
Girraphic disembarks in Latin America and close agreement with the Festival of the song of Vi a del Mar Con oficinas en New York (Estados Unidos), S dney (Australia) y Beijing (China), Girraphic es reconocida por sus atractivas creaciones gr ficas en grandes encuentros deportivos, noticias, coberturas especiales y elecciones.
La productora creativa de desarrollos gr ficos para televisi n, Girraphic ha abierto oficinas en Chile desde donde operar para todo Latinoam rica. Adem s, ha cerrado un acuerdo por cuatro a os para la realizaci n e implementaci n de realidad aumentada en el Festival Internacional de la Canci n de Vi a del Mar. La compa a viene de haber trabajado en Telet n Chile 2018 y en las Elecciones Presidenciales Chile 2017.
El Festival fue transmitido desde el 24 de febrero hasta el 1 de marzo por Canal 13 y TVN para Chile, y por Fox Life y cadenas asociadas tales como Red Uno de Bolivia, Canal 1 de Colombia, TV Azteca de M xico, Telemetro de Panam y Univisi n de Estados Unidos, entre otras, para el resto de LatAm alcanzando r cords de sinton a y seguimiento en redes sociales.
Con oficinas en New York (Estados Unidos), S dney (Australia) y Beijing (China), Girraphic es reconocida por sus atractivas creaciones gr ficas en grandes encuentros deportivos, noticias, coberturas especiales y elecciones. En Vi a del Mar 2019 trabaj en conjunto con el equipo de Direcci n General y del rea Comercial del Festival, para generar espacios comerciales creativos que cumplieron la funci n de entretener al p blico, tomando como base el concepto escenogr fico y las visuales del evento.
Gustavo Ide, gerente general de #Girraphic para Am rica Latina, comenta que la apertura de nuestra oficina en Chile nos permite operar de manera estrat gica para todo Latinoam rica. Estamos felices de haber participado en la reciente edici n del Festival internacional de la canci n Vi a del Mar, donde hemos trabajado de manera estrecha desarrollando todo el paquete gr fico de realidad aumentada para anunciantes como Claro, Hyundai, Pepsi, Falabella y Unimarc. Adem s, creamos e implementamos las presentaciones de artistas, gr ficos virtuales con las calificaciones del p blico mediante una app para las competencias de Folclore e Internacional. Asimismo, realizamos la moderaci n y visualizaci n en vivo de las redes sociales del show garantizando la operaci n y calidad t cnica para millones de televidentes .
Desde su sede central en S dney, Girraphic maneja la direcci n de Arte y un rea de I+D que cuenta con un estudio virtual para pruebas y grabaciones. En Santiago de Chile, la compa a seguir trabajando fuertemente en consolidar su relaci n con los medios de comunicaci n en Latinoam rica acompa ndolos en sus retos y necesidades.
Marcelo Hilsenrad, director de Programaci n y Producci n en Canal 13 de Chile, reconoce que desde este a o deseaban realizar algo diferente a lo ya conocido: quer amos que fuera impactante y llamara la atenci n tanto de la audiencia como de los anunciantes. Con #Girraphic logramos incorporar nuevas maneras de mostrar gr ficas y publicidad virtual, lo que nos permiti poner al aire un show como nunca se hab a visto. Nuestros clientes quedaron satisfechos con los resultados no s lo de c mo lo recibieron los televidentes, sino en el modo de mostrar sus productos y servicios .
Por su parte, fuentes de TVN se alaron que el trabajo realizado por Girraphic logr que el 3D resaltara y se destacara tanto en la pantalla de cada hogar, como en el evento mismo dentro de la Quinta Vergara .
For its part, Nathan Marsh, CEO y director Creativo de Girraphic, destaca que fue un nuevo reto formar parte de la producci n visual del mayor evento musical que tiene Latinoam rica. Este a o entramos de lleno en el p blico latino y tenemos la convicci n de que alcanzaremos nuevos espacios en la regi n , comenta.
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