Sugar s Smi Captures First Date Awkwardne And Joyous Drifting For Tire Rack

Sugar Film Production director Chris Smith delivers a potentially romantic and possibly awkward tryst, and a weekend warrior drifter' in the comical new :30s First Date and Racing for Tire Rack out of The Richards Group. First Date features a man's inaugural outing with a beautiful, smitten woman parked at the beach. Everything looks to be going swimmingly until we see something that could derail the romance. Racing showcases a man racing joyously-and waggishly-through a challenging autocross course.

Click HERE to see the spots.

First Date opens on said couple watching a sunset at the beach. The romance is palpable. A voiceover begins, This is Bob. Bob's on a first date so he's not thinking about where to buy his next set of tires. But if he were, all he'd need to know is tirerack.com but Bob's not thinking about tires. Bob's thinking, Should I tell her about that thing in her teeth?' The woman smiles, revealing a large thing on her front tooth. Worry washes over Bob's face as the Tire Rack logo closes out the spot.

Racing opens on the aforementioned man drifting through the course. A voiceover announces, This is Kenny. Kenny is a dentist, but he races autocross on the weekends. Kenny careens through the cones, captured with graceful slow-motion and exuberant crane shots. The voiceover continues, Kenny's not thinking about tires right now he's thinking oh man, oh man, oh man! This is awesome.' Smith used a drift champion stunt driver in a Beverly Hills parking lot to stage the artfully composed, Racing.

Additional Tire Rack :30s include Teen Girl and Mynah Bird. The latter features a man stuck in a car with an irritating bird, not thinking about tires because he knows Tire Rack can take care of everything tire related. Teen Girl features two young girls worrying about a prom date, not tires.

About Sugar Film Production

Committed to achieving excellence on each project they tackle, and fostering an attitude-free company culture, Dallas/Santa Monica-based Sugar Film Production forges long-term client relationships through a welcoming work environment and spectacular results. Since 2001, Sugar has produced work for national clients including Shell, Ford, Pepperidge Farm, Anheuser Busch, Bridgestone, McDonalds and Sony Ericsson. Seasoned director Chris Smith leads the creative team, crafting engaging advertising projects through stunning visual narrative.

Credits:

Client: The Tire Rack

Vice President: Matt Edmonds

Title: First Date and Racing :30 x2

Agency: The Richards Group

Creative Director/Writer: Bill Cochran

Creative Director/Art Director: Patrick Murray

Brand Management: Kim Berardi

Brand Management, Principal: Rob VanGorden

Broadcast Producer: Carol Leftwich

Broadcast Business Manger: Michael Sonnier

Production: Sugar Film Production

Director: Chris Smith

Executive Producer: Tony Miglini

Line Producer: Michelle Isbell

Editorial: Sugar Film Production

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