The psychology of a deadline
The times they are a' changin'
Have you noticed that something seems a little off this year? A little different? Maybe it's just us
It's easy to joke about the changes that this year has brought, but the reality is that things have been turned on their head for a lot of people. What is interesting though is that when you stop thinking about it, there's almost more surprise to be found in what has stayed the same. Technological progress in the past decade has enabled us to maintain lifestyle elements; whether that be grocery shopping, talking to friends and relatives, or many types of work far more comfortably than we could have hoped to even just ten years ago.
In reality, many of the adjustments we've had to make have been psychological, rather than logistical.
Take for instance the concept of working from home. Of course we all moan about poor connections and the tech issues that plague us. But for a huge swathe of people, the difficulty was not in the actual logistics of working from home, but the psychology.
As creatures of habit, making adjustments isn't always easy. And it's interesting that even the frustrating habits we want to leave behind seem hard to shake. The daily commute? Nobody in 2019 would have told you they were particularly enamoured with that. But now people look back at it with an odd sense of nostalgia; the way it delineated the day, the ability to just take time and watch the world go by or listen to a podcast, even the vague sense of familiarity that came with the odd guy in the corner of the train who would occasionally shout that the world was ending (starting to wonder if maybe he had a point).
With tradeshows gone, so have the deadlines. Or have they?
At Bridge, we've found that one of the most interesting psychological losses' we've come up against is the shape and form that tradeshows gave to the year. We like to think of ourselves as dynamic and driven at the best of times, but the real pressure is on' feeling that tradeshows give us takes us to another level. The energy, hubbub and let's be honest, not insignificant amounts of stress bring out some of the best things in us; our creativity, our focus, our competitive streak (both internally and with our external competition).
Blame it on some engineers. The thing is, most are perfectionists. And give a perfectionist endless time to tinker, and they'll probably sit on a project for the next five years. Focus their mind on a deadline, and you'll still get the perfection (or as close to as is realistically obtainable), but in a fraction of the time.
We were pleased IBC2020 was able to go ahead, even if only in virtual form. Of course, this meant not all of the pressure was there; the logistics of getting one of the biggest booths of the show organised has in the past given Tim and our marketing team regular night terrors, whilst the sheer scale of the technology we implement on-site would make the toughest of engineers shiver (but hey, we make complexity simple, so the engineers barely even break a sweat ). And obviously Simen and Philip have the stress of wondering if they've packed enough cigars.
But flippancy aside, the presence of this year's virtual IBC2020 carried the main benefit of focusing our mind on getting our latest product releases out. And this year, we've truly excelled.
Our IBC product announcements
First up, we announced the v6 of our VB330 appliance and software probe. This is a particularly special one because with this, we have brought together QoE and QoS analytics in one product. We won't bore you with the technical specifications (though if you're the type of person to get a kick out of that stuff, you can always read more here). In essence though, this is arguably our most substantial update yet, and we're pretty proud.
Then we presented our Widglets API, which can create a Multiview environment with a fraction of the form factor, and - here's the really cool bit - with latency of fewer than two frames. The mind boggles at the opportunities this presents for remote production environments, particularly in short-on-space OB vans. With just an HTML5 browser, pretty much anybody can access the power of our VB440 and its mighty analytics. That means that whether it's a director on-site, a camera painter back in the studio, or a station manager half way across the world; everybody gets to see the same thing simultaneously.
In truth, this one is perhaps the one that makes us saddest about not having a physical IBC to attend, because the Widglets API is real seeing is believing' kind of stuff; you can only experience such low-latency (and the convenience of a browser-based setup) when you witness it in person. Whether you choose to combine this with tactile SmartPanel control, a commentator monitor, an iPad or a workstation, the setup is entirely your choice: you're the architect. And of course, this is all presented, as always, using our intuitive GUI that gives deep insight into network performance, regardless of the technical knowledge of the user. Again, if you want to know more about the specific bells and whistles, check out our Press Release here.
And finally, there's our PoE+ (Power over Ethernet Plus - but you knew that, right?) Tabletop Aluminum Kit (see here). There are untold benefits to this nifty little box of tricks. Because the system harnesses this highly unique PoE+ capability, it provides unrivalled reliability, stability and convenience - and eliminates reliance on the presence of a physical power socket or (often unstable) Wi-Fi connection. Furthermore, by making use of a readily established and easily available iPad Pro screen type, the Tabletop Kit excludes the need for expensive production monitors, whilst maximizin
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
16/04/2024
If there remains any doubt that the cloud and artificial intelligence are transforming the workflows that drive the Media & Entertainment (M&E) industry, Amazon...
16/04/2024
Evan Jacobs, VP Finishing & Stereo at Marvel Studios, cautioned not to downplay the home entertainment environment too much, noting that it's now hard to bu...
16/04/2024
The age of streaming the opportunity for different viewing habits for many. Entire seasons could be binged whenever you had the time to spare and didn't m...
16/04/2024
LAS VEGAS During a press conference at the NAB Show, ARRI unveiled its ALEXA 35 Live - Multicam System, which is designed to bring the cinematic image quality o...
16/04/2024
ROXi announced that it has partnered with Pearl TV and major U.S. broadcasters to deploy ROXi's FastStream-powered interactive TV channels on the broadcaste...
16/04/2024
U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That's an increase of more than six hours in 2020, ...
16/04/2024
Lawo and Waves Audio have announced that the Waves SuperRack LiveBox hardware server being displayed at the 2024 NAB Show is fully compatible with Lawo's mc...
