Sony Digital Rapids Pixel Power calrec Sony

Pixel Artworks Makes A Splash With The International Swimming League

22/11/2019

Pixel Artworks Makes A Splash With The International Swimming League posted: 22/11/2019

Modular LED set and live show production has become a focal part of every global ISL event

Pixel Artworks, the award-winning specialists in light and pixel technology, today announced the company was behind the creation of the dynamic set and show experience for the recent first world tour of The International Swimming League (ISL), a new start up swimming competition that is changing the world of competitive swimming.

Swimming is a hugely popular sport during global events including the Olympics and World Championships, and The International Swimming League aims to re-envisioning the sport, bringing it to a new social audience to increase engagement and promote public health. The matches' feature fast-paced, electrifying short-course swimming sessions with the world's most elite swimmers competing, including Olympic and World Champions from over 10 different countries.

The ISL approached Pixel Artworks in October 2018 to create a unique audio visual sporting experience to fit with the leagues vision of reinventing swimming and spectating for a new generation.

Pixel Artworks created the huge modular set with a 67sqm of 2.6mm pixel pitch LED that radically changes the shape and angles of each of the venues. To create a fanfare and an engaging atmosphere throughout each event, Pixel Artworks produced a graphical video that acts as the narrative for each ISL match'. The accompanying sound design was digitally composed to build a soundscape that heightens the senses and intensified the audience and viewer experience, designed to emphasise the narrative of the celestial origins of swimming.

Natalie Harvey, Senior Producer at Pixel Artworks explains the complexities and creative thought process behind the showstopping production and set: ISL had a strong vision for the production, and already had a recognisable logo and character figure that we brought to life through the creative content. The 90-second opening animation is abstract and draws inspiration from illustrative animation like manga.

Working on a show that is being broadcast globally for the first time hasn't come without its challenges, explains Harvey: Broadcast times and run programmes are not produced until much nearer showtime. Not only this, but due to the nature of sport, there can be changes in teams up to the event starting. We had to create content which could be swapped quickly as each team also has its own animations.

The unmissable set piece has now become a vital part of The ISL experience and travelled to every stop of the tour. Teams walk out to the cheering crowds through the set, take photos in front it, and a DJ booth has also been built in. Our knowledge in spacial design was really pushed, as every venue was very different, explains Daniel Postlethwaite, Production Director at Pixel Artworks. We had to consider audience flow, athlete entry and welcome, and pool position, whilst still providing an engaging audio visual experience. We also had to consider the audience, both in the stands and viewing at home, so we chose a very high-resolution LED product that looks fantastic both in person and on camera.

Our production team really have been at the core of making this a reality, continued Postlethwaite. We had to design and build a modular design to fit all venues, where every rigging and lighting point is different and complex in its own right. The set had to be transportable and relatively flexible to fit various spaces. We had to consider audiences, swimmers jump blocks, and accommodate for unpredictable sized gaps between the LED set and the swimming pool. The new concept meant we had to do onsite testing, and as with any live broadcast, there can be changes. Using disguise servers, combined with real-time workflow Notch, we've created a bespoke adaptable system that fits the brief.

This weekend, in the sixth match of the series, The ISL arrives at the London Aquatic Centre for a sold-out two-day spectacular with four European teams doing battle in the derby match. The biggest names in international swimming will be competing, including Great Britains Adam Peaty, Hungarys Hossz Katinka and Australias Cate Campbell.

As The ISL reaches an exciting climax, the final in Las Vegas is billed to be an even bigger achievement for the Pixel Artworks team. To celebrate the success of this extraordinary new competition, we have proposed an even more extravagant set, featuring extended LED and a more visual experience, all designed to engage and excite spectators around the world, added Kelly Eagle, Business Director at Pixel Artworks.

About Pixel Artworks

Pixel Artworks is the leading specialist in light and pixel technology, designing and delivering immersive experiences globally across media campaigns, events and installations. They work with the world's most prestigious brands, businesses and venues to produce brand impact, powerful storytelling and technical innovation. The company's uniquely integrated creative, technical and production teams makes it the recognised leader in its field.
LINK: https://www.live-production.tv/news/sports/pixel-artworks-makes-splash...
See more stories from liveproduction

Europe Stories

15/12/2019

DiGiCo SD10 Is Not Giving In On Tom Walker Tour

DiGiCo SD10 Is Not Giving In On Tom Walker Tour posted: 15/12/2019 Tom Walker's FOH and monitor engineers explain why DiGiCo is a game-changer on the 20...

15/12/2019

VITEC Kicks Off the Ultimate Game-Day Experience at Allianz Field

VITEC Kicks Off the Ultimate Game-Day Experience at Allianz Field posted: 15/12/2019 EZ TV IPTV and Digital Signage Solution Delivers Best In-the-Field Game...

14/12/2019

Akamai Technologies Publishes 2019 Sustainability Report

Akamai Technologies Publishes 2019 Sustainability Report Company anticipates sourcing 50% of its energy from renewable sources by 2020 Cambridge, MA | Dec...

