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Viva Las Vegas! 5 ings We re Looking Forward to at NAB 0

19/03/2013

It's busy times at the Aframe office as we're in the middle of preparing to head off to Nevada. We'll be making our second appearance at the NAB Show inside the enormous Las Vegas Convention Centre in April. Please join us!

For one week every year, the city that bills itself The Entertainment Capital of the World' plays host to the people behind the world's most widely enjoyed form of entertainment, television, during the National Association of Broadcasters (NAB) Conference and Exhibition. As NAB says No matter where you are in the Content Lifecycle from creation to consumption NAB Show is a must-attend event if you want to future-proof your career and your business.

We first attended in 2012, soon after opening our Boston office, and had a really good, if exhausting, week. We saw a lot, met lots of people and gave dozens of demos of Aframe. Cloud computing was a really hot topic in the US and we had a lot of interest.

That's still the case and the cloud is just becoming a bigger and bigger topic (see below). We're hoping to have an even more successful show but, away from the Aframe booth in the Cloud Computing Pavilion up in the North Hall, there's a lot of other really good stuff going on.

1) Trends and New DevelopmentsThe great thing about going to events like the NAB Show is the chance it gives us to see what's going on in the industry and the new developments and trends. Much of the discussion this year will be around UHDTV and 4K's continued expansion. While the end result is visually stunning, shifting that much data around is going to cause producers and broadcasters some serious headaches!

2) Cloud Computing ConferenceWe know the cloud isn't just the future it's here now. At this year's event there's a 2 day conference dedicated to our favourite subject. The focus is on security and reliability for content distribution. Monday's session Content Delivery from the Cloud looks like an interesting take on the TV Everywhere theme and features panellists from a range of key media outlets.

3) Meet the EditorsAframe's just released Edit Flow functionality supports export to the main NLEs. Apple aren't exhibiting but we'll be dropping in on Avid and Adobe who will both have a large presence at this year's show to see what developments they have in the pipeline.

4) New Tech from PanasonicOur partners Panasonic will be showcasing some new tech including cameras that use their AVC codecs for P2: AVC-LongG and AVC-Proxy. We formed our partnership with Panasonic ahead of last year's NAB and the development of these cameras was specifically designed with platforms like Aframe in mind. As well as having an Aframe demo station within their gigantic Central Hall booth, we'll also be on hand to talk about the integration and answer any questions.

5) FootLong MargueritasWell, it is Vegas!

If you're at NAB, come and see us. We'll be in the North Hall on booth N-CP13. Hope to see you there.

About Aframe Aframes cloud video technology helps people connect and collaborate, making them more productive and improving execution in their video projects.

The ability to access high resolution rushes and production footage from anywhere in the world via a web browser enables companies to save time, money and focus on producing better video.
LINK: http://aframe.com/blog/2013/03/19/viva-las-vegas-5-things-we-re-lookin...
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