
Cine prime lens swaps are usually the freight train of small documentary productions, Nothing Films founder Rob Macey says. For the film style in this beautifully touching and visually informative tourism film for the City of San Luis Obispo, CA, I knew we wanted to re-create and capture the slow-paced yet fun nature of the city. However, since half of the shots were captured as they happened, we had to move fast like I'm used to working. Having to constantly swap prime lenses would cause us to miss moments, the perfect light, and generally slow us down.
However, because the Schneider Cine-Xenar III's are small and light, we felt like we could still shoot and move, shoot and move, shoot and move without slowing down. This was key, he adds. I hate wasting time. The Schneider lenses were perfect and allowed us to work fast and efficiently.
Macey chose a small camera package, which included the RED Epic at 5K with mostly 120fps slow motion shots. He used Schneider Cine-Xenar III 25, 35, 50, 75, and 95 lenses, a Chrosziel matte box and follow focus, Sachtler sticks, a 9 touch monitor, a Kessler CineSlider, and a monopod. The Cine-Xenars are small enough to not dread lugging them around at all, he says. Small is big. I like to anticipate moments. There's no better feeling for me than when the moment you want actually happens and you and your team are ready for it.
I can't say enough about the new Cine-Xenar's, he adds. They are beautifully matched lenses that are lightweight, very sharp (with geared rings that match from lens to lens) and they are optically crisp. This helps small productions like ours make the day. They hold the light in such a natural way -it's hard to describe.
Macey went for a softer look on this project by keeping some shots purposefully just out of focus while shooting wide open. For one particular shot, the team was inside the Madonna Inn Spa. I saw this translucent gold curtain with the pool behind it, he recalls. It was just beautiful looking by itself. So, I asked my AC to put a Cine-Xenar 75mm on the EPIC and had our producer, Jennifer Jordon, wave her hand across it as our grip splashed water around the pool to make it sparkle. We shot at 120fps. Within a minute of the set-up, I shot it and it was gorgeous. Done. Next shot. Great teamwork.
At another moment, Macey found a backlit bridge with trees and foliage surrounding it. He saw an older couple having lunch and thought it would be so picturesque and meaningful to have them walk across the bridge. No direction. They can just walk and we will see what happens, he explained to the crew. They agreed. So, my AC put a Cine-Xenar 50 on the camera and we set up quickly. The couple were 90-years-old, so we were easily ready within a minute for them. Not only did they walk across it, they held hands and kissed in the middle. Great moment!
Macey admits that as a photojournalist, he is used to working with ENG lenses, so at first, the Cine-Xenar lenses seemed like a crutch. But, when I was shooting beautiful flowers, I loved how the Cine-Xenar's focused only an inch or two from the lens. Built-in macro. The 25mm focuses down right in front of the lens. I love that.
I also like to shoot close to my subjects as much as I do from a distance for different reasons, he adds. These lenses allowed me the freedom to do both and not be bogged down with lens changes.
Macey has shot thousands of TV show segments and elements, ranging from Dateline NBC to Dancing with the Stars. He's won 13 Emmy Awards, and was a staff TV news photojournalist for many years. In 2000, he started Nothing Films, Inc., which produces creative content using the RED Epic. The San Luis Obispo project can be seen on Vimeo at https://vimeo.com/71327906.
For more information contact Schneider Optics, 7701 Haskell Avenue, Van Nuys, CA 91406, at: 285 Oser Avenue, Hauppauge, NY 11788, http://www.schneideroptics.com
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...