WDBJ Upgrades its Newsgring to HD with Gra Valley

In a move that rounds out a full migration to HD programming, Schurz Communications-owned CBS affiliate WDBJ in Roanoke, Virginia, is upgrading its existing Aurora system from Grass Valley to GV STRATUS nonlinear media production tools and EDIUS 7 multiformat nonlinear editing software for enhanced production and full HD news delivery. WDBJ produces six daily newscasts that deliver breaking news and weather updates, as well as locally-produced sports programs for viewers across the state of Virginia. With the help of Grass Valley's premiere partner Digital Video Group (DVG), and its longstanding relationship with WDBJ, the new HD system was first demoed and then configured to WDBJ's exact specifications, making the transition easy.

According to Alan Novitsky, Director of Engineering and IT at WDBJ, the move from Aurora to GV STRATUS was a logical transition. At WDBJ we aim to create an exceptional television viewing experience and the only way to do that is with superior technology in place. Having worked with Grass Valley technology already, we know that it is efficient, intuitive, and easy to use. GV STRATUS will allow us to optimize our workflows and offers collaborative working capabilities so that we can proceed in a truly nonlinear fashion. And EDIUS gives us greater speed and better functionality during the editing process, he said.

GV STRATUS supports every part of the content creation and distribution lifecycle through a common graphical user interface model. With GV STRATUS, WDBJ is now equipped with the most efficient and complete set of tools for ingest, editing, content aggregation, logging, transfer, and playout.

All of the station's archived content, proxy files, and metadata will be moved from an existing Aurora system to its new GV STRATUS system, giving it a smooth transition to a newer state-of-the-art news production system without losing pre-existing content. GV STRATUS also combines with EDIUS providing powerful and seamless real-time editing functionality for staff. In combination with its existing K2 Summit media server, WDBJ will be able to employ several open standards for an expandable foundation for new applications and workflows.

There are many broadcasters who are still making the very important transition to HD, commented Andy Jackson, Senior Vice President of North America, Grass Valley. We're excited to introduce WDBJ to GV STRATUS's powerful set of tools that perfectly fulfills the necessary infrastructure required for the delivery of HD content.

About Grass Valley

Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy Awards for technology innovation, Grass Valley's product portfolio-from image acquisition to playout-offers a complete end-to-end workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.

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