14/12/2019

Robe Celebrates Independent Spirit with Prljavo Kazalite

Robe Celebrates Independent Spirit with Prljavo Kazali te posted: 13/12/2019 The pressure was on for lighting designer Sven Ku ini of LumiLas d.o.o. when...

14/12/2019

All Spotify Users in the U.S. Can Now Play Podcasts through Amazon Alexa

To date, Spotify users have been able to ask Amazon Alexa to play music, like their Discover Weekly or Today's Top Hits playlists, but not podcasts. But for...

14/12/2019

Interviews with Industry Leaders: Richard North and Alex Borthwick, RugbyPass

The Pay-TV Innovation Forum is a global research programme for senior pay-TV and content executives, developed by NAGRA and MTM, and designed to catalyse growth...

14/12/2019

Egripment presents #XTREME T10 ARC COMPENSATION @ IBC 2019

#XTREME T10 ARC COMPENSATION Cranes, Dollies, Remote Heads and Jibs Fortify the Company's Offerings Introducing its new ARC Compensation hardware and so...

14/12/2019

Gemini Unleashes Grip Creativity

Home // Applications // Gemini Unleashes Grip Creativity...

14/12/2019

Controlling Gemini with DMX

Home // Applications // Controlling Gemini with DMX...

14/12/2019

Telling Stories With Heart

Home // Applications // Telling Stories With Heart...

13/12/2019

Nokia signs contract with TIM Brazil to launch IoT offer

Nokia signs contract with TIM Brazil to launch IoT offer Press Release Nokia signs contract with TIM Brazil to launch IoT offer Nokia's first Worldwid...

13/12/2019

DPA MICROPHONES' 6000 SERIES MAKES WAVES IN THE INDUSTRY

DPA to Highlight Latest Available Options at NAMM 2020. When the music industry comes together for NAMM 2020, DPA Microphones will be on location (Booth 17910)...

13/12/2019

Meet The Colourist: Julien von Schultzendorff, nhb studios, Germany

Growing up, it was clear to me that I would become a cinematographer as well. But then around the age of 18 I discovered colour grading. It hit me right away - ...

13/12/2019

Sinclair Broadcast Group to use Marquis tools

Analysis Parking, with enterprise monitoring dashboard, is being deployed across all SBG news operations Sinclair Broadcast Group, one of the largest televisio...

13/12/2019

Advertising: Not like it used to be

An excerpt from a Never.no feature in FEED magazine, written by our Commercial Director, Ed Abis. When it comes to advertising to the people, companies have hi...

13/12/2019

Never.no makes the 2019 Streaming Media Europe 101 list

Never.no is delighted and proud to announce that we have made it onto the 2019 Streaming Media Europe 101 list, and can call ourselves one of the most innovativ...

13/12/2019

Telenor completes 5G vendor selection for Norway

Reading Time: 2 minutes We expect 5G to be the one technology that will transform our society the most in the next decade. We have been through a thorough pr...

13/12/2019

Rock in Rio: GloboSat successfully performing

Rock in Rio: GloboSat successfully performing posted: 13/12/2019 Immersive Remote Production with Lawo V__matrix and mc consoles Drawing 1.5 million peopl...

13/12/2019

Luc Petit's highly anticipated creation of the Qing Show'

Luc Petit's highly anticipated creation of the Qing Show' posted: 13/12/2019 Qing Show with disguise at the heart of Projection workflows In April...

13/12/2019

Hologram-like device...

Virtual butterfly: Photo credit, University of Sussex A team of researchers at the University of Sussex have created a multimodal acoustic trap display (MATD)...

13/12/2019

Middle Atlantic expands...

Middle Atlantic has announced an expansion of its EU DC power support products, with all of the company's EU-specific DC power distribution models being ava...

13/12/2019

ISE 2020 announces new thought leadership...

Integrated Systems Europe 2020 will feature more than 200 experts from a variety of disciplines and subject areas across the show's five days of keynotes, c...

13/12/2019

Diamond layer film could...

Researchers in South Korea have developed a breakthrough that could lead to harder-wearing electronic devices. By chemically inducing the transformation of chem...

13/12/2019

Atlona appoints Lutz Nordbrock as technical...

Lutz Nordbrock has been appointed to Atlona's EMEA staff as a technical sales engineer, with Nordbrock bringing more than 25 years of technical sales and en...

13/12/2019

Inavation Awards 2020:...

A shortlist of standout distributors and the finalists for the inaugural Industry Influencer award are revealed today. Winners will be revealed at the Inavati...

13/12/2019

L-Acoustics creates calibration partner initiative

The Hyperson team L-Acoustics has announced the launch of its authorised calibration centres, designed to strengthen the technical partnerships between L-Acous...

13/12/2019

Spain's Madrid Content City to become Europe's second largest production hub

Site will grow by a factor of seven Jenny Priestley 4 hours ago Site will...

13/12/2019

Screen Manchester celebrates its busiest year to date

Productions included Peaky Blinders and Morbius Dan Meier 3 hours ago Productions included Peaky Blinders and Morbius target=_blank title=Share on Link...

