componente clave para una experiencia de TV personalizada Combinada. Con nuestras capacidades en plataformas de televisi n y descubrimiento de contenido, vamos a ser capaces de ayudar a nuestros clientes a mejorar la experiencia de video e identificar nuevas oportunidades de ingresos .
La plantilla de FYI, una vez concluida la operaci n de compra, se integrar en el rea de Business Line Broadcast & Media Services, en la unidad Business Unit Global Services de Ericsson.
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