Amazon s Battle Against Annoying Wire Ties and Plastic Clamshells Rages On - 00,000 Products Now Available with Frustration-Free Packaging

Amazon's Battle Against Annoying Wire Ties and Plastic Clamshells Rages On - 200,000 Products Now Available with Frustration-Free Packaging

Initiative that began five years ago with 19 products now has over 200,000 in easy-to-open, recyclable packaging designed to alleviate wrap rage

SEATTLE--(BUSINESS WIRE)--Dec. 5, 2013-- (NASDAQ:AMZN) - Amazon today announced that its Frustration-Free Packaging initiative, a multi-year effort to liberate products from hermetically sealed clamshell cases and plastic-coated steel-wire ties, now offers over 200,000 items, up from 19 when the initiative was launched five years ago. In an effort to alleviate the frustration many people experience when opening toys and electronics, Amazon works with leading manufacturers to deliver products inside smaller, easy-to-open, recyclable cardboard boxes that reduce the overall amount of packaging used while still protecting what's inside.

We've all experienced the frustration of trying to remove a product from nearly impenetrable packaging like plastic clamshell cases and products bound by dozens of wire ties, said Jeff Bezos, founder and CEO of Amazon.com. We've worked with both manufacturers and customers to design Frustration-Free Packaging that is easy-to-open, protects the product and reduces waste. We now have more than 2,000 manufacturers in the program.

Launched in 2008 with 19 products, participation in the initiative has grown from 4 to over 2,000 manufacturers, including Fisher-Price, Mattel, Unilever, Seventh Generation, Belkin, Victorinox Swiss Army, Logitech and many more. To date, Amazon has shipped over 75 million Frustration-Free items to 175 countries.

Amazon Frustration-Free Packaging also reduces waste for customers. So far, Frustration-Free Packaging has:

Eliminated 58.9 million square feet of cardboard

Removed 24.7 million pounds of packaging

Reduced box sizes by 14.5 million cubic feet

Amazon customers have helped guide the program with their ratings and feedback on product packaging. This advice has been the driving force behind hundreds of packaging improvements each year. Here's what customers are saying about Frustration-Free Packaging:

Amazon, if I could, I would seriously make out with you right now. Yes, I said it.

The old frustration full packaging took scissors and blood and sweat to open. The new way is perfect! Pull cardboard tab, open envelope, memory card in hand.

I am a huge fan of Amazon Frustration Free Packaging Thank you for offering packaging that allows me to access my purchases without endangering myself.

This was the best packaged item Ive ever received from Amazon. No extra box, no frills. Just stick the sticker on the box and go. Way to be sustainable folks!

This holiday season, customers can make gift opening a pain-free experience by shopping for products in Frustration-Free Packaging by visiting www.amazon.com/frustration-free.

Vendors interested in participating in the Frustration-Free Packaging initiative can learn more at Amazon's Vendor Central.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7 or 8.9 HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein, Amazon.com, we, our and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from managements expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization

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