COMMUNIQUE DE PRESSE
LE TV HACK EST DE RETOUR AU MIPCUBE
NOUVELLES APPLICATIONS DEVELOPPEES EN TEMPS REEL
Paris, le 22 janvier 2013 Il revient! Le TV Hack du MIPCube runira dveloppeurs, designers et leaders de lindustrie des contenus pour crer une nouvelle gnration dapplications vido innovantes. Au cur du MIPTV, le TV Hack sapprte, cette anne encore, casser les codes du monde des contenus vido. Organis par Reed MIDEM, le MIPTV et le MIPCube se drouleront Cannes, du 8 au 11 avril 2013.
Ldition 2013 du TV Hack est co-organise et cosponsorise par BeMyApp, spcialiste des vnements qui runissent les plus grands dveloppeurs au monde.
Le TV Hack veut inspirer les dveloppeurs crer un prototype, ou hack, qui amliorera lexprience des contenus vido pour les consommateurs et offrira de nouveaux dbouchs commerciaux lindustrie de la tlvision. Le champ dapplication est large et ouvert, entre rseaux sociaux et programmes, incluant tout type dinteraction de lutilisateur final.
Lappel projets du TV Hack est ouvert jusquau 22 fvrier 2013 et la liste des 15 dveloppeurs slectionns sera rvle dbut mars. Le hack dbutera le lundi 8 avril, dans le Palais des Festivals, et des versions dmo seront prsentes le mardi soir dans la zone du MIPCube Square. Pendant 36 heures, les hackers travailleront laide dinterfaces de programmes dapplications (API). Puis ils prsenteront leurs dmos dans le cadre du programme de confrences du MIPTV et du MIPCube, rvlant ainsi leurs ides et concepts innovants. Les gagnants prsenteront finalement leur travail devant les professionnels du MIPTV, le mercredi 10 avril.
Renouvelant le concept du hackathon, un certain nombre de professionnels participant au MIPTV pourront soumettre leurs ides de hacks aux dveloppeurs, au dbut du TV Hack, le lundi 8 avril. Ces requtes constitueront un dfi pour les dveloppeurs, transformant lvnement en un exceptionnel laboratoire pour les producteurs de contenus, qui pourront ainsi tester leurs ides et mieux comprendre comment la technologie peut dvelopper leur business. Cest galement une chance incomparable pour les professionnels de reprer de nouveaux talents.
Le TV Hack constitue une opportunit unique pour les dveloppeurs les plus passionns de montrer lindustrie de la tlvision pourquoi les API sont utiles, ce quelles peuvent permettre de crer, et en quoi les hackatons peuvent tre une source dinnovation pour le business.
Pour des informations sur laccrditation presse, cliquez ici.
A propos du MIPTV et du MIPCube Fond en 1963, le MIPTV est le march international et le forum de la cration des contenus sur tous les crans. Organis chaque anne Cannes, il rassemble les professionnels de lindustrie de la tlvision et des contenus online pendant quatre jours dvnements, de confrences, de projections et de rencontres. Au cur du MIPTV, le MIPCube est le programme ddi la crativit et linnovation pour les contenus multiplateformes. Le MIPDoc et le MIPFormats sont les vnements cls pour les programmes documentaires et factuels; ils se droulent le weekend prcdant le MIPTV. En 2013, le MIPTV fte son 50e anniversaire.
www.miptv.com
CONTACTS PRESSE REED MIDEM
Jane GARTON , Directrice de la presse Entertainment : +33 1 41 90 44 39 > jane.garton@reedmidem.com
Philippe LE GALL , Responsable des vnements presse : +33 1 41 90 46 48 > philippe.legall@reedmidem.com
Joanna KIRK, Responsable Presse : +33 1 41 90 45 82 > joanna.kirk@reedmidem.com
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