SVG Sit-Down: Turner Sports Barry on Doubling-Down at NBA All-Star Weekend
13/02/2015
This weekend, Turner Sports is providing coverage of NBA All-Star events from Barclays Center on Saturday, Madison Square Garden on Sunday, and a whole lot more. The event offers unique storytelling opportunities, and the league is returning the favor to its broadcasters by granting more access to its events and players than ever.
With festivities in the Big Apple already under way, SVG sat down with Craig Barry, SVP, production/executive creative director, Turner Sports, to discuss how this year's NBA All-Star Weekend promises to the biggest and flashiest yet.
Craig Barry
This year's All-Star is in one city, but you're across two venues here. What are some of the challenges in setting up for all these festivities spread across two boroughs?
It's twice the size. It's times-two for everything, from production facilities to trucks to personnel and creative. Obviously, transportation in this city [can be a challenge]. We had some experience with this when we were in Dallas, where we had two venues as well, so it's nothing new to us, but it's twice the effort, twice the resources, twice the manpower.
On that note, what are some of the unique storytelling or programming opportunities that being in New York offers you, and how different is this, in that respect, to other All-Star events?
It's a huge theme of the entire weekend: the intersection of pop culture and sports. This is the epicenter of fandom. Here, sports is taken as seriously as music and culture, even food. It's not just the Knicks and the Nets; here, [fans] have something to say about every team, and it gives just a great opportunity to create an accessible event for the hardcore fan and casual fan alike. There's really something for everybody, not only from a programming and content standpoint but also from an interactive-event standpoint as well.
So what are some of the production plans for this weekend? Will there be significant steps-up in technology?
TNT's Inside the NBA has taken over Hammerstein Ballroom.
I believe you are only as good as your last show - or your next show, depending on how you look at it. Whether it's week-over-week or year-over-year or event-over-event, we're always looking to do a bigger and better event the next time out. Obviously, New York offers a fantastic landscape with lots of opportunities. We have essentially commandeered Hammerstein Ballroom, where we built a huge stage for coverage on Thursday and Friday. We've also got musical acts; one night is Fall Out Boy, one night is Bon Jovi. The show is live to the crowd with integration of the musical acts.
The All-Star Saturday Night production will feature 3D projection mapping for the in-house experience, which has been integrated with Turner's broadcast.
On Saturday, we've partnered with the NBA to create a mirror between the broadcast and the in-arena show so that it'll be one. It will feel much bigger. It's a much larger production, as we won't be covering just the sporting events inside the big event; we'll be covering the whole event. We've covering the pyrotechnics, the lasers, the mappable floor, the introductions, and the musical acts. It's all part of a much larger show.
Of course, there's more cameras, more super slo-mos, more resources designed to bring the fan as close to the action as possible and create as much access around the city and around the weekend as possible.
On Sunday, we've got the history of MSG, and the NBA resonates here. We'll utilize that in our coverage, and it couples nicely with Marv [Albert's] calling his 20th All-Star Game. There's a lot of great storylines, and we're looking forward to a really great weekend.
Those slo-mo cameras are big at an event like this, especially the dunk contest. How do those help you show off some unique angles?
Barry's team will utilize an RF steadicam this year during All-Star Saturday Night.
The interesting thing about cameras is, in the same way we try to grant more access for the fans, that comes to getting more access for ourselves. So, yes, we'll have more cameras and integrate a Steadicam this year. There are super-slo-mos behind the glass, above the glass; virtually every low handheld camera is a super-slo-mo. On top of that, we have cameras in locker rooms, hallways. Honestly, I don't even know how many more cameras we can fit in the building. I'd like to think that every little nook and cranny is covered.
The NBA is very innovative on the audio side and mikes a lot of its players to get you, the broadcaster, the access you need. Will there be plans to take advantage of that on both Saturday and Sunday?
Yes. We'll have those mics and, hopefully, additional mics. What players will wear mics hasn't been agreed upon yet, but we've had that access in years past, and this year shouldn't be any different. In addition to the traditional broadcast coverage, NBA TV, NBA.com, Bleacher Report, mobile, social, we have content being created through multiple platforms and channels. With the access we get through the NBA, it just gives us the opportunities to try new and different ways to create and distribute content.
Will you be leaning on the NBA's player-tracking technology at all this weekend? Turner has been pretty involved with the NBA on that.
Of course, we've had a lot of conversations about that. I'm sure we'll be using that, but, as far as what data we decide to go with, we're still figuring that part out. I'm also not so sure that it's really relevant in an exhibition like this.
LINK: | http://sportsvideo.org/main/blog/2015/02/svg-sit-down-turner-sports-ba... |
See more stories from svg |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
31/05/2024
Orange County Expansion Helps Aerojet Rocketdyne Boost Solid Rocket Motor Production
A U.S. Marine fires an FIM-92 Stinger missile during a training exercise in Yuma...
