
comScore Reports September 2013 U.S. Smartphone Subscriber Market SharePandora Radio Cracks the Top 5 Among Leading Smartphone Apps
RESTON, VA, November 5, 2013 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.8 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share
147.9 million people in the U.S. owned smartphones (62 percent mobile market penetration) during the three months ending in September, up 4.5 percent since June. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.7 percentage points from June). Samsung ranked second with 24.9 percent market share (up 1.2 percentage points), followed by HTC with 7.1 percent, Motorola with 6.8 percent and LG with 6.6 percent.
Top Smartphone OEMs
3 Month Avg. Ending Sep. 2013 vs. 3 Month Avg. Ending Jun. 2013
Total U.S. Smartphone Subscribers Age 13
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Jun-13 Sep-13 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 39.9% 40.6% 0.7
Samsung 23.7% 24.9% 1.2
HTC 8.5% 7.1% -1.4
Motorola 7.2% 6.8% -0.4
LG 6.6% 6.6% 0.0
Smartphone Platform Market Share
Android ranked as the top smartphone platform in September with 51.8 percent market share, followed by Apple with 40.6 percent (up 0.7 percentage points), BlackBerry with 3.8 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.3 percent.
Top Smartphone Platforms
3 Month Avg. Ending Sep. 2013 vs. 3 Month Avg. Ending Jun. 2013
Total U.S. Smartphone Subscribers Age 13
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Jun-13 Sep-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.0% 51.8% -0.2
Apple 39.9% 40.6% 0.7
BlackBerry 4.4% 3.8% -0.6
Microsoft 3.1% 3.3% 0.2
Symbian 0.3% 0.3% 0.0
Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 90 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84 percent), Yahoo! Sites (82.2 percent) and Amazon Sites (65.5 percent). Facebook ranked as the top smartphone app, reaching 74.3 percent of the app audience, followed by Google Play (53.9 percent), Google Search (53.2 percent) and YouTube (49.6 percent). Pandora Radio cracked the top 5 for the first time with 49.3 percent reach.
Top 15 Smartphone Properties & Apps
September 2013
Total U.S. Smartphone Mobile Media Users, Age 18 (iOS and Android Platforms)
Source: comScore Mobile Metrix
Top 15 Properties % Reach Top 15 Apps % Reach
Smartphone Browsing App Audience 100.0% Smartphone App Audience 100.0%
1 Google Sites 90.0% Facebook (Mobile App) 74.3%
2 Facebook 84.0% Google Play (Mobile App) 53.9%
3 Yahoo! Sites 82.2% Google Search (Mobile App) 53.2%
4 Amazon Sites 65.5% YouTube (Mobile App) 49.6%
5 Apple Inc. 50.8% Pandora Radio (Mobile App) 49.3%
6 AOL, Inc. 50.1% Gmail (Mobile App) 44.9%
7 Pandora.com 49.6% Apple App Suite (Mobile App) 44.2%
8 Microsoft Sites 46.5% Google Maps (Mobile App) 43.0%
9 Wikimedia Foundation Sites 43.5% Yahoo! Stocks (Mobile App) 30.9%
10 CBS Interactive 39.8% Instagram (Mobile App) 25.9%
11 Turner Digital 38.1% Apple Maps (Mobile App) 25.6%
12 eBay 35.3% Yahoo! Weather Widget (Mobile App) 24.4%
13 ESPN 33.4% The Weather Channel (Mobile App) 21.9%
14 Glam Media 33.0% Twitter (Mobile App) 21.1%
15 Weather Company, The 31.0% Facebook Messenger (Mobile App) 18.0%
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center
About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
10/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
10/05/2025
NEW YORK During the IAB NewFronts 2025, Samsung Ads announced the debut of STN, the Samsung Television Network, a FAST channel with live content that will be av...
10/05/2025
SEATTLE T-Mobile has announced that it set a new uplink speed record of 550 Mbps in sub-6 GHz spectrum using cutting-edge 5G Advanced tech....
10/05/2025
WASHINGTON Twenty-two U.S. Senators have sent a letter to Federal Communications Commission chair Brendan Carr urging him to modernize ownership caps that are...
10/05/2025
Meet Graduates from Berklees Class of 2025 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
09/05/2025
At the Frontline Club in London, a venue long associated with media freedom and ...
09/05/2025
As excitement builds for the annual Eurovision Song Contest, Spotify data offers...
09/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/05/2025
In our latest blog, Laura Rognoni dives into the shifting currents of change in the digital entertainment landscape, revealing the trends that will keep viewers...
09/05/2025
LOS GATOS, Calif. Netflix has announced that starting May 19 it will begin rolling out a major upgrade to its user interface and the TV experience it offers str...
09/05/2025
The Walt Disney Co. CEO Bob Iger told analysts the direct-to-consumer ESPN app often referred to as ESPN Flagship will be available to the linear channel'...