16/04/2024
At the 2024 NAB Show, Riedel Communications has unveiled its expanded RiCapture ingest solutions line with the addition of RiCapture i8, i44, and i84. Complemen...
16/04/2024
Coles enhanced colour separation, adding shape and depth to the characters through the use of a soft highlight and shadow roll off, and embracing the natural te...
16/04/2024
The Prismatic Company Debuts Strategy for New LightWeave Platform for the Creato...
16/04/2024
Avid to Demonstrate Latest Stream of Innovation at NAB Show 2024 to Drive the Op...
16/04/2024
Paramount Plus has ordered a fourth season of Star Trek: Strange New Worlds, and said the fifth season of Star Trek: Lower Decks will be the final one. Season f...
16/04/2024
Sinclair said that it launched Broadspan, a datacasting platform based on the new ATSC 3.0 broadcast technology....
16/04/2024
LAS VEGAS Byron Allen, founder, chairman and CEO of Allen Media Group, spoke about his bid to acquire Paramount Global at NAB Show April 14. Allen called Para...
16/04/2024
Major station owners are bringing interactivity to broadcast, hoping that will convince consumers particularly younger ones obsessed with TikTok to buy new ...
15/04/2024
(Robin Marshall/Shutterstock for Sundance Film Festival)...
15/04/2024
LONDONDERRY, N.H., April 15, 2024 - L3Harris Technologies (NYSE:LHX) received a $256 million order from the U.S. Army for continued production of the Enhanced N...
15/04/2024
Montreal, Canada - April 15, 2024 - Grass Valley, a pioneer in live production s...
15/04/2024
NEW YORK In a major step forward in the broadcast industry's move to ATSC 3.0, NBCUniversal announced that it is launching personalized broadcast experience...
15/04/2024
LAS VEGAS Ross Video has announced an agreement to acquire Bannister Lake Software (BL Soft), a 31-year old Cambridge, Ontario-based provider of data-driven bro...
15/04/2024
Panasonic has revealed some of its technology that will be used for the broadcast of this summer's Olympic Games and Paralympics in Paris....
15/04/2024
Adobe Previews Breakthrough AI Innovations to Advance Professional Video Workflo...
15/04/2024
Zaxcom NAB Preview - Zaxcom's ZaxConvert Software is Now More Versatile & 10...
15/04/2024
Blackmagic Design Announces New Blackmagic PYXIS 6K
Brie Clayton April 15, 2024
0 Comments
Advanced digital film camera in an incredibly versatile des...
15/04/2024
SmallHD's Free PageOS 6 Update Adds Powerful New Capabilities to All Current...
15/04/2024
SiliconCores patented Common Cathode driver chip delivers frame rates of 240 Hz and a refresh rate of 7680Hz, enabling slow motion, multi-camera view and multip...
15/04/2024
The UK-based virtual studio, sports and events graphics company has appointed Naphtali Cave into a newly created role to drive technical innovation and creativi...
15/04/2024
CBS's daytime panel talk show The Talk will end its run with a shortened 15th season, concluding the show in December, CBS confirmed Friday....
15/04/2024
Season four of Cesar Millan: Better Human Better Dog starts on Nat Geo Friday, A...
15/04/2024
In a notable leap forward for broadcasters planning to monetize their NextGen TV broadcasts, Sinclair has announced the launch of its Broadspan datacasting pl...
15/04/2024
Like a science fiction novel where artificial intelligence is involved in everything people do, the 2024 NAB Show is seeing artificial intelligence, and in part...
15/04/2024
Sustainability was one of the big topics at NAB Show last year, and this year the topic has matured within a media environment during technological and regulato...
15/04/2024
The cloud has offered significant on-demand availability for data storage without direct active management by the user. Increasingly, however, it isn't just...
15/04/2024
At first glance, it might seem a bit odd that the 2024 NAB Show is rolling out a new feature dubbed the Creator Lab....
15/04/2024
As the media and entertainment industry meets again in Las Vegas, NAB Show kicks off the beginning of its second century. Organizers describe an agenda suited t...
15/04/2024
Celebrating its 60th Anniversary this year, Ikegami USA will introduce four new additions to its range of broadcast-quality production equipment at the 2024 NAB...
15/04/2024
Digital Anarchy Debuts Major Update to its AI-Driven Digital Makeup and Skin Ret...
15/04/2024
Grass Valley Showcases Industry-Leading Innovations and Continued Growth Milesto...
15/04/2024
Hitachi Kokusai Demonstrates ST 2110 Studio Production Workflow
Brie Clayton April 14, 2024
0 Comments
To be shown at NAB Show 2024, new Interface Kit...
15/04/2024
Pebble Collaborates with NVIDIA to Bring PRIMA - Pebble's State-of-the-Art S...
15/04/2024
Need a summer job? Love baseball? Interested in finding out about a career in sports management, food service, hospitality and more? The Greenville Yard Gnomes ...
15/04/2024
Tonight on House of Zwide: Isaac asks Bra Zakes for help with any information he...
15/04/2024
Tonight on Skeem Saam: Phomolo threatens Pretty in an attempt to save LehasaDon't miss Monday, 15 April's riveting episode of South African soapie Skeem...
15/04/2024
Tonight on Scandal: Dintle turns to an old friend to assist with her missionDon't miss Monday, 15 April's riveting episode of South African soapie Scand...
15/04/2024
Christianity: Four people who claimed to be JesusChristianity is one of the world's dominant religions, with more than 80% of South Africans following this ...
15/04/2024
House of Zwide: Monday's episode, 15 April 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African w...
The psychology of a deadline