31/05/2024
IAB Tech Lab Expands Open Measurement SDK Capabilities to Support Samsung and LG TVs
NEW YORK The global body that sets technical standards for digital advertising h...
31/05/2024
Study: Max, Apple TV+ Have Fewest 'Committed Customers'
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
Report: Older SVOD Subscribers Unfazed by Price Hikes Will Drive Revenue Growth
Global SVOD revenues will increase by $116.6 billion by 2031, a growth rate of 13.3% per year over the next eight years, according to a new report from MIDiA Re...
31/05/2024
FCC Media Bureau Incorporates 2020 Census Data into TVStudy Software
WASHINGTON, D.C. The FCC Media Bureau has announced that effective August 1, 2024 the Commission's TVStudy software will incorporate the most recent U.S. Ce...
31/05/2024
NBCU's FAST Channel TNBC to Rebrand as NBC Comedy Vault
NBCUniversal has announced that its FAST channel TNBC will be rebranding to NBC Comedy Vault on June 1 and that the free streaming service will officially launc...
31/05/2024
TVRI Taps Ateme for Transition to 4K UHD OTT Streaming
PARIS Ateme has announced that the Indonesian public broadcaster TVRI is making the transition to 4K UHD OTT streaming using Ateme technologies....
31/05/2024
Marlow Film Studios considering next steps' as council blocks plans
The proposal had received support from James Cameron, Andy Serkis, Paul Greengrass, Richard Curtis, and Jeremy Irons By Matthew Corrigan Published: May 31, 2...
31/05/2024
Skydance submits new Paramount Global bid, Sony talks still progressing'
According to multiple reports, the new bid from Skydance offers a better deal to Paramounts Class B shareholders, who were said to be unhappy with the companys ...
31/05/2024
2024 Rise Awards open for entries
The awards recognise women and companies who are stand-out performers, innovators and leaders in the broadcast media technology industry By Matthew Corrigan ...
31/05/2024
Samsung, LG Adopt IAB Software Kit for CTV Ad Measurement
NEW YORK The global body that sets technical standards for digital advertising has expanded the reach of its measurement software development kit to include Sam...
31/05/2024
The Old Investment Cycles of Broadcast Technology are Being Run Over'
The rise of digital platforms is fundamentally changing the broadcast newsroom and its investment in technology according to Jon Roberts, director of technology...
31/05/2024
Study: Max, Apple TV Have Fewest 'Committed Customers'
In a new analysis of what services might make up a good bundle and what services might benefit the most from bundling, Antenna has released new data that highli...
31/05/2024
State Broadcasters Urge Passage of Broadcast VOICES Act
WASHINGTON, D.C. Fifty state broadcasters associations, including the District of Columbia and the Commonwealth of Puerto Rico, have sent a letter to Congressio...
31/05/2024
EVS Names Richard Katz SVP Operations for NALA region
EVS has announced the appointment of Richard Katz as senior vice president of operations for the North and Latin American (NALA) region. This appointment is par...
31/05/2024
CommScope to Buy Cable Business Assets of Casa Systems for $45.1M
CommScope has announced that it was selected by Casa Systems, Inc. as the highest to acquire Casa's cable business assets and that the two companies have en...
31/05/2024
NAB Withdraws De Niro's Service Award
Robert De Niro won't be receiving the Service to America Leadership Award from the NAB Leadership Foundation after all....
31/05/2024
Viant Integrates With Google Cloud's BigQuery Clean Rooms
Viant Technology said it formed an integration with Google Cloud's BigQuery data clean rooms...
31/05/2024
The CW To Broadcast Snoop Dogg Arizona Bowl
The CW said it will broadcast the 2024 Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop Last year, The CW aired the game when it was called Bar...
31/05/2024
Allen Media Makes Carriage Deal With Amazon Fire Channels
Allen Media Group said it made a deal with Amazon's Fire TV Channel that will make content from several of Allen's outlet available via Fire TV and Echo...
31/05/2024
Robert De Niro Will Not Receive Service to America Award
Robert De Niro, announced as the winner of the NAB's Leadership Foundation's Service to America Leadership Award on May 28, will not get the award. The ...
31/05/2024
Comcast Technology Solutions To Manage Channels for AccuWeather
Comcast Technology Solutions was selected by AccuWeather to create, manage and distribute linear and over-the-top video channels....
31/05/2024
Attention to Connected TV Ads Grew in Q1, TVision Study Finds
Connected TV is becoming a bigger deal for consumers and advertisers, according to a new report from TVision....
31/05/2024
VEON discloses April YTD trading update at its AGM
31 May 2024 VEON discloses April YTD trading update at its AGM Amsterdam, 31 May 2024 07:00 CEST - VEON April YTD 2024 Highlights Total revenue of USD 1,278 ...
31/05/2024
VEON Announces Its New Board, Names Founder Augie Fabela as Chairman
31 May 2024 VEON Announces Its New Board, Names Founder Augie Fabela as Chairman Amsterdam, 31 May 2024, 16.00 CET: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam...