09/05/2025
Berklee Online Signs Transfer Articulation with Conservatorio Nacional de M sica The new agreement allows CNM students in the Dominican Republic to transfer i...
09/05/2025
Wooden Camera, a leading innovator in camera accessories, is proud to announce the launch of a new line of products for the Blackmagic URSA Cine Cameras. These ...
09/05/2025
LYNX Technik, provider of modular signal processing solutions is expanding its popular Series 5000 platform with three new 12G-SDI cards. The new cards provide ...
09/05/2025
Pebble, the leading automation, content management and integrated channel specialist, has completed a project to migrate ON TV, the major independent broadcaste...
09/05/2025
NUGEN Audio launches its new speech intelligibility plug-in, DialogCheck. A mono, stereo and multichannel dialog clarity meter, the software provides an objecti...
09/05/2025
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj ...
09/05/2025
CVP has announced it will demonstrate its cutting-edge broadcast, live production and studio solutions at MPTS 2025. Taking place at Olympia London from 14th - ...
09/05/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the prominent e...
09/05/2025
SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixel...
09/05/2025
Friend MTS, a leading global provider of content protection services, today announced that TOD, the premier sports and entertainment OTT subscription service fo...
09/05/2025
ZEISS announces that it is in development on a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens loo...
09/05/2025
At the 2025 Media Production & Technology Show (MPTS), Cerberus Tech will showcase the latest major enhancement to its Livelink IP video delivery platform the...
09/05/2025
Capitol Broadcasting Company welcomed Warren Thomas as the new Vice President an...
09/05/2025
CAMBRIDGE, Mass. Studio Technologies said the Harvard University athletics department has integrated Dante-enabled equipment from the vendor into its broadcast ...
09/05/2025
NEW YORK ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working toge...
09/05/2025
LEEDS, U.K. Nugen Audio has launched a new speech intelligibility plug-in, DialogCheck and offered up quotes from technologists working at places like Netflix p...
09/05/2025
AJA I/O Gear: The Heart of Broadcast Solutions' VEGO Mobile Editing Solution
Brie Clayton May 8, 2025
0 Comments
When working remotely on broadcas...
09/05/2025
What do they teach in an Advanced Adobe After Effects Course?
Roland Kahlenberg May 8, 2025
0 Comments
There aren't many advanced After Effects co...
09/05/2025
Larry Jordan Sits with Trevor Morgan of OpenDrives at NAB 2025
Brie Clayton May 8, 2025
0 Comments
Trevor Morgan, COO of OpenDrives, shares how the co...
09/05/2025
Berklee Popular Music Institute Announces UK Festival Debut and Tour Dates For the first time, BPMI will bring Berklee-affiliated artists and students to the ...
09/05/2025
MLB Sunday Leadoff' 2025: MLB Local Media Pulls the Production, Operational ...
09/05/2025
LTN, Pro Volleyball Federation To Wrap Second Season With Championship Weekend PVF's broadcast coverage has risen 350% from its debut season By Mark J Burn...
09/05/2025
Evertz's Ray Kasprzyk on Meeting the Unique Technological Needs of Massive L...
09/05/2025
With Real Madrid-FC Barcelona, ESPN Preps for Most Ambitious LaLiga Match Covera...
09/05/2025
Friday 9 May 2025
Download images HERE
Episodes are available on Sky Media Vil...
09/05/2025
Back to All News
SO JI-SUB Returns With Cold and Intense Noir Action Series Me...
09/05/2025
Back to All News
Netflix Announces Our First-Ever Nordic Medical Drama Starring...
09/05/2025
New beta programme for Avid Pro Tools users provides versioned backup/archive
M...
09/05/2025
Further to the comments from RT Director-General, Kevin Bakhurst on Wednesday 7th May included below in which he asked the EBU for a discusion on Israel...
09/05/2025
Here is your host, Patrick Kielty!
In the season finale of The Late Late Show, ...
09/05/2025
My Eurovision Party 2025 - join in on the fun with RT Kids!
Eurovision launche...
08/05/2025
A sinister fairy infiltrates a desperate family in Kenneth Dagatan's In My Mother's Skin, which premiered at the 2023 Sundance Film Festival. Photo co...
08/05/2025
As expected, continued weak demand from key sales markets and declining economic...
08/05/2025
A new three-part series is coming to BBC iPlayer and BBC One
(Image: The Christie Archive Trust)
The BBC has announced Agatha Christie's Endless Night, a...
08/05/2025
For skyward-bound operators, training focuses on the unique aspects of flying ISR missions, including the management of onboard surveillance equipment and the e...
08/05/2025
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters' proposal to allow broadcasters to us...
08/05/2025
WASHINGTON The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TV sets, sa...
08/05/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real time visualization, has named Paul Maroni as Vice Pres...