13/12/2019

Eurovision Services, NEP announce US partnership

NEPs MAM platform Mediabank will move into Eurovision Americas facility Dan Meier 4 hours ago NEP's MAM platform Mediabank will move into Eurovision ...

13/12/2019

LaLiga publishes broadcasting revenue allocations

Ensures fair distribution among clubs Dan Meier 4 hours ago Ensures fair distribution among clubs target=_blank title=Share on LinkedIn class=share-lin...

13/12/2019

AUDIOLINK TAKES ON ITALIAN DISTRIBUTORSHIP FOR OPTOCORE AND BROAMAN

Leaders in the field of fiber network signal distribution, Optocore, and its partner company BroaMan, have appointed Parma-based Audiolink as its sole distribut...

13/12/2019

What Elsa from Frozen 2,' Eleven from Stranger Things,' and Lyra from His Dark Materials' Streamed on Spotify This Year

Just last week, Spotify released our annual Wrapped campaign, giving hundreds of...

13/12/2019

From Humble Origins, German Rap Is Now a Dominant Commercial Force

Hip-hop has proven to be one of music's most customizable and popular genres around the world, with both beats and bars that reflect the unique characterist...

13/12/2019

Adobe Surpasses $11 Billion in Annual Revenue

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today reported financial results for its fourth quarter and fiscal year 2019 ended Nov. 29, 2019. In it...

13/12/2019

NEP Group Partners With Eurovision Services To Expand Media Solutions In The U.S.

NEP Group Partners With Eurovision Services To Expand Media Solutions In The U.S...

13/12/2019

I'm A CelebrityGet Me Out Of Here! Coming Out (video)

I'm A Celebrity Get Me Out Of Here! Coming Out (video) Watch and embed this video on your website. Simply play and click on the embed icon upper right to c...

13/12/2019

Craft Profile: Chad Robertson

Q: What's your current role and what does it involve? A: I'm a freelance audio engineer and mixer, mainly working as an A1 on college sports for ESPN, ...

13/12/2019

New Activity Tracking System Installed

December 2019 dB Broadcast has improved its business processes by installing an advanced workforce management system to track personnel working time and attend...

13/12/2019

Nokia wins Deutsche Bahn tender to deliver and test the world's first 5G-based network for automated rail operation

Nokia wins Deutsche Bahn tender to deliver and test the world's first 5G-bas...

13/12/2019

Stephanie Werner appointed Chief Human Resources Officer and a member of the Nokia Group Leadership team as Hans-Jrgen Bill retires

Stephanie Werner appointed Chief Human Resources Officer and a member of the Nok...

12/12/2019

Team Adelaide Bio AUV wins the Ericsson Innovation Awards 2019

With 71% of Earth being covered by water, this years Ericsson Innovation Awards (EIA) challenged participants to harness the power of water and underwater mater...

12/12/2019

Dolby Presents Dolby Atmos Music and Post Malone, Exploring What Drives His Creativity and Desire to Connect with Fans

Back PDF Version Dec 11, 2019 Dolby Presents Dolby Atmos Music and Post Mal...

12/12/2019

TIDAL and Dolby Are Bringing Dolby Atmos Music to Tidal's HiFi Members

Back PDF Version Dec 12, 2019 TIDAL and Dolby Are Bringing Dolby Atmos Music to Tidal's HiFi Members TIDAL's HiFi Members Will be Able to Rediscov...

12/12/2019

Broadpeak CES 2020 Show Exhibitor Preview

Broadpeak CES 2020 Show Exhibitor Preview December 12, 2019 Jan. 7-10 Las Vegas The Venetian, Suite 30-316 Today, quality is a critical success factor for vi...

12/12/2019

Viz Vectar now shipping

Viz Vectar embraces the creation of programs with digital media content and delivering them to anywhere viewers want to watch. As Television, the Internet, and ...

12/12/2019

TIDAL and Dolby Are Bringing Dolby Atmos Music to Tidal's HiFi Members

All Press Releases Back PDF Version Dec 12, 2019 TIDAL and Dolby Are Bringing Dolby Atmos Music to Tidal's HiFi Members TIDAL's HiFi Members Wil...

12/12/2019

Videohouse modernises the European Commission's digital archive with Object Matrix

-- Videohouse modernises the European Commission's digital archive with Obje...

12/12/2019

Jellyfish Pictures opens Brixton HQ

Largest virtual VFX and animation studio in the world Dan Meier 5 hours ago Largest virtual VFX and animation studio in the world target=_blank title...

12/12/2019

The sound of Strictly

Daniel Gumble visits BBC Studioworks' facilities at Elstree Studios for a look behind the scenes at a TV phenomenon Contributor 11 mins ago Daniel Gu...

12/12/2019

Leagues are listening to calls for OTT sport content says Brightcove

Short-form content also on the rise Dan Meier 4 hours ago Short-form content also on the rise target=_blank title=Share on LinkedIn class=share-linkedi...