31/05/2024
Tribeca Festival and Open AI Announce Sora Shorts
May 31st, 2024 TRIBECA FESTIVAL AND OPEN AI ANNOUNCE SORA SHORTS' Five Commissioned Short Films Created Using Sora Debut at 2024 Tribeca Festival New ...
31/05/2024
In-Venue Technology Wrap-Up: How 4K, IP, and More are Changing the Game Pres Game
In-Venue Technology Wrap-Up: How 4K, IP, and More are Changing the Game Pres Gam...
31/05/2024
UEFA Champions League Final 2024: The Facts and Figures Behind This Weekend's Knockout Between Real Madrid CF and Borussia Dortmund
UEFA Champions League Final 2024: The host broadcast facts and figures for Real ...
31/05/2024
UEFA Europa Conference League Final 2024: Bringing the Broadcast to Global TV Screens With the Production Facts
UEFA Europa Conference League Final 2024: Bringing the broadcast to global TV sc...
31/05/2024
Willow Offers Free 2024 ICC T20 Cricket World Cup Preview via DirecTV, Verizon, Optimum
Willow Offers Free 2024 ICC T20 Cricket World Cup Preview via DirecTV, Verizon, ...
31/05/2024
Women's College World Series: ESPN Brings Live Drone, Two-Point Cabled, and Cinematic On-Field Cameras to Oklahoma City
Women's College World Series: ESPN Brings Live Drone, Two-Point Cabled, and ...
31/05/2024
SVG College Summit Brings Video-Production Industry Together in Atlanta in the Midst of Unprecedented Change
SVG College Summit Brings Video-Production Industry Together in Atlanta in the M...
31/05/2024
UEFA Champions League Final 2024: CBS Sports' UCL Today Studio Show Is Pitchside at Wembley Stadium
UEFA Champions League Final 2024: CBS Sports' UCL Today Studio Show Is Pitch...
31/05/2024
Master of the House' Unveils a Scandalous Tale of Power and Greed on July 18
Back to All News Master of the House' Unveils a Scandalous Tale of Power and Greed on July 18 Entertainment 31 May 2024 GlobalThailand Link copied to ...
31/05/2024
JEEtu Bhaiya is Back: Kota Factory' Season 3 Arrives on Netflix June 20
Back to All News JEEtu Bhaiya is Back: Kota Factory' Season 3 Arrives on Netflix June 20 Entertainment 31 May 2024 GlobalIndia Link copied to clipboar...
31/05/2024
Thales has completed the sale of its Ground Transportation Systems business
Facebook Twitter LinkedIn With around 9,000 employees, Ground Transportation Systems is a global leader in Rail Signaling and Train Control Systems, Telec...
31/05/2024
RT 2FM is the home of music this summer
RT 2FM is the home of music this summer, entertaining listeners across the day and night, with the best music, chat and interviews providing the soundtrack to ...
31/05/2024
NVIDIA Grace Hopper Superchip Accelerates Murex MX.3 Analytics Performance, Reduces Power Consumption
After the 2008 financial crisis and increased risk-management regulations that f...
31/05/2024
RT Supporting the Arts: What's On this June
RT Supporting the Arts: What's On this June Watch our promo: RT Supporting the Arts | What's on YouTube This June, RT is delighted to support Lim...
30/05/2024
When to Upgrade Software or Firmware
When to Upgrade Software or Firmware This post is from our blog and news archive. The information may be out of date. Please contact us for further information ...
30/05/2024
The City of San Jose Chooses Utah ScientificAgain!
The City of San Jose Chooses Utah Scientific Again! This post is from our blog and news archive. The information may be out of date. Please contact us for furth...
30/05/2024
Empowering Media Leaders: Transformative Insights from the Executive Learning Series
Navigating Strategy, Ethics, and Innovation in the evolving European media lands...
30/05/2024
Give Me the Backstory: Get to Know Thea Hvistendahl, the Filmmaker Behind Handling the Undead
By Bailey Pennick One of the most exciting things about the Sundance Film Festi...
30/05/2024
CHOOSE CHICAGO, CITY OF CHICAGO ANNOUNCE PROGRAMMING DETAILS OF SUNDANCE INSTITUTE X CHICAGO 2024 (June 28 - 30)
Tickets are now available for the first-of-its-kind event in the United States f...
30/05/2024
UNICEF and Spotify's Award-Winning Mental Health Hub, Our Minds Matter, Comes to Latin America
Mental health and well-being are fundamental components of a child's healthy...
30/05/2024
After 64 days, the winner of Alone Australia has been revealed
After 64 days, the winner of Alone Australia has been revealed 29 May, 2024 Media releases *Contains Spoilers* After 64 days alone in the extreme and wild...
30/05/2024
Alone Australia finale delivers strongly as SBS confirms it will join VOZ streaming
Alone Australia finale delivers strongly as SBS confirms it will join VOZ stream...